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<p style="line-height: 2;"><span style="font-size: 12pt; font-family: Verdana, sans-serif;"><b>2018 EBS 교육방송교재 유통관리사 2급 한권으로 끝내기 신간출간 되었습니다.</b></span></p><p style="line-height: 2;"><span style="font-size: 12pt; font-family: Verdana, sans-serif;"><b>유통관리사 2급 자격증 취득 시험에 도전하시는 분들은 <span style="color: rgb(0, 85, 255);">자격iN ( www.eduspa.org )</span></b></span></p><p style="line-height: 2;"><span style="font-size: 12pt; font-family: Verdana, sans-serif;"><b>자격증 시험 동영상강의 사이트의 인터넷서점에서 유통관리사 2급 신간교재 구매하시고</b></span></p><p style="line-height: 2;"><span style="font-size: 12pt; font-family: Verdana, sans-serif;"><b>열심히 공부하셔서 반드시 합격하세요.</b></span></p><p style="line-height: 2;"><b><br></b></p><p style="line-height: 2;"><span style="font-size: 12pt; font-family: Verdana, sans-serif;"><b>- 교재를 구입하시면 자격iN 동영상강의 3개월 수강권을 제공하고요, EBS 방송을 보시면서</b></span></p><p style="line-height: 2;"><span style="font-size: 12pt; font-family: Verdana, sans-serif;"><b>유통관리사 2급 시험공부 확실하게 하실 수 있습니다.</b></span></p><p style="line-height: 2;"><br></p><p><br></p><p><br></p><p><br></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px;"><span data-mce-style="color: #000000;" style="color: rgb(0, 0, 0);"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px;" style="font-family: helvetica, arial, sans-serif; font-size: 20px;"><span style="font-size: 18pt;"><b><span style="color: rgb(255, 0, 0);">2018 EBS 유통관리사 2급 한권으로 끝내기</span></b></span> </span><span data-mce-style="font-family: helvetica, arial, sans-serif; color: #000080;" style="font-family: helvetica, arial, sans-serif; color: rgb(0, 0, 128);">Only 1 합격을 위한 최상의 선택</span></span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px;"><br></p><p data-mce-style="text-align: left;" style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; text-align: left;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">저 자 : 황사빈, 송우석 지음</span></p><p data-mce-style="text-align: left;" style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; text-align: left;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">출판사 : 아이엠에듀</span></p><p data-mce-style="text-align: left;" style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; text-align: left;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">페이지 : 1,224p</span></p><p data-mce-style="text-align: left;" style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; text-align: left;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">출간일 : 2017.3.6</span></p><p data-mce-style="text-align: left;" style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; text-align: left;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">정 가 : <del>35,000원</del> → 10%할인 <strong><span data-mce-style="font-size: 24px; color: #ff0000;" style="font-size: 24px; color: rgb(255, 0, 0);">31,500</span></strong> (무료배송)</span></p><p><br></p><p><br></p><p><br></p><p><br></p><p style="text-align: center;"><img src="https://t1.daumcdn.net/cfile/cafe/25206E3958CBD44B09" class="txc-image" actualwidth="520" hspace="1" vspace="1" border="0" width="520" exif="{}" data-filename="2018 EBS 유통관리사 2급 한권으로 끝내기.png" style="clear:none;float:none;" id="A_25206E3958CBD44B09E92E"/></p><p><br></p><p><br></p><p><br></p><p><br></p><p style="text-align: center;"><a href="http://www.eduspa.org/%EC%83%81%ED%92%88/2018-ebs-%EC%9C%A0%ED%86%B5%EA%B4%80%EB%A6%AC%EC%82%AC-2%EA%B8%89-%ED%95%9C%EA%B6%8C%EC%9C%BC%EB%A1%9C-%EB%81%9D%EB%82%B4%EA%B8%B0-only-1-%ED%95%A9%EA%B2%A9%EC%9D%84-%EC%9C%84%ED%95%9C-%EC%B5%9C/" target="_blank" class="tx-link"><img src="https://t1.daumcdn.net/cfile/cafe/262A284E58CBD4CD0F" class="txc-image" hspace="1" vspace="1" border="0" actualwidth="400" width="400" exif="{}" data-filename="신용카드교재구매하기.png" style="clear:none;float:none;" id="A_262A284E58CBD4CD0F47F2"/></a></p><p><br></p><p><br></p><p><br></p><p><br></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><strong><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">[ 책소개 ]</span></strong></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">- 독자대상 : 유통관리사 2급 준비생 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">- 구성 : 이론+문제+해설 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">- 특징 : </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">① 최근 출제경향에 맞춘 핵심이론 구성 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">② 기출문제 분석을 통한 적중예상문제 수록 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">③ 2016년 기출문제 수록</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><br></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><strong><span data-mce-style="color: #000000; font-size: 20px; font-family: helvetica, arial, sans-serif;" style="color: rgb(0, 0, 0); font-size: 20px; font-family: helvetica, arial, sans-serif;">[ 목 차 ]</span></strong></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3과목 유통마케팅</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">Chapter 01 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">유통마케팅 전략기획</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제1절 유통마케팅 전략 4</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 유통마케팅의 개요/4 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 소매고객의 특성 및 점포선택/16</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 유통마케팅 환경분석/12 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 구매자시장의 세분화와 표적시장의 선정/22</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제2절 유통경쟁전략 29</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 유통경쟁의 개요/29 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 포지셔닝 전략/42</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 환경 분석과 기업능력 분석/41 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 서비스 마케팅/43</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제3절 상품관리전략 50</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 상품관리의 개요/50 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 업태별 상품기획/63 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">5. 제품수명주기별 상품관리전략/68</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 가격존과 브랜드에 의한 상품분류/59 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 단품관리전략/66</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제4절 가격관리전략 73</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 가격관리의 개요/73 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 가격설정정책/81</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 가격설정의 방법/78</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제5절 판매촉진 전략 87</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 판매촉진 전략의 개요/87</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 촉진믹스/92</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">♣ 적중예상문제 100</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">Chapter 02 유통점포관리</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제1절 점포구성과 레이아웃 147</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1 점포 레이아웃 관리/147</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제2절 점포공간 및 환경관리 149</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 매장의 공간관리/149</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 매장의 내ㆍ외부 환경관리/150</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제3절 상품진열 151</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 진열의 개요/151 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 진열의 형식 및 기법/156</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 진열의 기본조건/154 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 상품포장/160</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제4절 비주얼 프리젠테이션 168</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 디스플레이 웨어/168</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제5절 머천다이징 169</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 머천다이징의 개요/169 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 상품의 발주와 재발주/181</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 상품의 매입과 구매계획/171 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 비주얼 머천다이징(VMD)/183</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">♣ 적중예상문제 185</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">Chapter 03 상품판매와 고객관리</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제1절 상품판매 196</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 상품판매의 개요/196 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 고객서비스/198</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 판매서비스/197</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제2절 고객관리 200</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 고객관리의 개요/200 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 고객응대 기법/202</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 고객정보의 수집과 활용/200 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 고객 컴플레인 대응/205</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제3절 CRM 전략 및 구현방안 211</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. CRM의 배경 및 장점/211 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. CRM의 정의 및 필요성/213 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">5. CRM 구현단계/215</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. CRM의 도입방법 및 고려사항/212 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. CRM의 유형/214 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">6. 유통기업의 CRM 구축방안/218</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">♣ 적중예상문제 221</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">Chapter 04 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">마케팅 조사와 평가</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제1절 유통마케팅 조사 228</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 유통마케팅 조사의 개요/228 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 유통마케팅 자료분석기법/237</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 유통마케팅 조사의 절차와 방법/229 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 마케팅 정보시스템/240</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제2절 유통마케팅 성과평가 242</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 유통마케팅 성과평가의 개요/242 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 유통업의 성과평가/243</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 유통마케팅 목표의 평가/242 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 경로구성원의 평가/251</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">♣ 적중예상문제 253</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4과목 유통정보</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">Chapter 01 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">유통정보의 이해</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제1절 정보의 개념과 정보화 사회 272</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 정보와 자료의 개념/272 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 정보혁명의 의의와 특성/276 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">5. 정보화 사회의 특징과 문제점/281</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 정보와 자료, 지식 간의 관계/274 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 정보화 사회의 개요/277</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제2절 정보와 유통혁명 282</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 유통정보혁명의 시대/282 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 유통업에 있어서의 정보혁명과 유통업태의 변화/283</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제3절 정보와 의사결정 284</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 의사결정의 이해/284</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 의사결정의 종류와 정보/286 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 의사결정의 단계 및 의사결정상의 오류와 정보/288</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제4절 유통정보시스템 290</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 유통정보시스템의 중요성/290 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 유통정보시스템의 유형/295 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">5. 유통정보시스템의 구성요소/301</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 유통정보시스템의 개념 및 설계/291 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 유통정보시스템의 운영환경적 특성/298 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">6. 유통정보시스템의 구축/304</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">♣ 적중예상문제 306</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">Chapter 02 지식경영</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제1절 지식경영의 개념 319</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 지식경제와 지식경영/319</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 지식경영 관련 이론/321</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제2절 지식경영 프로세스 323</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 지식근로자와 지식경영자/323 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 조직문화와 지식문화/327</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 지적 자본과 지식기반 조직/325 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 지식경영 프로세스/329</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제3절 지식경영 정보기술과 지식관리시스템 332</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 지식경영 정보기술/332</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 지식관리시스템/334</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">♣ 적중예상문제 336</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">Chapter 03 주요 유통정보기술</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제1절 바코드의 이해 344</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 바코드와 유통정보화/344 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 공동상품코드/355 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">5. 상품코드의 종류/362</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 바코드와 국제표준/348 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 상품코드체계/360</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제2절 POS 시스템 366</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. POS 도입과 유통네트워크화/366</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. POS 시스템의 효과/368</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제3절 POS 데이터의 분류 및 활용 368</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. POS 데이터의 분류 및 활용/368 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. POS 정보의 활용/371</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. POS 데이터의 수집과 분석/370 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. POS와 RFID/372</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제4절 EDI 구축 및 효과 378</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. EDI의 의의/378 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. VAN, CALS, Internet, EDI/382</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. EDI의 이용효과/380</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제5절 QR 시스템 구축 및 효과 393</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. QR의 의의/393</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. QR의 효과/394</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제6절 발주시스템 398</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 발주시스템/398</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 공급자 주도형 재고관리/400</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">♣ 적중예상문제 402</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">Chapter 04 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">유통정보의 활용</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제1절 데이터 웨어하우징 436</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 데이터 웨어하우징과 데이터 마이닝/436</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 데이터 웨어하우징의 필요성과 특징/441</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제2절 고객충성도 프로그램 443</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 고객충성도 프로그램의 개념과 필요성/443 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. e-CRM/447</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 고객충성도 프로그램을 위한 정보기술/445</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제3절 e-SCM 449</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. e-SCM 구축을 위한 기반기술/449 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. e-SCM 구축 및 활용의 성과측정/460</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. e-SCM 구축을 위한 정보시스템/454</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제4절 e-Retailing 관리 462</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. e-Catalog/462 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. e-Procurement/467</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. e-Marketplace/463 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4 CM, TOC, CPFR, APS, ATP/469</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">♣ 적중예상문제 475</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">Chapter 05 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">전자상거래의 이해</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제1절 전자상거래 모델 493</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 전자상거래의 이해/493 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 전자상거래와 E-Biz 및 U-Biz/500</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 전자상거래 모델의 유형ㆍ평가ㆍ특성/496 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 유비쿼터스와 전자상거래 유형과 특징/502</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제2절 전자상거래 시스템 508</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 전자상거래 시스템의 구성요소/508</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 전자상거래 시스템의 구축절차/510</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제3절 전자상거래 기반기술과 전자상거래 운용 511</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 전자상거래 기반기술/511</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 전자결제/512</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">♣ 적중예상문제 520</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">부록 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">최근기출문제</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2016년 제1회 유통관리사 542 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2016년 제2회 유통관리사 578 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2016년 제3회 유통관리사 615</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3과목 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">유통마케팅</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">Chapter 01 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">유통마케팅 전략기획</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제1절 유통마케팅 전략 4</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 유통마케팅의 개요/4 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 소매고객의 특성 및 점포선택/16</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 유통마케팅 환경분석/12 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 구매자시장의 세분화와 표적시장의 선정/22</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제2절 유통경쟁전략 29</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 유통경쟁의 개요/29 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 포지셔닝 전략/42</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 환경 분석과 기업능력 분석/41 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 서비스 마케팅/43</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제3절 상품관리전략 50</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 상품관리의 개요/50 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 업태별 상품기획/63 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">5. 제품수명주기별 상품관리전략/68</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 가격존과 브랜드에 의한 상품분류/59 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 단품관리전략/66</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제4절 가격관리전략 73</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 가격관리의 개요/73 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 가격설정정책/81</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 가격설정의 방법/78</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제5절 판매촉진 전략 87</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 판매촉진 전략의 개요/87</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 촉진믹스/92</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">♣ 적중예상문제 100</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">Chapter 02 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">유통점포관리</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제1절 점포구성과 레이아웃 147</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1 점포 레이아웃 관리/147</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제2절 점포공간 및 환경관리 149</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 매장의 공간관리/149</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 매장의 내ㆍ외부 환경관리/150</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제3절 상품진열 151</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 진열의 개요/151 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 진열의 형식 및 기법/156</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 진열의 기본조건/154 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 상품포장/160</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제4절 비주얼 프리젠테이션 168</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 디스플레이 웨어/168</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제5절 머천다이징 169</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 머천다이징의 개요/169 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 상품의 발주와 재발주/181</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 상품의 매입과 구매계획/171 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 비주얼 머천다이징(VMD)/183</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">♣ 적중예상문제 185</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">Chapter 03 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">상품판매와 고객관리</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제1절 상품판매 196</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 상품판매의 개요/196 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 고객서비스/198</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 판매서비스/197</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제2절 고객관리 200</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 고객관리의 개요/200 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 고객응대 기법/202</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 고객정보의 수집과 활용/200 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 고객 컴플레인 대응/205</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제3절 CRM 전략 및 구현방안 211</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. CRM의 배경 및 장점/211 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. CRM의 정의 및 필요성/213 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">5. CRM 구현단계/215</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. CRM의 도입방법 및 고려사항/212 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. CRM의 유형/214 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">6. 유통기업의 CRM 구축방안/218</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">♣ 적중예상문제 221</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">Chapter 04 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">마케팅 조사와 평가</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제1절 유통마케팅 조사 228</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 유통마케팅 조사의 개요/228 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 유통마케팅 자료분석기법/237</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 유통마케팅 조사의 절차와 방법/229 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 마케팅 정보시스템/240</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제2절 유통마케팅 성과평가 242</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 유통마케팅 성과평가의 개요/242 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 유통업의 성과평가/243</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 유통마케팅 목표의 평가/242 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 경로구성원의 평가/251</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">♣ 적중예상문제 253</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4과목 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">유통정보</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">Chapter 01 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">유통정보의 이해</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제1절 정보의 개념과 정보화 사회 272</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 정보와 자료의 개념/272 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 정보혁명의 의의와 특성/276 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">5. 정보화 사회의 특징과 문제점/281</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 정보와 자료, 지식 간의 관계/274 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 정보화 사회의 개요/277</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제2절 정보와 유통혁명 282</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 유통정보혁명의 시대/282 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 유통업에 있어서의 정보혁명과 유통업태의 변화/283</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제3절 정보와 의사결정 284</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 의사결정의 이해/284</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 의사결정의 종류와 정보/286 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 의사결정의 단계 및 의사결정상의 오류와 정보/288</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제4절 유통정보시스템 290</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 유통정보시스템의 중요성/290 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 유통정보시스템의 유형/295 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">5. 유통정보시스템의 구성요소/301</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 유통정보시스템의 개념 및 설계/291 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 유통정보시스템의 운영환경적 특성/298 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">6. 유통정보시스템의 구축/304</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">♣ 적중예상문제 306</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">Chapter 02 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">지식경영</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제1절 지식경영의 개념 319</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 지식경제와 지식경영/319</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 지식경영 관련 이론/321</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제2절 지식경영 프로세스 323</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 지식근로자와 지식경영자/323 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 조직문화와 지식문화/327</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 지적 자본과 지식기반 조직/325 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 지식경영 프로세스/329</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제3절 지식경영 정보기술과 지식관리시스템 332</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 지식경영 정보기술/332</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 지식관리시스템/334</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">♣ 적중예상문제 336</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">Chapter 03 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">주요 유통정보기술</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제1절 바코드의 이해 344</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 바코드와 유통정보화/344 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 공동상품코드/355 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">5. 상품코드의 종류/362</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 바코드와 국제표준/348 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 상품코드체계/360</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제2절 POS 시스템 366</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. POS 도입과 유통네트워크화/366</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. POS 시스템의 효과/368</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제3절 POS 데이터의 분류 및 활용 368</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. POS 데이터의 분류 및 활용/368 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. POS 정보의 활용/371</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. POS 데이터의 수집과 분석/370 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. POS와 RFID/372</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제4절 EDI 구축 및 효과 378</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. EDI의 의의/378 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. VAN, CALS, Internet, EDI/382</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. EDI의 이용효과/380</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제5절 QR 시스템 구축 및 효과 393</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. QR의 의의/393</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. QR의 효과/394</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제6절 발주시스템 398</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 발주시스템/398</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 공급자 주도형 재고관리/400</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">♣ 적중예상문제 402</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">Chapter 04 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">유통정보의 활용</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제1절 데이터 웨어하우징 436</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 데이터 웨어하우징과 데이터 마이닝/436</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 데이터 웨어하우징의 필요성과 특징/441</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제2절 고객충성도 프로그램 443</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 고객충성도 프로그램의 개념과 필요성/443 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. e-CRM/447</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 고객충성도 프로그램을 위한 정보기술/445</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제3절 e-SCM 449</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. e-SCM 구축을 위한 기반기술/449 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. e-SCM 구축 및 활용의 성과측정/460</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. e-SCM 구축을 위한 정보시스템/454</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제4절 e-Retailing 관리 462</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. e-Catalog/462 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. e-Procurement/467</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. e-Marketplace/463 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4 CM, TOC, CPFR, APS, ATP/469</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">♣ 적중예상문제 475</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">Chapter 05 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">전자상거래의 이해</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제1절 전자상거래 모델 493</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 전자상거래의 이해/493 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">3. 전자상거래와 E-Biz 및 U-Biz/500</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 전자상거래 모델의 유형ㆍ평가ㆍ특성/496 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">4. 유비쿼터스와 전자상거래 유형과 특징/502</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제2절 전자상거래 시스템 508</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 전자상거래 시스템의 구성요소/508</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 전자상거래 시스템의 구축절차/510</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">제3절 전자상거래 기반기술과 전자상거래 운용 511</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">1. 전자상거래 기반기술/511</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2. 전자결제/512</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">♣ 적중예상문제 520</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">부록 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">최근기출문제</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2016년 제1회 유통관리사 542 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2016년 제2회 유통관리사 578 </span><br><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);">2016년 제3회 유통관리사 615</span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);"><br></span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2;"><span data-mce-style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: #000000;" style="font-family: helvetica, arial, sans-serif; font-size: 20px; color: rgb(0, 0, 0);"><br></span></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2; text-align: center;"></p><p style="color: rgb(51, 51, 51); font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px; line-height: 2; text-align: center;"><a href="http://www.jejudoin.co.kr" target="_blank" class="tx-link"><img src="https://t1.daumcdn.net/cfile/cafe/2451A03658CBD3B71E" class="txc-image" actualwidth="300" hspace="1" vspace="1" border="0" width="300" exif="{}" data-filename="제주도iN관광지할인쿠폰.jpg" style="clear:none;float:none;" id="A_2451A03658CBD3B71E44B5"/></a></p>
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