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<p><span> </span></p><p><span>2022</span><span>년</span><span> <span> </span>11</span><span>월</span><span> 22</span><span>일</span><span> <span> </span></span><span>마케팅뉴스클리핑</span><span> </span></p><p> </p><p><span>#0</span></p><p><span>오늘의</span><span> <span> </span></span><span>짧은</span><span> </span><span>영어명언</span><span>: </span></p><p><span>Wise men ne'er sit and wail their loss, but cheerily seek how to redress their harms.</span><span>현명한</span><span> </span><span>사람은</span><span> </span><span>앉아서</span><span> </span><span>손해본</span><span> </span><span>것을</span><span> </span><span>한탄만</span><span> </span><span>하지</span><span> </span><span>않고</span><span>,</span><span>즐겁게</span><span> </span><span>그</span><span> </span><span>손해를</span><span> </span><span>회복할</span><span> </span><span>방법을</span><span> </span><span>찾는다</span><span>_William Shakespeare (</span><span>케이모스트제공</span><span>)</span></p><p> </p><p><span>오늘의</span><span> </span><span>유투브</span><span>: </span></p><p><span>🍀</span><span>늙지않고</span><span> </span><span>건강하게</span><span> </span><span>오래</span><span> </span><span>살고</span><span> </span><span>싶다면</span><span> ‘</span><span>이습관</span><span>’</span><span>들이세요</span><span>. | </span><span>건강몰아보기</span><span> /</span><span>책식주의</span><span> <span> </span><a href="https://youtu.be/Sb8MBAoacWg" target="_top" class="ke-link">https://youtu.be/Sb8MBAoacWg</a></span></p><p> </p><p> </p><p><span>#1. </span><span>광고</span><span> </span><span>비수기에도</span><span>, </span><span>미디어렙은</span><span> '</span><span>활짝</span><span>'</span></p><p><span>기업의</span><span> </span><span>공격적인</span><span> </span><span>마케팅</span><span> </span><span>활동이</span><span> </span><span>뜸해</span><span> </span><span>광고계</span><span> </span><span>비수기로</span><span> </span><span>꼽히는</span><span> 3</span><span>분기에도</span><span> </span><span>미디어렙사들이</span><span> </span><span>양호한</span><span> </span><span>실적을</span><span> </span><span>거뒀다</span><span>. </span><span>내년이면</span><span> OTT</span><span>라는</span><span> </span><span>새로운</span><span> </span><span>광고</span><span> </span><span>매체가</span><span> </span><span>더해질</span><span> </span><span>것으로</span><span> </span><span>예상되면서</span><span> </span><span>미디어렙사의</span><span> </span><span>성장세는</span><span> </span><span>가속화할</span><span> </span><span>것이라는</span><span> </span><span>전망이</span><span> </span><span>나온다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #2. </span><span>제약업계</span><span>, </span><span>불붙은</span><span> </span><span>이색</span><span> </span><span>마케팅</span></p><p><span>국내</span><span> </span><span>제약사들이</span><span> MZ</span><span>세대를</span><span> </span><span>사로잡기</span><span> </span><span>위해</span><span> </span><span>이색</span><span> </span><span>마케팅에</span><span> </span><span>나서고</span><span> </span><span>있다</span><span>. </span><span>대웅제약은</span><span> '</span><span>우루샷</span><span>' </span><span>캐릭터를</span><span> </span><span>활용한</span><span> NFT </span><span>그림</span><span>5</span><span>종을</span><span> </span><span>출시했다</span><span>. </span><span>동아제약은</span><span> </span><span>박카스맛</span><span> </span><span>젤리는</span><span> </span><span>패키지</span><span> </span><span>전면에</span><span> </span><span>박카스</span><span> </span><span>캐릭터인</span><span> '</span><span>기운찬</span><span>'</span><span>씨를</span><span> </span><span>사용한</span><span> </span><span>패키지로</span><span> </span><span>리뉴얼했다</span><span>. </span><span>기존</span><span> </span><span>인지도</span><span> </span><span>높은</span><span> </span><span>제품을</span><span> </span><span>활용해</span><span> </span><span>젊은</span><span> </span><span>층으로</span><span> </span><span>확대한다는</span><span> </span><span>전략이다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #3. </span><span>아이보스교육</span><span>, '</span><span>블키퍼</span><span> </span><span>패키지</span><span>' </span><span>출시</span></p><p><span>아이보스에서</span><span> </span><span>매출</span><span> </span><span>증대를</span><span> </span><span>위한</span><span> '</span><span>블키퍼</span><span> </span><span>패키지</span><span>'</span><span>를</span><span> </span><span>출시했다고</span><span> </span><span>밝혔다</span><span>. </span><span>블로그</span><span>, </span><span>키워드</span><span> </span><span>광고</span><span>, </span><span>퍼포먼스</span><span> </span><span>마케팅</span><span> </span><span>입문의</span><span> </span><span>초보자를</span><span> </span><span>위한</span><span> </span><span>총</span><span> 3</span><span>개의</span><span> </span><span>커리큘럼</span><span> </span><span>구성되어</span><span> </span><span>있으며</span><span>, </span><span>얼리버드</span><span> </span><span>기간</span><span> 42% </span><span>할인된</span><span> </span><span>금액으로</span><span> </span><span>만나볼</span><span> </span><span>수</span><span> </span><span>있다</span><span>. </span><span>또</span><span>, </span><span>출시</span><span> </span><span>기념</span><span>이벤트를</span><span> </span><span>함께</span><span> </span><span>진행</span><span> </span><span>중이다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #4. </span><span>글로벌</span><span> </span><span>스포츠</span><span> </span><span>브랜드</span><span>, </span><span>네이버에서</span><span> </span><span>발</span><span> </span><span>뺀다</span></p><p><span>최근</span><span> </span><span>세계</span><span> 3</span><span>대</span><span> </span><span>글로벌</span><span> </span><span>스포츠</span><span> </span><span>브랜드인</span><span> </span><span>한</span><span> </span><span>업체는</span><span> </span><span>네이버에서</span><span> </span><span>퇴점하기로</span><span> </span><span>결정하고</span><span> </span><span>내부적으로</span><span> </span><span>후속</span><span> </span><span>절차를</span><span> </span><span>진행</span><span> </span><span>중이다</span><span>. </span><span>네이버가</span><span> </span><span>패션</span><span> </span><span>관련</span><span> </span><span>서비스를</span><span> </span><span>통합한</span><span> '</span><span>패션</span><span> </span><span>타운</span><span>' </span><span>서비스를</span><span> </span><span>새로</span><span> </span><span>선보인</span><span> </span><span>가운데</span><span> </span><span>카피</span><span>·</span><span>짝퉁</span><span> </span><span>제품에</span><span> </span><span>대한</span><span> </span><span>검수를</span><span> </span><span>사실상</span><span>방치하면서</span><span> </span><span>가품</span><span> </span><span>논란에</span><span> </span><span>휘말릴</span><span> </span><span>수</span><span> </span><span>있다는</span><span> </span><span>우려에서다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #5. </span><span>카카오</span><span>, </span><span>소상공인</span><span> </span><span>대상</span><span> </span><span>상생</span><span> </span><span>기획전</span><span> </span><span>및</span><span> </span><span>라이브커머스</span><span> </span><span>진행</span></p><p><span>카카오톡</span><span> </span><span>쇼핑하기가</span><span> </span><span>소상공인시장진흥공단과</span><span> </span><span>협약을</span><span> </span><span>맺고</span><span> </span><span>소상공인</span><span> </span><span>지원</span><span> </span><span>프로그램을</span><span> </span><span>운영한다고</span><span> </span><span>밝혔다</span><span>. </span><span>이번</span><span> </span><span>프로그램은</span><span> </span><span>소진공을</span><span> </span><span>통해</span><span> </span><span>참여</span><span> </span><span>신청한</span><span> </span><span>소상공인</span><span> </span><span>카카오톡</span><span> </span><span>스토어</span><span> </span><span>입점사</span><span> </span><span>중</span><span> </span><span>선발된</span><span> 30</span><span>개</span><span> </span><span>사를</span><span> </span><span>대상으로</span><span> </span><span>진행한다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #6. </span><span>티몬</span><span>, </span><span>또</span><span> </span><span>전략</span><span> </span><span>수정</span><span> </span><span>이번엔</span><span> '</span><span>직구</span><span>'</span></p><p><span>티몬이</span><span> </span><span>큐텐에</span><span> </span><span>인수된</span><span> </span><span>후</span><span> </span><span>전략</span><span> </span><span>재정비에</span><span> </span><span>나섰다</span><span>. </span><span>이번</span><span> </span><span>핵심</span><span> </span><span>전략은</span><span> </span><span>큐텐과</span><span> </span><span>시너지를</span><span> </span><span>낼</span><span> </span><span>수</span><span> </span><span>있는</span><span> '</span><span>직구</span><span>'</span><span>와</span><span> '</span><span>역직구</span><span>'</span><span>다</span><span>. </span><span>단순히</span><span> </span><span>딜을</span><span> </span><span>티몬과</span><span> </span><span>큐텐</span><span> </span><span>각각의</span><span> </span><span>사이트에</span><span> </span><span>공유</span><span>, </span><span>판매하는</span><span> </span><span>차원을</span><span> </span><span>넘어서</span><span> </span><span>내부</span><span> </span><span>시스템을</span><span> </span><span>통합하는</span><span> </span><span>방향으로</span><span> </span><span>추진</span><span> </span><span>중인</span><span> </span><span>것으로</span><span>알려졌다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #7. OTT </span><span>제작비도</span><span> </span><span>세액공제</span><span>... K</span><span>콘텐츠</span><span> </span><span>파워</span><span> </span><span>더</span><span> </span><span>키운다</span></p><p><span>정부가</span><span> </span><span>국내</span><span> OTT </span><span>플랫폼과</span><span> </span><span>콘텐츠의</span><span> </span><span>경쟁력</span><span> </span><span>강화를</span><span> </span><span>위해</span><span> OTT </span><span>콘텐츠</span><span> </span><span>제작비를</span><span> </span><span>세액공제</span><span> </span><span>대상에</span><span> </span><span>포함하기로</span><span> </span><span>했다</span><span>. </span><span>글로벌</span><span> </span><span>미디어</span><span>·</span><span>콘텐츠</span><span> </span><span>산업을</span><span> </span><span>주도하고</span><span> </span><span>있는</span><span> OTT</span><span>와</span><span> </span><span>미래</span><span> </span><span>플랫폼으로</span><span> </span><span>대두된</span><span> </span><span>메타버스</span><span>, </span><span>누구나</span><span> </span><span>콘텐츠를</span><span> </span><span>제작할</span><span> </span><span>수</span><span> </span><span>있는</span><span> </span><span>크리에이터</span><span> </span><span>미디어</span><span> </span><span>등을</span><span> '3</span><span>대</span><span> </span><span>미디어</span><span>'</span><span>로</span><span> </span><span>선정해</span><span> </span><span>집중</span><span> </span><span>육성한다는</span><span> </span><span>게</span><span> </span><span>핵심이다</span><span>.</span></p><p> </p><p><span>출처</span><span>: Kmost company Ltd.</span></p><p><span>http://www.9mihoshop.co.kr</span></p><p> </p><p><span>www.i-boss.co.kr</span></p><p><span>온라인마케팅</span><span> </span><span>포털</span><span>, </span><span>아이보스</span></p>
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2022년 11월 22일 마케팅뉴스클리핑
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