(3.25) 제29회 이천도자기축제 실전 마케팅 특강1차 후기

<div id="bbs_contents" class="bbs_contents" style="font-family: 굴림, gulim, tahoma, sans-serif; padding: 20px 12px 0px 18px; position: relative; word-wrap: normal; word-break: normal; zoom: 1;"><div class="bbs_contents_inbox" style="line-height: 1.6; zoom: 1;"><div id="user_contents" name="user_contents" class="user_contents tx-content-container scroll" style="line-height: 1.6; padding-bottom: 30px; overflow-x: auto; overflow-y: hidden; width: 712px !important;"><p></p><p></p><p></p><p><br></p><p style="text-align: center;"><img src="https://t1.daumcdn.net/cfile/cafe/224D90405514B77E2F" class="txc-image" actualwidth="640" hspace="1" vspace="1" border="0" width="640" exif="{}" data-filename="2015_main_page.jpg" style="clear:none;float:none;" id="A_224D90405514B77E2F3CF7"/></p><p></p><div style="line-height: 2; text-align: center;">http://www.ceramic.or.kr<span style="font-family: Arial, sans-serif; font-size: 10pt;"><br></span></div><div style="line-height: 2;"><br></div><p></p><div style="line-height: 2;"><span style="font-family: Arial, sans-serif; font-size: 10pt;">◇ 제  목 : </span><span style="font-size: 9pt; line-height: 1.6;"><span style="font-family: Arial, sans-serif;"><b><span style="font-size: 12pt;">잘 나가는 브랜드 내 손으로 만들기</span></b> </span><span style="font-family: Arial, sans-serif;">(</span></span><span style="font-size: 9pt; line-height: 1.6; font-family: Arial, sans-serif;">이천도자기축제 실전마케팅 특강)</span></div><p></p><div style="line-height: 2;"><div style="line-height: 2;"><div style="line-height: 2;"><span style="font-family: Arial, sans-serif; font-size: 10pt;">◇ 일  시 : <b>2015. 3. 25(수) 15시~18시</b></span><span style="font-family: Arial, sans-serif; font-size: 10pt; line-height: 1.6;"><b>       </b></span><span style="font-family: Arial, sans-serif; font-size: 10pt; line-height: 1.6;"><br></span></div><div style="line-height: 2;"><span style="font-family: Arial, sans-serif; font-size: 13px; line-height: 26px;">◇ 장  소 : 이천 설봉산 공원, 이천세계도자센터 만화당(세미나실)</span></div><div style="line-height: 2;"><span style="font-family: Arial, sans-serif; font-size: 10pt;">◇ 내  용 : 개별사업자 및 지역공동체적 특화를 위한 전문가 특강 및 실습을 통한 ‘실전 마케팅’ 학습</span></div><div style="line-height: 2;"><div style="line-height: 2;"><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(68, 68, 68);">                - 마케팅 성공 및 실패사례 분석</span></div><div style="line-height: 2;"><span style="font-family: Arial, sans-serif; font-size: 13px; line-height: 26px;">                -</span><span style="font-family: Arial, sans-serif; font-size: 13px; line-height: 26px;"> </span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(68, 68, 68);">마케팅의 다양한 방향성 사례</span></div><div style="line-height: 2;"><span style="font-family: Arial, sans-serif; font-size: 13px; line-height: 26px;">                -</span><span style="font-family: Arial, sans-serif; font-size: 13px; line-height: 26px;"> </span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(68, 68, 68);">저비용 고효율 마케팅 노하우</span></div><div style="line-height: 2;"><span style="font-family: Arial, sans-serif; font-size: 13px; line-height: 26px;">                -</span><span style="font-family: Arial, sans-serif; font-size: 13px; line-height: 26px;"> </span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(68, 68, 68);">(실습 1hr) 조별 가상 업체 마케팅 설계</span></div></div><div style="line-height: 2;"><span style="font-family: Arial, sans-serif; font-size: 13px; line-height: 21px;">◇ 목  적 : 이천지역 공예인(소상공인)들의 특화와 자생적 동력(브랜드, 마케팅 등) 제고해 매출증대 효과 확보</span></div></div></div><p></p><div style="line-height: 2;"><span style="font-family: Arial, sans-serif; font-size: 10pt;">◇ 주  관 : 소상공인시장진흥공단 이천분소(☏ 031-636-1046)</span></div><p></p><p></p><table class="protectTable" style="line-height: 1.6; width: 712px; border-collapse: collapse; position: relative;"></table><p></p><div style="line-height: 2;"><div style="line-height: 2;"><span style="font-family: Arial, sans-serif; font-size: 10pt;">◇ 후  원 : 이천도자기사업협동조합</span></div><div style="line-height: 2;"><span style="font-family: Arial, sans-serif; font-size: 10pt;"><br></span></div></div><div style="line-height: 2;"><span style="font-family: Arial, sans-serif; font-size: 13px; line-height: 21px;"><p style="word-wrap: normal; word-break: normal; text-align: center;"></p></span></div><div style="line-height: 2;"><a href="http://changupdesign.com" target="_blank" class="tx-link"><img src="https://t1.daumcdn.net/cfile/cafe/23373C375514B5F232" class="txc-image" actualwidth="800" hspace="1" vspace="1" border="0" width="800" exif="{}" data-filename="IMG_6215.jpg" style="clear:none;float:none;" id="A_23373C375514B5F232AECB"/></a><br></div><div style="line-height: 2;">2015년 4월 24일부터 5월 17일까지 진행되는 제 29회 이천도자기축제에 작품과 제품으로 참가하시는 대표님들을 모시고 </div><div style="line-height: 2;">이천도자축제가 열리는 설봉공원내 토야지움에서 실전 마케팅 특강을 진행했습니다.</div><div style="line-height: 2;">당초 20여분이 신청하신데 맞춰 강의를 준비했는데 60여분이나 참여하셔서 준비한 교재와 교구가 부족하여 죄송한 마음입니다. </div><div style="line-height: 2;">그만큼 마케팅에 관심이 많으시단 생각에 열심히 진행하였으니, 사업에 조금이나마 도움이 되셨으면 합니다. </div><div style="line-height: 2;">이천도자기축제에서도 강의때 배우신 실전 마케팅 전략도 잘 준비하셔서 잘 만든 제품을 잘 팔리는 상품화로 성공하시길 기원하며,</div><div style="line-height: 2;">다음주 2차 브랜드 특강과 이천도자기축제장에서 뵙겠습니다. </div><div style="line-height: 2;"><br></div><div style="line-height: 2; text-align: left;"><a href="http://changupdesign.com" target="_blank" class="tx-link"><img src="https://t1.daumcdn.net/cfile/cafe/210E2D375514B5F30C" class="txc-image" actualwidth="800" hspace="1" vspace="1" border="0" width="800" exif="{}" data-filename="IMG_6217.jpg" style="clear:none;float:none;" id="A_210E2D375514B5F30CF790"/></a><br></div><div style="line-height: 2; text-align: left;"><p style="text-align: center;"><a href="http://changupdesign.com" target="_blank" class="tx-link"><img src="https://t1.daumcdn.net/cfile/cafe/277BEC375514B5F114" class="txc-image" actualwidth="800" hspace="1" vspace="1" border="0" width="800" exif="{}" data-filename="IMG_6271.jpg" style="clear:none;float:none;" id="A_277BEC375514B5F11473BA"/></a></p><p style="text-align: center;"><a href="http://changupdesign.com" target="_blank" class="tx-link"><img src="https://t1.daumcdn.net/cfile/cafe/2407C9375514B5F40F" class="txc-image" actualwidth="800" hspace="1" vspace="1" border="0" width="800" exif="{}" data-filename="IMG_6269.jpg" style="clear:none;float:none;" id="A_2407C9375514B5F40F9392"/></a></p><p style="text-align: center;"><a href="http://changupdesign.com" target="_blank" class="tx-link"><img src="https://t1.daumcdn.net/cfile/cafe/251130375514B5F40B" class="txc-image" actualwidth="800" hspace="1" vspace="1" border="0" width="800" exif="{}" data-filename="IMG_6272.jpg" style="clear:none;float:none;" id="A_251130375514B5F40B3CAE"/></a></p><p style="text-align: center;"><a href="http://changupdesign.com" target="_blank" class="tx-link"><img src="https://t1.daumcdn.net/cfile/cafe/237DF3375514B5F413" class="txc-image" actualwidth="800" hspace="1" vspace="1" border="0" width="800" exif="{}" data-filename="IMG_6275.jpg" style="clear:none;float:none;" id="A_237DF3375514B5F413F9CF"/></a></p><p style="text-align: center;">'이천도자기축제 실전마케팅' '이천도자기축제 29회 마케팅특강' '이천도자기축제 (4.24~5.17 이천설봉공원)</p></div><table class="protectTable" id="protectTable" style="line-height: 1.6; width: 769px; border-collapse: collapse; position: relative;" width="769px"><tbody><tr style="line-height: 1.6;"><td style="font-family: 굴림, gulim, tahoma, sans-serif; font-size: 12px; width: 769px; text-align: left;"><p style="word-wrap: normal; word-break: normal; line-height: 2; text-align: left;"><a href="http://changupdesign.com/" target="_blank" class="tx-link"><img src="https://t1.daumcdn.net/cfile/cafe/2258804B55138F5B32" class="txc-image" hspace="1" vspace="1" border="0" actualwidth="700" width="700" exif="{}" data-filename="bar1.jpg" style="cursor: pointer; max-width: 700px; clear: none; float: none;" id="A_2258804B55138F5B32C9E5" id="A_2258804B55138F5B32C9E5"/></a></p><p style="word-wrap: normal; word-break: normal; line-height: 2; text-align: center;"><a href="http://changupdesign.com/" target="_blank" class="tx-link" style="line-height: 2;">http://changupdesign.com</a></p><p style="word-wrap: normal; word-break: normal; color: rgb(71, 71, 71); text-align: center; line-height: 2;">김민식 소장의 창업디자인</p><p style="word-wrap: normal; 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