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<p><span> </span></p><p><span>2022</span><span>년</span><span> <span> </span>11</span><span>월</span><span> 25</span><span>일</span><span> <span> </span></span><span>마케팅뉴스클리핑</span><span> </span></p><p> </p><p><span>#0</span></p><p><span>오늘의</span><span> <span> </span></span><span>짧은</span><span> </span><span>영어명언</span><span>: </span></p><p><span>You can learn a little from victory; you can learn everything from defeat.</span><span> </span><span>승리하면</span><span> </span><span>조금</span><span> </span><span>배울</span><span> </span><span>수</span><span> </span><span>있고</span><span> </span><span>패배하면</span><span> </span><span>모든</span><span> </span><span>것을</span><span> </span><span>배울</span><span> </span><span>수</span><span> </span><span>있다</span><span>. (</span><span>케이모스트제공</span><span>)</span></p><p> </p><p><span>오늘의</span><span> </span><span>유투브</span><span>: </span></p><p><span>🍀</span><span>소름끼쳤어요</span><span>! </span><span>전세계</span><span>1</span><span>위</span><span> </span><span>리더들의</span><span> </span><span>공통점</span><span> . 2500</span><span>년동안</span><span> </span><span>단</span><span> </span><span>한번도</span><span> </span><span>바뀌지</span><span> </span><span>않은</span><span> 3</span><span>가지성공법칙</span><span> (</span><span>임용한박사</span><span>3</span><span>부</span><span>)/</span><span>지식인사이드</span><span> <span> </span><a href="https://youtu.be/1ZLpzOj3toA" target="_top" class="ke-link">https://youtu.be/1ZLpzOj3toA</a></span></p><p> </p><p> </p><p><span>#1. </span><span>블프</span><span>, '</span><span>승부수</span><span>' </span><span>띄운</span><span> </span><span>이커머스</span><span> </span><span>흥행할까</span></p><p><span>미국</span><span> </span><span>블랙프라이데이</span><span> </span><span>기간에</span><span> </span><span>맞춰</span><span> </span><span>국내</span><span> </span><span>이커머스</span><span> </span><span>업체들도</span><span> </span><span>각종</span><span> </span><span>행사를</span><span> </span><span>진행한다</span><span>. </span><span>얼어붙은</span><span> </span><span>소비심리가</span><span> </span><span>녹길</span><span> </span><span>기대하며</span><span>행사</span><span> </span><span>상품</span><span> </span><span>범위를</span><span> </span><span>확대해</span><span> </span><span>매출을</span><span> </span><span>극대화하려는</span><span> </span><span>모습이다</span><span>. </span><span>다만</span><span> </span><span>이커머스</span><span> </span><span>사이의</span><span> </span><span>경쟁이</span><span> </span><span>치열한</span><span> </span><span>데다</span><span> </span><span>고환율</span><span> </span><span>여파가</span><span> </span><span>장기화되는</span><span> </span><span>상황에서</span><span> </span><span>흥행</span><span> </span><span>여부는</span><span> </span><span>아직</span><span> </span><span>미지수로</span><span> </span><span>남았다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #2. </span><span>네이버</span><span> </span><span>엑스퍼트</span><span>, 3</span><span>년간</span><span> </span><span>지식거래</span><span> 200</span><span>만</span><span> </span><span>건</span><span>... MZ </span><span>비중</span><span> 80%</span></p><p><span>네이버</span><span> </span><span>엑스퍼트가</span><span> </span><span>출시</span><span> 3</span><span>년</span><span> </span><span>만에</span><span> </span><span>전문가와</span><span> </span><span>사용자를</span><span> </span><span>누적</span><span> 200</span><span>만</span><span> </span><span>건</span><span> </span><span>연결한</span><span> </span><span>것으로</span><span> </span><span>나타났다</span><span>. </span><span>네이버</span><span> </span><span>엑스퍼트는</span><span> </span><span>현재</span><span>96</span><span>개</span><span> </span><span>상담</span><span> </span><span>분야를</span><span> </span><span>운영하고</span><span> </span><span>있으며</span><span>, MZ</span><span>세대</span><span> </span><span>비중은</span><span> 80%</span><span>에</span><span> </span><span>달한다</span><span>. </span><span>접근성을</span><span> </span><span>무기로</span><span> </span><span>젊은</span><span> </span><span>층에서</span><span> </span><span>큰</span><span> </span><span>호응을</span><span> </span><span>얻은</span><span> </span><span>것으로</span><span> </span><span>보인다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #3. </span><span>소비자</span><span> </span><span>궁금증</span><span> </span><span>자극하는</span><span> '</span><span>블라인드</span><span> </span><span>마케팅</span><span>' </span><span>활기</span></p><p><span>소비자의</span><span> </span><span>궁금증과</span><span> </span><span>도전</span><span> </span><span>욕구를</span><span> </span><span>자극하는</span><span> '</span><span>블라인드</span><span> </span><span>마케팅</span><span>'</span><span>이</span><span> </span><span>활발하다</span><span>. </span><span>보다</span><span> </span><span>특별한</span><span> </span><span>경험과</span><span> </span><span>재미를</span><span> </span><span>추구하는</span><span> MZ</span><span>세대를</span><span> </span><span>공략하기</span><span> </span><span>위해서다</span><span>. </span><span>이에</span><span> </span><span>따라</span><span> </span><span>유통업계는</span><span> </span><span>이색적인</span><span> </span><span>콘셉트로</span><span> </span><span>소비자의</span><span> </span><span>궁금증을</span><span> </span><span>자극하는</span><span> </span><span>신제품을</span><span> </span><span>출시하거나</span><span> </span><span>마케팅</span><span> </span><span>활동을</span><span> </span><span>선보이며</span><span> MZ</span><span>세대의</span><span> </span><span>흥미를</span><span> </span><span>불러일으키고</span><span> </span><span>있다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #4. </span><span>유튜브</span><span>, </span><span>커뮤니티</span><span> </span><span>게시물</span><span> </span><span>퀴즈</span><span> </span><span>기능</span><span> </span><span>테스트</span></p><p><span>유튜브가</span><span> </span><span>커뮤니티</span><span> </span><span>게시물에</span><span> </span><span>퀴즈를</span><span> </span><span>추가할</span><span> </span><span>수</span><span> </span><span>있도록</span><span> </span><span>시범</span><span> </span><span>운영한다</span><span>. </span><span>베타</span><span> </span><span>기능은</span><span> </span><span>최소</span><span> 500</span><span>명</span><span> </span><span>이상</span><span> </span><span>구독자를</span><span> </span><span>보유한</span><span> </span><span>크리에이터들을</span><span> </span><span>대상으로</span><span> </span><span>진행된다</span><span>. </span><span>유튜브는</span><span> </span><span>안드로이드</span><span> </span><span>기기를</span><span> </span><span>대상으로</span><span> </span><span>진행했던</span><span> </span><span>사진</span><span> </span><span>편집</span><span> </span><span>도구</span><span> </span><span>테스트를</span><span> iOS </span><span>기기에서도</span><span> </span><span>실험하고</span><span> </span><span>있다고</span><span> </span><span>알렸다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #5. </span><span>이커머스</span><span> </span><span>업계</span><span>, </span><span>뷰티</span><span> </span><span>사업</span><span> </span><span>진출</span><span> </span><span>가속</span><span>... </span><span>올리브영과</span><span> </span><span>경쟁</span><span> </span><span>주목</span></p><p><span>이커머스</span><span> </span><span>플랫폼들이</span><span> </span><span>화장품으로</span><span> </span><span>사업을</span><span> </span><span>확대하고</span><span> </span><span>나섰다</span><span>. </span><span>컬리는</span><span> </span><span>뷰티컬리를</span><span> </span><span>공식</span><span> </span><span>오픈했고</span><span> </span><span>티몬도</span><span> </span><span>뷰티꿀딜을</span><span> </span><span>선보이고</span><span> </span><span>뷰티</span><span> </span><span>시장</span><span> </span><span>공략에</span><span> </span><span>나섰다</span><span>. </span><span>롯데온과</span><span> SSG</span><span>닷컴</span><span> </span><span>역시</span><span> </span><span>뷰티</span><span> </span><span>카테고리를</span><span> </span><span>확장하고</span><span> </span><span>있다</span><span>. </span><span>국내</span><span> </span><span>뷰티</span><span> </span><span>시장을</span><span> </span><span>주도하는</span><span> CJ</span><span>올리브영이</span><span> </span><span>주도하고</span><span> </span><span>있다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #6. </span><span>배민</span><span>, </span><span>리뷰</span><span> </span><span>정렬</span><span> </span><span>기준</span><span>·</span><span>통계</span><span> </span><span>기능</span><span> </span><span>추가</span><span> </span><span>제공</span></p><p><span>배민이</span><span> '</span><span>리뷰</span><span> </span><span>추천순</span><span> </span><span>정렬</span><span>'</span><span>과</span><span> '</span><span>리뷰</span><span> </span><span>통계</span><span>' </span><span>기능을</span><span> </span><span>이달</span><span> </span><span>말부터</span><span> </span><span>순차적으로</span><span> </span><span>적용한다</span><span>. </span><span>이는</span><span> </span><span>리뷰의</span><span> </span><span>순기능을</span><span> </span><span>강화하고</span><span>, </span><span>악성</span><span> </span><span>리뷰로</span><span> </span><span>인한</span><span> </span><span>피해를</span><span> </span><span>최소화하기</span><span> </span><span>위해서다</span><span>. </span><span>리뷰</span><span> </span><span>추천순</span><span> </span><span>정렬은</span><span> </span><span>서울</span><span> </span><span>송파구를</span><span> </span><span>시작으로</span><span> </span><span>순차적으로</span><span> </span><span>적용되며</span><span>, </span><span>내년</span><span> 1</span><span>월</span><span> </span><span>중</span><span> </span><span>전국으로</span><span> </span><span>확대할</span><span> </span><span>계획이다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #7. </span><span>이커머스</span><span>·</span><span>홈쇼핑</span><span>, </span><span>자체</span><span> </span><span>브랜드</span><span> </span><span>주력</span></p><p><span>영업적자</span><span>·</span><span>성장</span><span> </span><span>동력</span><span> </span><span>감소</span><span> </span><span>등</span><span> </span><span>정체기에</span><span> </span><span>빠진</span><span> </span><span>이커머스</span><span>, </span><span>홈쇼핑</span><span> </span><span>업계가</span><span> </span><span>수익성</span><span> </span><span>개선을</span><span> </span><span>위해</span><span> </span><span>자체</span><span> </span><span>브랜드</span><span> </span><span>상품</span><span>(PB) </span><span>판매에</span><span>주력</span><span> </span><span>중이다</span><span>. </span><span>쿠팡과</span><span> </span><span>컬리는</span><span> PB </span><span>상품을</span><span> </span><span>키우는데</span><span> </span><span>집중하는</span><span> </span><span>대표적인</span><span> </span><span>이커머스</span><span> </span><span>기업이다</span><span>. </span><span>수익성</span><span> </span><span>확대가</span><span> </span><span>시급한</span><span> </span><span>홈쇼핑</span><span>업계도</span><span> </span><span>자체</span><span> </span><span>상품을</span><span> </span><span>강화하고</span><span> </span><span>있다</span><span>.</span></p><p><span> </span></p><p> </p><p><span>출처</span><span>: Kmost company Ltd.</span></p><p><span>http://www.9mihoshop.co.kr</span></p><p> </p><p><span>www.i-boss.co.kr</span></p><p><span>온라인마케팅</span><span> </span><span>포털</span><span>, </span><span>아이보스</span></p>
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2022년 11월 25일 마케팅뉴스클리핑
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22.11.25 09:53
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