<p>2003년 파리에서 시위대가 지하철의 모든 광고물을 페인트와 매직팬으로 닥치는 대로 더럽힌 사건이 있었다. 광고가 정신과 문화, 세상을 상품화하고 있으며 공공의 공간을 훼손한다며 광고 반대운동을 펼친 것. 이들은 광고가 새로운 예술은커녕 모방에 불과한 반문화라고 비판했다. 하지만 미디어 이론가 마셜 맥루한은 "광고는 20세기의 가장 위대한 예술 형식이다."라고 단언한다. </p><p> </p><p>광고를 예술에 포함할 수 있을까? 광고를 예술의 새로운 형태로 볼 수 있을까?</p>
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첫댓글Advertising can be considered art. The stereotypical view of art as highbrow and sophisticated has changed in the 20th century, as new art movements such as action painting, conceptual art, and pop art have blurred the lines between pop culture and art. They embraced advertising as a medium that reflected the social and cultural phenomena of the time, not as something lowbrow, popular, or derivative. The interaction between art and advertising is as old as 1862, when a painting by the British artist Millay was used in an advertisement for Fair's soap, and continues to this day.
첫댓글 Advertising can be considered art. The stereotypical view of art as highbrow and sophisticated has changed in the 20th century, as new art movements such as action painting, conceptual art, and pop art have blurred the lines between pop culture and art. They embraced advertising as a medium that reflected the social and cultural phenomena of the time, not as something lowbrow, popular, or derivative. The interaction between art and advertising is as old as 1862, when a painting by the British artist Millay was used in an advertisement for Fair's soap, and continues to this day.