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<p><span> </span></p><p><span>2022</span><span>년</span><span> <span> </span>10</span><span>월</span><span> 18</span><span>일</span><span> <span> </span></span><span>마케팅뉴스클리핑</span><span> </span></p><p> </p><p><span>#0</span></p><p><span>오늘의</span><span> <span> </span></span><span>짧은</span><span> </span><span>영어명언</span><span>: </span></p><p><span>The miserable hath no other medicine but only hope.</span><span>곤경에</span><span> </span><span>빠진</span><span> </span><span>자에게</span><span> </span><span>먹일</span><span> </span><span>약은</span><span> </span><span>희망뿐이다</span><span>(</span><span>희망을</span><span> </span><span>잃지말라</span><span>) (</span><span>케이모스트제공</span><span>)</span></p><p> </p><p><span>오늘의</span><span> </span><span>유투브</span><span>: </span></p><p><span>🍀</span><span> </span><span>일론머스크가</span><span> </span><span>스페이스</span><span>X </span><span>직원들에게</span><span> </span><span>가르친</span><span> </span><span>한계를</span><span> </span><span>뛰어넘는</span><span> </span><span>법</span><span>! </span><span>놓치면</span><span> </span><span>후회합니다</span><span>.</span><span>세계최고들이</span><span> </span><span>사용하는</span><span> <span> </span></span><span>한계극복법</span><span> | </span><span>마지막</span><span> </span><span>몰입</span><span> | </span><span>북토크</span><span> 6.06</span><span>만</span><span> <a href="https://youtu.be/tHS4FzJHe_0" target="_top" class="ke-link">https://youtu.be/tHS4FzJHe_0</a></span></p><p> </p><p><span>#1. </span><span>라인</span><span>, </span><span>애플</span><span>·</span><span>구글</span><span> </span><span>양대</span><span> </span><span>앱장터</span><span> 1</span><span>위</span><span>... </span><span>카카오</span><span> </span><span>엑소더스</span></p><p><span>사실상</span><span> </span><span>전</span><span> </span><span>국민이</span><span> </span><span>사용하는</span><span> </span><span>메신저가</span><span> </span><span>마비되면서</span><span> </span><span>불편을</span><span> </span><span>겪은</span><span> </span><span>이용자들이</span><span> </span><span>대체재를</span><span> </span><span>찾아</span><span> </span><span>나섰다</span><span>. </span><span>애플</span><span> </span><span>앱스토어</span><span> </span><span>전체</span><span> </span><span>무료</span><span> </span><span>앱</span><span> </span><span>순위를</span><span> </span><span>보면</span><span> </span><span>라인</span><span> </span><span>메신저는</span><span> 1</span><span>위에</span><span>, </span><span>네이버</span><span> </span><span>지도는</span><span> 2</span><span>위</span><span>, </span><span>택시앱</span><span> </span><span>우티는</span><span> 3</span><span>위에</span><span> </span><span>올라있다</span><span>. 5~ 8</span><span>위는</span><span> </span><span>전국</span><span> </span><span>스마트버스</span><span>, </span><span>텔레그램</span><span>, </span><span>타다</span><span> </span><span>등</span><span> </span><span>카카오</span><span> </span><span>서비스를</span><span> </span><span>대체하는</span><span> </span><span>앱들이</span><span> </span><span>차지했다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #2. </span><span>네이버</span><span>, </span><span>카톡</span><span> </span><span>먹통</span><span> </span><span>된</span><span> </span><span>뒤</span><span> </span><span>검색창에</span><span> </span><span>라인</span><span> </span><span>광고</span></p><p><span>SK </span><span>판교</span><span> </span><span>캠퍼스에서</span><span> 15</span><span>일</span><span> </span><span>오후</span><span> </span><span>발생한</span><span> </span><span>화재로</span><span> </span><span>카카오톡이</span><span> </span><span>장시간</span><span> </span><span>먹통</span><span> </span><span>된</span><span> </span><span>가운데</span><span> </span><span>경쟁사인</span><span> </span><span>네이버가</span><span> </span><span>자사의</span><span> </span><span>메신저</span><span> </span><span>앱</span><span>'</span><span>라인</span><span>'</span><span>을</span><span> </span><span>사용을</span><span> </span><span>권하는</span><span> </span><span>광고를</span><span> </span><span>냈다</span><span>. </span><span>라인은</span><span> </span><span>일본을</span><span> </span><span>비롯한</span><span> </span><span>글로벌</span><span> </span><span>시장에서</span><span> </span><span>인기를</span><span> </span><span>얻고</span><span> </span><span>있지만</span><span>, </span><span>한국에서는</span><span> </span><span>부동의</span><span> 1</span><span>위</span><span>카카오톡과</span><span> </span><span>보안을</span><span> </span><span>앞세운</span><span> </span><span>텔레그램</span><span> </span><span>등에</span><span> </span><span>많이</span><span> </span><span>뒤처진</span><span> </span><span>상황이다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #3. </span><span>단골손님에게</span><span> </span><span>직접</span><span> </span><span>쿠폰을</span><span>... '</span><span>플레이스</span><span> </span><span>쿠폰</span><span>' </span><span>업데이트</span></p><p><span>네이버는</span><span> </span><span>플레이스</span><span> </span><span>쿠폰</span><span> </span><span>기능을</span><span> </span><span>스마트플레이스에서</span><span> </span><span>무료로</span><span> </span><span>제공되는</span><span> </span><span>마케팅</span><span> </span><span>솔루션</span><span> '</span><span>톡톡</span><span> </span><span>마케팅</span><span> </span><span>메시지</span><span>'</span><span>와</span><span> </span><span>결합했다고</span><span>밝혔다</span><span>. </span><span>이번</span><span> </span><span>업데이트로</span><span> </span><span>내</span><span> </span><span>가게</span><span> </span><span>전용</span><span> </span><span>쿠폰을</span><span> </span><span>발급한</span><span> </span><span>뒤</span><span> </span><span>고객에게</span><span> </span><span>직접</span><span> </span><span>전송할</span><span> </span><span>수</span><span> </span><span>있게</span><span> </span><span>됐다</span><span>. </span><span>고객이</span><span> </span><span>직접</span><span> </span><span>다운로드해서</span><span>사용해야</span><span> </span><span>했던</span><span> </span><span>기존</span><span> </span><span>방식을</span><span> </span><span>더</span><span> </span><span>편리하게</span><span> </span><span>바꾼</span><span> </span><span>것이다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #4. </span><span>유통업계</span><span>, </span><span>때</span><span> </span><span>이른</span><span> </span><span>추위에</span><span> </span><span>겨울</span><span> </span><span>마케팅</span><span> '</span><span>조기</span><span> </span><span>개장</span><span>'</span></p><p><span>유통업계의</span><span> '</span><span>겨울</span><span> </span><span>마케팅</span><span>' </span><span>시계가</span><span> </span><span>빨라졌다</span><span>. </span><span>최근</span><span> </span><span>갑작스럽게</span><span> </span><span>찾아온</span><span> </span><span>쌀쌀한</span><span> </span><span>날씨에</span><span> </span><span>겨울</span><span> </span><span>용품</span><span> </span><span>수요가</span><span> </span><span>늘면서</span><span> </span><span>유통업체들은</span><span> </span><span>이른</span><span> </span><span>대목</span><span> </span><span>잡기에</span><span> </span><span>한창이다</span><span>. </span><span>롯데백화점의</span><span> </span><span>침구</span><span> </span><span>매출이</span><span> </span><span>전주</span><span> </span><span>대비</span><span> 35% </span><span>이상</span><span> </span><span>신장했고</span><span>, W</span><span>컨셉에서도</span><span> </span><span>아우터</span><span>, </span><span>니트류</span><span>등</span><span> </span><span>겨울</span><span> </span><span>의류</span><span> </span><span>매출이</span><span> </span><span>전년</span><span> </span><span>동기</span><span> </span><span>대비</span><span> 50% </span><span>증가했다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #5. </span><span>공정위</span><span>, '</span><span>먹튀</span><span>' </span><span>명품</span><span> </span><span>쇼핑몰</span><span> '</span><span>사크라스트라다</span><span>' </span><span>폐쇄</span><span> </span><span>조치</span></p><p><span>공정위가</span><span> </span><span>명품</span><span> </span><span>가방</span><span>·</span><span>신발</span><span>·</span><span>지갑</span><span>·</span><span>의류</span><span> </span><span>등을</span><span> </span><span>할인</span><span> </span><span>판매하는</span><span> </span><span>것처럼</span><span> </span><span>꾸며</span><span> </span><span>소비자를</span><span> </span><span>유인한</span><span> </span><span>뒤</span><span> </span><span>상품을</span><span> </span><span>보내지</span><span> </span><span>않은</span><span> </span><span>온라인</span><span> </span><span>쇼핑몰</span><span> '</span><span>사크라스트라다</span><span>'</span><span>에</span><span> </span><span>폐쇄</span><span> </span><span>조치를</span><span> </span><span>내렸다고</span><span> </span><span>밝혔다</span><span>. </span><span>조사</span><span> </span><span>결과</span><span> </span><span>사트라스트라다는</span><span> </span><span>실체조차</span><span> </span><span>없는</span><span> </span><span>사업자인</span><span> </span><span>것으로</span><span> </span><span>확인됐다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #6. </span><span>수익성</span><span>-</span><span>새</span><span> </span><span>고객</span><span> </span><span>잡아라</span><span>... </span><span>유통업계</span><span> </span><span>자체</span><span> </span><span>패션</span><span> </span><span>브랜드</span><span> </span><span>강화</span></p><p><span>홈쇼핑과</span><span> </span><span>이커머스</span><span> </span><span>업계가</span><span> </span><span>자체</span><span> </span><span>패션</span><span> </span><span>브랜드</span><span>(PB)</span><span>를</span><span> </span><span>강화하고</span><span> </span><span>있다</span><span>. </span><span>기존에는</span><span> </span><span>외부</span><span> </span><span>브랜드를</span><span> </span><span>단순</span><span> </span><span>판매했다면</span><span> </span><span>이제는</span><span> </span><span>브랜드를</span><span> </span><span>직접</span><span> </span><span>기획하고</span><span> </span><span>판매해</span><span> </span><span>신규</span><span> </span><span>고객을</span><span> </span><span>유치하고</span><span> </span><span>수익성을</span><span> </span><span>높이려</span><span> </span><span>하고</span><span> </span><span>있다</span><span>. </span><span>타사에선</span><span> </span><span>팔지</span><span> </span><span>않는</span><span> PB</span><span>의</span><span> </span><span>희소성을</span><span> </span><span>바탕으로</span><span> </span><span>팬덤</span><span> </span><span>소비</span><span> </span><span>성향을</span><span> </span><span>공략하고</span><span> </span><span>충성</span><span> </span><span>고객으로</span><span> </span><span>발전시킬</span><span> </span><span>수도</span><span> </span><span>있다</span><span>.</span></p><p><span> </span></p><p><span> </span></p><p><span>#7. </span><span>혁신</span><span> </span><span>이끌자</span><span>... </span><span>이커머스</span><span>, </span><span>플랫폼</span><span> </span><span>고도화</span><span> </span><span>속도전</span></p><p><span>이커머스</span><span> </span><span>업계가</span><span> </span><span>플랫폼</span><span> </span><span>고도화를</span><span> </span><span>위해</span><span> </span><span>다양한</span><span> </span><span>시도를</span><span> </span><span>하고</span><span> </span><span>있다</span><span>. </span><span>국내</span><span> </span><span>이커머스</span><span> </span><span>시장이</span><span> </span><span>네이버</span><span>, </span><span>신세계</span><span> </span><span>쿠팡</span><span> </span><span>등</span><span> '</span><span>빅</span><span> 3' </span><span>체제로</span><span> </span><span>굳어지고</span><span> </span><span>있고</span><span>, </span><span>시장</span><span> </span><span>성장세가</span><span> </span><span>둔화되고</span><span> </span><span>있어</span><span> </span><span>생존을</span><span> </span><span>위한</span><span> </span><span>판단으로</span><span> </span><span>보인다</span><span>. </span><span>위메프는</span><span> </span><span>상품</span><span> </span><span>후기를</span><span> SNS </span><span>형태로</span><span> </span><span>보여주고</span><span>, 11</span><span>번가는</span><span> </span><span>고객</span><span> </span><span>키</span><span>, </span><span>몸무게</span><span> </span><span>등</span><span> </span><span>신체</span><span> </span><span>메타데이터</span><span> </span><span>추적을</span><span> </span><span>시작했다</span><span>.</span></p><p> </p><p><span>출처</span><span>: Kmost company Ltd.</span></p><p><span>http://www.9mihoshop.co.kr</span></p><p> </p><p><span>www.i-boss.co.kr</span></p><p><span>온라인마케팅</span><span> </span><span>포털</span><span>, </span><span>아이보스</span></p>
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2022년 10월 18일 마케팅뉴스클리핑
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