<p><span> </span></p><p><span>2022</span><span>년</span><span> <span> </span>12</span><span>월</span><span> 22</span><span>일</span><span> <span> </span></span><span>마케팅뉴스클리핑</span><span> </span></p><p> </p><p><span>#0</span></p><p><span>오늘의</span><span> <span> </span></span><span>짧은</span><span> </span><span>영어명언</span><span>: </span></p><p><span>The only way to do great work is to love what you do.</span><span> </span><span>위대한</span><span> </span><span>일을</span><span> </span><span>하는</span><span> </span><span>유일한</span><span> </span><span>방법은</span><span> </span><span>바로</span><span> </span><span>여러분이</span><span> </span><span>하는</span><span> </span><span>일을</span><span>사랑하는</span><span> </span><span>겁니다</span><span>. -Steve Jobs (2005</span><span>년</span><span> </span><span>스탠포드</span><span> </span><span>대학교</span><span> </span><span>연설</span><span> </span><span>중</span><span>)-(</span><span>케이모스트제공</span><span>)</span></p><p> </p><p><span>오늘의</span><span> </span><span>유투브</span><span>: </span></p><p><span>🍀</span><span>97%</span><span>는</span><span> </span><span>스마트폰을</span><span> </span><span>잘못쓰고</span><span> </span><span>있습니다</span><span>.</span><span>조회수</span><span> 50</span><span>만회</span><span> 5</span><span>일전</span><span> <span> </span>/ <span> </span></span><span>너진짜똑똑하다</span><span> 81.5</span><span>만</span><span><a href="https://youtu.be/bN01WRBS0Ec" target="_top" class="ke-link">https://youtu.be/bN01WRBS0Ec</a></span></p><p> </p><p><span>#1. </span><span>누적</span><span> </span><span>시청</span><span> 1</span><span>억</span><span>·</span><span>동시</span><span> </span><span>접속</span><span> 400</span><span>만</span><span>... </span><span>네이버</span><span> </span><span>월드컵</span><span> </span><span>특수</span><span> '</span><span>톡톡</span><span>'</span></p><p><span>네이버에</span><span> </span><span>따르면</span><span> </span><span>월드컵</span><span> 64</span><span>경기</span><span> </span><span>누적</span><span> </span><span>시청자는</span><span> 1</span><span>억</span><span> 2117</span><span>만</span><span> </span><span>명에</span><span> </span><span>달했다</span><span>. </span><span>최고</span><span> </span><span>동시접속자는</span><span> 226</span><span>만</span><span> </span><span>명이었다</span><span>. </span><span>특히</span><span> 16</span><span>강</span><span> </span><span>두</span><span> </span><span>경기가</span><span> </span><span>동시에</span><span> </span><span>진행될</span><span> </span><span>때는</span><span> </span><span>최대</span><span> 400</span><span>만</span><span> </span><span>명이</span><span> </span><span>넘게</span><span> </span><span>접속해</span><span> </span><span>네이버</span><span> </span><span>스포츠</span><span> </span><span>역대</span><span> </span><span>최고</span><span> </span><span>기록을</span><span> </span><span>세우기도</span><span> </span><span>했다</span><span>. </span><span>또한</span><span>, </span><span>커뮤니티</span><span> </span><span>서비스</span><span> </span><span>오픈톡도</span><span> </span><span>월드컵</span><span> </span><span>열풍에</span><span> </span><span>힘입어</span><span> </span><span>성장했다</span><span>.</span></p><p><span> </span></p><p><span>#2. </span><span>넷플릭스</span><span> </span><span>광고요금제</span><span>, </span><span>흥행은</span><span> </span><span>저조한</span><span> </span><span>듯</span></p><p><span>월스트리트저널은</span><span> </span><span>지난</span><span> 11</span><span>월</span><span> </span><span>미국에서</span><span> </span><span>넷플릭스에</span><span> </span><span>신규</span><span> </span><span>가입자</span><span> </span><span>중</span><span> </span><span>광고요금제</span><span> </span><span>선택</span><span> </span><span>비율은</span><span> 9%</span><span>에</span><span> </span><span>불과했다고</span><span> </span><span>보도했다</span><span>. </span><span>전체</span><span> </span><span>미국</span><span> </span><span>고객</span><span> </span><span>중에서는</span><span> 0.2% </span><span>정도로</span><span> </span><span>추산된다</span><span>. </span><span>업계에서는</span><span> </span><span>기대에</span><span> </span><span>못</span><span> </span><span>미치는</span><span> </span><span>흥행결과라는</span><span> </span><span>평가다</span><span>. </span><span>광고요금제는</span><span> </span><span>기존의</span><span> </span><span>기본요금제</span><span> </span><span>저렴하지만</span><span> </span><span>시간당</span><span> </span><span>평균</span><span> 4~5</span><span>분의</span><span> </span><span>광고를</span><span> </span><span>신청해야</span><span> </span><span>한다</span><span>.</span></p><p><span> </span></p><p><span>#3. </span><span>가까운</span><span> </span><span>동네</span><span> </span><span>가게</span><span> </span><span>정보</span><span>, </span><span>당근서</span><span> </span><span>확인</span></p><p><span>지역생활</span><span> </span><span>커뮤니티</span><span> </span><span>당근마켓이</span><span> </span><span>동네</span><span> </span><span>가게</span><span> </span><span>소식에</span><span> '</span><span>걸어서</span><span> 10</span><span>분</span><span>' </span><span>기능을</span><span> </span><span>도입했다</span><span>. </span><span>집에서</span><span> </span><span>도보</span><span> 10</span><span>분</span><span> </span><span>이내의</span><span> </span><span>가까운</span><span> </span><span>가게</span><span>소식과</span><span> </span><span>정보를</span><span> </span><span>선별해</span><span> </span><span>보여주는</span><span> </span><span>기능이다</span><span>. </span><span>동네</span><span> </span><span>거점</span><span> </span><span>가게들은</span><span> </span><span>지역의</span><span> </span><span>잠재</span><span> </span><span>고객에게</span><span> </span><span>가게</span><span> </span><span>홍보는</span><span> </span><span>물론</span><span> </span><span>단골손님을</span><span> </span><span>새롭게</span><span> </span><span>확보하는</span><span> </span><span>기회도</span><span> </span><span>얻을</span><span> </span><span>수</span><span> </span><span>있을</span><span> </span><span>것으로</span><span> </span><span>보인다</span><span>.</span></p><p><span> </span></p><p><span>}4. </span><span>증권가</span><span>, </span><span>실적</span><span> </span><span>한파에</span><span> </span><span>이색</span><span> </span><span>광고</span><span> </span><span>안간힘</span></p><p><span>올해</span><span> </span><span>실적</span><span> </span><span>한파</span><span> </span><span>우려</span><span> </span><span>속에서도</span><span> </span><span>대부분의</span><span> </span><span>증권사가</span><span> </span><span>브랜드</span><span> </span><span>홍보에</span><span> </span><span>힘을</span><span> </span><span>쏟은</span><span> </span><span>것으로</span><span> </span><span>나타났다</span><span>. </span><span>지하철</span><span> </span><span>역명</span><span> </span><span>병기</span><span>, </span><span>스포츠</span><span>마케팅</span><span> </span><span>등</span><span> </span><span>광고</span><span> </span><span>방식이</span><span> </span><span>점차</span><span> </span><span>다양해진다는</span><span> </span><span>평가를</span><span> </span><span>받는</span><span> </span><span>가운데</span><span>, </span><span>업계에선</span><span> </span><span>지출</span><span> </span><span>대비</span><span> </span><span>효과가</span><span> </span><span>좋은</span><span> </span><span>이색</span><span> </span><span>광고에</span><span> </span><span>주목했다</span><span>.</span></p><p><span> </span></p><p><span>#5. LG CNS, </span><span>디지털</span><span> </span><span>마케팅</span><span> </span><span>사업</span><span> </span><span>본격화</span></p><p><span>LG CNS</span><span>가</span><span> </span><span>디지털</span><span> </span><span>마케팅</span><span> </span><span>사업을</span><span> </span><span>본격화한다</span><span>. LG CNS</span><span>는</span><span> </span><span>디지털</span><span> </span><span>마케팅에</span><span> </span><span>빅데이터</span><span>, AI </span><span>등</span><span> DX</span><span>기술을</span><span> </span><span>접목했다</span><span>. </span><span>회사는</span><span> </span><span>앞으로</span><span> AI, </span><span>빅데이터</span><span> </span><span>등</span><span> DX</span><span>기술을</span><span> </span><span>기반으로</span><span> LG CNS</span><span>만이</span><span> </span><span>할</span><span> </span><span>수</span><span> </span><span>있는</span><span> </span><span>디지털</span><span> </span><span>마케팅</span><span> </span><span>사업을</span><span> </span><span>추진해</span><span> </span><span>소비자</span><span> </span><span>경험을</span><span> </span><span>혁신하는</span><span> </span><span>마케팅</span><span> </span><span>서비스를</span><span> </span><span>제공할</span><span> </span><span>것이라고</span><span> </span><span>강조했다</span><span>.</span></p><p><span> </span></p><p><span>#6. SKT, 'T</span><span>우주</span><span> </span><span>정기배송</span><span>' </span><span>선봬</span></p><p><span>SK</span><span>텔레콤은</span><span> </span><span>반복적으로</span><span> </span><span>구매하는</span><span> </span><span>상품들을</span><span> </span><span>정기</span><span> </span><span>배송하는</span><span> </span><span>구독</span><span> </span><span>상품</span><span> 'T</span><span>우주</span><span> </span><span>정기배송</span><span> </span><span>서비스</span><span>'</span><span>를</span><span> </span><span>새롭게</span><span> </span><span>출시했다고</span><span> </span><span>밝혔다</span><span>. SK</span><span>텔레콤은</span><span> </span><span>기존의</span><span> </span><span>우주패스에</span><span> </span><span>이어</span><span> 'T</span><span>우주</span><span> </span><span>정기배송</span><span> </span><span>서비스</span><span>'</span><span>의</span><span> </span><span>출시로</span><span> </span><span>고객들의</span><span> </span><span>구독</span><span> </span><span>상품</span><span> </span><span>선택</span><span> </span><span>폭이</span><span> </span><span>대폭</span><span> </span><span>확대될</span><span> </span><span>것으로</span><span> </span><span>기대했다</span><span>.</span></p><p><span> </span></p><p><span>#7. D2C </span><span>돕는</span><span> </span><span>스타트업</span><span> </span><span>봇물</span></p><p><span>브랜드</span><span> </span><span>강화를</span><span> </span><span>이유로</span><span> </span><span>온라인</span><span> </span><span>직접판매</span><span>(D2C)</span><span>에</span><span> </span><span>대한</span><span> </span><span>관심이</span><span> </span><span>높아지자</span><span> </span><span>이</span><span> </span><span>시장을</span><span> </span><span>겨냥한</span><span> </span><span>스타트업도</span><span> </span><span>늘고</span><span> </span><span>있다</span><span>. </span><span>자사몰을</span><span> </span><span>운영하는</span><span> </span><span>데</span><span> </span><span>필요한</span><span> </span><span>정산</span><span>, </span><span>고객관리</span><span>, </span><span>배송</span><span>, </span><span>마케팅</span><span> </span><span>등을</span><span> </span><span>지원하는</span><span> </span><span>분야다</span><span>. </span><span>최근엔</span><span> AI</span><span>나</span><span> </span><span>데이터분석</span><span> </span><span>같은</span><span> </span><span>기술도</span><span> </span><span>클릭</span><span> </span><span>몇</span><span>번으로</span><span> </span><span>접목할</span><span> </span><span>수</span><span> </span><span>있을</span><span> </span><span>만큼</span><span> </span><span>발전했다</span><span>.</span></p><p> </p><p><span>출처</span><span>: Kmost company Ltd.</span></p><p><span>http://www.9mihoshop.co.kr</span></p><p> </p><p><span>www.i-boss.co.kr</span></p><p><span>온라인마케팅</span><span> </span><span>포털</span><span>, </span><span>아이보스</span></p>
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