작성일자: 2013.5.10 작성자: 산티아고 무역관 Marianella Sagal(mkt.kotrachile5@yahoo.cl) 1. Market trends □ Market scale ○ In Chile, the note counters market is very small note since they do not manufacture their own products so companies choose to bring machines from other countries. ○ Rely mostly on the imports. Imports scale 2009 | 2010 | 2011 | 2012 (Jan-Nov) | Imports | Variation | Imports | Variation | Imports | Variation | Imports | Variation | 93,830,862 | -29,3% | 118,881,665 | 26,7% | 157,139,334 | 32,2% | 138,523,647 | 11,8% |
Source: Checkpoint □ Market characteristics ○ The most important companies in Chile are Hewlett-Packard Chile Com. Ltd., Tecnoglobal S.A. Techdata Chile S.A. on the Chilean note counter market they belong to international brands with branches in Chile and International brand with distributer in Chile in the case of Techdata Chile S.A. ○ Over the past four years since the variation of importation market in Chile has been stable a low change between 2011 and 2012 but with a notable increase in 2009~2010 period. 2. Importation trends □ imports by country ○ Imports by countries | Country | 2010 | Variation (%) | 2011 | Variation (%) | 2012 | Variation (%) | 1 | Mexico | 26,748,144 | 12.8 | 41,854,556 | 56.5 | 48,648,250 | 16.2 | 2 | U.S.A. | 40,463,000 | 4.0 | 43,000,620 | 6.3 | 34,552,151 | -19.6 | 3 | China | 28,597,973 | 165.8 | 42,261,248 | 47.85 | 32,210,061 | -23.8 | 4 | Singapore | 3,908,821 | 94.7 | 4,972,579 | 27.2 | 2,756,675 | -44.6 | 5 | Malaysia | 1,146,309 | -99.5 | 254,913 | -77.8 | 680,933 | 167.1 | 6 | Canada | 93,383 | -99.9 | 210,454 | 125.4 | 664,202 | 215.6 | 7 | Thailand | 152,914 | -100 | 254,913 | 66.7 | 638,337 | 150.4 | 8 | Germany | 271,616 | -43.6 | 438,104 | 61.3 | 623,714 | 42.4 | 9 | France | 27,097 | -52.1 | 330,671 | 1120.3 | 435,677 | -99.9 | 10 | Ireland | 14,736 | -13.2 | 66,897 | 354.0 | 387,299 | 478.9 |
Source: Check point ○ U.S.A. has been the most important importer on note counters in 2010 and 2011 is decreasing in 2012. ○ The next two countries, Mexico and China, show a considerable growth in 2011 but China lost points in 2012. ○ Mexico has achieved to take up a stance in the Chilean market during the last years, thanks to the excellent quality of its products and the Free Trade Agreement with Chile. □ Competition and price ○ Importing companies 2012 Nº | Company | Sales (US$) | Portion (%) | 1 | Hewlett-Packard Chile Com. Ltd. | 35,904,200 | 25.92 | 2 | Tecnoglobal S.A. | 17,808,222 | 12.86 | 3 | Techdata Chile S.A. | 17,441,071 | 12.59 | 4 | Dell Computer Chile Ltd. | 16,214,465 | 11.71 | 5 | IBM de Chile S.A.C. | 12,023,889 | 8.68 | 6 | Ingram Micro Chile S.A. | 8,558,556 | 6.18 | 7 | Avnet Trader S.A. | 6,023,909 | 4.35 | 8 | Intcomex S.A. | 3,049,969 | 2.20 | 9 | Sistemas Oracle Chile S.A. | 2,545,583 | 1.84 | 10 | Personal Computer Factory S.A. | 2,441,528 | 1.76 |
○ Prices and products Importer & Characteristic | Final Sale Price | Remarks & Photo | Humberto Garetto e Hijos Ltda. | Chilean Distributor | $ 118,000 | Royal XD-40001 Counter Note | - Dimension: 280 x 250 x 150 (㎜) - Weight: 5 Kg. Aprox. - Power: 220v / 50Hz - Speed: 900 notes - Display: External | | $ 171,000 | Royal N-440 UV Counter Note | - Dimension: 270 x 250 x 230 (㎜) - Weight: 7.5 Kg. Aprox. - Power: 220v / 50Hz - Speed: 600/1000/1300 notes x min. - Display: External | Comercial Totalpack Ltda. | Chilean Distributor | $ 278,900 | BJ-2100 Counter Note | - Auto / manual counting - UV, MG, MT detecting function (Optional) -Width, double, half, chain detecting function - Auto start and clear - Three countable speed - LED & LCD display - Batch presetting, add counting - Alarm stop with error message code | Disval Ltda. | Chilean Distributor | $ 290,130 | Automatik DB 180 UV Counter Note | - Dimension: 289 x 252 x 190 ㎜ - Speed: 1000 notes/m - Display: LED | Industrias Electricas Hessmay S.A. | Chilean Distributor | $ 155,000 | SPEC TC-150 Counter Note | - Dimension: 298×244×153 ㎜ - Weight: 5.5 Kg - Speed: 1000 notes/m - UV Detection | Comercial sBoss | Chilean Distributor | $ 178,900 | Mod. 96 Counter Note | - Magnetic detection Power: AC110V, 50Hz / AC220V, 60Hz - Screen: digital smart | | $ 198,900 | Mod. COM-3A Counter Note | - Back and front ingress - Double display - UV, MG1, MG2 - Dimension: 215 x 320 x 290㎜ aprox. - Speed: 1000PCS/min: 90*50㎜ - 190*100㎜ | $ 228,500 | Mod. 93 Counter Note | - Dimension: 332L × 310W x 278H ㎜ (1pcs) - Weight: 5.5Kg - Front Ingress - DD Function | Vorwerk Y Cia. S.A. | Chilean distributor | $ 278,500 | Magner 20 ED Counter Note | - Speed: 900/1200 notes/ min. - Capacity: 300 Notes - Programable Counter: 1~999 notes | | $ 298.500 | Magner 35 / D Counter Note | - Speed: 1300 notes/min - Capacity: 400 |
3. Distribution Channel □ Distribution channel ○ In the market there is only one type of distribution of the product which is the most common formed by International brands which sell their products to Chilean companies to be distributed to the national market and late the distributers sell the products to the consumers. |