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<p><span> </span></p><p><span>2023</span><span>년</span><span> <span> </span>1</span><span>월</span><span> 03</span><span>일</span><span> <span> </span></span><span>마케팅뉴스클리핑</span><span> </span></p><p> </p><p><span>#0</span></p><p><span>오늘의</span><span> <span> </span></span><span>짧은</span><span> </span><span>영어명언</span><span>: </span></p><p><span> The die is cast (Julius Caesar)- </span><span>주사위는</span><span> </span><span>던져졌다</span><span>.(</span><span>케이모스트제공</span><span>)</span></p><p> </p><p><span>오늘의</span><span> </span><span>유투브</span><span>: </span></p><p><span>🍀</span><span>내삶의</span><span> </span><span>주인이</span><span> </span><span>되는</span><span> </span><span>법</span><span> </span><span>조회수</span><span>17</span><span>만회</span><span> 6</span><span>일전</span><span> #철학 #오디오북 #스토아철학 /</span><span>지식의</span><span> </span><span>취향</span><span> 26.8</span><span>만</span><span> <span> </span><a href="https://youtu.be/h8d80rmjHKY" target="_top" class="ke-link">https://youtu.be/h8d80rmjHKY</a></span></p><p> </p><p><span>#1. </span><span>페북</span><span>·</span><span>인스타</span><span> </span><span>광고</span><span> </span><span>본</span><span> 10</span><span>명</span><span> </span><span>중</span><span> 2</span><span>명은</span><span> </span><span>상품</span><span> </span><span>실제</span><span> </span><span>구매</span></p><p><span>페이스북과</span><span> </span><span>인스타그램</span><span> </span><span>등</span><span> SNS</span><span>를</span><span> </span><span>통한</span><span> </span><span>광고</span><span> </span><span>노출이</span><span> </span><span>실제</span><span> </span><span>구매에</span><span> </span><span>어떤</span><span> </span><span>영향을</span><span> </span><span>끼치는지에</span><span> </span><span>대한</span><span> </span><span>실증적</span><span> </span><span>연구</span><span> </span><span>결과가</span><span> </span><span>나와</span><span>주목된다</span><span>. </span><span>페이스북</span><span> </span><span>이용자는</span><span> </span><span>해당</span><span> </span><span>플랫폼에서</span><span> </span><span>광고</span><span> </span><span>경험을</span><span> </span><span>통해</span><span> </span><span>상품</span><span> </span><span>구매까지</span><span> </span><span>이어지는</span><span> </span><span>비율이</span><span> </span><span>약</span><span> 19.1%</span><span>였으며</span><span>, </span><span>인스타그램은</span><span> </span><span>페이스북보다도</span><span> </span><span>높은</span><span> 24.6%</span><span>로</span><span> </span><span>집계됐다</span><span>.</span></p><p><span> </span></p><p><span>#2. </span><span>네이버</span><span>·</span><span>쿠팡에</span><span> </span><span>자사몰도</span><span> '</span><span>도착보장</span><span>'... </span><span>배송</span><span> </span><span>패러다임</span><span> </span><span>전환</span></p><p><span>이커머스</span><span> </span><span>업계선</span><span> '</span><span>빠른배송</span><span>' </span><span>경쟁이</span><span> </span><span>한층</span><span> </span><span>치열해질</span><span> </span><span>전망이다</span><span>. </span><span>네이버는</span><span> </span><span>네이버</span><span> </span><span>도착보장</span><span> </span><span>검색</span><span> </span><span>필터</span><span> </span><span>서비스와</span><span> </span><span>전문관을</span><span> </span><span>운영하기</span><span> </span><span>시작했다</span><span>. </span><span>원하는</span><span> </span><span>상품을</span><span> </span><span>검색창에</span><span> </span><span>입력하고</span><span> </span><span>상단</span><span> </span><span>필터</span><span> </span><span>중</span><span> </span><span>빠른</span><span> </span><span>배송</span><span> </span><span>필터</span><span>, '</span><span>도착보장</span><span> </span><span>상품만</span><span> </span><span>보기</span><span>' </span><span>버튼을</span><span> </span><span>누르면</span><span>관련</span><span> </span><span>상품을</span><span> </span><span>한눈에</span><span> </span><span>볼</span><span> </span><span>수</span><span> </span><span>있다</span><span>.</span></p><p><span> </span></p><p><span>#3. </span><span>아프리카</span><span>TV, </span><span>올해</span><span> </span><span>이커머스</span><span> </span><span>사업</span><span> </span><span>본격화</span></p><p><span>아프리카</span><span>TV</span><span>가</span><span> </span><span>올해부터</span><span> </span><span>본격적으로</span><span> </span><span>이커머스</span><span> </span><span>사업</span><span> </span><span>영역</span><span> </span><span>확장에</span><span> </span><span>나선다</span><span>. BJ </span><span>콘텐츠</span><span> </span><span>경쟁력을</span><span> </span><span>활용해</span><span> </span><span>적극적으로</span><span> </span><span>이커머스</span><span> </span><span>시장에</span><span> </span><span>뛰어들겠다는</span><span> </span><span>계획이다</span><span>. </span><span>이를</span><span> </span><span>위해</span><span> </span><span>아프리카</span><span>TV</span><span>는</span><span> '</span><span>샵프리카</span><span>' </span><span>운영을</span><span> </span><span>고도화함과</span><span> </span><span>동시에</span><span> BJ</span><span>콘텐츠</span><span> </span><span>기반</span><span> </span><span>자체브랜드</span><span> </span><span>상품을</span><span> </span><span>선보인다</span><span>.</span></p><p><span> </span></p><p><span>#4. '</span><span>노쇼</span><span>' </span><span>피해는</span><span> </span><span>소비자가</span><span> </span><span>봤는데</span><span>, </span><span>플랫폼이</span><span> </span><span>이득</span></p><p><span>리셀</span><span> </span><span>플랫폼</span><span> </span><span>업체들이</span><span> </span><span>중고</span><span> </span><span>거래가</span><span> </span><span>취소된</span><span> </span><span>뒤</span><span> </span><span>판매자에게</span><span> </span><span>거액의</span><span> </span><span>수수료를</span><span> </span><span>받고</span><span> </span><span>있어</span><span> </span><span>논란이</span><span> </span><span>지속되고</span><span> </span><span>있다</span><span>. </span><span>네이버</span><span> </span><span>크림은</span><span> </span><span>중고</span><span> </span><span>거래가</span><span> </span><span>체결된</span><span> </span><span>뒤</span><span> </span><span>판매자가</span><span> </span><span>일방적으로</span><span> </span><span>이를</span><span> </span><span>취소하면</span><span> </span><span>판매액</span><span> </span><span>가운데</span><span> 15%</span><span>를</span><span> </span><span>수수료로</span><span> </span><span>받고</span><span> </span><span>있다</span><span>. </span><span>취소</span><span> </span><span>수수료는</span><span>리셀</span><span> </span><span>플랫폼</span><span> 2</span><span>위인</span><span> </span><span>무신사</span><span> </span><span>솔드아웃</span><span> </span><span>또한</span><span> </span><span>마찬가지다</span><span>.</span></p><p><span> </span></p><p><span>#5. </span><span>토스는</span><span> </span><span>일주일</span><span> </span><span>평균</span><span> 9.6</span><span>번</span><span>, </span><span>카카오페이는</span><span> 3.2</span><span>번</span><span> </span><span>이용</span></p><p><span>모바일</span><span> </span><span>금융</span><span> </span><span>서비스</span><span> </span><span>중</span><span> </span><span>토스</span><span> </span><span>이용</span><span> </span><span>빈도가</span><span> </span><span>카카오페이보다</span><span> 3</span><span>배가량</span><span> </span><span>높은</span><span> </span><span>것으로</span><span> </span><span>나타났다</span><span>. </span><span>오픈서베이의</span><span> </span><span>금융</span><span> </span><span>트렌드</span><span> </span><span>리포트에</span><span> </span><span>따르면</span><span> </span><span>토스는</span><span> </span><span>일주일</span><span> </span><span>평균</span><span> 9.6</span><span>번</span><span>, </span><span>카카오페이는</span><span> 3.2</span><span>번</span><span> </span><span>이용됐다</span><span>. </span><span>토스</span><span> </span><span>이용자들은</span><span> </span><span>하루에</span><span> 1∼2</span><span>번</span><span> </span><span>앱을</span><span> </span><span>이용한다가</span><span> 30.2%</span><span>로</span><span> </span><span>가장</span><span> </span><span>높았다</span><span>. </span><span>하루에</span><span> 3</span><span>번</span><span> </span><span>이상</span><span> </span><span>쓴다는</span><span> </span><span>비율도</span><span> 25.9%</span><span>였다</span><span>.</span></p><p><span> </span></p><p><span>#6. </span><span>게임산업</span><span>, </span><span>매출</span><span> 20</span><span>조</span><span> </span><span>원</span><span> </span><span>첫</span><span> </span><span>돌파</span><span>... </span><span>전</span><span> </span><span>세계</span><span> 4</span><span>위</span></p><p><span>한국</span><span> </span><span>게임산업이</span><span> </span><span>처음으로</span><span> </span><span>매출</span><span> 20</span><span>조</span><span> </span><span>원을</span><span> </span><span>돌파했다</span><span>. </span><span>한국은</span><span> </span><span>세계</span><span> </span><span>게임시장에서</span><span> </span><span>미국</span><span>, </span><span>중국</span><span>, </span><span>일본</span><span> </span><span>다음으로</span><span> 4</span><span>위를</span><span> </span><span>차지했다</span><span>. 2021</span><span>년</span><span> </span><span>국내</span><span> </span><span>게임산업</span><span> </span><span>매출액은</span><span> </span><span>전년</span><span> </span><span>대비</span><span> 11.2% </span><span>증가한</span><span> 20</span><span>조</span><span> 9913</span><span>억</span><span> </span><span>원으로</span><span> </span><span>집계됐다</span><span>. </span><span>국내</span><span> </span><span>게임산업</span><span> </span><span>시장</span><span> </span><span>규모가</span><span> 20</span><span>조</span><span> </span><span>원을</span><span> </span><span>돌파한</span><span> </span><span>것은</span><span> </span><span>이번이</span><span> </span><span>처음이다</span><span>.</span></p><p><span> </span></p><p><span>#7. </span><span>설</span><span> </span><span>명절</span><span> </span><span>마케팅</span><span> </span><span>들어간</span><span> </span><span>대형마트</span><span>·</span><span>백화점</span><span>... </span><span>핵심은</span><span> '</span><span>가성비</span><span>'</span></p><p><span>유통업계가</span><span> </span><span>새해</span><span> </span><span>첫</span><span> </span><span>대목인</span><span> </span><span>설</span><span> </span><span>명절을</span><span> </span><span>대비해</span><span> </span><span>일찌감치</span><span> </span><span>마케팅을</span><span> </span><span>전개하고</span><span> </span><span>있다</span><span>. </span><span>특히</span><span> </span><span>대형마트와</span><span> </span><span>백화점</span><span> </span><span>모두</span><span> </span><span>가성비를</span><span>내세운</span><span> </span><span>제품과</span><span> </span><span>할인</span><span> </span><span>혜택의</span><span> </span><span>폭이</span><span> </span><span>큰</span><span> '</span><span>선물세트</span><span> </span><span>사전예약</span><span>'</span><span>의</span><span> </span><span>비중을</span><span> </span><span>늘려</span><span> </span><span>눈길을</span><span> </span><span>끈다</span><span>. </span><span>고물가가</span><span> </span><span>계속되면서</span><span> </span><span>다양한</span><span> </span><span>할인</span><span>혜택을</span><span> </span><span>갖춘</span><span> </span><span>명절</span><span> </span><span>선물세트</span><span> </span><span>사전예약</span><span> </span><span>구매가</span><span> </span><span>증가하는</span><span> </span><span>추세다</span><span>.</span></p><p><span> </span></p><p> </p><p><span>출처</span><span>: Kmost company Ltd.</span></p><p><span>http://www.9mihoshop.co.kr</span></p><p> </p><p><span>www.i-boss.co.kr</span></p><p><span>온라인마케팅</span><span> </span><span>포털</span><span>, </span><span>아이보스</span></p>
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2023년 1월 03일 마케팅뉴스클리핑
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