[Culture Headlight]

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[Culture Headlight]

A One-man Media which Changed the World

by Kim Do-yeon, International Reporter, hana14@mju.ac.kr

Unlike in the past, each of people can express own views on web. Because memedia through Youtube and Africa TV as well as blog and facebook is appearing.

People talk what they want and watch videos that they like through memedia.

In the past, people just received contents in web. But now, people make contents themselves. Let's look at memedia that become common in our daily lives.

The memedia is that individuals make contents personally and upload through various channels.

memedia's appearance

Appearance of memedia has a close relation to generalization of smart phone. Because we could write, flim and edit contents, if we have only smart phone.

With the beginning of Youtube, localized video platform in web is appearing in the entire world. People don't upload made contents but are able to broadcast in a real-time.

In 2007, Ustream that is personal internet broadcationg platform started in America. As Ustream is a combination of the words Ubiquitous and streaming, it means that it is streaming anywhere and at anytime. While Barack Obama used Ustream as political campaign, not only Ustream but a real-time video streaming service began to grab the attention of media market.

If there is Ustream in the United State, there is Afirica TV in korea. The Africa TV can broadcast through webcams or PC camera in real-time. Also, broadcasters can communicate with viewers actively. It is operated by the way that broadcaster initiatively decides a content that will be broadcasted. This way became framework of My Little Television on MBC.

As memedia broadcasting has been figured on the internet, domestic portals begin introducing concept of 'memedia' and 'live' in itself. Naver is proud to present 'V app'. It is live video that is aired by famous celebrities. Also, Daum pot TV that is 10 year old creates a boom recently.

Who is a memedia star?

-Banzz

Eating show is first thing that comes to mind when you hear 'memedia'.

Banzz is popular eating show star in Afica TV. Although he has skinny body, he eats a lot of foods. Expanding range of food menu, he has gathering lots of viewers.

-GreatLibrary

The GreatLibrary is known as 'Youtube's Yoo Jeaseok.' He has broadcasting funny theme of game playing, pets and so on. His channel has grown to have more than a million viewrs.

-Ssinnim

Ssinnim is called 'Beauty entertainer' in Youtube. She is creator who introduce her own makeup style on video. Her clever talk and video's funny caption made her popular between young women.

memedia's merits and limits

Thanks to advent of memedia platform, positive changing is appearing in cultural and social aspect. Memedia improved interaction of users than traditional media. It has big power of influence because rates of spreading of information is fast by smartphone.

In the past, media is based upon text such as cyworld minihompage, blog. But now, memedia based on video is developing. As this memedia provides new contents that didn't exist in the past, it has enable broadcasters to make a profit through memedia. In the case of Africa TV, viewers present items that can be exchanged to money to broadcaster. In this way, it let them get a profit through broadcasting. It is effet on creating BJ(Broadcasting Jockey) who broadcasts as major job in web and spreading it.

Memedia has charming point that individuals have personal space and they can communicate easily in web. Although memedia cannot replace humman connection, it can complement relationship. Also, individuals post their idea freely in web and make public opinion space through memedia.

However, memedia has weakness that it provides false information easily. Because users accept without question sometimes, it is dangerous to get not true information. Therefore, users need to watch memedia telling critically it.

Also, it looked mature aspect of morals. One recent example involved that KOMCA canceled contract with Africa TV last January. Because Africa TV infringed copyright in music broadcasting. We need to care about copyright when we produce memedia.

In 2004, Tim O'Reilly who representative of O’reilly Media, Inc. announced 'web 2.0'. This concept involves prediction about changing the Internet world. Beyond 'web 1.0' era when it just showed information gathered, now is 'web 2.0' era that users handle data directly.

From the times that media simply conveyed news, it reaches that individuals produce and process news. Memedia continuously produce various contents that fascinate users. Why don't you produce memedia with your own subject through memedia channels?

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