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<p><span> </span></p><p><span>2023</span><span>년</span><span> <span> </span>1</span><span>월</span><span> 02</span><span>일</span><span> <span> </span></span><span>마케팅뉴스클리핑</span><span> </span></p><p> </p><p><span>#0</span></p><p><span>오늘의</span><span> <span> </span></span><span>짧은</span><span> </span><span>영어명언</span><span>: </span></p><p><span> No sweat, No sweet.- </span><span>땀</span><span> </span><span>없인</span><span> </span><span>달콤함도</span><span> </span><span>없다</span><span>.(</span><span>케이모스트제공</span><span>)</span></p><p> </p><p><span>오늘의</span><span> </span><span>유투브</span><span>: </span></p><p><span>🍀</span><span>’</span><span>이것</span><span>’</span><span>을</span><span> </span><span>바꾸지</span><span> </span><span>않으면</span><span> </span><span>여러분의</span><span> </span><span>뇌는</span><span> </span><span>평생</span><span> </span><span>스스로를</span><span> </span><span>방해할</span><span> </span><span>것</span><span> </span><span>입니다</span><span>. </span><span>조회수</span><span>4.3</span><span>만회</span><span> 2</span><span>일</span><span> </span><span>전</span><span> #무의식 #잠재의식 #뇌 /Kelly Choi 48.6</span><span>만</span><span> <a href="https://youtu.be/BXeGuA0pTx8" target="_top" class="ke-link">https://youtu.be/BXeGuA0pTx8</a></span></p><p> </p><p><span>#1. </span><span>네이버</span><span> </span><span>예약</span><span>·</span><span>주문으로</span><span> </span><span>음식점</span><span> 3</span><span>배</span><span>·</span><span>미용실</span><span> 31</span><span>배</span><span> </span><span>매출</span><span> </span><span>올랐다</span></p><p><span>예약</span><span>·</span><span>주문</span><span>·</span><span>광고</span><span> </span><span>등</span><span> </span><span>소상공인의</span><span> </span><span>네이버</span><span> </span><span>스마트플레이스</span><span> </span><span>솔루션</span><span> </span><span>도입으로</span><span> </span><span>전국</span><span> </span><span>음식점</span><span>·</span><span>미용실이</span><span> </span><span>연간</span><span> 3</span><span>조</span><span> 3000</span><span>억</span><span> </span><span>원의</span><span> </span><span>추가</span><span> </span><span>매출을</span><span> </span><span>벌어들인</span><span> </span><span>것으로</span><span> </span><span>조사됐다</span><span>. </span><span>네이버가</span><span> </span><span>공개한</span><span> </span><span>네이버</span><span> D-</span><span>플레이스</span><span> </span><span>리포트에</span><span> </span><span>따르면</span><span> </span><span>네이버</span><span> </span><span>스마트플레이스</span><span> </span><span>솔루션을</span><span> </span><span>도입한</span><span> </span><span>음식점은</span><span> </span><span>연간</span><span> </span><span>매출</span><span> </span><span>규모가</span><span> 3</span><span>배</span><span>, </span><span>미용실은</span><span> 31</span><span>배</span><span> </span><span>증가했다</span><span>.</span></p><p><span> </span></p><p><span>#2. </span><span>신문산업</span><span> </span><span>매출액</span><span> </span><span>첫</span><span> 4</span><span>조</span><span> </span><span>원대</span><span>... </span><span>광고</span><span> </span><span>줄고</span><span> </span><span>구독</span><span> </span><span>수익</span><span> </span><span>늘었다</span></p><p><span>지난해</span><span> </span><span>국내</span><span> </span><span>신문산업</span><span> </span><span>매출액이</span><span> </span><span>처음으로</span><span> 4</span><span>조</span><span> </span><span>원대를</span><span> </span><span>기록했다</span><span>. </span><span>신문산업</span><span> </span><span>실태조사과에</span><span> </span><span>따르면</span><span> 2021</span><span>년</span><span> </span><span>신문산업</span><span> </span><span>매출액은</span><span> </span><span>전년</span><span> </span><span>대비</span><span> 2.6% </span><span>늘어난</span><span> 4</span><span>조</span><span> 573</span><span>억</span><span> </span><span>원으로</span><span> </span><span>집계됐다</span><span>. </span><span>신문사업</span><span> </span><span>매출은</span><span> </span><span>광고</span><span>(60.6%), </span><span>기타</span><span> </span><span>사업</span><span>(17.4%), </span><span>구독</span><span>(16.8%), </span><span>콘텐츠</span><span> </span><span>판매</span><span>(3.9%) </span><span>수입</span><span> </span><span>순이었다</span><span>.</span></p><p><span> </span></p><p><span>#3. </span><span>카톡</span><span> </span><span>프로필</span><span> </span><span>스티커</span><span>, </span><span>이용자</span><span> </span><span>오래</span><span> </span><span>붙들</span><span> </span><span>묘책</span><span> </span><span>될까</span></p><p><span>카카오톡에</span><span> '</span><span>공감</span><span> </span><span>스티커</span><span>' </span><span>기능이</span><span> </span><span>도입되면서</span><span> </span><span>다른</span><span> </span><span>플랫폼에</span><span> </span><span>비해</span><span> </span><span>짧은</span><span> </span><span>이용자의</span><span> </span><span>체류</span><span> </span><span>시간을</span><span> </span><span>늘릴</span><span> </span><span>수</span><span> </span><span>있을지</span><span> </span><span>주목된다</span><span>. </span><span>카카오는</span><span> </span><span>내부적으로</span><span> </span><span>공감</span><span> </span><span>스티커가</span><span> </span><span>이용자로부터</span><span> </span><span>긍정적인</span><span> </span><span>반응을</span><span> </span><span>얻고</span><span> </span><span>있다고</span><span> </span><span>보고</span><span> </span><span>있다</span><span>. </span><span>실제로</span><span> </span><span>공감</span><span> </span><span>스티커를</span><span> </span><span>적용한</span><span> </span><span>이용자</span><span> </span><span>수가</span><span> </span><span>직전</span><span> </span><span>열흘</span><span> </span><span>대비</span><span> 2</span><span>배</span><span> </span><span>가까이</span><span> </span><span>증가한</span><span> </span><span>것으로</span><span> </span><span>집계됐다</span><span>.</span></p><p><span> </span></p><p><span>#4. </span><span>카카오</span><span> </span><span>전</span><span> </span><span>국민</span><span> </span><span>보상안</span><span> </span><span>나왔다</span><span>... </span><span>무료서비스</span><span> </span><span>첫</span><span> </span><span>사례</span></p><p><span>카카오가</span><span> </span><span>전례</span><span> </span><span>없는</span><span> </span><span>전</span><span> </span><span>국민</span><span> </span><span>대상</span><span> </span><span>무료서비스</span><span> </span><span>보상안을</span><span> </span><span>내놓았다</span><span>. </span><span>서비스</span><span> </span><span>장애</span><span> </span><span>관련</span><span> </span><span>사회적</span><span> </span><span>책임</span><span> </span><span>차원에서</span><span> </span><span>사과의</span><span> </span><span>의미를</span><span>담아</span><span> </span><span>일괄</span><span> </span><span>지원을</span><span> </span><span>진행하기로</span><span> </span><span>했다</span><span>. </span><span>일반</span><span> </span><span>이용자</span><span> </span><span>대상으로</span><span> </span><span>이모티콘</span><span> 3</span><span>종을</span><span> </span><span>제공한다</span><span>. 1</span><span>종은</span><span> </span><span>영구</span><span> </span><span>사용</span><span> </span><span>가능하며</span><span>, 2</span><span>종은</span><span>90</span><span>일간</span><span> </span><span>이용할</span><span> </span><span>수</span><span> </span><span>있다</span><span>. </span><span>그</span><span> </span><span>외</span><span> </span><span>쿠폰과</span><span> </span><span>톡서랍</span><span> </span><span>이용권을</span><span> </span><span>추가</span><span> </span><span>제공한다</span><span>.</span></p><p><span> </span></p><p><span>#5. 10</span><span>대는</span><span> </span><span>웹툰</span><span>, 20</span><span>대는</span><span> </span><span>토스</span><span>, 40∼60</span><span>대</span><span> </span><span>밴드</span><span> </span><span>많이</span><span> </span><span>사용</span></p><p><span>10</span><span>대는</span><span> </span><span>다른</span><span> </span><span>연령대보다</span><span> '</span><span>네이버</span><span> </span><span>웹툰</span><span>'</span><span>과</span><span> '</span><span>네이버</span><span> </span><span>파파고</span><span>'</span><span>를</span><span> </span><span>많이</span><span> </span><span>사용한</span><span> </span><span>것으로</span><span> </span><span>나타났다</span><span>. </span><span>각</span><span> </span><span>연령대가</span><span> </span><span>많이</span><span> </span><span>쓴</span><span> 10</span><span>개</span><span> </span><span>앱</span><span>중</span><span> 1∼3</span><span>위는</span><span> </span><span>카카오톡</span><span>, </span><span>유튜브</span><span>, </span><span>네이버로</span><span> </span><span>모두</span><span> </span><span>같았다</span><span>. </span><span>다만</span><span> 10</span><span>대</span><span> </span><span>이하에서는</span><span> </span><span>다른</span><span> </span><span>연령대에</span><span> </span><span>없는</span><span> </span><span>네이버</span><span> </span><span>웹툰이</span><span> 5</span><span>위</span><span>, </span><span>게임</span><span>·</span><span>메타버스</span><span> </span><span>앱</span><span> </span><span>로블록스가</span><span> 6</span><span>위</span><span>, </span><span>틱톡이</span><span> 8</span><span>위</span><span>, </span><span>파파고가</span><span> 9</span><span>위였다</span><span>.</span></p><p><span> </span></p><p><span>#6. </span><span>네이버</span><span>, </span><span>포쉬마크</span><span> </span><span>인수</span><span> </span><span>마무리</span><span>... </span><span>글로벌</span><span> </span><span>공략</span><span> </span><span>본격화</span></p><p><span>네이버가</span><span> </span><span>북미</span><span> 1</span><span>위</span><span> </span><span>패션</span><span> </span><span>중고거래</span><span> </span><span>플랫폼</span><span> </span><span>포쉬마크</span><span> </span><span>인수</span><span> </span><span>작업의</span><span> 9</span><span>부</span><span> </span><span>능선을</span><span> </span><span>넘었다</span><span>. </span><span>자금도</span><span> </span><span>마련했고</span><span> </span><span>포쉬마크</span><span> </span><span>주주의</span><span> </span><span>승인도</span><span> </span><span>마쳤다</span><span>. </span><span>내년</span><span> 4</span><span>월로</span><span> </span><span>예정돼</span><span> </span><span>있던</span><span> </span><span>최종</span><span> </span><span>인수</span><span> </span><span>작업을</span><span> 1</span><span>월로</span><span> </span><span>앞당기기</span><span> </span><span>위해서다</span><span>. </span><span>네이버는</span><span> </span><span>포쉬마크</span><span> </span><span>인수에</span><span> </span><span>대한</span><span> </span><span>시장</span><span>우려를</span><span> </span><span>잠재우고</span><span> </span><span>글로벌</span><span> </span><span>시장</span><span> </span><span>공략에</span><span> </span><span>속도를</span><span> </span><span>낼</span><span> </span><span>계획이다</span><span>.</span></p><p><span> </span></p><p><span>#7. </span><span>뉴스</span><span> </span><span>이용률</span><span>, </span><span>유튜브가</span><span> </span><span>종이신문</span><span> 2</span><span>배</span></p><p><span>유튜브로</span><span> </span><span>뉴스를</span><span> </span><span>보는</span><span> </span><span>경험이</span><span> </span><span>종이신문의</span><span> 2</span><span>배</span><span> </span><span>수준으로</span><span> </span><span>나타났다</span><span>. 70</span><span>대</span><span> </span><span>이상은</span><span> KBS, 20</span><span>대는</span><span> </span><span>네이버를</span><span> </span><span>통해</span><span> </span><span>뉴스를</span><span> </span><span>접했다</span><span>. </span><span>특히</span><span> 20</span><span>대</span><span> </span><span>뉴스</span><span> </span><span>이용률에선</span><span> </span><span>종이신문이</span><span> 3.5%, </span><span>온라인</span><span> </span><span>동영상</span><span> </span><span>플랫폼이</span><span> 23.3%</span><span>로</span><span> </span><span>더욱</span><span> </span><span>극적인</span><span> </span><span>차이를</span><span> </span><span>보였다</span><span>.</span></p><p> </p><p><span>출처</span><span>: Kmost company Ltd.</span></p><p><span>http://www.9mihoshop.co.kr</span></p><p> </p><p><span>www.i-boss.co.kr</span></p><p><span>온라인마케팅</span><span> </span><span>포털</span><span>, </span><span>아이보스</span></p>
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2023년 1월 02일 마케팅뉴스클리핑
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23.01.02 10:48
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