코비가 안팎으로 수난을 겪는군요. 그의 8번 저지 인기가 땅으로 떨어졌답니다.
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지난 달부터 코비 저지는 판매 순위 50위밖으로 처졌다고 합니다.
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성폭행 재판 때도 그렇게 인기가 떨어진 편이 아니었는데, 샤크가 마이애미로 떠날 무렵부터 인기가 급감하기 시작하더니 최근 칼 말론과의 트러블 등으로 인해 더욱 떨어지고 있는 듯 합니다.
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출처는 미국 야후입니다.
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Fans shunning Kobe Bryant's jersey
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By RUKMINI CALLIMACHI, Associated Press Writer
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January 6, 2005
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PORTLAND, Ore. (AP) -- Kobe Bryant is no longer a fashion icon.
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For the last month, Bryant's No. 8 Lakers jersey -- previously one of the best sellers in the world -- has fallen out of the top 50, according to point-of-sale data tabulated by a Florida market research firm.
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Bryant's NBA jersey was still the 10th-highest selling jersey for the year, but he finished the month of December at No. 72 -- and in one week plunged to No. 90, a drastic slide for the player many once saw as the sport's next marketing golden boy.
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``I would never have thought it would have dropped off like this,'' said Neil Schwartz, director of marketing and business development for SportsScanINFO in West Palm Beach, which tracks weekly sales data from sporting goods retailers nationwide.
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Bryant's marketability has likely been hurt by the flurry of bad press he's been receiving lately, analysts say. It began with his rape case and included his feud with former teammate Shaquille O'Neal, his spat with current teammate Karl Malone and a new book by former coach Phil Jackson that portrays Bryant as an aloof prima donna.
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Before the season started, O'Neal was traded to the Miami Heat and Jackson retired -- departures that many fans have blamed on Bryant.
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``I was a big fan, but I just can't wear his jersey anymore,'' said Patrick Buan, 27, of Victorville, Calif., who last month put up for sale his four Bryant jerseys on eBay.
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Bryant's agent, Rob Pelinka, did not return calls seeking comment. Nike Inc., Bryant's main sponsor, also declined to comment, saying only that Bryant remains under contract with the company.
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Officials at AEG, the Lakers' parent company, said sales of Bryant's jersey had dipped noticeably at the store in Staples Center in recent weeks. They said the problem began early this summer as Bryant prepared to face criminal rape charges -- which were later dropped after his accuser said she did not want to participate in the trial.
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``He's such a significant player that we weren't willing to make all those goods and have him go to jail,'' said Alan Fey, vice president of merchandising for AEG.
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Schwartz said Bryant's legal troubles could account for a drop in sales in the summer and possibly at the beginning of the season -- but not in December.
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In June -- when the preparations for Bryant's rape trial were going full tilt -- three of Bryant's jerseys occupied the first, third and fifth spots in terms of units sold, according to Schwartz, whose company tallies numbers from a wide range of retailers, including JC Penny, Sears and Sports Chalet.
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Industry insiders say that while fans may have been willing to look the other way during the rape scandal, they seem far less willing to forgive him now for what they see as the breakup of a championship team.
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``I think a lot of people were understanding of the rape trial, because there are a lot of cases of players being entrapped,'' said Bob Dorfman, executive vice president of Pickett Advertising in San Francisco. ``But it's all about winning -- that's what tickles the cash register. When he jeopardized that by singlehandely blowing apart the team, it was the final straw for a lot of people.''
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The drop in sales is being felt in a wide variety of retail venues -- from small sporting good chains to the Lakers' memorabilia hub at Staples Center.
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``Kobe's jersey was a core part of our business -- and now with the team going in the direction it has, we've ordered less and seen less of a demand,'' said Mike Batt, general manager of Fanzz in Salt Lake City, a sporting goods retail chain with 32 stores.
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The drop in sales is bad news for Nike Inc., based in Beaverton, Ore., which sank a reported $40 million into a multiyear contract with Bryant.
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While Nike does not make his jersey -- Massachusetts-based Reebok, Inc. recently bought the licensing rights to all NBA player jerseys from Nike -- the decline is further evidence that they may not see a return on their investment.
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While both McDonald's and Nutella have since dropped him, Nike has stood by Bryant, but has yet to use him in a single ad, even in ones touting Bryant's own shoe.
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Nike spokesman Rodney Knox declined to say whether the manufacturer intends to use him in future campaigns.
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``There's too much at stake for Nike to want to tarnish their brand image by using him,'' said Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon.
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While the drop in sales is surprising, it's unlikely to make a dent in Bryant's personal fortune. In June, Forbes.Com ranked him as the 10th highest-paid celebrity of 2004, earning $26.1 million from June 2003 to June 2004 in salaries, bonuses, prize money, appearance fees -- as well as his Nike endorsement.
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Updated on Thursday, Jan 6, 2005 5:12 pm EST
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12월 한 달 판매량입니다. 이게 쭉 이어진다면 그의 인기에 문제가 생겼다 할 수있겠지만(물론 지금도 예전만 못하다는거 느낍니다) 여전히 올시즌 거 따지면 작년에 탑50안에 들었던 4개의 저지 그대로 탑50안에 들어있다구 합니다. 한 달판매량까지 조사해서 이렇게 크게 기사 내어지는것도 코비밖에 없을듯. 잡아먹어라
첫댓글 이제 코비팬들 코비져지 살만큼 다 샀을 텐데..코비 져지 더 팔리려면 코비가 딴팀으로 틀드 되던가 아님 레이커스 져지 디자인이 바뀌던가 해야 될텐데..
코비 죽이기ㅡㅡ;;;
앤써는 계속 팔리는데요 -ㅅ-.
그렇죠..판매순위 50위밖이라는데 그렇다면 그보다 위에 있는 선수들은 모두 이적한 선수나 디자인이 바뀐 져지들일까요?? 그럴리가 없죠...
작년에 코비 선데이 저지 nba 스토어 에서 9만원에 구입했는데 코비 반성하고 성격을 고치도록 노력 해봐..김병현 처럼 왕따 당하기 싫으면..
그만큼 코비가 본토 팬들한테도 외면당한다는 이야기입니다. 중대한 위기네요.
코비의 위기가 계속되네요....
하지만 난 코비가 좋은데 왜 코비를 잡고 늘어지는지...
왜 김병현은 갑자기 나오는지...
저도 앤써져지 3개인데 ㅋㅋ 흰,검,빨 글구 이번에 레전드 하나 더 구입하려구요 ㅋ
냉무 -_-
12월 한 달 판매량입니다. 이게 쭉 이어진다면 그의 인기에 문제가 생겼다 할 수있겠지만(물론 지금도 예전만 못하다는거 느낍니다) 여전히 올시즌 거 따지면 작년에 탑50안에 들었던 4개의 저지 그대로 탑50안에 들어있다구 합니다. 한 달판매량까지 조사해서 이렇게 크게 기사 내어지는것도 코비밖에 없을듯. 잡아먹어라
언니 또 시작인거져 ㅜ.ㅜ 코비가 또 갈수록 실력으로 보여주면 다시 그런 말들은 또 사라 지잖아염..매일 이래..코비가 뭐라구..ㅜ.ㅜ 농구로 인정받자..^^
살만큼 사서 더 팔리지 않는다면 MJ는 같은 유니폼을 몇년간 몇벌을 판 겁니까-_-;
전 코비팬인데 저지하나 없음......ㅠㅠ 사고싶당.....
코비에 대한 안좋은 소식들 인해 인기가 확 떨어졌나 본데요 코비만 이런기사 나오는거 보면
코비..... 오늘 잘하긴 했는데ㅋ