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제목 | 브라질 알로에베라 화장품 시장동향(2013.3) | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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게시일 | 2015-12-03 | 국가 | 브라질 | 작성자 | 문정화(리우데자네이루무역관) | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
품목 | 면도용 제품류ㆍ인체용 탈취제ㆍ목욕용 조제품ㆍ탈모제와 그 밖의 조제향료ㆍ따로 분류되지 않은 화장품이나 화장용품ㆍ실내용 조제 탈취제(향을 첨가한 것인지 또는 살균성이 있는 것인지에 상관없다) | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
품목코드 | 3307 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
작성일자: 2013.3.18 작성자: 리우데자네이루 무역관 Simone Franco (simone@kotrarj.org)
1. Brazilian CT&F current scenario
□ The performance of the Brazilian CT&F market has maintained an upward trend over the past 16 years, recording an average growth of 10% in Ex-Factory net sales. A number of factors drove this performance. One was the increased consumption power of the classes C and D. In recent years, about 40 million Brazilians were incorporated into the emerging middle classes, adding items to their basket of products and changing the profile of the Brazilian economy. In 2011, the Ex-Factory revenue, net sales tax revenue, was R$ 29.4 billion, according to the Market Data Panel of ABIHPEC (Brazilian Association of CT&F Industries).
□ Annual Sales
Industry Output Price - No taxes Source: ABIHPEC, Euromonitor
○ Another Contribution to this growth was the industry investment in innovation, technology, and media. The use of modern production techniques, along with increased productivity, encouraged the practice of more affordable prices to consumers. In the last five years, price variation in the sector grew less than the inflation registered in the country by the IPCA(Extended National Consumer Price Index– IBGE). From 2007 to 2011, Brazil’s General Price Index accumulated a growth of 35.6. In the same period, the Price Index for hygiene products determined by FIPE(Economic Research Institute Foundation of the University of São Paulo) was 17.5%; for beauty products, 14.3%, versus 29.4% in the General CPI.
Annual Variation (Unit: %)
Source: ABIHPEC Fundação Getúlio Vargas, Econoic Reserach Institute Foundation of the University of São Paulo
○ Other determinants of the sector’s excellent performance is the increasing participation of Brazilian women in the labor market and their rise to the highest positions of public and private sectors; constant releases of new products, meeting more and more the needs of the market; and the increased life expectancy, which generates the extension of working time, also taking into account the greater quality of life, well-being, and physical health.
○ In 2011, the sector grew by 4.6%, more than Brazil’s overall total GDP(Gross Domestic Product), which grew by 0.1%. The increase occurred despite the international crisis and the barriers to the sector, such as the high tax burden and the complexity of this tax system in Brazil.
Annual Variation (Unit: %)
Source: IBGE, Banco Central, ABIHPEC, Deflator: Índice IPC FIPE Higene e Beleza
□ Expansion
○ IA joint survey by ABIHPEC with the consulting firm Booz & Company, published in July 2011, reveals that the consumption of products in the sector is expected to grow at around 5% per year in volume by 2015. The estimate indicates a jump in values of R$ 27.3 billion in 2010 to R$ 50 billion in 2015. The companies’ annual investment, currently in the range of R$ 9.3 billion, should more than double, reaching R$ 20 billion. The industry is expected to continue to search for innovation in the coming years, with the launch of products with higher added value to serve all audiences. - With regards to employment generation, the sector has a significant contribution. In 2011, 4.67 million job opportunities were created, with 1.554 million in beauty salons alone.
Source: ABIHPEC, ABEVD, FIESP, ABF, IBGE, FEC – Fundação Euclides da Cunha
□ Players
○ Brazil has 2,289 companies operating in the CT&F market (reference: August 2012). Of this total, the top 20, with net tax revenues exceeding R$100 million, represent 73.0% of the total revenue. 1,422 out of these 2,289 come from the Southeastern region of Brazil, including the States of Rio de Janeiro, São Paulo, Minas Gerais, Espírito Santo. The second biggest number comes from the South, with the figure of 437, followed by Northeast(225), Central-east(160), North(45).
□ Last 5 Years
○ In 2011, Brazil’s CT&F sector had Ex-Factory sales growth, net factory tax-free revenue, of 7.9% in nominal growth over 2010, with revenues of R$ 29.4 billion, according to the Market Data Panel of ABIHPEC.
Net Sales (Ex Factory) (Unit: R$ Million)
- Average Growth in Recent 5 Years: 10.9%
Volume in Tons Source: ABIHPEC 2011 Market Data
- Average Growth in Recent 5 Years: 4.6%
□ Market by Segments
○ Of this total, the largest contribution came from the segment of hair products(color/bleach, conditioners, fixatives/modelers, permanent/straightening, hair care products, and shampoo), which grossed R$ 6.7 billion Ex-Factory, corresponding to 22.8% of the sector’s total revenue.
Revenue - Disposables, 3,486.2 (Unit: R$ thousand)
Revenue - Disposables (Units) 17.6 Billion
□ The Top 10 Worldwide
○ With revenues over R$ 43 billion in 2011(consumer prices), equivalent to 1.7% of the GDP, Brazil recorded the highest percentage growth among the top 10 markets of the HPPC sector. Data are raised by the Euromonitor Institute.
World Market (Unit: US$ Billion, %)
Source: Euromonitor Internacional
○ Worldwide, the CT&C sector grew by 9.84% in 2011, moving $425.8 billion compared to $387.7 in 2010. The sum of the revenue of the top ten global markets was $272.98 billion, equivalent to 64.1% of the total.
○ Also according to Euromonitor, among macro categories, Brazil maintained its world leadership in deodorants, conquered in 2008, and in fragrances, a position to which it jumped in 2010. In the categories of children’s products, oral care, sun protection, men’s products, hair care and bath, it maintained the second position.
○ Among the most significant subcategories, the Country leads in color, conditioners, permanent·straightening, sunscreen, soap, and body creams.
○ A Survey based on data supplied by the Ministry of Development, Industry and Foreign Trade indicates that, from 2006 to 2011, the Brazilian CT&F showed average percentage growth in exports of 9%.
Sources: Euromonitor Internacional
2. The Environment
□ Sustainable Use of Biodiversity
○ The CT&F sector is continually expanding its initiatives and debates in defense of the Environment, always focusing on sustainable development and the three pillars: economically viable, socially just and environmentally correct. One of the themes debated recently by the area is the sustainable use of the Brazilian biodiversity, the greatest in biological diversity among the 17 so-called mega-diverse countries, a group that includes 70% of the known animal and vegetable species.
○ The proposals for conservation, sustainable use and equitable sharing of the benefits of biodiversity, pillars of the Convention on Biological Diversity(CBD), are included in a set of innovating values in the modern world. “Conserving biodiversity is not synonymous to preserving it untouched. There are plenty of conservation strategies that also involve their rational use, ensuring that the processes that generate and maintain biodiversity co-exist with the direct benefits of its exploitation”, says Rose Hernandes, Environment director of ABIHPEC.
○ For nearly a decade, the private sector has been waiting for the definition of the rules that provide access to the genetic heritage of our biodiversity.
○ The mobilization of the private sector is decisive for transforming the Brazilian potential in the field of biodiversity into economic development, with the rational and sustainable use of natural resources.
○ The multi-sectorial dialogues that have been taking place and in which ABIHPEC is totally involved, enhance the chances for success with the government, for the establishment of a new regulatory framework that allows for access to genetic heritage, which brings legal certainty to businesses and which, as a consequence, promotes sustainable use of the Brazilian biodiversity.
□ Natural Cosmetics
○ UEBT(Union for Ethical BioTrade) Search shows that environmental issues are motivating purchase. The survey got answers from 8,000 people in eight countries on the knowledge and the importance that respondents give to businesses and biodiversity and sustainable development issues in consumer relations and on the knowledge of people about the United Nations Conference on Sustainable Development (Rio +20).
○ Concern on environmental issues is identified in the research as an important motivator for the companies. According to the survey conducted in 2012, only among Brazilian consumers, 69% said they would no longer buy certain brands if they knew that the company does not have good practices in the supply chain.
○ Among all respondents, nearly 75% point to the private sector and the government as the main responsible for sustainable development in the world.
○ This concern motivated UEBT to give more importance to markets like Brazil, India and Peru who, besides being emerging markets, hold great portion of the world's biodiversity.
○ More than 90% of Brazilian consumers are seeking natural ingredients when they buy cosmetics and over 80% of them seek ethical and environmental seals and want to know the origin of these components. The Biodiversity Barometer survey, released in São Paulo, shows that Brazilians are the ones that care most about these issues when purchasing items such as creams or shampoos.
□ Reverse Logistics
○ Another topic that is under discussion is the reverse logistics of post-consumer packaging, through shared responsibility. The organization already has a strong presence in this area through the program ‘Lend a Hand to the Future – Help to Generate Jobs and Income’ (other information in the Specific Projects chapter, in this Yearbook).
○ In 2012 an important achievement was the signing, in February, of the term of commitment to development of the post-consumer packaging responsibility program in the State of São Paulo.
○ The documents were signed by the Environment Secretary of the State of São Paulo, Bruno Covas, and by the president of ABIHPEC, João Carlos Basilio.
○ The ceremony was attended by the State Governor, Geraldo Alckmin, as well as Congressman, Arnaldo Jardim, rapporteur of the National Solid Wastes Policy, representative of associations, mayors and other authorities. The signed term meets the requirements of Law no. 12,300/06, which established the National Solid Wastes Policy, Decree 54,645/09 and Resolution SMA-38/11.
○ The program which will be conducted in the State of São Paulo should be incorporated into the National Sectorial Agreement and adapted to the goals that are established in that document. The ‘Lend a Hand to the Future’ project is conducted in partnership with ABIPLA(Brazilian Association of Cleaning and Related Product Industries). Besides the project of ABIHPEC, the lubricating oil, pesticide packaging and portable battery sectors also signed the term.
○ “The first goal is to encourage residents of the State to acquire the habit of separating the recyclable materials and delivering them for selective collection. To achieve this, an educational campaign will be conducted, with information about collection times, materials that must be separated and the care required with each type of waste”, says Rose Hernandes. “We will seek to create a technical, environmental and socially appropriate solution for the management of solid urban wastes”, she added.
□ Regulatory Subjects
○ In 2011 and 2012, the topics related to the technical and regulatory subjects have been highlighted within the CT&F industry. With the constant innovation of the industry, growth in international trade and the necessary adjustments in law due to harmonization in Mercosur(especially through the development of testing and control methods), the Entity stood out in varied projects, which brought several benefits to the industry and consumers.
○ Among the actions performed proactively is the creation of export manuals, a free product for associates and available for navigating, downloading and printing on the Entity’s website, containing essential information for expanding the companies into markets like South Africa, Saudi Arabia, Colombia, Costa Rica, the United States, Peru and the European Union.
○ Since 2005, Brazilian health legislation is in line with Mercosur, which decreases barriers and facilitates export processes. “Whenever member countries of the block promote a review of a given standard, it is internalized by the Member States,” says Renata Amaral, manager of the Technical-Regulatory area. An example of this occurred in June 2012 when ANVISA disclosed the new rules for producing and selling sunscreen, which altered, among other dispositions, the minimum value of Sun Protection Factor(SPF), labeling and disclosure permitted.
○ ABIHPEC has worked in these alterations since 2008, and in 2011 they were approved at a MERCOSUR convention. The new rules, however, will only enter into force two years from now, the period necessary for adapting to the ANVISA standard, since many changes will be necessary.
○ Another continuous job of the Association aims at eliminating hindrances to producing and selling CT&F products, especially with regard to registration. A negotiation that is still under legal review is the changes in the registration process of 2nd grade products. The idea is that they might also be registered online, with a period of five days for deferral. “ANVISA agrees with this counterclaim from the industry and is already reformulating its website to meet the demand”, Amaral says in advance, pointing out that the alteration in the mode of registration will bring more agility to the process. The new system will make a crossing of information sent by the manufacturer with the law in force. Therefore, if the product contains a content of a restricted ingredient higher than that permitted by law, the registration process will be blocked immediately, which will hasten the work of technicians.
○ The expectation is that within the first half of 2013 the new registration model will enter into force. Throughout 2012, the industry will be invited to participate in a test to check the functionality of the system.
□ Brazilian Sanitary Agency - ANVISA
○ Cosmetic products imported into Brazil are subject to the same laws and regulations as those produced in Brazil. The laws are similar than the Food and Beverage and Pharmaceuticals categories.
○ ANVISA is the Division of The Ministry of Health responsible to register and approve the establishments and their products. A registration number is required for selling cosmetics in Brazil and also the name of the technical responsible for the formula. This information must be printed on the label of the products. Among the most common reasons for import refusals of cosmetics are labeling violations and the use of ingredients not approved by ANVISA.
○ Find below two links with some instructions for foreign companies get the approval and registered your products: - How to export to Brazil: http://www.adipec.com.br/arquivos/eng-howtoexport.pdf - How to register a product in Brazil: http://www.adipec.com.br/arquivos/eng-howtoregister.pdf
□ International Projection
○ Latin America - Within Mercosur, ABIHPEC participates in the Special Advisory Commission for Health Surveillance and has a seat at the institution that represents the private initiative within the block, SGT 11 – Health, AD HOC Cosmetics. In Latin America, it has active participation in CASIC(Council of Latin American Cosmetic Industry Associations) to hold the annual meetings of health authorities from the region.
○ United States and European Community - It also works jointly with PCPC, an association that represents the North American HPPC industry. The intention is to insert Brazil into international discussions, having the purpose of approximating laws in a way to tackle technical barriers.
○ In 2012, Brazil participated in a meeting of ICCR(International Cooperation on Cosmetics Regulation), an institution that joins the United States, the European Community, Canada and Japan. This participation is the direct result of the work done by ABIHPEC of inserting Brazil into decisions on Health Regularization within an international scope. Represented by ANVISA, we participated in ICCR as a guest country.
○ In the annual meetings of the entity, there is one day dedicated for participation of the private initiative. The Brazilian industry was represented by ABIHPEC.
□ Technical Standards
○ In 2004, ABIHPEC created the CB-57, a committee of the ABNT(Brazilian Association of Technical Standards) for the CT&F sector. The work of standardizing the sector has developed, analyzing Terminologies, Requirements, Classifications and Testing Methods in the segment.
○ Artur Gradim, administrator of CB-57, explains that the committee is a mirror of ISO/TC-217, a Technical Group of the International Organization for Standardization(ISO), “The function of ISO/TC-217 is to establish international standards in the area of HPPC.
○ When there is interest by Brazil, these standards can be adopted”, he states, pointing out that the adoption of ISO or ABNT standards is voluntary. “However, the more a sector of the economy incorporates standards accepted internationally, the more competitive it will become in the foreign market. For this reason, the work of CB-57 is so important”, explains Gradim. Representatives from 60 countries and institutions representing the sector participate in the ISO/TC-217 Work Group (besides ABIHPEC, CASIC – Conselho Latino Americano das Associações de HPPC e PCPC – Personal Care Products Council, among others).
○ These commissions function as technical forums and are integrated, by means of voluntary work, by representatives of universities, institutes, governmental and non-governmental institutions, manufacturers and consumers of products and services. Among the functions of the commissions is the periodic review of the standards, always keeping them up-to-date in relation to their international equivalents. They can also adapt the standards to the technical specifications existing in Brazil.
○ In August of 2011, Brazil became the 34th country to join the ISO/TC-217 committee as a PMember (Participating Member). This means that the Country has the right to actively manifest itself regarding the standardization of the sector, including by vote. This participation takes place by means of CB-57. Since 2004, Brazil has been participating in the meetings of the ISO/TC-57 as an O-Member (Observing Member). After its promotion to P-Member, the Country is preparing to host, for the first time, the Meeting of ISO/TC-57, an event scheduled for October of 2012, in the city of Florianópolis(SC).
□ R&D Management
○ The latest survey* indicates that the CT&F(Cosmetics, Toiletry and Fragrances) sector invested, on average, 2% of its turnover in R&D(Research and Development), much more than the 0.65% Brazilian industry average. Some industries even invest up to 5% of their turnover in research, development and innovation, and in the last two years, 30% of the turnover has corresponded to new product releases. This scenario is fostered and encouraged by actions of the ITEHPEC – Institute of Technology and Studies in Cosmetics, Toiletries and Fragrances, a technological arm of ABIHPEC. - For a More Beautiful and Healthy Brazil – the contribution of the Cosmetics, Toiletries and Fragrances sector to the development of the country (ABIHPEC/ Booz & Co.).
Investments by the CT&F Industries
○ “The sector has a unique characteristic in the area of innovation. Various large industries have channeled considerable resources into laboratories and research centers. There are companies, for example, that already had a research and development center in the area of hair care set up in the capital of the state of São Paulo and they are now organizing others in Rio de Janeiro for other categories of products”, says Marina Kobayashi, coordinator of economic affairs at ABIHPEC and head of the coordination at ITEHPEC, under the Presidency of João Carlos Basilio.
○ To promote the interaction and evolution of themes essential to the sector, ITEHPEC operates in the development and fostering of activities directed towards new conceptions for the productive activities. Among the actions promoted in recent years are the programs of professional qualification and international meetings that focus on nanotechnology, innovation, and packaging, among other subjects.
○ The work is performed in partnership with universities and research centers, besides government bodies, such as the Ministries of Science, Technology and Innovation and of Development, Industry and Foreign Trade.
○ The Association has a program of technological innovation and development based on strategic pillars. The goal is to develop the CT&F industry’s productive chain even more, transforming knowledge into wealth for the establishment of a competitive differential.
□ Scientific and Technological Council
○ One innovation that occurred in 2012 was the creation of a Scientific and Technological Council, which provides support to the Board of Management in the general and strategic decisions of the operation and is divided into three areas: Research, Development and Innovation, Nanotechnology and Packaging. This Council is presided over by Flávia Addor, master in Dermatology through the School of Medicine of the University of São Paulo. The following are also members of the group: Assunta Napolitano Camilo, Carlos Eduardo de Oliveira Praes, Elcio Garcia Alvares, Sílvia Berlanga de Moraes Barros and Sílvia Stanisçuaski Guterres.
○ “Our greatest expectation is that the council may be the provider of all the support for the implementation of new technologies in the companies of the CT&F sector, whether they are innovating or simply refer to quality and differentiation”, states Addor. The president of the Council recognizes that achieving this objective will be hard work. “But it´s fully feasible, since we are already promoting this, by means of events, information - which is up-to-date and of technical excellence - and discussions aimed at developing a critical assessment and even projects that enable entrepreneurs of any level to introduce innovation into their realities”. Flávia Addor adds that the council performs a fundamental role in this competitive and opportune scenario for investment in technology which aggregates value. - “The main idea is to develop any initiative that might qualify the Brazilian entrepreneur, maintaining competitiveness in the domestic and international market.”
□ Incentive for Research
○ The Brazilian government has some incentive programs, such as the Innovation Act(Act 10,973/2004) and Welfare Act(11.196/2005), which encourage collaboration between universities, institutions of science and technology, researchers and Brazilian companies in the development of projects, aimed at the improvement of competitive products in the foreign market, besides providing for the use of tax incentives to whomever invests in technological innovation. In this context, ITEHPEC exercises a fundamental role contributing toward assisting industries to access the incentive mechanisms.
○ Despite the technological advances that Brazil has been experiencing, there is still a long way to go. “The resources allocated to innovation must be considered as strategic investments. The countries that grow the most are those that invest systematically and constantly in innovation”, explains Marina Kobayashi, who concludes: “The incentive mechanisms, in themselves, are not sufficient so that innovation boosts the economy. It is necessary to have a long-term strategy capable of promoting structural changes in the economy of the Country, provoking the development of revolutionary platforms.”
□ International Meetings
○ Considered innovating by the then Ministry of Science and Technology, the Technological Round Table, created in 2005, in partnership with that Ministry, brought together universities and companies seeking exactly this kind of integration. The project has been developing and is already in its seventh edition, bringing together national and international specialists, from academia and also the industry in a debate about the most recent novelties and important themes in the HPPC sector.
○ Nanotechnology was another theme discussed in 2012, in the International Meeting on nanotechnology, under the themes: The Fundamental Pillars of Nanotechnology in the Cosmetics Industry, which gathered some of the world´s leading researchers in the area. In the opinion of the president of the Institute and of ABIHPEC, João Carlos Basilio, “the event highlighted important developments in nanotechnology, and created space for debate among entrepreneurs, academic representatives, researchers and students”.
○ Although the technology involving nano-materials advances throughout the world, there is as yet, no standard of reference, which is fundamental so that accurate measurements can be made. This is the work that ABIHPEC, through ITEHPEC, performs together with Inmetro. It is hoped that anometrology will develop in a democratic manner so that it might be used by small, medium and large-sized companies of the sector.
□ Foreign Trade
○ The globalization and increase in international trade flow of companies in the CT&F sector promote strengthening of the industry and the image of Brazil within the world, which are essential for maintaining the growth, especially in times of crisis.
□ Exports
○ Brazilian exports of CT&F sector were a record, totaling $480.7 million in 2011.
○ Promoting overseas trade goes through a reduction of hindrances, by the representation of the industry within global actions and by a clear positioning on the international market, a strategy adopted by ABIHPEC in Brazilian industry defense. Some of the actions that contribute to Overseas Trade are activities that seek dispensing the Productive chain with regard to reducing import tax on ingredients and inputs from the industry, and the representation of the industry accountable for international agreements. The availability of data and information essential to the global business of associated companies is another constant action, promoted starting with specialized research from ABIHPEC and the contact with interested industries.
○ For the director of the department, Silvana Gomes, Brazilian products have technology, quality and are ready to compete in equal conditions with international ones. In order to stand out, it is necessary to invest on strategic business management, choosing good international partners and assembling efficient distribution lines.
○ The Overseas Trade Department is responsible for conducting Beautycare Brazil, a globalization project for businesses from the Cosmetics, Toiletries and Fragrances industry, created by ABIHPEC in partnership with Apex-Brasil - Agência Brasileira de Promoção de Exportações e Investimentos(Brazilian Trade and Investment Promotion Agency).
□ Imports
○ Brazil has overtaken this year to a record $500 million in imports of makeup, perfumes, soaps, creams and shampoos, a consequence of the growth of the internal market and the appreciation of the real. Were $578 million between January and November. Increase in imports can transform the country in the 2nd largest market in the world, behind the U.S.
○ The data reinforce the expectation that, ending the statistic of 2011, Brazil has overtaken Japan and become the second largest market for cosmetics and toiletries, behind only the United States.
○ "Imports are growing pains,"says Mr. João Carlos Basilio, president of the ABIHPEC. "Brazil is one of the few countries where the market is still going well. Europe will go into a deep recession, and the United States are skating a few years ago. "Brazilian women consume increasingly makeup, creams and shampoos due to the growth of income and gain space in the labor market. Three years ago, just over 40% of Brazilian women used to buy make up products. Today, more than half of women have this habit. "Many foreign brands are testing the market, even to understand the taste of women here," says Mr. Basilio.
○ Another attraction for foreign companies is like the Brazilian for perfumes, says Artur Grynbaum Group Chairman Apothecary. "We are the largest consumer in the world," he says.
○ The trade balance data of beauty items also show that the products manufactured in Brazil and exported to other countries are, on average, much cheaper than the imported ones. A kilogram of which is exported in makeup, perfumes, soaps, creams, shampoos and deodorants costs U$ 2.5, on average, compared to U$ 9.6 of the imported ones. In the case of beauty creams, for example, a kilogram of Brazilian creams exported worth US$ 15.7 compared to US$ 20.8 of that comes from outside, mainly from the United States and France.
○ There are exceptions to the logic that the imported is always more expensive. A kilogram of lipstick ‘made in Brazil’ sold to other countries costs $58, compared to $23.4's imported. The shadows, eyeliners and pencils, Brazilians are also exported nearly $80 a kilo to US$26.8 of imported ones.
○ The evaluation of experts and companies is that this happens because most of the imports in these cases are made of less quality products. China, for example, is now in the fourth place in the ranking of countries that sells cosmetics and personal care items for Brazil.
○ Argentina, USA and France lead the ranking of exporters for Brazil. Brazil imported from 57 countries in 2010; climbed to 61 in 2011, showing the interest of other countries by exporting to Brazil.
□ Distribution Channel
○ Distribution Channel Levels - The Channel level consists of the frame of Industry – Importer – Wholesalers – Retail – Consumer, which is further explained as follows.
○ Distribution Channels for Imported Cosmetics - The Importers such as agents, subsidiaries and branch offices supplied by the Overseas Cosmetics Manufacturers distribute the product to Wholesalers and Retailers which can be indicated as cosmetics stores, drugstores chains, department stores, convenience stores, hair care salons and son on, and finally to the consumers. - The biggest importers and distributors in Brazil are:
- Some companies import and distribute only products of their own production lines, as subsidiaries or Branch Offices, such as: LVMH, Procosa(L’Oreal). Other companies are specialized in pharmaceuticals, like: Profarma, Panarello.
□ Brazilian Manufacturers & Retail Prices
○ Natura, O Boticário and Avon are the most important and biggest Brazilian manufacturer, when evaluated globally in relation to their product portfolio. The first trademark product is the line of Renew Avon(anti-aging skin care products).
○ The manufacturers of Brazilian natural ingredients-based CT&F products are: - Natura: www.natura.com.br - O Boticário: www.boticario.com.br - Avon: www.br.avon.com - Herbalife: www.herbalife.com.br - Jequiti: www.jequiti.com.br - Forever: www.foreverliving.com.br - Nívea: www.nivea.com.br - Amend: www.amend.com.br - Garnier: www.garnier.com.br - Dermage: www.dermage.com.br - L’Acqua di Fiori: www.lacquadifiori.com.br - Nasha (Phytoervas): www.nasha.com.br - Phebo: www.phebo.com.br - Granado: www.granado.com.br - Viscaya: www.viscaya.com.br - Jafra: www.jafra.com.br - P&G: www.procter.com.br - Unilever: www.unilever.com.br - Mantecorp: www.mantecorp.com.br - J&J: www.jnjbrasil.com.br - Colgate-Palmolive: www.colgate.com.br - Baurel: www.baruel.com.br - Hypermarcas: www.hypermarcas.com.br - Payot: www.payot.com.br - Stiefel: www.stiefel.com.br - Loreal (Procosa): www.loreal.com.br - Água de Cheiro: www.aguadecheiro.com.br - Mahogany: www.mahogany.com.br - Aroma da Terra: www.aromadaterra.com - Racco: www.racco.com.br - Juruá Produtos Naturais de Beleza da Amazônia: www.produtosjurua.com.br - Laboratório Fitoterápico Panizza: http://www.panizza.com.br - Naturais da Amazônia: www.naturaisdaamazonia.com.br - Tríade Cosméticos Naturais: www.triadecosmeticosnaturais.com.br - Dermatus: www.dermatus.com.br - Acquaflora: www.acquaflora.com.br - Barro Minas: www.barrominas.com.br
Brazilian products based on Aloe Vera (Unit: ㎖, R$)
Note: US$1 = R$2, Forever Living has 55 products made with Aloe Vera in Brazil. |
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