Welcome to Hyundai’s i world
While in the past, names of Hyundai vehicles had been chosen to express the values inherent in or associated with individual Hyundai models, Hyundai is now taking a more holistic approach to its nomenclature. Future vehicle names will display a clearer technology-orientation and have a common core that is easy to understand for everyone.
Hyundai chose an alpha-numerical code that could establish a link between technology and the Hyundai brand’s core values. With the “i”, Hyundai chose the letter that could carry both messages. The letter “i” has a long tradition as an icon for technology products. Furthermore, as a frequently used icon, the “i” is already established across Europe.
In addition, the “i” is also part of Hyundai’s brand promise. In the 1990s, Hyundai changed its entire corporate focus, moving away from its original business philosophy of producing “good-bargain” vehicles, to acquire a more sophisticated profile. Hyundai wanted to become more inspiring. Today, the will to “inspire” forms one of the cornerstones of the Hyundai brand. The letter “i” recognizes this fact and transports it to consumers.
The i30 is the first Hyundai to carry the “i” in its name. The number 30 is the numerical equivalent of the letter assigned to the i30’s segment, the European C segment.
i + numerical equivalent of segment letter:
i10 = A segment
i20 = B segment
i30 = C segment
i40 = D segment
i50 = E segment
For future derivatives or special segment models, an additional letter will be added to the i:
i30 CW = C segment cross-wagon
The new nomenclature will be applied only to future vehicles that are sold in Europe. It will not immediately replace the names of current models.
첫댓글 i가 무슨 약자인지....... 근데 i40이면 소나타?
The letter “i” has a long tradition as an icon for technology products, Today, the will to “inspire” forms one of the cornerstones of the Hyundai brand. The letter “i” recognizes this fact and transports it to consumers. 대략 본문에서 언급된 i의 의미는 두 가지네요.
음 이제 알겠네요. ㅎㅎ
사이즈로만 보면..소나타는 i50이 맞을 것 같아요. BMW 3series나 A4 사이즈가 D 세그먼트로 일반적으로 분류된다고 하니까요.
현대의 사이즈 개념이 원래 한 레베루(?) 크기 때문에.. C 세그먼트와 경쟁하면서 공간은 D 세그먼트 수준을 가져갈 것 같다는 생각이 듭니다.
이런 짱구 돌리는 현대차의 상품운영전략팀장(이사)이 집안 형아 입니다. 김원*이라고... 이 형아도 잘생겼는데, 애인은 없습니다. 소개팅~~
저도 이런데 넣어주면 잘 할 자신 있는데~~~ -_-;; 일단 취직부터?;;;
자신은 있는데... 실력이 없잖아.
왜 없어요~ ㅡ.ㅡa
실력이 있으면 자기 실력으로 가면 되지... 넣어 달라는 건??? 인생 그렇게 살지 마쇼.
-_-;; 제 실력으로 현대/기아에 만족하기 어려운데??;;;; ㅋㅋ 죄송..>.< 열심히 공부해서 좋은데 취업해야죠.