Lexington-Let the blowhards blow (The Economist/070719)

[Khan]

Lexington

Let the blowhards blow

Jul 19th 2007
From The Economist print edition

Kevin Kallaugher

The case for keeping the airwaves unfair and unbalanced

RUSH LIMBAUGH makes an unusual martyr. He's a rich, white and often rather nasty celebrity. He has the look of a man who eats steak for breakfast. He likes to smoke huge cigars. But a martyr is exactly what he will become if some of America's most prominent politicians get their way.

Richard Durbin, the Senate's second-ranking Democrat, claims that it is time to “reinstitute the fairness doctrine”, referring to a federal rule, in place in 1949-87, that guaranteed “ample play for the free and fair competition of opposing views” on the airwaves. John Kerry, the Democratic nominee in 2004, says that the fairness doctrine ought to come back. “When conservatives got rid of the equal-time requirement...they've been able to squeeze down and squeeze out” opposing views, he says. Dianne Feinstein, chairman of the Senate Rules Committee, says that she is looking at reinstatement. Even Trent Lott, a leading Republican, is hinting at jumping on the bandwagon. “Talk radio is running America,” he complained when the immigration bill went down in flames. “We have to deal with that problem.”

This bandwagon needs to be stopped before it can build up any more speed. America's talk-radio hosts are a rough bunch. Mr Limbaugh is clearly a great broadcasting talent. He is also a caveman. Most of his allies and imitators are cavemen without the talent: try listening to Sean Hannity of an afternoon. And the talk-radio hosts were certainly at their xenophobic worst during the immigration debate. But none of that is a reason for formatting them out of existence. The “fairness doctrine” is a hangover from a prehistoric technological era. It is an assault on free speech. And it embodies a trivial view of what makes for informative reporting. Serious politicians such as Mr Durbin and Ms Feinstein should be ashamed of themselves for digging it up.

The fairness doctrine was introduced in a world when the airwaves were a scarce public commodity dominated by three networks. The doctrine always involved unattractive trade-offs. The Federal Communications Commission (FCC) got into the unfortunate business of regulating political speech and constructing elaborate measures of “fairness”. Broadcasters were forced to accept limits on free speech that print journalists would have gagged on. Pressure groups and litigation fiends had a field day accusing radio stations of bias. Many radio stations avoided controversial subjects altogether in order to spare themselves a visit from FCC snoops.

But these days there is no shortage of radio spectrum. America is buzzing with more than 14,000 radio stations. There is nothing to stop American liberals—or indeed communists, Trotskyites or Spartacists—from establishing their own stations. The reason why the leftist flagship Air America Radio almost ran aground last year was not because of lack of spectrum but because of lack of talent and good management.

And radio spectrum is only the beginning of it. The years since the Reagan administration pronounced that the fairness doctrine was outdated have seen a media revolution. Not just the arrival of satellite radio and cable television—the average American TV viewer has access to 102 channels—but also the birth of blogs, podcasts, YouTube and God knows what else. Doesn't this new media world guarantee “ample play for the free and fair competition of opposing views”? And doesn't it make the idea of regulating the airwaves in the name of a government-mandated idea of fairness seem a bit quixotic?

The new apostles of “fairness” advance two arguments in favour of going back to the past. The first is that the ownership structure of radio stations is unfair. A handful of mighty companies such as the Sinclair Broadcast Group use their market dominance to push a right-wing agenda. A report by the Centre for American Progress, a liberal think-tank, points out that the top five commercial station-owners overwhelmingly favour conservative talkers over their liberal rivals: 91% of the talk that they broadcast is conservative, compared with just 9% that is liberal.

The NPR effect

The problem with this argument is that talk radio represents only about 3-4% of the radio market. Mr Limbaugh, the biggest right-wing talker, draws 13.5m listeners a week. National Public Radio, which strives to be fair and balanced but leans to the left, draws 20m. The shock jocks who rule many urban markets are also vaguely leftish: Don Imus, who was dumped for his comment about “nappy-headed hos” but who is reportedly planning a comeback, was almost as scathing about George Bush as he was about the Rutgers University women's basketball team. The reason why the likes of Sinclair Broadcast Group have done so well out of talk radio is that they found a market niche of people who feel that their views are marginalised by mainstream radio. One reason why Air America found it hard to find talent and listeners is that most liberals are perfectly happy with NPR.

The second argument is that people ought to be exposed to both sides of the debate. “I have this old-fashioned attitude that when Americans hear both sides of the story, they're in a better position to make a decision,” says Mr Durbin. This is all very high-minded. But should the state really be in the business of regulating what political views people are exposed to? Nobody thinks that readers of the Nation should be forced to read the National Review as well.

Whatever its problems, America does not suffer from a shortage of opinion or debate. The magazine racks of bookstores groan with political magazines. The radio waves buzz with comment from the left-wing Pacifica Radio to the far-right nutcases. Every man and his dog has a blog. The idea that the government should be hauled in to regulate a fraction of this exploding universe is absurd. No wonder Congress has an even lower approval rating than Mr Bush.

[jollyman]

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