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Topic1) Why you should really start doing more things alone
By Roberto A. Ferdman May 2 Follow @robferdman
On any given Friday night, bars, restaurants and movie theaters tend to fill up with people spending time with friends, lovers, and family. But when the weekend comes, those who find themselves on their own are likelier to be found on the couch, at home, doing something in private.
There's nothing particularly strange here. But maybe we're missing out when we automatically choose to stay in when we don't have social plans.
"People decide to not do things all the time just because they're alone," said Rebecca Ratner, a professor of marketing at the Robert H. Smith School of Business, who has spent almost half a decade studying why people are so reluctant to have fun on their own and how it may lead to, well, less fun overall. "But the thing is, they would probably be happier going out and doing something."
Ratner has a new study titled 'Inhibited from Bowling Alone,' a nod to Robert Putnam's book about Americans' waning participation in group activities, that's set to publish in the Journal of Consumer Research in August. In it, she and co-writer Rebecca Hamilton, a professor of marketing at the McDonough School of Business, describe their findings: that people consistently underestimate how much they will enjoy seeing a show, going to a museum, visiting a theater, or eating at a restaurant alone. That miscalculation, she argues, is only becoming more problematic, because people are working more, marrying later, and, ultimately, finding themselves with smaller chunks of free time.
The conclusions stem from five separate experiments. In four of them, the researchers surveyed people about certain activities, probing whether they preferred to participate in them with others or alone. In the fifth, Ratner and Hamilton put the preferences to the test by gauging whether people actually enjoyed visiting an art gallery more when they were in the company of others, compared to when they were alone.
What they found is that people expected to enjoy the gallery less when they were alone, but they actually tended to have just as good a time whether they had company or not.
"When you compare an experience that is very similar with or without someone else, like visiting a gallery or going to a movie, you find little difference in enjoyment," said Hamilton. "Going to a restaurant might be a little different, because there's that element of conversation, but that doesn't preclude the reality that going to a restaurant alone is still enjoyable."
Indeed, the question isn't whether we're going to have more fun doing something with friends rather than not. It's about those times when we don't have someone to see a new movie with, or eat at a newly opened restaurant, and there's discomfort about going by ourselves, even though we'd probably have a fine time.
"The reality is that you're foregoing a lot of fun," said Ratner. "We all are."
Why? Ratner says it's mostly because we're overly self-conscious.
"The reason is we think we won't have fun because we're worried about what other people will think," said Ratner. "We end up staying at home instead of going out to do stuff because we're afraid others will think they're a loser."
But other people, as it turns out, actually aren't thinking about us quite as judgmentally or intensely as we tend to anticipate. Not nearly, in fact. There's a long line of research that shows how consistently and regularly we overestimate others' interest in our affairs. The phenomenon is so well known that there is even a name for it in psychology: the spotlight effect. A 2000 study conducted by Thomas Gilovich found that people regularly adjust their actions to account for the perspective of others, even though their actions effectively go unnoticed. Many other researchers have since confirmed the pattern of egocentric thinking that skews how we act.
"If we get people to see that it’s okay to do something for pleasure on their own that’s the way to get rid of the stigma," Hamilton said.
How exactly we might go about shedding the stigma is unclear. For one, businesses could be more accommodating of people doing solo activities.
"Something as simple as adding a second set of tableware instead of removing that second set could set a subtle but important precedent," Ratner said.
Another solution might involve tweaking how people perceive the activities themselves. Ratner and Hamilton found that people are much more likely to pursue an activity alone when it's a learning experience. For that reason, bringing reading material along to a cafe or restaurant tends to shed a new light on the experience. But doing that, too, is often a coy way of hiding your shame.
"It makes it look like they’re occupied and busy, not just that they have no friends" said Hamilton.
But the best way to get rid of the stigma of doing things in public alone is probably for people to just start doing it more.
"We need the norms to shift a little. We need for people to think it’s a gutsy cool thing to have fun on our own," said Ratner. "Someone needs to start the new trend."
Topic by 시에나
Questions
1. How often do you go to the movies or eat out alone? How do you feel when you do that?
2. Do you agree that people tend to have just as good a time whether they have company or not?
3. How could we get rid of the stigma attached to those who pursue activities alone? What could be effective solutions?
4. Why do you think people need friends? Are you good at making friends?
The Fourth Industrial Revolution: what it means, how to respond
Written by Klaus Schwab, Founder and Executive Chairman, World Economic Forum
Published Thursday 14 January 2016
We stand on the brink of a technological revolution that will fundamentally alter the way we live, work, and relate to one another. In its scale, scope, and complexity, the transformation will be unlike anything humankind has experienced before. We do not yet know just how it will unfold, but one thing is clear: the response to it must be integrated and comprehensive, involving all stakeholders of the global polity, from the public and private sectors to academia and civil society.
The First Industrial Revolution used water and steam power to mechanize production. The Second used electric power to create mass production. The Third used electronics and information technology to automate production.Now a Fourth Industrial Revolution is building on the Third, the digital revolution that has been occurring since the middle of the last century. It is characterized by a fusion of technologies that is blurring the lines between the physical, digital, and biological spheres.
There are three reasons why today’s transformations represent not merely a prolongation of the Third Industrial Revolution but rather the arrival of a Fourth and distinct one: velocity, scope, and systems impact. The speed of current breakthroughs has no historical precedent. When compared with previous industrial revolutions, the Fourth is evolving at an exponential rather than a linear pace. Moreover, it is disrupting almost every industry in every country. And the breadth and depth of these changes herald the transformation of entire systems of production, management, and governance.
The possibilities of billions of people connected by mobile devices, with unprecedented processing power, storage capacity, and access to knowledge, are unlimited. And these possibilities will be multiplied by emerging technology breakthroughs in fields such as artificial intelligence, robotics, the Internet of Things, autonomous vehicles, 3-D printing, nanotechnology, biotechnology, materials science, energy storage, and quantum computing.
Already, artificial intelligence is all around us, from self-driving cars and drones to virtual assistants and software that translate or invest. Impressive progress has been made in AI in recent years, driven by exponential increases in computing power and by the availability of vast amounts of data, from software used to discover new drugs to algorithms used to predict our cultural interests. Digital fabrication technologies, meanwhile, are interacting with the biological world on a daily basis. Engineers, designers, and architects are combining computational design, additive manufacturing, materials engineering, and synthetic biology to pioneer a symbiosis between microorganisms, our bodies, the products we consume, and even the buildings we inhabit.
Challenges and opportunities
Like the revolutions that preceded it, the Fourth Industrial Revolution has the potential to raise global income levels and improve the quality of life for populations around the world. To date, those who have gained the most from it have been consumers able to afford and access the digital world; technology has made possible new products and services that increase the efficiency and pleasure of our personal lives. Ordering a cab, booking a flight, buying a product, making a payment, listening to music, watching a film, or playing a game—any of these can now be done remotely.
In the future, technological innovation will also lead to a supply-side miracle, with long-term gains in efficiency and productivity. Transportation and communication costs will drop, logistics and global supply chains will become more effective, and the cost of trade will diminish, all of which will open new markets and drive economic growth.
At the same time, as the economists Erik Brynjolfsson and Andrew McAfee have pointed out, the revolution could yield greater inequality, particularly in its potential to disrupt labor markets. As automation substitutes for labor across the entire economy, the net displacement of workers by machines might exacerbate the gap between returns to capital and returns to labor. On the other hand, it is also possible that the displacement of workers by technology will, in aggregate, result in a net increase in safe and rewarding jobs.
We cannot foresee at this point which scenario is likely to emerge, and history suggests that the outcome is likely to be some combination of the two. However, I am convinced of one thing—that in the future, talent, more than capital, will represent the critical factor of production. This will give rise to a job market increasingly segregated into “low-skill/low-pay” and “high-skill/high-pay” segments, which in turn will lead to an increase in social tensions.
In addition to being a key economic concern, inequality represents the greatest societal concern associated with the Fourth Industrial Revolution. The largest beneficiaries of innovation tend to be the providers of intellectual and physical capital—the innovators, shareholders, and investors—which explains the rising gap in wealth between those dependent on capital versus labor. Technology is therefore one of the main reasons why incomes have stagnated, or even decreased, for a majority of the population in high-income countries: the demand for highly skilled workers has increased while the demand for workers with less education and lower skills has decreased. The result is a job market with a strong demand at the high and low ends, but a hollowing out of the middle.
This helps explain why so many workers are disillusioned and fearful that their own real incomes and those of their children will continue to stagnate. It also helps explain why middle classes around the world are increasingly experiencing a pervasive sense of dissatisfaction and unfairness. A winner-takes-all economy that offers only limited access to the middle class is a recipe for democratic malaise and dereliction.
Discontent can also be fueled by the pervasiveness of digital technologies and the dynamics of information sharing typified by social media. More than 30 percent of the global population now uses social media platforms to connect, learn, and share information. In an ideal world, these interactions would provide an opportunity for cross-cultural understanding and cohesion. However, they can also create and propagate unrealistic expectations as to what constitutes success for an individual or a group, as well as offer opportunities for extreme ideas and ideologies to spread.
The impact on business
An underlying theme in my conversations with global CEOs and senior business executives is that the acceleration of innovation and the velocity of disruption are hard to comprehend or anticipate and that these drivers constitute a source of constant surprise, even for the best connected and most well informed. Indeed, across all industries, there is clear evidence that the technologies that underpin the Fourth Industrial Revolution are having a major impact on businesses.
On the supply side, many industries are seeing the introduction of new technologies that create entirely new ways of serving existing needs and significantly disrupt existing industry value chains. Disruption is also flowing from agile, innovative competitors who, thanks to access to global digital platforms for research, development, marketing, sales, and distribution, can oust well-established incumbents faster than ever by improving the quality, speed, or price at which value is delivered.
Major shifts on the demand side are also occurring, as growing transparency, consumer engagement, and new patterns of consumer behavior (increasingly built upon access to mobile networks and data) force companies to adapt the way they design, market, and deliver products and services.
A key trend is the development of technology-enabled platforms that combine both demand and supply to disrupt existing industry structures, such as those we see within the “sharing” or “on demand” economy. These technology platforms, rendered easy to use by the smartphone, convene people, assets, and data—thus creating entirely new ways of consuming goods and services in the process. In addition, they lower the barriers for businesses and individuals to create wealth, altering the personal and professional environments of workers. These new platform businesses are rapidly multiplying into many new services, ranging from laundry to shopping, from chores to parking, from massages to travel.
On the whole, there are four main effects that the Fourth Industrial Revolution has on business—on customer expectations, on product enhancement, on collaborative innovation, and on organizational forms. Whether consumers or businesses, customers are increasingly at the epicenter of the economy, which is all about improving how customers are served. Physical products and services, moreover, can now be enhanced with digital capabilities that increase their value. New technologies make assets more durable and resilient, while data and analytics are transforming how they are maintained. A world of customer experiences, data-based services, and asset performance through analytics, meanwhile, requires new forms of collaboration, particularly given the speed at which innovation and disruption are taking place. And the emergence of global platforms and other new business models, finally, means that talent, culture, and organizational forms will have to be rethought.
Overall, the inexorable shift from simple digitization (the Third Industrial Revolution) to innovation based on combinations of technologies (the Fourth Industrial Revolution) is forcing companies to reexamine the way they do business. The bottom line, however, is the same: business leaders and senior executives need to understand their changing environment, challenge the assumptions of their operating teams, and relentlessly and continuously innovate.
The impact on government
As the physical, digital, and biological worlds continue to converge, new technologies and platforms will increasingly enable citizens to engage with governments, voice their opinions, coordinate their efforts, and even circumvent the supervision of public authorities. Simultaneously, governments will gain new technological powers to increase their control over populations, based on pervasive surveillance systems and the ability to control digital infrastructure. On the whole, however, governments will increasingly face pressure to change their current approach to public engagement and policymaking, as their central role of conducting policy diminishes owing to new sources of competition and the redistribution and decentralization of power that new technologies make possible.
Ultimately, the ability of government systems and public authorities to adapt will determine their survival. If they prove capable of embracing a world of disruptive change, subjecting their structures to the levels of transparency and efficiency that will enable them to maintain their competitive edge, they will endure. If they cannot evolve, they will face increasing trouble.
This will be particularly true in the realm of regulation. Current systems of public policy and decision-making evolved alongside the Second Industrial Revolution, when decision-makers had time to study a specific issue and develop the necessary response or appropriate regulatory framework.The whole process was designed to be linear and mechanistic, following a strict “top down” approach.
But such an approach is no longer feasible. Given the Fourth Industrial Revolution’s rapid pace of change and broad impacts, legislators and regulators are being challenged to an unprecedented degree and for the most part are proving unable to cope.
How, then, can they preserve the interest of the consumers and the public at large while continuing to support innovation and technological development? By embracing “agile” governance, just as the private sector has increasingly adopted agile responses to software development and business operations more generally. This means regulators must continuously adapt to a new, fast-changing environment, reinventing themselves so they can truly understand what it is they are regulating. To do so, governments and regulatory agencies will need to collaborate closely with business and civil society.
The Fourth Industrial Revolution will also profoundly impact the nature of national and international security, affecting both the probability and the nature of conflict. The history of warfare and international security is the history of technological innovation, and today is no exception. Modern conflicts involving states are increasingly “hybrid” in nature, combining traditional battlefield techniques with elements previously associated with nonstate actors. The distinction between war and peace, combatant and noncombatant, and even violence and nonviolence (think cyberwarfare) is becoming uncomfortably blurry.
As this process takes place and new technologies such as autonomous or biological weapons become easier to use, individuals and small groups will increasingly join states in being capable of causing mass harm. This new vulnerability will lead to new fears. But at the same time, advances in technology will create the potential to reduce the scale or impact of violence, through the development of new modes of protection, for example, or greater precision in targeting.
The impact on people
The Fourth Industrial Revolution, finally, will change not only what we do but also who we are. It will affect our identity and all the issues associated with it: our sense of privacy, our notions of ownership, our consumption patterns, the time we devote to work and leisure, and how we develop our careers, cultivate our skills, meet people, and nurture relationships. It is already changing our health and leading to a “quantified” self, and sooner than we think it may lead to human augmentation. The list is endless because it is bound only by our imagination.
I am a great enthusiast and early adopter of technology, but sometimes I wonder whether the inexorable integration of technology in our lives could diminish some of our quintessential human capacities, such as compassion and cooperation. Our relationship with our smartphones is a case in point. Constant connection may deprive us of one of life’s most important assets: the time to pause, reflect, and engage in meaningful conversation.
One of the greatest individual challenges posed by new information technologies is privacy. We instinctively understand why it is so essential, yet the tracking and sharing of information about us is a crucial part of the new connectivity. Debates about fundamental issues such as the impact on our inner lives of the loss of control over our data will only intensify in the years ahead. Similarly, the revolutions occurring in biotechnology and AI, which are redefining what it means to be human by pushing back the current thresholds of life span, health, cognition, and capabilities, will compel us to redefine our moral and ethical boundaries.
Shaping the future
Neither technology nor the disruption that comes with it is an exogenous force over which humans have no control. All of us are responsible for guiding its evolution, in the decisions we make on a daily basis as citizens, consumers, and investors. We should thus grasp the opportunity and power we have to shape the Fourth Industrial Revolution and direct it toward a future that reflects our common objectives and values.
To do this, however, we must develop a comprehensive and globally shared view of how technology is affecting our lives and reshaping our economic, social, cultural, and human environments. There has never been a time of greater promise, or one of greater potential peril. Today’s decision-makers, however, are too often trapped in traditional, linear thinking, or too absorbed by the multiple crises demanding their attention, to think strategically about the forces of disruption and innovation shaping our future.
In the end, it all comes down to people and values. We need to shape a future that works for all of us by putting people first and empowering them. In its most pessimistic, dehumanized form, the Fourth Industrial Revolution may indeed have the potential to “robotize” humanity and thus to deprive us of our heart and soul. But as a complement to the best parts of human nature—creativity, empathy, stewardship—it can also lift humanity into a new collective and moral consciousness based on a shared sense of destiny. It is incumbent on us all to make sure the latter prevails.
This article was first published in Foreign Affairs
Author: Klaus Schwab is Founder and Executive Chairman of the World Economic Forum
Image: An Aeronavics drone sits in a paddock near the town of Raglan, New Zealand, July 6, 2015. REUTERS/Naomi Tajitsu
Article source : http://www.weforum.org/agenda/2016/01/the-fourth-industrial-revolution-what-it-means-and-how-to-respond
Topic by 스칼렛
<Questions>
Q1. What is the biggest difference of "Fourth Industrial Revolution" from previous industrial revolution?
Q2. According to an article, some of job markets are at higher risk than the other groups in terms of payment level. And this would be caused by their required skill level. In this perspective, are you involved in a low skill group or high-skill group?
Q3. When it comes to "Fourth Industrial Revolution", some of newly adopted technologies were addressed in this article as belows. Do you think which technology is the most attractive technology to you or to your field?
- Clothes connected to the internet
- Robotic pharmacist
- 3D-printed car
- Consumer products printed in 3D tech.
- Self driving car
- Transplant of a 3D-printed organs
- Internet connection to homes for appliances and divices
- AI machine for decision making in a corporate board of directors
Q4. What is the most worrying point related to "Fourth Industrial Revolution"? Followings are some of concerned issues connected to this advancement.
- low adaptation capacity of organizations
- Decreasing employment rate due to automation
- shifting power will create important new security concerns
- Inequality may grow
- Societies fragment.
Q5. What would be the wise solutions for above side effects of "Fourth Industrial Revolution"?
Q6. From an article 'Human Augmentation' concept was revealed. Do you have any intention to upgrade yourself with newly developed technologies ?
Q7. Are you adaptable person to those speedy changes of the society?
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