전국무역인연합 (전무련)

<table class="tbl_vtype1" border="0" cellspacing="0" summary="글 내용을 표시" style="margin: 0px; padding: 0px; border-spacing: 0px; border: 0px; width: 710px; color: rgb(51, 51, 51); table-layout: fixed; font-family: NanumGothic, sans-serif; line-height: normal;"><thead><tr><th class="titf " scope="col" style="margin: 0px; padding: 7px 0px 7px 16px; border-width: 1px 0px; border-top-style: solid; border-bottom-style: solid; border-top-color: rgb(255, 255, 255); border-bottom-color: rgb(226, 226, 226); font-weight: normal; color: rgb(52, 116, 180); background: url("../images/board2/icn_dot7.gif") 0% 50% no-repeat rgb(238, 243, 248);">제목</th><th class="tsuvf lfont " scope="col" colspan="5" style="margin: 0px; padding: 0px 0px 0px 10px; border-width: 1px 0px; border-top-style: solid; border-bottom-style: solid; border-top-color: rgb(255, 255, 255); border-bottom-color: rgb(226, 226, 226); font-weight: normal; color: rgb(80, 80, 80);">오만에서 각광받을 신규 아이템 1 - 벽지</th></tr></thead><tbody><tr><td class="titf" scope="row" style="margin: 0px; padding: 7px 0px 7px 16px; color: rgb(52, 116, 180); font-size: 12px; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(255, 255, 255); border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(226, 226, 226); background: url("../images/board2/icn_dot7.gif") 0% 50% no-repeat rgb(238, 243, 248);">게시일</td><td class="tsuvf" style="margin: 0px; padding: 0px 0px 0px 10px; color: rgb(80, 80, 80); font-size: 12px; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(255, 255, 255); border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(226, 226, 226);">2016-04-05</td><td class="titf" scope="row" style="margin: 0px; padding: 7px 0px 7px 16px; color: rgb(52, 116, 180); font-size: 12px; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(255, 255, 255); border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(226, 226, 226); background: url("../images/board2/icn_dot7.gif") 0% 50% no-repeat rgb(238, 243, 248);">국가</td><td class="tsuvf" style="margin: 0px; padding: 0px 0px 0px 10px; color: rgb(80, 80, 80); font-size: 12px; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(255, 255, 255); border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(226, 226, 226);">오만</td><td class="titf" scope="row" style="margin: 0px; padding: 7px 0px 7px 16px; color: rgb(52, 116, 180); font-size: 12px; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(255, 255, 255); border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(226, 226, 226); background: url("../images/board2/icn_dot7.gif") 0% 50% no-repeat rgb(238, 243, 248);">작성자</td><td class="tsuvf" style="margin: 0px; padding: 0px 0px 0px 10px; color: rgb(80, 80, 80); font-size: 12px; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(255, 255, 255); border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(226, 226, 226);">한석우(무스카트무역관)</td></tr><tr><td colspan="6" class="conview" scope="row" style="margin: 10px; padding: 10px; width: 690px;"> 오만에서 각광받을 신규 아이템 1 - 벽지- 생활수준 향상으로 집안 인테리어에 관심 증가 -   □ 시장 규모 및 동향  ○ 최근 오만에는 신규 주택 및 거주단지(Residential Complex) 건설 붐이 일어나고 있음.  - BMI 보고서에 따르면, 2016년 인프라 분야는 전년대비 2.41% 성장률을 보일 것으로 전망  ○ 국민들의 가처분소득 증가 및 서구화로 집안 인테리어에 대한 관심이 증가  ○ 기존 페인트칠보다 다양한 색상으로 집안을 더 화사하게 꾸밀 수 있고, 손상이 있을 경우 손쉽게 복구가 가능하다는 장점이 있어서 수요가 증가하고 있음. □ 가격 및 경쟁 동향  ○ 이탈리아, 영국 등 유럽산 제품들이 고가격 제품군을 형성  - 터키산은 수제 자수 벽지가 주로 수입되기 때문에 평균가격이 높음.  - 중국, 태국, 한국 등 아시아 제품들은 저가격 제품군을 형성  ○ 유럽산 벽지는 아시아산보다 평균적으로 3배 정도 비싸기 때문에 아시아 제품에 대한 선호도가 높음.  - 가격이 저렴하기 때문에 소비자들이 벽지를 자신들의 선호에 맞게 자주 교체할 수 있는 장점  ○ 대부분의 벽지는 가구점을 통해 판매되지만 최근에는 대형마켓에서도 벽지를 판매  - The Chinese Dragon Mart 같은 경우 중국산 벽지를 직수입해 더 싼 가격에 판매 주요 경쟁제품 및 소매가            (단위: 달러/sqm)<table cellpadding="0" cellspacing="0" height="1032" width="644" bordercolor="#000000" bordercolordark="#ffffff" bordercolorlight="#000000" border="1" style="margin: 0px auto; padding: 0px; border-spacing: 0px;"><tbody><tr height="20"><td bgcolor="#c0c0c0" width="174" height="20" style="margin: 0px; padding: 0px;">브랜드</td><td bgcolor="#c0c0c0" width="124" style="margin: 0px; padding: 0px;">제조국</td><td bgcolor="#c0c0c0" width="115" style="margin: 0px; padding: 0px;">가격</td><td bgcolor="#c0c0c0" width="231" style="margin: 0px; padding: 0px;">제품 사진</td></tr><tr height="166"><td width="174" height="166" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Omega</td><td width="124" style="margin: 0px; padding: 0px;">한국</td><td width="115" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">3.9</td><td width="231" style="margin: 0px; padding: 0px;"><img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F3%2F28%2F241418%2FEMB0000135c1b3b.jpg" border="0" height="163" width="177" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;"></td></tr><tr height="156"><td width="174" height="156" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Zhejiang Wall Life</td><td width="124" style="margin: 0px; padding: 0px;">중국</td><td width="115" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">2.60-3.90</td><td width="231" style="margin: 0px; padding: 0px;"><img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F3%2F28%2F241418%2FEMB0000135c1b3c.jpg" border="0" height="153" width="176" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;"></td></tr><tr height="178"><td width="174" height="178" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Choice Premier</td><td width="124" style="margin: 0px; padding: 0px;">태국</td><td width="115" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">2.60-5.2</td><td width="231" style="margin: 0px; padding: 0px;"><img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F3%2F28%2F241418%2FEMB0000135c1b3d.jpg" border="0" height="175" width="176" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;"></td></tr><tr height="166"><td width="174" height="166" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Violet</td><td width="124" style="margin: 0px; padding: 0px;">터키</td><td width="115" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">40</td><td width="231" style="margin: 0px; padding: 0px;"><img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F3%2F28%2F241418%2FEMB0000135c1b3e.jpg" border="0" height="163" width="176" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;"></td></tr><tr height="180"><td width="174" height="180" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Emboss</td><td width="124" style="margin: 0px; padding: 0px;">이탈리아</td><td width="115" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">15.6</td><td width="231" style="margin: 0px; padding: 0px;"><img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F3%2F28%2F241418%2FEMB0000135c1b3f.jpg" border="0" height="177" width="178" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;"></td></tr><tr height="166"><td width="174" height="166" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Gemanco Design</td><td width="124" style="margin: 0px; padding: 0px;">이탈리아</td><td width="115" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">52</td><td width="231" style="margin: 0px; padding: 0px;"><img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F3%2F28%2F241418%2FEMB0000135c1b40.jpg" border="0" height="163" width="171" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;"></td></tr></tbody></table>자료원: KOTRA 무스카트 무역관, 구글 이미지 □ 수입동향                                     (단위: 달러)<table cellpadding="0" cellspacing="0" height="260" width="636" bordercolor="#000000" bordercolordark="#ffffff" bordercolorlight="#000000" border="1" style="margin: 0px auto; padding: 0px; border-spacing: 0px;"><tbody><tr height="20"><td bgcolor="#c0c0c0" width="197" height="20" style="margin: 0px; padding: 0px;">국명</td><td bgcolor="#c0c0c0" width="146" style="margin: 0px; padding: 0px;">2012</td><td bgcolor="#c0c0c0" width="146" style="margin: 0px; padding: 0px;">2013</td><td bgcolor="#c0c0c0" width="146" style="margin: 0px; padding: 0px;">2014</td></tr><tr height="20"><td width="197" height="20" style="margin: 0px; padding: 0px;">UAE</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"> <font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">138,590</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">197,611</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">238,086</td></tr><tr height="20"><td width="197" height="20" style="margin: 0px; padding: 0px;">영국</td><td width="146" style="margin: 0px; padding: 0px;">-</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">16,008</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">65,321</td></tr><tr height="20"><td width="197" height="20" style="margin: 0px; padding: 0px;">미국</td><td width="146" style="margin: 0px; padding: 0px;">-</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">58,044</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">36,985</td></tr><tr height="20"><td width="197" height="20" style="margin: 0px; padding: 0px;">중국</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"> <font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">23,212</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">28,850</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">28,100</td></tr><tr height="20"><td width="197" height="20" style="margin: 0px; padding: 0px;">터키</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"> <font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">4,041</td><td width="146" style="margin: 0px; padding: 0px;">-</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">26,207</td></tr><tr height="20"><td width="197" height="20" style="margin: 0px; padding: 0px;">인도</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"> <font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">1,044</td><td width="146" style="margin: 0px; padding: 0px;">-</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">24,711</td></tr><tr height="20"><td width="197" height="20" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">바레인</td><td width="146" style="margin: 0px; padding: 0px;">-</td><td width="146" style="margin: 0px; padding: 0px;">-</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">6,308</td></tr><tr height="20"><td width="197" height="20" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">타이완</td><td width="146" style="margin: 0px; padding: 0px;">-</td><td width="146" style="margin: 0px; padding: 0px;">-</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">5,760</td></tr><tr height="20"><td width="197" height="20" style="margin: 0px; padding: 0px;">프랑스</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"> <font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">12,126</td><td width="146" style="margin: 0px; padding: 0px;">-</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">3,768</td></tr><tr height="20"><td width="197" height="20" style="margin: 0px; padding: 0px;">덴마크</td><td width="146" style="margin: 0px; padding: 0px;">-</td><td width="146" style="margin: 0px; padding: 0px;">-</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">2,792</td></tr><tr height="20"><td width="197" height="20" style="margin: 0px; padding: 0px;">기타</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"> <font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">58,225</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"> <font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">307,789</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">6,883</td></tr><tr height="20"><td width="197" height="20" style="margin: 0px; padding: 0px;">기타</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"> <font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">237,238</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"> <font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">608,302</td><td width="146" style="margin: 0px; padding: 0px;"><font style="font-family: 굴림; font-size: 10pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">444,939</td></tr></tbody></table>자료원: 오만ROP  ○ 오만에서 벽지는 전량 수입함.  - UAE를 통해 수입되는 비중이 가장 높음.  - UAE의 도매상들은 제조업자로부터 벽지를 수입해 재포장한 후 자신들의 브랜드로 재수출함.  - 그 외에는 중국, 미국, 터키, 영국 등에서 주로 직수입함. □ 소비패턴  ○ 가정용 벽지에 대한 수요가 가장 높음.  - 그 외에 식당, 대형몰, 사무실에 쓰이는 벽지에 대한 수요도 높음.  ○ Printed non-woven wallpaer(부직포 벽지)가 가장 대중적이며, 주로 가정용으로 많이 사용됨.  - Embossed wallpaer(양각 벽지)는 부유층이나, 고급 호텔 및 레스토랑을 중심으로 수요가 형성  - Stitchd wallper(자수 벽지)는 다른 벽지들보다 가격이 비싸며, 부유층을 중심으로 수요가 형성  ○ 대부분의 소비자는 특정 제조국가보다는 디자인과 품질, 가격을 중요하게 생각 □ 시사점  ○ 현지 마케팅 능력이 좋은 현지 유력 에이전트를 발굴하는 것이 중요  ○ 벽지의 경우, 현재까지는 대형 바이어가 포진해 있는 UAE 시장에서 수입해 왔으나, 소비자의 패턴 변화 및 소요 증가로 해외 공급자로부터 직접 수입수요가 늘고 있음.  ○ 한국산 제품은 저가의 중국을 비롯한 아시아산보다 품질이 뛰어나나 유럽산 브랜드에 비해 수준이 떨어진다는 인식이 있어 색상과 재질에 있어 더 고급화된 제품 소개가 필요할 것으로 예상  ○ 현지 시장 진출을 희망하는 기업은 KOTRA 무스카트 무역관(swhan@kota.or.kr)을 통해 관련 바이어 정보를 입수하기 바람.  자료원: 구글, KOTRA 무스카트 무역관 자료 종합</td></tr></tbody></table>