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<p>컨셉 - <strong>캐릭터</strong></p><p> </p><p> </p><p style="text-align: center;"><img src="https://t1.daumcdn.net/cfile/cafe/265959375552FAC634" class="txc-image" width="393" style="clear: none; float: none;" border="0" vspace="1" hspace="1" actualwidth="393" exif="{}" data-filename="google_co_kr_20150513_161239.jpg" id="A_265959375552FAC63449A0"/></p><p> </p><p style="text-align: center;"><img src="https://t1.daumcdn.net/cfile/cafe/211394375552FAC71B" class="txc-image" width="622" style="clear: none; float: none;" border="0" vspace="1" hspace="1" actualwidth="622" exif="{}" data-filename="google_co_kr_20150513_161359.jpg" id="A_211394375552FAC71B447F"/></p><!--StartFragment--><p class="바탕글" style="text-align: left; line-height: 120%; margin-bottom: 1.6pt; -ms-layout-grid-mode: char;"><span style="font-family: 굴림; mso-ascii-font-family: 굴림; mso-hansi-font-family: 굴림;"></span> </p><p class="바탕글" style="text-align: left; line-height: 120%; margin-bottom: 1.6pt; -ms-layout-grid-mode: char;"><span style="font-family: 굴림; mso-ascii-font-family: 굴림; mso-hansi-font-family: 굴림;">요즘 많은 제품에서 쉽게 캐릭터를 찾을 수 있습니다.</span></p><p class="바탕글" style="text-align: left; line-height: 120%; margin-bottom: 1.6pt; -ms-layout-grid-mode: char;"><span style="font-family: 굴림; mso-ascii-font-family: 굴림; mso-hansi-font-family: 굴림;">이렇게 캐릭터를 통해 소비자에게 더욱 친숙하게 다가가는 효과를 얻고 있습니다.</span></p><p class="바탕글" style="text-align: left; line-height: 120%; margin-bottom: 1.6pt; -ms-layout-grid-mode: char;"><p class="바탕글" style="text-align: left; line-height: 120%; margin-bottom: 1.6pt; -ms-layout-grid-mode: char;"><span style="font-family: 굴림; mso-ascii-font-family: 굴림; mso-hansi-font-family: 굴림;">때문에 롯데빼빼로만의 캐릭터를 만들어 빼빼로의 종류를 나타내면서도 친숙하게 다가가는 패키지를 제작하는 것입니다.</span></p><p class="바탕글" style="text-align: left; line-height: 120%; margin-bottom: 1.6pt; -ms-layout-grid-mode: char;"><p class="바탕글" style="text-align: left; line-height: 120%; margin-bottom: 1.6pt; -ms-layout-grid-mode: char;"><span style="font-family: 굴림; mso-fareast-font-family: 굴림; mso-hansi-font-family: 굴림;">ex)아몬드 곰, 쿠앤쿠 너구리, 오리지널 빼빼로 기린 등</span></p><p> </p>
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빼빼로 패키지 컨셉
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15.05.13 16:24
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