동국대학교시각^^

전통 향을 강조한 샴푸 & 린스 패키지 1. 선정이유 최근 향이 오래가는 헤어제품이 유행하고 있습니다. 다양한 샴푸와 린스들이 제품으로 쏟아져 나오고 있지만,한국적인 분위기의 한방샴푸는 규모가 적고, 향기를 내세운 한방 샴푸는 2013년에 나왔던 리엔의 두 제품 뿐이라전통의 느낌은 살리고 단아한 분위기의 고급스러운 헤어 제품의 이미지를 패키지로 제작하고 싶어 선정하게 되었습니다. 모란, 백단, 작약, 치자, 난꽃, 매화, 연꽃 등의 향을 가진 전통 이미지를 강조한 샴푸&린스 패키지 -> 샴푸, 린스(컨디셔너), 트리트먼트(헤어팩), 헤어 에센스, 헤어 미스트, 왁스  2 . 시장조사  1) 한방 샴푸&린스 향기를 내세운 한방 샴푸 -  LG생활건강의  '리엔' 제품 2종류일반 한방 샴푸 - 댕기머리, 려, 리엔, 애터미의 제품 다수 ( 헤어 제품을 주로 내세운 회사 기준 ) <img src="https://t1.daumcdn.net/cfile/cafe/21075A3E55F14B6527" class="txc-image" width="192" style="clear: none; float: none;" border="0" vspace="1" hspace="1" data-filename="AHG11359_E07_l.jpg" exif="{}" actualwidth="192" id="A_21075A3E55F14B6527F0CF"/><img src="https://t1.daumcdn.net/cfile/cafe/24282E3E55F14B660E" class="txc-image" width="153" style="clear: none; float: none;" border="0" vspace="1" hspace="1" data-filename="AHG11364_E07_l.jpg" exif="{}" actualwidth="153" id="A_24282E3E55F14B660E5E18"/> <img src="https://t1.daumcdn.net/cfile/cafe/2417EB3E55F14B681B" class="txc-image" width="218" style="clear: none; float: none;" border="0" vspace="1" hspace="1" data-filename="000512965_1_a.jpg" exif="{}" actualwidth="218" id="A_2417EB3E55F14B681BBC9D"/><img src="https://t1.daumcdn.net/cfile/cafe/2678B13E55F14B6932" class="txc-image" width="180" style="clear: none; float: none;" border="0" vspace="1" hspace="1" data-filename="AHG05548_E07_l.jpg" exif="{}" actualwidth="180" id="A_2678B13E55F14B6932483D"/> <img src="https://t1.daumcdn.net/cfile/cafe/2403B13E55F14B6C2A" class="txc-image" width="489" style="clear: none; float: none;" border="0" vspace="1" hspace="1" data-filename="제목 없음.png" exif="{}" actualwidth="489" id="A_2403B13E55F14B6C2A0755"/>   2) 일반 샴푸, 린스, 헤어팩 등 ① 샴푸&린스(컨디셔너) <img src="https://t1.daumcdn.net/cfile/cafe/2402BE4555F14D7021" class="txc-image" width="315" style="clear: none; float: none;" border="0" vspace="1" hspace="1" data-filename="AHG07397_E11_l.jpg" exif="{}" actualwidth="315" id="A_2402BE4555F14D7021E6C9"/><img src="https://t1.daumcdn.net/cfile/cafe/236E414555F14D7236" class="txc-image" width="312" style="clear: none; float: none;" border="0" vspace="1" hspace="1" data-filename="AHG07398_E11_l.jpg" exif="{}" actualwidth="312" id="A_236E414555F14D72361EFD"/> <img src="https://t1.daumcdn.net/cfile/cafe/27172E4555F14D740C" class="txc-image" width="152" style="clear: none; float: none;" border="0" vspace="1" hspace="1" data-filename="AHG07399_E11_l.jpg" exif="{}" actualwidth="152" id="A_27172E4555F14D740C0C2A"/><img src="https://t1.daumcdn.net/cfile/cafe/227CA04555F14D7526" class="txc-image" width="321" style="clear: none; float: none;" border="0" vspace="1" hspace="1" data-filename="AHG01296_E11_l.jpg" exif="{}" actualwidth="321" id="A_227CA04555F14D75260FFC"/> <img src="https://t1.daumcdn.net/cfile/cafe/22550B5055F14EDD23" class="txc-image" width="160" style="clear: none; float: none;" border="0" vspace="1" hspace="1" data-filename="AHG07860_E11_l.png" exif="{}" actualwidth="160" id="A_22550B5055F14EDD23AC87"/><img src="https://t1.daumcdn.net/cfile/cafe/236EC04555F14D782F" class="txc-image" width="232" style="clear: none; float: none;" border="0" vspace="1" hspace="1" data-filename="AHG06841_E11_l.jpg" exif="{}" actualwidth="232" id="A_236EC04555F14D782FE071"/> ② 트리트먼트 (헤어팩) <img src="https://t1.daumcdn.net/cfile/cafe/2419EF4F55F14D7C13" class="txc-image" width="380" style="clear: none; float: none;" border="0" vspace="1" hspace="1" data-filename="asc.jpg" exif="{}" actualwidth="380" id="A_2419EF4F55F14D7C13BAF4"/><img src="https://t1.daumcdn.net/cfile/cafe/217C9F4F55F14D7D2F" class="txc-image" width="318" style="clear: none; float: none;" border="0" vspace="1" hspace="1" data-filename="AHG00890_E11_l.jpg" exif="{}" actualwidth="318" id="A_217C9F4F55F14D7D2FB171"/><img src="https://t1.daumcdn.net/cfile/cafe/25057A4555F14D791D" class="txc-image" width="233" style="clear: none; float: none;" border="0" vspace="1" hspace="1" data-filename="AHG01840_E11_l.jpg" exif="{}" actualwidth="233" id="A_25057A4555F14D791DF5A5"/><img src="https://t1.daumcdn.net/cfile/cafe/2744EB4E55F14F050C" class="txc-image" width="196" style="clear: none; float: none;" border="0" vspace="1" hspace="1" data-filename="AHG00895_E11_l.jpg" exif="{}" actualwidth="196" id="A_2744EB4E55F14F050C9520"/><img src="https://t1.daumcdn.net/cfile/cafe/2214024E55F14F063F" class="txc-image" width="185" style="clear: none; float: none;" border="0" vspace="1" hspace="1" data-filename="AHG02413_E11_l.jpg" exif="{}" actualwidth="185" id="A_2214024E55F14F063F537E"/> ③ 헤어 에센스 (세럼) <img src="https://t1.daumcdn.net/cfile/cafe/2626EE4F55F14D8105" class="txc-image" width="182" style="clear: none; float: none;" border="0" vspace="1" hspace="1" data-filename="AHG08371_E11_l.jpg" exif="{}" actualwidth="182" id="A_2626EE4F55F14D8105CC13"/><img src="https://t1.daumcdn.net/cfile/cafe/262A894F55F14D8501" class="txc-image" width="178" style="clear: none; float: none;" border="0" vspace="1" hspace="1" data-filename="AHG08373_E11_l.jpg" exif="{}" actualwidth="178" id="A_262A894F55F14D85016FDC"/> <img src="https://t1.daumcdn.net/cfile/cafe/2127C94F55F14D8304" class="txc-image" width="215" style="clear: none; float: none;" border="0" vspace="1" hspace="1" data-filename="AHG25588_E11_l.jpg" exif="{}" actualwidth="215" id="A_2127C94F55F14D830454E9"/><img src="https://t1.daumcdn.net/cfile/cafe/24178B4F55F14D8616" class="txc-image" width="274" style="clear: none; float: none;" border="0" vspace="1" hspace="1" data-filename="AHG19609_E11_l.jpg" exif="{}" actualwidth="274" id="A_24178B4F55F14D86165ACB"/> ④ 헤어 미스트 <img src="https://t1.daumcdn.net/cfile/cafe/24683E4A55F14D8824" class="txc-image" width="205" style="clear: none; float: none;" border="0" vspace="1" hspace="1" data-filename="AHG01294_E11_l.jpg" exif="{}" actualwidth="205" id="A_24683E4A55F14D88246B51"/><img src="https://t1.daumcdn.net/cfile/cafe/245DCE4A55F14D8A32" class="txc-image" width="138" style="clear: none; float: none;" border="0" vspace="1" hspace="1" data-filename="AHG19613_E11_l.jpg" exif="{}" actualwidth="138" id="A_245DCE4A55F14D8A32EFCF"/> ⑤ 왁스<img src="https://t1.daumcdn.net/cfile/cafe/2406834A55F14D8B0A" class="txc-image" width="337" style="clear: none; float: none;" border="0" vspace="1" hspace="1" data-filename="AHG13298_E11_l.jpg" exif="{}" actualwidth="337" id="A_2406834A55F14D8B0A257A"/><img src="https://t1.daumcdn.net/cfile/cafe/261FB24F55F14D7F0D" class="txc-image" width="242" style="clear: none; float: none;" border="0" vspace="1" hspace="1" data-filename="AHG06254_E11_l.jpg" exif="{}" actualwidth="242" id="A_261FB24F55F14D7F0D2EFA"/>