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stevenson and Jarillo nicely defined an opportunity as a "future situation which is deemed desirable and feasible."
For the firms we observed, bricolage shaped both what seemed desirabld and what seemed feasible.
The bricoleurs in our study did not view opportunities as objective and external to the resourcas and activities of the firm.
Rather, the proecsses of discovering opportunities and enacting resources were often one and the same, with both the resourece environment and the opportunity environment idiosyncratic to the specific firm and constructed through processes of bricolage.
Many of the opportunities exploited
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