Bon chic, bon genre (French for "Good style, good class") is an expression used in France to refer to a subculture of stylish members of the Paris upper class.
They are typically well-educated, well-connected, and descended from "old money" families, preferably with some aristocratic ancestry.
The style combines certain fashionable tastes with the appearance of social respectability.
The expression is sometimes shortened to "BCBG"(the fashion company BCBG Max Azria was named in reference to the subculture).
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bon [bɔ̃] 봉
1. (품질·성능이) 좋은 (↔mauvais)
2. 적절한, 알맞은, 바람직한 (=souhaitable)
3. 행복한, 기분좋은, 즐거운 (=heureux, agréable)
4. 좋게,기분 좋게,쾌적하게,비싸게,굳세게
chic [ʃik] 쉬크
1. 남성형 명사 [옛] (특히 그림 그리는) 기교, 솜씨
2. 남성형 명사 재주, 솜씨, 요령 (=adresse)
3. 멋진, 근사한, 세련된 (=élégant)
genre [ʒɑ̃ːʀ] 좌ㄹ
1. 남성형 명사 (동·식물의) 종류
2. 남성형 명사 종류, 유형 (=espèce, type)
3. 남성형 명사 (문학·예술의) 장르, 양식
du [dy]
1.부분관사 남성 (물질명사 앞)
2.부분관사 남성 (추상명사앞)
3.부분관사 남성 (집합명사 앞)
de [də]
1.(소유·소속) …의, …에 속한
2.(공간) …부터, …에서
3.(시간) …부터
le [lə]
1. 인칭대명사 (직접목적보어) 그[그녀, 그것]를,그들[그녀들, 그것들]을
2. 인칭대명사 (속사)
3.(중성대명사·부정법·절 따위를 대신하는 직접목적보어)
le [lə]
1. 정관사 (총칭적 용법)
2. 정관사 (명사가 대화자 쌍방이 잘 알고 있는 특정한 사람·사물일 때)
3. 정관사 (한정적 용법)
French Expression of the Day: Bon chic bon genre
While 'Bon chic bon genre' may sound like the supreme French expression to describe class and style, there is actually a little more to it than you think.
Why do I need to know bon chic bon genre?
This expression is widely used in France to describe a particular type of clothing or some people's attitude.
What does it mean?
Bon chic bon genre, which can also be shortened to BCBG, is the French version of posh, preppie or Sloaney - ''Good style, good class''.
While chic can be quite of a compliment on its own, the expression bon chic bon genre tends to be used to describe and stereotype people from the bourgeoisie who try too hard to maintain a certain image of their life and themselves. While this is not an insult, this is also rarely used as a compliment, so beware.
For a French to describe someone as BCBG, they would most certainly have to wear at least one of these items on a day-to-day basis: a pearl necklace, an emblematic silk scarf from the high-end fashion brand Hermes or a three-piece suit.
Here is an example of how you could use this expression: Je ne vais pas acheter cette robe, elle fait trop bon chic bon genre! - I'm not going to buy this dress, it is way too posh!
In the collective imagination, it is also common to associate the expression with hyphenated first names such as Charles-Henri or Marie-Francoise and more generally to traditional Catholic culture and strict education.
BCBG in French popular culture
In the 1990s, French humor trio Les Inconnus even recorded a song entitled ''Rap BCBG'' or ''Auteuil, Neuilly, Passy'', which are regarded as a triangle of posh Parisian neighborhoods where the BCBG tend to congregate, to mock people living in these areas and their supposedly complicated life.
This single was one of the biggest hits of the year 1991 and remains to this day a reference in French humor, so don't be surprised if you ever hear a local jokingly hum the song.


Bon chic, bon genre (French for "Good style, good class") is an expression used in France to refer to a subculture of stylish members of the Paris upper class. They are typically well-educated, well-connected, and descended from "old money" families, preferably with some aristocratic ancestry. The style combines certain fashionable tastes with the appearance of social respectability. The expression is sometimes shortened to "BCBG"[1] (the fashion company BCBG Max Azria was named in reference to the subculture).
Parallels are often seen between this subculture and similar upper-class social groups in the United States ("preppy") and the United Kingdom ("Sloane Rangers").[2] As with those groups, BCBG drew mainstream attention during the 1980s. Thierry Mantoux published a handbook for BCBG style (BCBG - Le Guide du bon chic bon genre) in the 1980s, a French equivalent to The Official Preppy Handbook and The Sloane Ranger Handbook, both published earlier in the decade.
The BCBG social group is not to be confused with the "bobo" Paris fashion subculture (short for "bohemian bourgeois").
FashionEdit
The style of BCBG tends towards the conservative and classic, to "de-emphasize 'sexiness' and 'flashy' signs of wealth", and is influenced by "Anglo-Saxon" styles.[3] Some brands trendy with the BCBG group include Gucci, Max Mara, Le Bon Marché, and Chanel.[4]
The BCBG social group is associated with certain residential areas in Paris and Versailles. BCBG are often identified with the "NAP" area formed by the triangle between Neuilly-Auteuil-Passy, from the 16th arrondissement to the Bois de Boulogne,[5] as well as the 6th arrondissement closer to the centre of Paris,[6] and the 7th and 8th arrondissements for shopping.[7]

첫댓글 bon chic bon génre.
멋있는, élégant(e)
restaurant bon chic bon genre
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