The Lifesaver Backpack

[전영마]

콜롬비아의 과자 브랜드 LUKI가 가지고 있던 고민은

자사의 핵심 고객이자 열령한 지지자라고 할 수 있는 아이들,

그중에서도 정글에 사는 아이들은 매일 배를 타고 강을 건너서 학교를 다는다는 것이죠.
콜롬비아에는 원래 강이 많아서 갑작스럽게 폭우가 내리거나 하면 강이 불어나게 되어

아이들이 큰 위험에 빠질 수 밖에 없습니다. 또한 지난 5년간 강에 빠져서 목숨을 잃은 아이들이

1만여명이나 된다고 하니, 이 문제 해결을 위해서 나서야만 했습니다.
LUKI는 콜롬비아 적십자와 같이 이 문제를 해결하기 위한 고민을 시작합니다.

그리고 그 방법으로 바로 구명조끼 기능이 있는 책가방을 내놓게 됩니다.

아이들은 책이나 필기구를 넣을 가방을 그저 메고 다니는 것뿐이지만

그 자체로 훌륭한 구명 수단이 될수 있다는 것이죠.

영상을 통해서 확인해 보시죠. 

Everyday thousands of children in remote, poor, jungle communities in Colombia use rivers to go to school. For them, these are the only paths to attend their classes. But rivers are unpredictable and flash floods happen without warning. 

Luki, a famous children's fruit snack that is always present in their school lunch boxes wanted to help. So we created a new type of backpack capable of keeping children safe when the unexpected happens. The Lifesaver Backpack. Inspired and designed with the same technology used in life vests, equipped with reflective and lightweight material that resists strong river currents, colors that contrast against the dark waters of the river, a waterproof whistle, and CPR instructions stitched into its back. 

The Lifesaver backpack was tested to keep afloat children from ages 5-12 years old and their supplies. It is also capable of turning them around if they fall unconscious allowing him or her to breathe freely. In partnership with the Colombian Red Cross, we have reached children in 4 different jungle communities. In this way, the Lifesaver Backpack became the perfect medium where no media existed to teach water safety, reaching remote jungle communities in a direct way.

And in order to reach out with more Lifesaver Backpacks, Luki has an ongoing promotion. For every product purchased Luki donates part of the cost for the creation of more Lifesaver Backpacks. Making sure more children will continue to go to school without having to worry about anything else in their own future. The Lifesaver Backpack. Go to school safely.