전국무역인연합 (전무련)

<table class="tbl_vtype1" border="0" cellspacing="0" summary="글 내용을 표시" style="margin: 0px; padding: 0px; border-spacing: 0px; border: 0px; width: 710px; color: rgb(51, 51, 51); table-layout: fixed; font-family: NanumGothic, sans-serif; line-height: normal;"><thead><tr><th class="titf " scope="col" style="margin: 0px; padding: 7px 0px 7px 16px; border-width: 1px 0px; border-top-style: solid; border-bottom-style: solid; border-top-color: rgb(255, 255, 255); border-bottom-color: rgb(226, 226, 226); font-weight: normal; color: rgb(52, 116, 180); background: url("../images/board2/icn_dot7.gif") 0% 50% no-repeat rgb(238, 243, 248);">제목</th><th class="tsuvf lfont " scope="col" colspan="5" style="margin: 0px; padding: 0px 0px 0px 10px; border-width: 1px 0px; border-top-style: solid; border-bottom-style: solid; border-top-color: rgb(255, 255, 255); border-bottom-color: rgb(226, 226, 226); font-weight: normal; color: rgb(80, 80, 80);">오만에서 각광받을 신규 아이템(2) - 피트니스장비</th></tr></thead><tbody><tr><td class="titf" scope="row" style="margin: 0px; padding: 7px 0px 7px 16px; color: rgb(52, 116, 180); font-size: 12px; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(255, 255, 255); border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(226, 226, 226); background: url("../images/board2/icn_dot7.gif") 0% 50% no-repeat rgb(238, 243, 248);">게시일</td><td class="tsuvf" style="margin: 0px; padding: 0px 0px 0px 10px; color: rgb(80, 80, 80); font-size: 12px; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(255, 255, 255); border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(226, 226, 226);">2016-04-27</td><td class="titf" scope="row" style="margin: 0px; padding: 7px 0px 7px 16px; color: rgb(52, 116, 180); font-size: 12px; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(255, 255, 255); border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(226, 226, 226); background: url("../images/board2/icn_dot7.gif") 0% 50% no-repeat rgb(238, 243, 248);">국가</td><td class="tsuvf" style="margin: 0px; padding: 0px 0px 0px 10px; color: rgb(80, 80, 80); font-size: 12px; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(255, 255, 255); border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(226, 226, 226);">오만</td><td class="titf" scope="row" style="margin: 0px; padding: 7px 0px 7px 16px; color: rgb(52, 116, 180); font-size: 12px; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(255, 255, 255); border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(226, 226, 226); background: url("../images/board2/icn_dot7.gif") 0% 50% no-repeat rgb(238, 243, 248);">작성자</td><td class="tsuvf" style="margin: 0px; padding: 0px 0px 0px 10px; color: rgb(80, 80, 80); font-size: 12px; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(255, 255, 255); border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(226, 226, 226);">양건우(무스카트무역관)</td></tr><tr><td colspan="6" class="conview" scope="row" style="margin: 10px; padding: 10px; width: 690px;"> 오만에서 각광받을 신규 아이템(2) - 피트니스장비- 건강관리 인식 제고로 피트니스에 대한 관심 증가 -- 첨단·자동화 기능 제품 유망 -   □ 시장 동향  ○ 패스트푸드 섭취와 불규칙적인 생활습관에 따라 오만을 비롯한 GCC 지역에서도 당뇨 및 비만 환자가 급격히 증가하는 추세                         (단위: %)<table cellpadding="0" cellspacing="0" height="140" width="644" bordercolor="#000000" bordercolordark="#ffffff" bordercolorlight="#000000" border="1" style="margin: 0px auto; padding: 0px; border-spacing: 0px;"><tbody><tr height="20"><td valign="top" bgcolor="#c0c0c0" width="47" height="20" style="margin: 0px; padding: 0px;">순위</td><td valign="top" bgcolor="#c0c0c0" width="199" style="margin: 0px; padding: 0px;">국가</td><td valign="top" bgcolor="#c0c0c0" width="199" style="margin: 0px; padding: 0px;">남성 비만율</td><td valign="top" bgcolor="#c0c0c0" width="199" style="margin: 0px; padding: 0px;">여성 비만율</td></tr><tr height="20"><td valign="top" width="47" height="20" style="margin: 0px; padding: 0px;">1</td><td valign="top" width="199" style="margin: 0px; padding: 0px;">쿠웨이트</td><td valign="top" width="199" style="margin: 0px; padding: 0px;">43.4</td><td valign="top" width="199" style="margin: 0px; padding: 0px;">58.6</td></tr><tr height="20"><td valign="top" width="47" height="20" style="margin: 0px; padding: 0px;">2</td><td valign="top" width="199" style="margin: 0px; padding: 0px;">카타르</td><td valign="top" width="199" style="margin: 0px; padding: 0px;">44</td><td valign="top" width="199" style="margin: 0px; padding: 0px;">54.7</td></tr><tr height="20"><td valign="top" width="47" height="20" style="margin: 0px; padding: 0px;">3</td><td valign="top" width="199" style="margin: 0px; padding: 0px;">사우디아라비아</td><td valign="top" width="199" style="margin: 0px; padding: 0px;">30</td><td valign="top" width="199" style="margin: 0px; padding: 0px;">44.4</td></tr><tr height="20"><td valign="top" width="47" height="20" style="margin: 0px; padding: 0px;">4</td><td valign="top" width="199" style="margin: 0px; padding: 0px;">바레인</td><td valign="top" width="199" style="margin: 0px; padding: 0px;">31</td><td valign="top" width="199" style="margin: 0px; padding: 0px;">42.9</td></tr><tr height="20"><td valign="top" width="47" height="20" style="margin: 0px; padding: 0px;">5</td><td valign="top" width="199" style="margin: 0px; padding: 0px;">아랍에미리트</td><td valign="top" width="199" style="margin: 0px; padding: 0px;">27.1</td><td valign="top" width="199" style="margin: 0px; padding: 0px;">33.2</td></tr><tr height="20"><td valign="top" width="47" height="20" style="margin: 0px; padding: 0px;">6</td><td valign="top" width="199" style="margin: 0px; padding: 0px;">오만</td><td valign="top" width="199" style="margin: 0px; padding: 0px;">20.6</td><td valign="top" width="199" style="margin: 0px; padding: 0px;">36.9</td></tr></tbody></table>자료원: Lancet Medical Journal 2013   - 오만은 GCC 국가 중에서 비만율이 낮은 편에 속하지만, 전 세계적인 기준에 따르면 높은 수준이며 연 1220명이 당뇨병으로 사망함.  - 오만 정부는 제7차 건강증진 5개년계획(2006~2010)에서 비만성 질병에 대한 억제와 예방을 강조  - 정부 차원에서 국민에게 당뇨와 비만에 대한 인식을 높여 생활습관을 바꾸도록 하고 있음.   · 학교 수업시간에 체육 활동을 장려   · 교내에서 패스트푸드, 탄산음료 등 판매 금지   · 패스트푸드, 탄산음료 등 건강을 해치는 제품에 대해 증세 계획  ○ 오만 국민들 사이에서 건강에 대한 인식이 확대되면서 피트니스에 대한 관심 증가  - 인스타그램, 페이스북, 트위터 등의 소셜네트워크를 통해 피트니스에 대한 관심 증폭  - 젊은 층들 사이에서 피트니스 관련 동영상 및 페이지를 공유, 팔로우하는 등 높은 관심을 보임.  ○ 2016 오만 스포츠 전시회가 성황리에 개최됨.  - 올해 최초 개최된 이 전시회는 B2C 전시회로 35개 업체가 참가했으며, 피트니스장비, 기술, 보충제 등을 전시  - 최초 개최됐음에도 많은 오만 국민이 참가해 피트니스에 대한 높은 관심을 확인할 수 있었음. <img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F4%2F24%2F245968%2FE%24%2400000.jpg" border="0" height="264" width="304" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;"><img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F4%2F24%2F245968%2FE%24%2400001.jpg" border="0" height="264" width="301" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;">자료원: KOTRA 무스카트 무역관  ○ 현재 오만에는 120여 개 피트니스센터가 있으며, 지속적으로 증가 중  - Horizon Fitness Co. LLC가 가장 규모가 큰 체인으로 오만에 25개 지점이 있으며, Gold Gym, Arnold Gym 등 글로벌 피트니스센터들도 진출해 있음.  - 다수의 공공기관 및 현지 기업들은 직원들에게 헬스장 회원권 및 관련 장비 구입 지원금을 제공 □ 제품 동향  ○ 오만시장에서는 피트니스장비가 첨단화, 자동화되면서 다양한 기능을 갖춘 제품을 선호  - Wi-Fi, 블루투스, iPOD 호환, USB, TV와의 연결기능 등의 첨단기능이 필요  - 심박수 측정기능, 자동속도제어기능, 칼로리 소모측정기능 등 자동화 시스템을 갖춰야 함.  ○ 오만에서 수요가 높은 피트니스장비는 트레드밀, 고정형 자전거, 크로스 트레이너이며 일반적으로 아래와 같은 제품사양이 요구됨. <table cellpadding="0" cellspacing="0" height="171" width="641" bordercolor="#000000" bordercolordark="#ffffff" bordercolorlight="#000000" border="1" style="margin: 0px auto; padding: 0px; border-spacing: 0px;"><tbody><tr height="21"><td bgcolor="#c0c0c0" width="37" height="21" style="margin: 0px; padding: 0px;">번호</td><td bgcolor="#c0c0c0" width="114" style="margin: 0px; padding: 0px;">운동기구</td><td bgcolor="#c0c0c0" width="490" style="margin: 0px; padding: 0px;">제품 사양</td></tr><tr height="64"><td width="37" height="64" style="margin: 0px; padding: 0px;">1</td><td width="114" style="margin: 0px; padding: 0px;">트레드밀</td><td width="490" style="margin: 0px; padding: 0px;">MP3 player, USB connectivity, electronic speed setting, tilt control, heart rate monitor, display screen, television connectivity, Wi-Fi, Bluetooth, incline, multiple exercise program</td></tr><tr height="43"><td width="37" height="43" style="margin: 0px; padding: 0px;">2</td><td width="114" style="margin: 0px; padding: 0px;">고정형 자전거</td><td width="490" style="margin: 0px; padding: 0px;">Speed and difficulty control settings, odometer, calorie meter, heart rate monitor, electronic display, Wi-Fi</td></tr><tr height="43"><td width="37" height="43" style="margin: 0px; padding: 0px;">3</td><td width="114" style="margin: 0px; padding: 0px;">크로스 트레이너</td><td width="490" style="margin: 0px; padding: 0px;">Odometer, calorie meter, heart rate monitor, display monitor, television connectivity, Wi-Fi, television connectivity, multiple resistance program</td></tr></tbody></table> □ 가격 및 경쟁 동향  ○ 가정용 피트니스장비의 경우 중국, 대만 등 아시아 제품을 선호  ○ 상업용 피트니스장비(헬스장, 국영 운동센터 등에서의 사용 목적)의 경우 미국, 독일, 이탈리아산 제품을 선호 주요 경쟁 제품 및 소매가(트레드밀)                        (단위: 달러)<table cellpadding="0" cellspacing="0" height="1151" width="645" bordercolor="#000000" bordercolordark="#ffffff" bordercolorlight="#000000" border="1" style="margin: 0px auto; padding: 0px; border-spacing: 0px;"><tbody><tr height="20"><td colspan="0" bgcolor="#c0c0c0" width="107" height="20" style="margin: 0px; padding: 0px;">브랜드 / 모델</td><td bgcolor="#c0c0c0" width="70" style="margin: 0px; padding: 0px;">국가</td><td bgcolor="#c0c0c0" width="82" style="margin: 0px; padding: 0px;">가격</td><td bgcolor="#c0c0c0" width="234" style="margin: 0px; padding: 0px;">사진</td><td bgcolor="#c0c0c0" width="152" style="margin: 0px; padding: 0px;">제품사양</td></tr><tr height="148"><td colspan="0" width="107" height="148" style="margin: 0px; padding: 0px;">MATRIX / T5X</td><td width="70" style="margin: 0px; padding: 0px;">USA</td><td width="82" style="margin: 0px; padding: 0px;">10,920</td><td width="234" style="margin: 0px; padding: 0px;"><img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F4%2F24%2F245968%2FE%24%2400002.jpg" border="0" height="141" width="207" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;"></td><td width="152" style="margin: 0px; padding: 0px;"> - LED Display - iPOD compatible - Wi-Fi - Personal fan - 152 x 56 - 182㎏ capacity - 5 HP</td></tr><tr height="153"><td colspan="0" width="107" height="153" style="margin: 0px; padding: 0px;">Technogym /Jog Forma</td><td width="70" style="margin: 0px; padding: 0px;">ITALY</td><td width="82" style="margin: 0px; padding: 0px;">5,200</td><td width="234" style="margin: 0px; padding: 0px;"><img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F4%2F24%2F245968%2FE%24%2400003.jpg" border="0" height="146" width="207" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;"></td><td width="152" style="margin: 0px; padding: 0px;"> - LED Screen - 18 speed - 6 HP - 180㎏ capacity - 210 x 86㎝ - Maintenance kit - Heart rate monitor</td></tr><tr height="108"><td colspan="0" width="107" height="108" style="margin: 0px; padding: 0px;">CYBEX /625T</td><td width="70" style="margin: 0px; padding: 0px;">USA</td><td width="82" style="margin: 0px; padding: 0px;">4,160</td><td width="234" style="margin: 0px; padding: 0px;"><img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F4%2F24%2F245968%2FE%24%2400004.jpg" border="0" height="101" width="207" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;"></td><td width="152" style="margin: 0px; padding: 0px;"> - LED display - Multi language - 180㎏ capacity - iPod integration - 20㎞ max speed</td></tr><tr height="125"><td colspan="0" width="107" height="125" style="margin: 0px; padding: 0px;">Life Fitness /95Ti</td><td width="70" style="margin: 0px; padding: 0px;">USA</td><td width="82" style="margin: 0px; padding: 0px;">3,900</td><td width="234" style="margin: 0px; padding: 0px;"><img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F4%2F24%2F245968%2FE%24%2400005.jpg" border="0" height="118" width="207" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;"></td><td width="152" style="margin: 0px; padding: 0px;"> - Dot matrix display - 4 HP - 180㎏ capacity - Accessory tray - 23㎞ - Heart rate  monitor</td></tr><tr height="127"><td colspan="0" width="107" height="127" style="margin: 0px; padding: 0px;">Hammer /LR16i</td><td width="70" style="margin: 0px; padding: 0px;">Germany</td><td width="82" style="margin: 0px; padding: 0px;">1,300</td><td width="234" style="margin: 0px; padding: 0px;"><img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F4%2F24%2F245968%2FE%24%2400006.jpg" border="0" height="120" width="207" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;"></td><td width="152" style="margin: 0px; padding: 0px;"> - LCD Display - Foldable - 1.7 HP - 16 Max speed - 18 training program - 120㎏ capacity</td></tr><tr height="160"><td colspan="0" width="107" height="160" style="margin: 0px; padding: 0px;">Lord Fitness /PKT 150</td><td width="70" style="margin: 0px; padding: 0px;">China</td><td width="82" style="margin: 0px; padding: 0px;">637</td><td width="234" style="margin: 0px; padding: 0px;"><img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F4%2F24%2F245968%2FE%24%2400007.jpg" border="0" height="147" width="229" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;"></td><td width="152" style="margin: 0px; padding: 0px;"> - MP3 /USB - 14 speed - LCD screen - 110㎏ capacity - Massager - 123 x 43㎝ - 2HP - Heart rate monitor</td></tr><tr height="175"><td colspan="0" width="107" height="175" style="margin: 0px; padding: 0px;">Sports4all /S4A22</td><td width="70" style="margin: 0px; padding: 0px;">China</td><td width="82" style="margin: 0px; padding: 0px;">600</td><td width="234" style="margin: 0px; padding: 0px;"><img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F4%2F24%2F245968%2FE%24%2400008.jpg" border="0" height="168" width="234" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;"></td><td width="152" style="margin: 0px; padding: 0px;"> - MP3 / AUX - TFT Screen - Massager - 2 HP - 120㎏ capacity - Heart rate monitor - 130 X 43㎝</td></tr><tr height="135"><td colspan="0" width="107" height="135" style="margin: 0px; padding: 0px;">Lifetop /LT 3000</td><td width="70" style="margin: 0px; padding: 0px;">China</td><td width="82" style="margin: 0px; padding: 0px;">520</td><td width="234" style="margin: 0px; padding: 0px;"><img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F4%2F24%2F245968%2FE%24%2400009.jpg" border="0" height="128" width="207" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;"></td><td width="152" style="margin: 0px; padding: 0px;"> - Low noise - LCD Screen - Heart rate monitor - 2 HP - 126 x 42㎝ - 14 speed</td></tr></tbody></table>자료원: KOTRA 무스카트 무역관 주요 경쟁제품 및 소매가(고정형 자전거)                        (단위: 달러)<table cellpadding="0" cellspacing="0" height="625" width="644" bordercolor="#000000" bordercolordark="#ffffff" bordercolorlight="#000000" border="1" style="margin: 0px auto; padding: 0px; border-spacing: 0px;"><tbody><tr height="20"><td bgcolor="#c0c0c0" width="106" height="20" style="margin: 0px; padding: 0px;">브랜드 / 모델</td><td bgcolor="#c0c0c0" width="74" style="margin: 0px; padding: 0px;">국가</td><td bgcolor="#c0c0c0" width="82" style="margin: 0px; padding: 0px;">가격</td><td bgcolor="#c0c0c0" width="212" style="margin: 0px; padding: 0px;">사진</td><td bgcolor="#c0c0c0" width="170" style="margin: 0px; padding: 0px;">제품사양</td></tr><tr height="168"><td width="106" height="168" style="margin: 0px; padding: 0px;">Technogym / Excite 500</td><td width="74" style="margin: 0px; padding: 0px;">Italy</td><td width="82" style="margin: 0px; padding: 0px;">4,342</td><td width="212" style="margin: 0px; padding: 0px;"><img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F4%2F24%2F245968%2FE%24%2400010.jpg" border="0" height="165" width="208" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;"></td><td width="170" style="margin: 0px; padding: 0px;"> - LED display - iPOD compatible - Electric driven - 12 resistance program - Heart rate monitor - Goal training - Adjustable height</td></tr><tr height="123"><td width="106" height="123" style="margin: 0px; padding: 0px;">Matrix / U5X</td><td width="74" style="margin: 0px; padding: 0px;">USA</td><td width="82" style="margin: 0px; padding: 0px;">2,600</td><td width="212" style="margin: 0px; padding: 0px;"><img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F4%2F24%2F245968%2FE%24%2400011.jpg" border="0" height="120" width="208" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;"></td><td width="170" style="margin: 0px; padding: 0px;"> - LED display - 12 resistance program - Electric - HR monitor - 160㎏ capacity</td></tr><tr height="108"><td width="106" height="108" style="margin: 0px; padding: 0px;">FINNLO /CRTSpeed Bike</td><td width="74" style="margin: 0px; padding: 0px;">Germany</td><td width="82" style="margin: 0px; padding: 0px;">620</td><td width="212" style="margin: 0px; padding: 0px;"><img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F4%2F24%2F245968%2FE%24%2400012.jpg" border="0" height="105" width="208" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;"></td><td width="170" style="margin: 0px; padding: 0px;">- LCD display- Full metal body- Belt drive- Water holder- Noiseless</td></tr><tr height="121"><td width="106" height="121" style="margin: 0px; padding: 0px;">Kettler /Polo M</td><td width="74" style="margin: 0px; padding: 0px;">USA</td><td width="82" style="margin: 0px; padding: 0px;">312</td><td width="212" style="margin: 0px; padding: 0px;"><img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F4%2F24%2F245968%2FE%24%2400013.jpg" border="0" height="118" width="208" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;"></td><td width="170" style="margin: 0px; padding: 0px;"> - 10 resistance program - LCD display - 100㎏ - Foot strap - HR monitor</td></tr><tr height="85"><td width="106" height="85" style="margin: 0px; padding: 0px;">TA Sports /YK-BA433</td><td width="74" style="margin: 0px; padding: 0px;">China</td><td width="82" style="margin: 0px; padding: 0px;">156</td><td width="212" style="margin: 0px; padding: 0px;"><img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F4%2F24%2F245968%2FE%24%2400014.jpg" border="0" height="82" width="208" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;"></td><td width="170" style="margin: 0px; padding: 0px;"> - LCD Display - Heart rate monitor - Height adjustable - 100㎏ capacity</td></tr></tbody></table>자료원: KOTRA 무스카트 무역관 주요 경쟁제품 및 소매가(크로스트레이너)                        (단위: 달러)<table cellpadding="0" cellspacing="0" height="591" width="645" bordercolor="#000000" bordercolordark="#ffffff" bordercolorlight="#000000" border="1" style="margin: 0px auto; padding: 0px; border-spacing: 0px;"><tbody><tr height="20"><td colspan="0" bgcolor="#c0c0c0" width="113" height="20" style="margin: 0px; padding: 0px;">브랜드/모델</td><td bgcolor="#c0c0c0" width="74" style="margin: 0px; padding: 0px;">국가</td><td bgcolor="#c0c0c0" width="74" style="margin: 0px; padding: 0px;">가격</td><td bgcolor="#c0c0c0" width="215" style="margin: 0px; padding: 0px;">사진</td><td bgcolor="#c0c0c0" width="169" style="margin: 0px; padding: 0px;">제품사양</td></tr><tr height="167"><td colspan="0" width="113" height="167" style="margin: 0px; padding: 0px;">TechnoGym /Synchro FORMA</td><td width="74" style="margin: 0px; padding: 0px;">Italy</td><td width="74" style="margin: 0px; padding: 0px;">7,200</td><td width="215" style="margin: 0px; padding: 0px;"><img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F4%2F24%2F245979%2F%25EC%25A0%259C%25EB%25AA%25A9%2520%25EC%2597%2586%25EC%259D%258C1.png" border="0" height="164" width="158" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;"></td><td width="169" style="margin: 0px; padding: 0px;"> - LED Display - Heart rate monitor - Goal training program - 12 level resistance - Tablet holder - 180㎏ capacity - Electric drive system</td></tr><tr height="120"><td colspan="0" width="113" height="120" style="margin: 0px; padding: 0px;">Cybex / 625 AT</td><td width="74" style="margin: 0px; padding: 0px;">USA</td><td width="74" style="margin: 0px; padding: 0px;">3,000</td><td width="215" style="margin: 0px; padding: 0px;"><img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F4%2F24%2F245968%2FE%24%2400016.jpg" border="0" height="115" width="208" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;"></td><td width="169" style="margin: 0px; padding: 0px;"> - LCD Display - Odometer - Heart rate monitor - 18 level tension - Nonskid foot pedals -Dual action</td></tr><tr height="123"><td colspan="0" width="113" height="123" style="margin: 0px; padding: 0px;">Hammer /llyptech CT5</td><td width="74" style="margin: 0px; padding: 0px;">Germany</td><td width="74" style="margin: 0px; padding: 0px;">651</td><td width="215" style="margin: 0px; padding: 0px;"><img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F4%2F24%2F245968%2FE%24%2400017.jpg" border="0" height="120" width="208" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;"></td><td width="169" style="margin: 0px; padding: 0px;"> - LCD Display - Odometer - Heart rate monitor - 12 level tension - Nonskid foot pedals - Dual action</td></tr><tr height="161"><td colspan="0" width="113" height="161" style="margin: 0px; padding: 0px;">LifeGear /Classic Pro II</td><td width="74" style="margin: 0px; padding: 0px;">Taiwan</td><td width="74" style="margin: 0px; padding: 0px;">390</td><td width="215" style="margin: 0px; padding: 0px;"><img src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2016%2F4%2F24%2F245968%2FE%24%2400018.jpg" border="0" height="158" width="208" b:anchor="on" b:ra="no" b:orgtype="page" style="border: 0px none; vertical-align: middle;"></td><td width="169" style="margin: 0px; padding: 0px;"> - LCD Display - Odometer - Heart rate monitor - 8 level tension - Dual action - Belt drive - Nonskid foot pedals</td></tr></tbody></table>자료원: KOTRA 무스카트 무역관 □ 유통구조  ○ 가정용 피트니스장비의 경우, 주로 스포츠용품 소매유통매장을 통해 유통  ○ 상업용 피트니스장비(헬스장, 국영 운동센터 등에서의 사용 목적)의 경우, Sports4All, Muscat sports, Supa sports, Health World International 등 전문 대형 수입업체를 통해 유통  □ 수입 동향 주요 수입 대상국 및 수입액(HS Code 95069100)            (단위: 달러)<table cellpadding="0" cellspacing="0" height="260" width="644" bordercolor="#000000" bordercolordark="#ffffff" bordercolorlight="#000000" border="1" style="margin: 0px auto; padding: 0px; border-spacing: 0px;"><tbody><tr height="20"><td bgcolor="#c0c0c0" width="161" height="20" style="margin: 0px; padding: 0px;">국가</td><td bgcolor="#c0c0c0" width="161" style="margin: 0px; padding: 0px;">2012</td><td bgcolor="#c0c0c0" width="161" style="margin: 0px; padding: 0px;">2013</td><td bgcolor="#c0c0c0" width="161" style="margin: 0px; padding: 0px;">2014</td></tr><tr height="20"><td valign="top" width="161" height="20" style="margin: 0px; padding: 0px;">아랍에미리트</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">1,438,647</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">1,780,097</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">2,036,132</td></tr><tr height="20"><td valign="top" width="161" height="20" style="margin: 0px; padding: 0px;">중국</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">2,052,161</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">1,317,339</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">982,940</td></tr><tr height="20"><td valign="top" width="161" height="20" style="margin: 0px; padding: 0px;">미국</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">530,587</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">610,116</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">798,883</td></tr><tr height="20"><td valign="top" width="161" height="20" style="margin: 0px; padding: 0px;">이탈리아</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">20,748</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">136,882</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">595,446</td></tr><tr height="20"><td valign="top" width="161" height="20" style="margin: 0px; padding: 0px;">독일</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">47,892</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">18,371</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">224,073</td></tr><tr height="20"><td valign="top" width="161" height="20" style="margin: 0px; padding: 0px;">슬로베니아</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">90,087</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">181,89</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">134,282</td></tr><tr height="20"><td valign="top" width="161" height="20" style="margin: 0px; padding: 0px;">스페인</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">97,000</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">195,735</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">71,999</td></tr><tr height="20"><td valign="top" width="161" height="20" style="margin: 0px; padding: 0px;">인도</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">23,306</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">7,196</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">60,899</td></tr><tr height="20"><td valign="top" width="161" height="20" style="margin: 0px; padding: 0px;">대만</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">99,912</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">22,781</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">48,773</td></tr><tr height="20"><td valign="top" width="161" height="20" style="margin: 0px; padding: 0px;">벨기에</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">-</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">4,877</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">47,156</td></tr><tr height="20"><td valign="top" width="161" height="20" style="margin: 0px; padding: 0px;">기타</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">315,319</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">299,161</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">227,777</td></tr><tr height="20"><td valign="top" width="161" height="20" style="margin: 0px; padding: 0px;">합계</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">4,715,659</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">4,410,744</td><td valign="top" width="161" style="margin: 0px; padding: 0px;">5,228,360</td></tr></tbody></table>자료원: 오만경찰청(ROP) □ 시사점  ○ 피트니스장비시장 진출을 위해서는 제품의 기능에 초점을 둘 필요  - 다양한 첨단기능을 갖춘 제품들을 소개할 필요  - MP3 플레이어, iPod, Table PC, Television 등 엔터테인먼트 제품들과의 호환기능을 갖출 필요  ○ 원활한 부품 공급 등 A/S 정책이 필요하며, 이를 위해 현지 유력 에이전트를 두는 것이 유리  ○ 피트니스장비 관련 국제인증이 필수사항은 아니지만, ISO, FDA, CE 등의 인증을 갖추면 유리  ○ 피트니스장비 관련 전시회에서 한국 제품의 우수성을 적극 홍보하고 브랜드를 각인시킬 필요가 있음.  ○ 현지 시장 진출을 희망하는 기업은 KOTRA 무스카트 무역관(swhan@kota.or.kr)을 통해 관련 바이어 정보를 입수하기 바람.  자료원: KOTRA 무스카트 무역관 자료 종합</td></tr></tbody></table>