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<p><span> </span></p><p><span>2022</span><span>년</span><span> <span> </span>11</span><span>월</span><span> 09</span><span>일</span><span> <span> </span></span><span>마케팅뉴스클리핑</span><span> </span></p><p> </p><p><span>#0</span></p><p><span>오늘의</span><span> <span> </span></span><span>짧은</span><span> </span><span>영어명언</span><span>: </span></p><p><span>Until the day of his death, no man can be sure of his courage.</span><span>죽는</span><span> </span><span>날까지는</span><span>, </span><span>자기의</span><span> </span><span>용기를</span><span> </span><span>확신할</span><span> </span><span>수</span><span> </span><span>있는</span><span> </span><span>사람은</span><span> </span><span>아무도</span><span> </span><span>없다</span><span> _Jean Anouilh (</span><span>케이모스트제공</span><span>)</span></p><p> </p><p><span>오늘의</span><span> </span><span>유투브</span><span>: </span></p><p><span>🍀</span><span>2</span><span>년간</span><span> </span><span>똑같은</span><span> </span><span>옷만</span><span> </span><span>입고</span><span> </span><span>살면</span><span> </span><span>벌어지는</span><span> </span><span>일</span><span> / </span><span>내가</span><span> </span><span>선택한</span><span> </span><span>시간</span><span> / </span><span>하와이대저택</span><span> #시간 #집중 #</span><span>도전</span><span> #</span><span>부동산<a href="https://youtu.be/jmtglzQzGHw" target="_top" class="ke-link"><span>https://youtu.be/jmtglzQzGHw</span></a></span></p><p> </p><p><span>#1 1. </span><span>대형</span><span> </span><span>광고주</span><span>, </span><span>광고</span><span> </span><span>줄였다</span><span>... </span><span>온라인</span><span> </span><span>광고</span><span> </span><span>둔화</span><span> </span><span>현실화</span></p><p><span>대형</span><span> </span><span>광고주들의</span><span> </span><span>마케팅비</span><span> </span><span>집행</span><span> </span><span>축소가</span><span> </span><span>현실화되고</span><span> </span><span>있다</span><span>. </span><span>네이버의</span><span> 3</span><span>분기</span><span> </span><span>실적에서</span><span> </span><span>디스플레이</span><span> </span><span>광고</span><span> </span><span>매출은</span><span> 2280</span><span>억</span><span> </span><span>원으로</span><span> </span><span>전년</span><span> </span><span>대비</span><span> 2.3% </span><span>증가해</span><span> </span><span>성장률이</span><span> </span><span>현격히</span><span> </span><span>둔화한</span><span> </span><span>것으로</span><span> </span><span>나타났다</span><span>. </span><span>경기</span><span> </span><span>둔화</span><span> </span><span>우려로</span><span> </span><span>인한</span><span> </span><span>대형</span><span> </span><span>광고주의</span><span> </span><span>마케팅</span><span> </span><span>예산</span><span> </span><span>동결</span><span>, </span><span>감축</span><span> </span><span>영향이</span><span> </span><span>컸다는</span><span> </span><span>분석이다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #2. CJ</span><span>대한통운</span><span>, </span><span>택배</span><span> 4.1</span><span>억</span><span> </span><span>박스</span><span> </span><span>감소</span><span>... </span><span>쿠팡</span><span> </span><span>간섭효과</span><span> </span><span>나타나나</span></p><p><span>쿠팡의</span><span> </span><span>물류</span><span> </span><span>사업</span><span> </span><span>확장이</span><span> </span><span>국내</span><span> </span><span>택배</span><span> </span><span>업계</span><span> 1</span><span>위</span><span> CJ</span><span>대한통운에도</span><span> </span><span>영향을</span><span> </span><span>미칠</span><span> </span><span>것이란</span><span> </span><span>분석이</span><span> </span><span>지배적인</span><span> </span><span>가운데</span><span>, </span><span>실제로</span><span> 3</span><span>분기</span><span> CJ</span><span>대한통운의</span><span> </span><span>택배물량이</span><span> </span><span>전년</span><span> </span><span>대비</span><span> 4</span><span>억</span><span> 1</span><span>천만</span><span> </span><span>박스</span><span> </span><span>감소한</span><span> </span><span>것으로</span><span> </span><span>나타났다</span><span>. </span><span>판가</span><span> </span><span>상승으로</span><span> </span><span>매출은</span><span> </span><span>늘었지만</span><span> </span><span>물량이</span><span> </span><span>줄고</span><span> </span><span>비용은</span><span> </span><span>증가하며</span><span> </span><span>택배사업의</span><span> </span><span>영업이익</span><span> </span><span>또한</span><span> </span><span>크게</span><span> </span><span>줄어들었다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #3. </span><span>네이버</span><span>, </span><span>카타르</span><span> </span><span>월드컵</span><span> </span><span>온라인</span><span> </span><span>중계</span><span>... '</span><span>오픈톡</span><span>' </span><span>커뮤니티</span><span> </span><span>활성화</span></p><p><span>네이버는</span><span> 2022 </span><span>카타르</span><span> </span><span>월드컵을</span><span> </span><span>자사</span><span> </span><span>플랫폼에서</span><span> </span><span>온라인</span><span> </span><span>중계한다고</span><span> </span><span>밝혔다</span><span>. </span><span>네이버는</span><span> </span><span>이번</span><span> </span><span>월드컵을</span><span> </span><span>커뮤니티</span><span> </span><span>기능인</span><span>'</span><span>오픈톡</span><span>' </span><span>이용자</span><span> </span><span>확대의</span><span> </span><span>기회로</span><span> </span><span>삼는다</span><span>. </span><span>오픈톡을</span><span> </span><span>확대해</span><span> </span><span>광고</span><span>·</span><span>커머스</span><span> </span><span>사업과</span><span> </span><span>시너지를</span><span> </span><span>강화할</span><span> </span><span>계획이다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #4. </span><span>올</span><span> </span><span>연말</span><span> </span><span>외식업계</span><span> </span><span>다이어리</span><span> </span><span>마케팅</span><span>, </span><span>예전만</span><span> </span><span>못할까</span></p><p><span>연말을</span><span> </span><span>앞둔</span><span> </span><span>외식업계는</span><span> </span><span>다이어리를</span><span> </span><span>사은품으로</span><span> </span><span>내세운</span><span> </span><span>마케팅에</span><span> </span><span>열을</span><span> </span><span>올리지만</span><span> </span><span>올해는</span><span> </span><span>대표</span><span> </span><span>주자인</span><span> </span><span>스타벅스의</span><span> </span><span>일정이</span><span>늦어지고</span><span> </span><span>있다</span><span>. </span><span>캐리백</span><span> </span><span>품질</span><span> </span><span>논란과</span><span> </span><span>함께</span><span> </span><span>이태원</span><span> </span><span>참사까지</span><span> </span><span>터지면서</span><span> </span><span>신중을</span><span> </span><span>기하면서다</span><span>. </span><span>일부</span><span> </span><span>업체는</span><span> </span><span>다이어리</span><span> </span><span>마케팅을</span><span>진행하지</span><span> </span><span>않는</span><span> </span><span>만큼</span><span> </span><span>예전만큼의</span><span> </span><span>인기를</span><span> </span><span>끌</span><span> </span><span>수</span><span> </span><span>있을지</span><span> </span><span>관심이</span><span> </span><span>쏠린다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #5. </span><span>금융권에도</span><span> </span><span>부는</span><span> '</span><span>전용</span><span> </span><span>서체</span><span>' </span><span>개발</span><span> </span><span>바람</span></p><p><span>금융권에도</span><span> '</span><span>전용</span><span> </span><span>서체</span><span>' </span><span>개발</span><span> </span><span>바람이</span><span> </span><span>불고</span><span> </span><span>있다</span><span>. </span><span>브랜드의</span><span> </span><span>정체성과</span><span> </span><span>이미지를</span><span> </span><span>소비자에게</span><span> </span><span>각인시키는</span><span> </span><span>효과를</span><span> </span><span>얻을</span><span> </span><span>수</span><span> </span><span>있어</span><span> </span><span>좋은</span><span> </span><span>마케팅</span><span> </span><span>수단이</span><span> </span><span>될</span><span> </span><span>수</span><span> </span><span>있기</span><span> </span><span>때문이다</span><span>. </span><span>이미</span><span> </span><span>유통업계에서는</span><span> </span><span>고객과의</span><span> </span><span>유대감</span><span> </span><span>강화</span><span> </span><span>등을</span><span> </span><span>위해</span><span> </span><span>서체</span><span> </span><span>마케팅을</span><span> </span><span>펼치고</span><span> </span><span>있는</span><span> </span><span>기업이</span><span> </span><span>많다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #6. </span><span>이노션</span><span>, </span><span>현대차</span><span> AI </span><span>교통수단</span><span> '</span><span>셔클</span><span>'</span><span>에</span><span> </span><span>광고</span><span> </span><span>송출</span><span> </span><span>실증사업</span><span> </span><span>나서</span></p><p><span>이노션은</span><span> </span><span>현대자동차가</span><span> </span><span>선보인</span><span> </span><span>인공지능</span><span> </span><span>수요응답형</span><span> </span><span>교통수단</span><span>(DRT) '</span><span>셔클</span><span>'</span><span>에서</span><span> </span><span>광고를</span><span> </span><span>송출하는</span><span> </span><span>실증사업에</span><span> </span><span>나섰다</span><span>. </span><span>세종시에서</span><span> </span><span>시범</span><span> </span><span>운영</span><span> </span><span>중인</span><span> </span><span>셔클</span><span> 18</span><span>대를</span><span> </span><span>대상으로</span><span> </span><span>차량</span><span> </span><span>내부</span><span> </span><span>디스플레이를</span><span> </span><span>통해</span><span> </span><span>광고를</span><span> </span><span>송출한다</span><span>. </span><span>셔클에</span><span> </span><span>탑승한</span><span> </span><span>승객은</span><span> </span><span>운전석</span><span> </span><span>뒤에</span><span> </span><span>부착된</span><span> </span><span>디스플레이를</span><span> </span><span>통해</span><span> </span><span>광고를</span><span> </span><span>시청할</span><span> </span><span>수</span><span> </span><span>있다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #7. </span><span>해법</span><span> </span><span>못</span><span> </span><span>찾는</span><span> </span><span>보험</span><span> </span><span>비교</span><span> </span><span>서비스</span></p><p><span>온라인</span><span> </span><span>플랫폼의</span><span> </span><span>보험</span><span> </span><span>비교</span><span>·</span><span>추천</span><span> </span><span>서비스</span><span> </span><span>개시가</span><span> </span><span>기약</span><span> </span><span>없이</span><span> </span><span>늦춰지고</span><span> </span><span>있다</span><span>. </span><span>생존권</span><span> </span><span>문제를</span><span> </span><span>내세우며</span><span> </span><span>서비스</span><span> </span><span>자체를</span><span> </span><span>반대하는</span><span> </span><span>보험대리점</span><span> </span><span>소속</span><span> </span><span>설계사를</span><span> </span><span>설득할</span><span> </span><span>마땅한</span><span> </span><span>해법이</span><span> </span><span>나오지</span><span> </span><span>않고</span><span> </span><span>있기</span><span> </span><span>때문이다</span><span>. </span><span>연내에도</span><span> </span><span>힘들</span><span> </span><span>것이라는</span><span> </span><span>전망도</span><span> </span><span>있다</span><span>.</span></p><p> </p><p><span>출처</span><span>: Kmost company Ltd.</span></p><p><span>http://www.9mihoshop.co.kr</span></p><p> </p><p><span>www.i-boss.co.kr</span></p><p><span>온라인마케팅</span><span> </span><span>포털</span><span>, </span><span>아이보스</span></p>
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2022년 11월 09일 마케팅뉴스클리핑
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22.11.09 10:25
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