6/24(일)-UCC Approaching As New Trend for Presidential Hopefuls

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UCC Approaching As New Trend for Presidential Hopefuls

It may have started off as amateur entertainment, but User Created Content can be applied to some serious agendas.
With the presidential election coming up later this year, many in Korea are looking into the possibility of employing this new outlet to carry their political messages to voters.
Son Heekyung with more.

Presidential hopefuls for the December election are eyeing user-created video content as a tool powerful enough to woo voters.
Younger voters, in particular, show interest in such media because of their high-tech habits.

RECORDED: "There has been a fundamental shift among viewers from the traditional media to user-created content video portals like PandoraTV. And that has really affected the presidential candidates' views on how they should promote themselves and also to propagate and carry their messages to the voters."

Using this latest medium, people are free to post videos online supporting or opposing their party of choice.
This video clip is a good example.
In this parody, three possible presidential candidates from the Grand National Party appear to dance outside the National Assembly.
Executives with PandoraTV say online videos like this will boost voter turnout.

SON HEEKYUNG, REPORTER: "A presentation was held in Seoul to explain how UCC can be applied as a campaign strategy for this year's presidential election. A crowd of more than 200 people including politicians and journalists listened to learn how this new approach will change the campaign."

Attending the seminar was the former governor of Gyeonggi Province Son Hakgyu.
Son said it's unfortunate that people under the age of 19 are not allowed to post video clips on presidential hopefuls.

RECORDED: "Nonetheless, I believe the use of UCC can bring about an unexpected result in the presidential election as well as offer the public more convenience. I see this as a great opportunity where creative minds can be displayed."

The power of user-created video on an election was apparent in last year's mid-term elections in the United States.

RECORDED: "A video file containing scenes of a senator dozing off during a hearing was spread across a free video-sharing Internet site, and ultimately, the senator failed to get re-elected. Internet users have changed."

User-generated content calls for people to actively engage in events across society.
And it looks like they're enjoying the process.
Industry experts say voters empowered by their newfound voice in the political process are sure to change how this December's presidential election plays out.

Son Heekyung, Arirang News.
JAN 24, 2007

 

질문:

1.       Nowadays, Ucc is very popular in internet. Do you think what make the ucc popular?

2.       lately, Did you see any ucc in Internet. If you see ucc. In which ucc did you get a lot of interesting? Can you explain to us?

3.       Why are many people enthusiastic in ucc?

4.       Have you ever uploaded ucc you maked in internet or thought any ucc you want to make?

5. do you think ucc may have a big impact on election?