Chambumo Gyeong - 420. Sekai Nippo
True Parents realized the need to spread the values of the free world in Japan to deal with the threat of international communism. Therefore, on January 1, 1975, they founded the daily newspaper, Sekai Nippo. Sekai Nippo, in particular, stood on the front line during the Cold War to warn people about the threat of communism. After the fall of the Soviet Union, the paper attracted attention for its defense of the basic values of freedom and human rights. Sekai Nippo provides exemplary and responsible media coverage, criticizing leftist mass media, newspapers and broadcasting stations. 1 From now on, I must challenge the mainstream media in this country. How will I do it? I will create a media organization and raise a voice from an independent position. Media outlets are leading the world to ruin by becoming the mouthpieces for communism. In the near future, I will establish a newspaper company even greater than The New York Times. We are preparing to publish a daily newspaper in Japan.
We must surpass communism quickly. It also can be done in America. If I determine so, it will be possible. Newspaper companies are now facing difficulties with home delivery, so one by one they are disappearing. In the near future, we will build an organization that surpasses current newspaper companies. We have a foundation upon which we will be able to reach distant regions. (073-308, 1974/10/06) 2 The Unification Church of Japan owns the daily newspaper, Sekai Nippo. It was established on January 1, 1975. During the previous four months, I had directed preparations to publish this newspaper. I told our members, "We are going to start a newspaper company, so make preparations!" Had those people ever seen a newspaper company? Even if they had, they would not know how to start one. That is why in the beginning they worried, "What are we going to do?" However, I gave them the strict command that this newspaper must be published on the first day of January 1975. That is how Sekai Nippo came about. On the first day of publication, people said, "The Unification Church is operating a daily newspaper, but how long can it last? It will not even last six months." Yet now a year and a half has passed, and our newspaper, far from perishing, has perfected its organization. (088-172, 1976/08/10) 3 I told the leaders in charge of each region to distribute free copies of Sekai Nippo every day. Give people free copies all the time. Do this as a volunteer. How grateful do you think the recipients were? Then we would say, "You receive the newspaper for free, but you can place advertisements in it, so please do your advertising in our newspaper." We had local editions that included local and regional news, from the Shibuya district of Tokyo, for example. Therefore, advertisements in our newspaper would be seen by every single household in that district. It became more effective to advertise with us than with any other famous newspaper. (093-292, 1977/06/11) 4 I founded Sekai Nippo and then began the World Media Conference. It was the first time I attempted this, but it was successful. Even Japan's leftist newspaper representatives said, "That conference was very interesting." On the other hand, they also said, "Without a doubt, the media worldwide will split in two because Reverend Moon is doing this." The participants were amazed to find out that I founded Sekai Nippo. (095-207, 1977/12/04) 5 If I can influence economies, mass communication and universities worldwide centering on Unification teachings, you will see that I will be able to move the world. All of you working in our companies around Japan also will report local news stories as reporters for Sekai Nippo. Go to different places and investigate each field. If people working in America have valuable information, they will send it to Japan s Sekai Nippo. If we can firmly establish Sekai Nippo in Japan, we can train young people from America and Japan to establish newspaper companies around the world. Then we will make a news agency, so that breaking news can be sent out to 130 nations. Without doing this, there is no way to counter the propaganda that media influenced by the communist world is feeding our nations. (076-257, 1975/03/03) |