<p><span> </span></p><p><span>2022</span><span>년</span><span> <span> </span>12</span><span>월</span><span> 09</span><span>일</span><span> <span> </span></span><span>마케팅뉴스클리핑</span><span> </span></p><p> </p><p><span>#0</span></p><p><span>오늘의</span><span> <span> </span></span><span>짧은</span><span> </span><span>영어명언</span><span>: </span></p><p><span>But I know, somehow, that only when it is dark enough can you see the stars. </span><span>―</span><span> Martin Luther King, Jr</span><span>하지만</span><span> </span><span>저는</span><span> </span><span>왠지</span><span> </span><span>충분히</span><span> </span><span>어두울</span><span> </span><span>때만</span><span> </span><span>여러분들이</span><span> </span><span>별들을</span><span> </span><span>볼</span><span> </span><span>수</span><span> </span><span>있다는</span><span> </span><span>것을</span><span> </span><span>압니다</span><span>. — </span><span>마틴</span><span> </span><span>루터</span><span> </span><span>킹</span><span>(</span><span>케이모스트제공</span><span>)</span></p><p> </p><p><span>오늘의</span><span> </span><span>유투브</span><span>: </span></p><p><span>🍀</span><span>뭘</span><span> </span><span>해도</span><span> </span><span>결국</span><span> </span><span>성공하는</span><span> </span><span>사람의</span><span> </span><span>특징</span><span>5</span><span>가지</span><span>(feat.1</span><span>개만</span><span> </span><span>제대로해도</span><span> </span><span>대박</span><span>)</span><span>조회수</span><span>29</span><span>만회</span><span> 7</span><span>일전</span><span>  <span> </span>/ </span><span>스터디언</span><span> <span> </span><a href="https://youtu.be/DLO9x6eECBA" target="_top" class="ke-link">https://youtu.be/DLO9x6eECBA</a></span></p><p> </p><p><span>#1. </span><span>네이버</span><span>, </span><span>스포츠</span><span>·</span><span>패션</span><span> </span><span>주제에</span><span> </span><span>스마트블록</span><span> </span><span>비중</span><span> </span><span>확대</span></p><p><span>네이버가</span><span> </span><span>스마트블록</span><span> </span><span>중심의</span><span> </span><span>탐색형</span><span> </span><span>검색</span><span> </span><span>서비스를</span><span> </span><span>확대한다</span><span>. </span><span>네이버는</span><span> </span><span>스포츠와</span><span> </span><span>패션</span><span> </span><span>주제</span><span> </span><span>키워드</span><span> </span><span>관련</span><span> </span><span>스마트블록</span><span> </span><span>비중을</span><span> </span><span>대폭</span><span> </span><span>확대한다</span><span>. </span><span>기존</span><span> </span><span>선보인</span><span> </span><span>여러</span><span> </span><span>유형의</span><span> </span><span>스마트블록을</span><span> </span><span>집대성해</span><span> </span><span>다양한</span><span> </span><span>사용자</span><span> </span><span>의도에</span><span> </span><span>부합하는</span><span> </span><span>검색</span><span> </span><span>결과를</span><span> </span><span>제공하고</span><span>, </span><span>추가</span><span> </span><span>정보</span><span> </span><span>탐색까지</span><span> </span><span>이어지는</span><span> </span><span>검색</span><span> </span><span>환경을</span><span> </span><span>구축할</span><span> </span><span>계획이다</span><span>.</span></p><p><span> </span></p><p><span>#2. </span><span>어도비</span><span>, 2023</span><span>년</span><span> </span><span>크리에이티브</span><span> </span><span>트렌드</span><span> </span><span>전망</span><span> </span><span>발표</span></p><p><span>어도비가</span><span> '2023</span><span>년</span><span> </span><span>크리에이티브</span><span> </span><span>트렌드</span><span> </span><span>전망</span><span>'</span><span>을</span><span> </span><span>발표했다</span><span>. </span><span>어도비는</span><span> </span><span>이번</span><span> </span><span>보고서에서</span><span> </span><span>사진</span><span>, </span><span>영상</span><span>, </span><span>창작</span><span> </span><span>글쓰기</span><span>, </span><span>소셜</span><span> </span><span>미디어</span><span> </span><span>플랫폼</span><span>, </span><span>블로그</span><span> </span><span>등</span><span> </span><span>콘텐츠</span><span> </span><span>영역에</span><span> </span><span>상당한</span><span> </span><span>영향력을</span><span> </span><span>미칠</span><span> </span><span>초현실적</span><span> </span><span>물결</span><span>, </span><span>급진적</span><span> </span><span>현실주의</span><span>, </span><span>활발한</span><span> </span><span>레트로</span><span>, </span><span>동물과</span><span> </span><span>인플루언서</span><span> </span><span>등</span><span> </span><span>네</span><span> </span><span>가지</span><span> </span><span>크리에이티브</span><span> </span><span>테마를</span><span> </span><span>선정했다</span><span>.</span></p><p><span> </span></p><p><span> #3. </span><span>콘텐츠</span><span> </span><span>기업</span><span> 'FAST' </span><span>눈독</span><span>... </span><span>시장</span><span> </span><span>확</span><span> </span><span>커지나</span></p><p><span>커넥티드</span><span> TV</span><span>나</span><span> </span><span>셋톱박스를</span><span> </span><span>통해</span><span> </span><span>무료로</span><span> </span><span>다양한</span><span> </span><span>콘텐츠를</span><span> </span><span>즐길</span><span> </span><span>수</span><span> </span><span>있는</span><span> 'FAST'(Free Ad-supported Streaming TV)</span><span>가</span><span> </span><span>국내에서도</span><span> </span><span>확산되고</span><span> </span><span>있다</span><span>. </span><span>삼성</span><span>·LG</span><span>전자</span><span> </span><span>등</span><span> TV </span><span>제조사</span><span> </span><span>등이</span><span> </span><span>서비스</span><span> </span><span>강화에</span><span> </span><span>나선</span><span> </span><span>가운데</span><span> CJ ENM, </span><span>뉴</span><span> </span><span>아이디</span><span> </span><span>등</span><span> </span><span>콘텐츠</span><span> </span><span>기업들이</span><span> </span><span>시장에</span><span> </span><span>뛰어들고</span><span> </span><span>있다</span><span>.</span></p><p><span> </span></p><p><span>#4. </span><span>내년도</span><span> </span><span>콘텐츠산업</span><span> </span><span>키워드</span><span> 10</span></p><p><span>한국콘텐츠진흥원이</span><span> 2022</span><span>년</span><span> </span><span>콘텐츠</span><span> </span><span>산업</span><span> </span><span>매출액은</span><span> 146</span><span>조</span><span> 9</span><span>천억</span><span> </span><span>원</span><span>, </span><span>수출액은</span><span> 130</span><span>억</span><span> 1</span><span>천만</span><span> </span><span>달러</span><span>, </span><span>종사자</span><span> </span><span>수</span><span> 65</span><span>만</span><span> 7</span><span>천</span><span>명이라고</span><span> </span><span>밝혔다</span><span>. </span><span>또한</span><span>, </span><span>내년</span><span> </span><span>콘텐츠</span><span> </span><span>산업의</span><span> </span><span>트렌드를</span><span> </span><span>국내외</span><span> </span><span>플랫폼</span><span> </span><span>간</span><span> </span><span>경쟁</span><span> </span><span>심화로</span><span> '</span><span>이탈주의보</span><span>'</span><span>와</span><span> '</span><span>떠나려는</span><span> </span><span>이용자를</span><span>붙잡기</span><span> </span><span>위한</span><span> </span><span>기업들의</span><span> </span><span>생존</span><span> </span><span>전략</span><span>' </span><span>등</span><span> 10</span><span>가지를</span><span> </span><span>을</span><span> </span><span>키워드로</span><span> </span><span>제시했다</span><span>.</span></p><p><span> </span></p><p><span>#5. CJ</span><span>대한통운</span><span>, </span><span>카페</span><span>24</span><span>와</span><span> </span><span>맞손</span><span>... '</span><span>도착보장</span><span>' </span><span>서비스</span><span> </span><span>제공</span></p><p><span>CJ</span><span>대한통운과</span><span> </span><span>카페</span><span>24</span><span>가</span><span> </span><span>풀필먼트</span><span> </span><span>협력에</span><span> </span><span>나선다</span><span>. </span><span>카페</span><span>24 </span><span>플랫폼을</span><span> </span><span>사용하는</span><span> </span><span>쇼핑몰은</span><span> </span><span>고객에게</span><span> '</span><span>도착보장</span><span>' </span><span>서비스를</span><span>제공할</span><span> </span><span>수</span><span> </span><span>있게</span><span> </span><span>된다</span><span>. </span><span>도착보장</span><span> </span><span>서비스는</span><span> </span><span>내년</span><span> 1</span><span>월부터</span><span> </span><span>제공된다</span><span>. </span><span>또</span><span>, </span><span>한국</span><span> </span><span>상품의</span><span> </span><span>해외</span><span> </span><span>판매</span><span> </span><span>확대를</span><span> </span><span>위해</span><span> </span><span>카페</span><span>24</span><span>와</span><span> </span><span>국제특송</span><span> </span><span>협력을</span><span> </span><span>강화한다</span><span>.</span></p><p><span> </span></p><p><span>#6. </span><span>엔비티</span><span>, 11</span><span>번가와</span><span> '</span><span>애디슨</span><span> </span><span>오퍼월</span><span>' </span><span>제휴</span></p><p><span>엔비티가</span><span> 11</span><span>번가에</span><span> </span><span>애디슨</span><span> </span><span>오퍼월</span><span> </span><span>서비스를</span><span> </span><span>시작했다고</span><span> </span><span>밝혔다</span><span>. </span><span>이번</span><span> </span><span>제휴로</span><span> </span><span>플랫폼</span><span> </span><span>사용자들은</span><span> </span><span>다양한</span><span> </span><span>미션</span><span> </span><span>수행을</span><span> </span><span>통해</span><span> SK </span><span>페이</span><span> </span><span>포인트를</span><span> </span><span>무료로</span><span> </span><span>적립할</span><span> </span><span>수</span><span> </span><span>있다</span><span>. SK</span><span>스토아</span><span>, </span><span>위메프에</span><span> </span><span>이어</span><span> 11</span><span>번가까지</span><span> </span><span>이커머스</span><span> </span><span>플랫폼과</span><span> </span><span>제휴를</span><span> </span><span>체결했다</span><span>.</span></p><p><span> </span></p><p><span>#7. </span><span>인지도가</span><span> </span><span>생명</span><span>... </span><span>제약사</span><span> </span><span>일반약</span><span> </span><span>광고</span><span> </span><span>선호</span><span> '</span><span>여전</span><span>'</span></p><p><span>국내</span><span> </span><span>제약사들이</span><span> </span><span>자사</span><span> </span><span>간판</span><span> </span><span>제품을</span><span> </span><span>포함한</span><span> </span><span>일반의약품</span><span>·</span><span>건기식을</span><span> </span><span>홍보의</span><span> </span><span>우선순위에</span><span> </span><span>두는</span><span> </span><span>기존</span><span> </span><span>전략을</span><span> </span><span>이어가고</span><span> </span><span>있다</span><span>. </span><span>업계에</span><span> </span><span>따르면</span><span>, </span><span>일반약</span><span> </span><span>광고를</span><span> </span><span>하는</span><span> </span><span>제약사들은</span><span> </span><span>올해</span><span> 3</span><span>분기까지</span><span> </span><span>많게는</span><span> </span><span>회사</span><span> </span><span>당</span><span> 800</span><span>억</span><span> </span><span>원에</span><span> </span><span>달하는</span><span> </span><span>광고비를</span><span> </span><span>지출한</span><span> </span><span>것으로</span><span> </span><span>확인됐다</span><span>.</span></p><p><span> </span></p><p><span>출처</span><span>: Kmost company Ltd.</span></p><p><span>http://www.9mihoshop.co.kr</span></p><p> </p><p><span>www.i-boss.co.kr</span></p><p><span>온라인마케팅</span><span> </span><span>포털</span><span>, </span><span>아이보스</span></p>
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