<p><span> </span></p><p><span>2023</span><span>년</span><span> <span> </span>1</span><span>월</span><span> 05</span><span>일</span><span> <span> </span></span><span>마케팅뉴스클리핑</span><span> </span></p><p> </p><p><span>#0</span></p><p><span>오늘의</span><span> <span> </span></span><span>짧은</span><span> </span><span>영어명언</span><span>: </span></p><p><span>A friend is a second myself (</span><span>아리스토</span><span> </span><span>텔레스</span><span>)</span></p><p><span>- </span><span>친구는</span><span> </span><span>제</span><span>2</span><span>의</span><span> </span><span>자신이다</span><span>.(</span><span>케이모스트제공</span><span>)</span></p><p> </p><p><span>오늘의</span><span> </span><span>유투브</span><span>: </span></p><p><span>🍀</span><span>”</span><span>내가</span><span> </span><span>올바로</span><span> </span><span>서야</span><span>..”</span><span>남들</span><span> </span><span>눈</span><span> </span><span>신경</span><span> </span><span>안쓰고</span><span> </span><span>이기적으로</span><span> </span><span>살아보고</span><span> </span><span>깨달은</span><span> </span><span>것</span><span> (</span><span>최명화대표풀영상</span><span>)</span><span>조회수</span><span>12</span><span>만회</span><span> 9</span><span>일전</span><span> / </span><span>스터디언</span><span> 162</span><span>만</span><span> <a href="https://youtu.be/RSeJLQRJkbQ" target="_top" class="ke-link">https://youtu.be/RSeJLQRJkbQ</a></span></p><p> </p><p><span>#1. </span><span>구글</span><span>·</span><span>메타</span><span>, </span><span>온라인</span><span> </span><span>광고시장</span><span> 2</span><span>강</span><span> </span><span>체제에서</span><span> </span><span>물러나나</span></p><p><span>지난해</span><span> </span><span>미국</span><span> </span><span>온라인</span><span> </span><span>광고시장</span><span> </span><span>매출에서</span><span> </span><span>구글</span><span>(28.8%)</span><span>과</span><span> </span><span>메타</span><span>(19.6%)</span><span>의</span><span> </span><span>비중</span><span> </span><span>합계가</span><span> 48.4%</span><span>를</span><span> </span><span>기록했다</span><span>. 50% </span><span>점유율이</span><span> </span><span>무너진</span><span> </span><span>건</span><span> 2014</span><span>년</span><span> </span><span>이후</span><span> 8</span><span>년</span><span> </span><span>만이다</span><span>. </span><span>광고를</span><span> </span><span>할</span><span> </span><span>수</span><span> </span><span>있는</span><span> </span><span>온라인</span><span> </span><span>플랫폼이</span><span> </span><span>증가한</span><span> </span><span>데</span><span> </span><span>따른</span><span> </span><span>현상이라는</span><span> </span><span>분석이다</span><span>.</span></p><p><span> </span></p><p><span>#2. </span><span>온라인</span><span> </span><span>쇼핑</span><span> </span><span>동향</span><span>, </span><span>증가</span><span> </span><span>폭</span><span> 7.3% </span><span>역대</span><span> </span><span>최저</span></p><p><span>통계청이</span><span> </span><span>발표한</span><span> '2022</span><span>년</span><span> 11</span><span>월</span><span> </span><span>온라인쇼핑</span><span> </span><span>동향</span><span>'</span><span>에</span><span> </span><span>따르면</span><span> </span><span>온라인</span><span> </span><span>쇼핑</span><span> </span><span>거래액은</span><span> 1</span><span>년</span><span> </span><span>전과</span><span> </span><span>비교해</span><span> 7.3% </span><span>증가한</span><span> 18</span><span>조</span><span>1201</span><span>억</span><span> </span><span>원으로</span><span> </span><span>집계됐다</span><span>. 2001</span><span>년</span><span> </span><span>통계</span><span> </span><span>작성</span><span> </span><span>이후</span><span> </span><span>증가폭이</span><span> </span><span>역대</span><span> </span><span>가장</span><span> </span><span>낮았다</span><span>. </span><span>여행</span><span>·</span><span>교통서비스</span><span>(56.5%), </span><span>음</span><span>·</span><span>식료품</span><span>(17.3%), </span><span>모바일</span><span> </span><span>쿠폰</span><span> </span><span>서비스</span><span>(39.5%) </span><span>등에서</span><span> </span><span>전년대비</span><span> </span><span>거래액이</span><span> </span><span>증가했다</span><span>.</span></p><p><span> </span></p><p><span>#3. </span><span>네이버</span><span>, </span><span>비번</span><span> </span><span>없이</span><span> </span><span>로그인한다</span></p><p><span>네이버가</span><span> </span><span>국내</span><span> </span><span>포털</span><span> </span><span>업계에선</span><span> </span><span>처음으로</span><span> </span><span>비밀번호</span><span> </span><span>없이</span><span> </span><span>계정을</span><span> </span><span>만들고</span><span>, </span><span>접속하는</span><span> '</span><span>패스워드리스</span><span>' </span><span>기술을</span><span> </span><span>도입했다</span><span>. </span><span>이미</span><span>글로벌</span><span> IT</span><span>기업인</span><span> </span><span>애플</span><span>·</span><span>구글</span><span>·</span><span>마이크로소프트는</span><span> </span><span>공동전선을</span><span> </span><span>구축</span><span>, </span><span>이를</span><span> </span><span>적용한</span><span> </span><span>인터넷</span><span> </span><span>생태계</span><span> </span><span>조성에</span><span> </span><span>앞장서고</span><span> </span><span>있다</span><span>.</span></p><p><span> </span></p><p><span>#4. </span><span>트위터에</span><span> </span><span>정치</span><span> </span><span>광고</span><span> </span><span>돌아온다</span></p><p><span>트위터는</span><span> </span><span>플랫폼에서</span><span> </span><span>허용하는</span><span> </span><span>정치</span><span> </span><span>광고의</span><span> </span><span>양을</span><span> </span><span>확대하고</span><span> </span><span>현행</span><span> </span><span>규칙을</span><span> </span><span>완화할</span><span> </span><span>것이라고</span><span> </span><span>밝혔다</span><span>. </span><span>트위터는</span><span> </span><span>지난</span><span> 2019</span><span>년부터</span><span> </span><span>정치</span><span> </span><span>광고를</span><span> </span><span>일제히</span><span> </span><span>금지해</span><span> </span><span>왔다</span><span>. </span><span>트위터가</span><span> </span><span>정치</span><span> </span><span>광고를</span><span> </span><span>되살리기로</span><span> </span><span>한</span><span> </span><span>것은</span><span> </span><span>회사의</span><span> </span><span>재정난</span><span> </span><span>탓으로</span><span> </span><span>보인다</span><span>.</span></p><p><span> </span></p><p><span>#5. </span><span>고물가엔</span><span> </span><span>알뜰하게</span><span>... </span><span>중고거래</span><span>·</span><span>리퍼</span><span> </span><span>시장</span><span> </span><span>훨훨</span><span> </span><span>날았다</span></p><p><span>최근</span><span> </span><span>급격히</span><span> </span><span>치솟은</span><span> </span><span>물가에</span><span> </span><span>중고</span><span>·</span><span>리퍼</span><span> </span><span>시장이</span><span> </span><span>급성장하고</span><span> </span><span>있다</span><span>. MZ</span><span>세대를</span><span> </span><span>중심으로</span><span> </span><span>이커머스와</span><span> </span><span>중고거래</span><span> </span><span>플랫폼</span><span> </span><span>사용이</span><span>급증하면서</span><span> </span><span>성장세도</span><span> </span><span>갈수록</span><span> </span><span>빨라지고</span><span> </span><span>있다</span><span>. </span><span>지난해</span><span> </span><span>국내</span><span> </span><span>중고거래</span><span> </span><span>시장</span><span> </span><span>규모는</span><span> </span><span>약</span><span> 25</span><span>조</span><span> </span><span>원으로</span><span> </span><span>추산된다</span><span>. </span><span>또한</span><span>, </span><span>중고거래</span><span> </span><span>플랫폼도</span><span> </span><span>승승장구하고</span><span> </span><span>있다</span><span>.</span></p><p><span> </span></p><p><span>#6. </span><span>요즘에도</span><span> </span><span>블로그</span><span> </span><span>해</span><span>? </span><span>누가</span><span> </span><span>쓰나</span><span> </span><span>봤더니</span><span> 1030</span><span>이</span><span> 76%</span></p><p><span>블로그가</span><span> </span><span>사회적</span><span> </span><span>주제를</span><span> </span><span>다루고</span><span> </span><span>상업적</span><span> </span><span>정보를</span><span> </span><span>전하던</span><span> </span><span>창구를</span><span> </span><span>거쳐</span><span> </span><span>다시</span><span> </span><span>일상을</span><span> </span><span>공유하는</span><span> </span><span>공간으로</span><span> </span><span>무게</span><span> </span><span>중심이</span><span> </span><span>옮겨지는</span><span> </span><span>추세다</span><span>. </span><span>올해로</span><span> 20</span><span>년째인</span><span> </span><span>네이버</span><span> </span><span>블로그는</span><span> </span><span>총</span><span> 3200</span><span>만</span><span> </span><span>개가</span><span> </span><span>개설된</span><span> </span><span>상태다</span><span>. </span><span>특히</span><span> </span><span>새롭게</span><span> </span><span>블로그를</span><span> </span><span>시작한</span><span> </span><span>이용자</span><span> 10</span><span>명</span><span> </span><span>중</span><span> 8</span><span>명은</span><span> 10~30</span><span>대로</span><span> </span><span>나타났다</span><span>.</span></p><p><span> </span></p><p><span>#7. </span><span>이루다마케팅</span><span>, </span><span>상장</span><span> </span><span>추진</span></p><p><span>브랜드엑스코퍼레이션은</span><span> </span><span>온라인</span><span> </span><span>마케팅</span><span> </span><span>자회사</span><span> </span><span>이루다마케팅이</span><span> </span><span>기업공개</span><span> </span><span>추진을</span><span> </span><span>본격화한다고</span><span> </span><span>밝혔다</span><span>. 2011</span><span>년</span><span> </span><span>설립된</span><span>이루다마케팅은</span><span> </span><span>퍼포먼스</span><span> </span><span>마케팅</span><span>, </span><span>미디어</span><span> </span><span>광고</span><span>, </span><span>통합</span><span> </span><span>마케팅</span><span> </span><span>커뮤니케이션</span><span> </span><span>등의</span><span> </span><span>서비스를</span><span> </span><span>제공하며</span><span> </span><span>디지털</span><span> </span><span>종합</span><span> </span><span>광고대행사로서의</span><span> </span><span>입지를</span><span> </span><span>굳히고</span><span> </span><span>있다</span><span>.</span></p><p><span> </span></p><p> </p><p><span>출처</span><span>: Kmost company Ltd.</span></p><p><span>http://www.9mihoshop.co.kr</span></p><p> </p><p><span>www.i-boss.co.kr</span></p><p><span>온라인마케팅</span><span> </span><span>포털</span><span>, </span><span>아이보스</span></p>
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