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<p>11월 27일 목요일에 발표하게 될 5조 CASE에 대해 알려드리겠습니다.</p>
<p>교재 p.196-p.206.에 나와있는 "Laura Ashley and Federal Express
Strategic Alliance" 입니다.</p>
<p><font size="4"><b>CASE 5. Assignment Questions</b></font></p>
<p>1) Eval‎uate the decision to enter a strategic allience from the
perspective of both Laura Ashley and Federal Express?</p>
<p> What are the real opportunities and risks of this approach?</p>
<p>2) Eval‎uate the structure of the partnership. Do the financial
arrangements make sense? Is the loose nature of the partnership
appropriate, or should a more structured approach have been
taken? What type of leadership was necessary to make such a
deal, and what leadership skill will be necessary to implement it
successfully?</p>
<p>3) How likely is it that the partnership will succeed over the long
term, and what will it take for both companies to make it
successful? Are there specific organizational or human resource
policy reforms that would enhance LA's performance?</p>
<p>4) Assume that the partnership is successful?</p>
<p> What new strategic capabilities will it provide for Laura Ashley,
and now , specifically, should they be used to expand its business?</p>
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