Edith Cowan University(ECU)-Bachelor of Arts Management

==BACHELOR OF ARTS: ARTS MANAGEMENT== >>INTRODUCTION The Bachelor of Arts (Arts Management) is designed to provide a program of study for those seeking employment as professional arts managers. The course provides a solid foundation in the theory and practice of business, administration, and management as they relate to the arts industry. The central focus of the course is the provision of knowledge and skills required to manage theatre companies, venues, dance companies, exhibitions, community arts centres, galleries, concerts, festivals and other areas of the entertainment and arts industries. The program is specifically vocational and designed to prepare students for the diverse nature of the arts industry through its emphases on both academic study and experiential practice. As well as providing essential management knowledge, the course is structured to foster a detailed understanding of the history and development of the arts in contemporary society. Further, it offers opportunities for students to select electives from the University generally. By studying within the Western Australian Academy of Performing Arts, students have opportunities for practical experience in the management of all facets of the arts industry. During the later stages of the degree, practical experience is required in the wider community. >>GENERAL OBJECTIVES It is important that prospective students already have an interest and background in the arts and a commitment to extending their knowledge in management and the arts in general. It is expected that graduates from the course will possess a high level of management expertise, together with leadership abilities, human resources skills and a broad knowledge of the arts industry which will enable them to function as arts managers with intelligence, effectiveness and sensitivity. Specifically upon completion of the course it is expected that graduates will: i) demonstrate a knowledge of administration techniques and theories required for successful management in the performing and visual arts; ii) demonstrate an understanding of the principles and practices of marketing, as they pertain to the performing and visual arts; iii) understand the critical role of management in an arts organisation; and iv) be eminently employable in a diverse range of capacities, within both large and small arts organisations. >>INTERVIEW REQUIREMENTS Admission interviews are normally held in December. Applicants are assessed against the following criteria: ability to communicate effectively, both orally and in writing potential to complete the course with excellence professional approach and awareness of the arts previous experience >>COURSE LOCATION AND MODE OF STUDY The course is available by full-time study at the Western Australian Academy of Performing Arts on Mount Lawley campus. >>COURSE STRUCTURE The three year full-time course consists of twenty one units of study, plus practicum, with eight units studied in each of the first two years and five units in the third year, inclusive of a ten week industry placement. Students are required to complete Major and Core studies together with Minor studies. >>MAJOR STUDY The professional Major in Arts Management is designed to provide a general coverage of management theories and practices as they specifically relate to the arts industry. >>CORE STUDY All students are required to complete four core studies units, which complement the professionally oriented Major and provide a philosophical under-pinning for the industry for which the students are being prepared. >>MINOR STUDY In consultation with the course coordinator, students select Minor Study units from a range offered by the Academy or by other Faculties. Students may claim exemptions from Minor Study units on the basis of other tertiary qualifications. >>PRACTICUM During the first three semesters of study, practicum experience takes place at the Western Australian Academy of Performing Arts. Thereafter, students take on a range of projects in the wider arts community. In the last semester, students are placed within a professional arts organisation for a period of ten weeks and are required to produce a researched analysis of that organisation. This placement is designed to synthesise theory and practice and to provide students with the opportunity to demonstrate their knowledge and skills acquisition over the previous five semesters. It also provides a transition period that is a practical preparation for the workforce. >YEAR ONE Semester 1 ADM1101 Management Principles and Practices 1 Major Study ADM1110 Finance 1 Major Study ADM1150 Communication in the Arts Core Study ADM1170 Campus/Industry Practicum 1 Practicum PAM1029 Research and Computing Skills Major Study Semester 2 ADM1140 Marketing 1 Major Study ADM1210 Finance 2 Major Study ADM1250 History of the Arts Core Study ADM1270 Campus/Industry Practicum 2 Practicum ECF1110 Economics I Major Study >YEAR TWO Semester 1 ADM2120 Arts Law 1 Major Study ADM2201 Management Principles and Practices 2 Major Study ADM2350 The Process of the Performing Arts Core Study ADM2370 Campus/Industry Practicum 3 Practicum Elective Minor Study Semester 2 ADM2240 Marketing 2 Major Study ADM2450 The Arts in Contemporary Society Core Study ADM2470 Campus/Industry Practicum 4 Practicum Elective Minor Study MAN2145 Human Resource Management II Major Study >YEAR THREE Semester 1 ADM3110 Finance and Funding Major Study ADM3220 Arts Law 2 Major Study ADM3570 Campus/Industry Practicum 5 Practicum Elective* Minor Study Elective* Minor Study Semester 2 ADM3301 Management Principles and Practices 3 Major Study ADM3670 Industry Placement Practicum *ADM3315 Arts Production Planning will be offered by the Department as an elective if there are sufficient numbers to make the class viable.