<p><span> </span></p><p><span>2022</span><span>년</span><span> <span> </span>12</span><span>월</span><span> 07</span><span>일</span><span> <span> </span></span><span>마케팅뉴스클리핑</span><span> </span></p><p> </p><p><span>#0</span></p><p><span>오늘의</span><span> <span> </span></span><span>짧은</span><span> </span><span>영어명언</span><span>: </span></p><p><span>If you don’t get out of the box you’ve been raised in, you won’t understand how much bigger the world is. – Angelina Jolie</span><span>당신이</span><span> </span><span>키워진</span><span> </span><span>틀에서</span><span> </span><span>벗어나지</span><span> </span><span>못하면</span><span>, </span><span>당신은</span><span> </span><span>세상이</span><span> </span><span>얼마나</span><span> </span><span>더</span><span> </span><span>큰지</span><span> </span><span>이해하지</span><span> </span><span>못할</span><span> </span><span>것이다</span><span>. – Angelina Jolie(</span><span>케이모스트제공</span><span>)</span></p><p> </p><p><span>오늘의</span><span> </span><span>유투브</span><span>: </span></p><p><span>🍀</span><span>”</span><span>경박함을</span><span> </span><span>끊어라</span><span>!” </span><span>다산정약용의</span><span> </span><span>주옥같은</span><span> </span><span>인생</span><span> </span><span>조언</span><span> </span><span>조회수</span><span>16</span><span>만회</span><span> 10</span><span>일전</span><span> / </span><span>처세의</span><span> </span><span>신</span><span><a href="https://youtu.be/XwEVQK_0iAw" target="_top" class="ke-link">https://youtu.be/XwEVQK_0iAw</a></span></p><p> </p><p> </p><p><span>#1. </span><span>올</span><span> </span><span>최다</span><span> </span><span>검색어는</span><span>? </span><span>네이버</span><span>, '</span><span>연말</span><span> </span><span>결산</span><span>' </span><span>페이지</span><span> </span><span>열어</span></p><p><span>네이버가</span><span> </span><span>연말을</span><span> </span><span>맞아</span><span> </span><span>올해</span><span> </span><span>가장</span><span> </span><span>많이</span><span> </span><span>검색한</span><span> </span><span>키워드와</span><span> </span><span>다양한</span><span> </span><span>서비스</span><span> </span><span>데이터를</span><span> </span><span>담은</span><span> '2022 </span><span>연말</span><span> </span><span>결산</span><span>' </span><span>페이지를</span><span> </span><span>공개했다</span><span>. </span><span>사용자</span><span> </span><span>서비스</span><span> </span><span>활동</span><span> </span><span>데이터를</span><span> </span><span>요약한</span><span> '2022 </span><span>한</span><span> </span><span>장</span><span> </span><span>정리</span><span>', '100</span><span>만이</span><span> </span><span>찾은</span><span> </span><span>키워드</span><span>', '</span><span>포인트</span><span> </span><span>연말</span><span> </span><span>결산</span><span>', '</span><span>모아보는</span><span> </span><span>연말북</span><span>'</span><span>으로</span><span> </span><span>구성됐다</span><span>.</span></p><p><span> </span></p><p><span>#2. </span><span>내</span><span> </span><span>프로필</span><span> </span><span>사진에</span><span> '</span><span>좋아요</span><span>' </span><span>몇</span><span> </span><span>개지</span><span>... </span><span>카톡이</span><span> '</span><span>변신</span><span>'</span><span>한다</span></p><p><span>카카오톡이</span><span> </span><span>메신저를</span><span> </span><span>넘어</span><span> SNS</span><span>로</span><span> </span><span>진화한다</span><span>. </span><span>빠르면</span><span> </span><span>올</span><span> </span><span>연말부터</span><span> </span><span>카카오톡</span><span> </span><span>세</span><span> </span><span>번째</span><span> </span><span>탭인</span><span> '</span><span>뷰</span><span>'</span><span>를</span><span> </span><span>개편해</span><span> </span><span>유튜브</span><span> '</span><span>쇼츠</span><span>'</span><span>나</span><span>인스타그램</span><span> '</span><span>릴스</span><span>'</span><span>처럼</span><span> </span><span>카톡</span><span> </span><span>안에서</span><span> </span><span>숏폼</span><span> </span><span>동영상을</span><span> </span><span>보고</span><span> </span><span>다양한</span><span> </span><span>오픈채팅을</span><span> </span><span>발견</span><span>, </span><span>참여할</span><span> </span><span>수</span><span> </span><span>있게</span><span> </span><span>할</span><span> </span><span>전망이다</span><span>.</span></p><p><span> </span></p><p><span>#3. </span><span>쿠팡</span><span> </span><span>뺀</span><span> </span><span>이커머스</span><span> </span><span>신났네</span><span>... CJ </span><span>햇반</span><span>·</span><span>비비고</span><span> </span><span>할인행사</span><span> </span><span>곳곳에</span></p><p><span>쿠팡이</span><span> CJ</span><span>제일제당과의</span><span> </span><span>갈등으로</span><span> </span><span>발주를</span><span> </span><span>중단한</span><span> </span><span>가운데</span><span>, </span><span>이커머스</span><span> </span><span>경쟁사들이</span><span> </span><span>이를</span><span> </span><span>틈타</span><span> CJ </span><span>제품</span><span> </span><span>할인</span><span> </span><span>행사에</span><span> </span><span>들어갔다</span><span>. </span><span>이커머스</span><span> </span><span>업체들은</span><span> CJ</span><span>제일제당이</span><span> </span><span>판매하는</span><span> </span><span>햇반과</span><span> </span><span>비비고</span><span>, </span><span>스팸</span><span> </span><span>등은</span><span> </span><span>특히</span><span> </span><span>소비자들</span><span> </span><span>선호도가</span><span> </span><span>높아</span><span> </span><span>할인</span><span> </span><span>판매로</span><span> </span><span>고객을</span><span> </span><span>유입시킬</span><span> </span><span>수</span><span> </span><span>있는</span><span> </span><span>가능성이</span><span> </span><span>크다고</span><span> </span><span>본</span><span> </span><span>것이다</span><span>.</span></p><p><span> </span></p><p><span>#4. </span><span>내년</span><span> </span><span>온라인</span><span> </span><span>광고</span><span> </span><span>저성장</span><span> </span><span>국면</span><span>... </span><span>네카오</span><span>, </span><span>신규</span><span> </span><span>상품으로</span><span> </span><span>돌파</span></p><p><span>네이버</span><span>, </span><span>카카오가</span><span> </span><span>신규</span><span> </span><span>광고</span><span> </span><span>상품으로</span><span> </span><span>돌파구를</span><span> </span><span>찾고</span><span> </span><span>있다</span><span>. </span><span>신규</span><span> </span><span>상품으로</span><span> </span><span>낮아지는</span><span> </span><span>광고</span><span> </span><span>시장</span><span> </span><span>성장률</span><span> </span><span>하락을</span><span> </span><span>방어하겠다는</span><span> </span><span>전략이다</span><span>. </span><span>네이버는</span><span> </span><span>지난</span><span> 10</span><span>월</span><span> </span><span>게임</span><span> </span><span>특화</span><span> </span><span>광고</span><span> </span><span>상품을</span><span> </span><span>출시했고</span><span> SA</span><span>는</span><span> '</span><span>확장</span><span> </span><span>매칭</span><span> </span><span>테스트</span><span>'</span><span>를</span><span> </span><span>진행</span><span> </span><span>중이다</span><span>. </span><span>카카오도</span><span> </span><span>카카오톡</span><span> </span><span>친구</span><span> </span><span>탭</span><span>, </span><span>오픈채팅</span><span> </span><span>등으로</span><span> </span><span>광고</span><span> </span><span>지면을</span><span> </span><span>확대하고</span><span> </span><span>있다</span><span>.</span></p><p><span> </span></p><p><span>#5. </span><span>패션기업들이</span><span> '</span><span>숏폼</span><span>'</span><span>에</span><span> </span><span>사활</span><span> </span><span>건</span><span> </span><span>이유는</span></p><p><span>패션업계가</span><span> </span><span>숏폼</span><span> </span><span>제작에</span><span> </span><span>사활을</span><span> </span><span>걸고</span><span> </span><span>있다</span><span>. </span><span>주요</span><span> </span><span>소비층으로</span><span> </span><span>부상하고</span><span> </span><span>있는</span><span> Z</span><span>세대의</span><span> </span><span>마음을</span><span> </span><span>사로잡기</span><span> </span><span>위해서다</span><span>. TV</span><span>보다는</span><span> </span><span>모바일</span><span>, </span><span>글보다</span><span> </span><span>영상이나</span><span> </span><span>이미지</span><span>, </span><span>영상</span><span> </span><span>중에서도</span><span> </span><span>긴</span><span> </span><span>것보다는</span><span> </span><span>짧은</span><span> </span><span>것을</span><span> </span><span>선호하는</span><span> </span><span>이들을</span><span> </span><span>공략하기</span><span> </span><span>위해</span><span> </span><span>패션업계의</span><span>마케팅</span><span> </span><span>전략도</span><span> </span><span>한층</span><span> </span><span>진화하는</span><span> </span><span>모습이다</span><span>.</span></p><p><span> </span></p><p><span>#6. </span><span>팬톤</span><span>, 2023</span><span>년</span><span> </span><span>색</span><span> '</span><span>비바</span><span> </span><span>마젠타</span><span>' </span><span>선정</span></p><p><span>미국</span><span> </span><span>색채연구소</span><span> </span><span>팬톤이</span><span> </span><span>선정한</span><span> 2023</span><span>년</span><span> '</span><span>올해의</span><span> </span><span>색</span><span>'</span><span>은</span><span> </span><span>비바</span><span> </span><span>마젠타</span><span>(Viva Magenta)</span><span>이다</span><span>. </span><span>팬톤은</span><span> </span><span>매</span><span> 12</span><span>월에</span><span> </span><span>이듬해</span><span> </span><span>색상을</span><span> </span><span>선정해</span><span> </span><span>발표하며</span><span>, </span><span>패션</span><span>·</span><span>뷰티</span><span>·</span><span>테크</span><span>·</span><span>홈</span><span> </span><span>데코에</span><span> </span><span>이르기까지</span><span> </span><span>전</span><span> </span><span>세계</span><span> </span><span>디자인계의</span><span> </span><span>이목을</span><span> </span><span>집중시킨다</span><span>.</span></p><p><span> </span></p><p><span>#7. </span><span>하이브스택</span><span>, CJ CGV</span><span>와</span><span> </span><span>프로그래매틱</span><span> DOOH </span><span>파트너십</span></p><p><span>글로벌</span><span> DOOH </span><span>기업</span><span> </span><span>하이브스택은</span><span> CJ CGV</span><span>와</span><span> </span><span>파트너십을</span><span> </span><span>체결했다</span><span>. CJ CGV</span><span>는</span><span> </span><span>삼성동</span><span> </span><span>일대</span><span> K-POP LIVE</span><span>를</span><span> </span><span>포함</span><span>, </span><span>영화관</span><span>, </span><span>공항</span><span>, </span><span>야구장</span><span>, </span><span>호텔</span><span> </span><span>및</span><span> </span><span>대형</span><span> </span><span>쇼핑몰</span><span> </span><span>등의</span><span> </span><span>디지털</span><span> </span><span>사이니지들을</span><span> </span><span>확보하고</span><span> </span><span>있다</span><span>. </span><span>이번</span><span> </span><span>제휴로</span><span> CJ CGV</span><span>의</span><span> </span><span>인벤토리는</span><span>하이브스택의</span><span> SSP</span><span>와</span><span> </span><span>연동돼</span><span> </span><span>전</span><span> </span><span>세계</span><span> </span><span>광고주가</span><span> </span><span>이용할</span><span> </span><span>수</span><span> </span><span>있게</span><span> </span><span>된다</span><span>.</span></p><p><span>출처</span><span>: Kmost company Ltd.</span></p><p><span>http://www.9mihoshop.co.kr</span></p><p> </p><p><span>www.i-boss.co.kr</span></p><p><span>온라인마케팅</span><span> </span><span>포털</span><span>, </span><span>아이보스</span></p>
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