Steve Pannell, Hardy's Group Red Winemaker, describes his job as simply
making the wines he likes to drink. For the winemaker who oversees
the making of all of Hardy's red wines - 50 million litres, in fact
- from the prestigious and award-winning Eileen Hardy Shiraz to the
value-for-money sub-$10 Nottage Hill reds, Steve is well rounded in
his taste for wine.
Since graduating from Roseworthy with a degree in winemaking in 1989,
he has worked for a number of smaller and medium sized wineries and
in the early 90s he travelled to France to work during vintage for
three well known producers, Domaine de la Pousse D'or and Domaine
Comtes Lafon in Burgundy and Lacques Lurton in the south of France.
Back in Australia Steve worked for the Tim Knappstein Winery in
the Clare Valley before he became Winemaker for Hardy's historic
Tintara Winery in December 1994. Tintara is Hardy's pre-eminent
red winemaking facility, taking in about 6500 tonnes of red grapes
per annum for McLaren Vale, Padthaway, Langhorne Creek, Coonawarra,
Adelaide Hills, Yarra Valley, Canberra and Tasmania.
At Tintara Steve was responsible for blending and producing all
of Hardy's premium reds including Eileen Hardy Shiraz, Thomas Hardy
Cabernet Sauvignon, Padthaway, Tintara and Sir James products. Career
highlights have included a prized Jimmy Watson Trophy for the 1995
Eileen Hardy Shiraz - from his first vintage at Tintara; International
Red Winemaker of the year in 1999; being named in Decanter Magazine's
50 most influential wine industry people in the world for the new
millennium (and one of only five Australians) and first and second
prizes in the Qantas Great Australian Shiraz Challenge in 1998 and
winner of the Max Schubert Trophy Adelaide Wine Show, 1998.
Now in a role that sees him rarely involved in "hands-on"
winemaking, Steve Pannell greatly influences the direction in which
Hardys is heading with its red wines - not just the premiums he
used to make, but the whole portfolio including successful value-for-money
wines like Nottage Hill. Working closely with Hardys Chief Winemaker
Peter Dawson, Steve sees himself setting an agenda for the future
of not just his own company's red wines, but for Australian red
wines in an international market.
"I see my job as someone who influences the way wine tastes.
Today I have an influence on well over 50 million litres of red
wine, so in many ways I am more a winemaker than ever before,"
he says. "Our philosophy has been to make wines we like to
drink - essentially those that are well made and good in structure
- and part of my job has been to make our winemakers more worldly
about these wines.
We do regular tastings of wines from all over the world to give
people the confidence to guide and express their own style. "The
good thing about Hardys is that intuitive winemaking - or winemaking
by taste, not method or recipe - is encouraged. We want our wines
to be true to their origins and taste as though they come from somewhere
in particular.
Australian winemakers have generally been successful in delivering
good value and good quality wine to the world, but lately this has
become secondary to the development of the icon wine in the industry.
However, most of us don't drink the really expensive icon wines
on a day-to-day basis. For a winemaker it's very upsetting to see
people buying wine, not necessarily on taste, but on its collect-ability
or value.
Whereas wine should be all about taste, it's not always that way,"
Steve says. "The big challenge for me has been the sub-$10
market, and this is the most exciting. Our winemakers' real challenge
is to turn average quality grapes into good quality table wine,
and be proud of their results. Let's face it, the lower end of the
market is what we do well for overseas and there's no point in being
complacent about it.
As a company Hardys is well ahead of the rest of the industry in
terms of developing new markets, and wines to suit these markets.
Our sub-$10 wines will get better and better with new plantings
coming on stream, and as we push the boundaries even further in
terms of winemaking styles." At the upper end of the market,
Steve and his winemaking team are trying to develop more single
vineyard wines (in contrast to blended red wines, such as Eileen
Hardy Shiraz, where winemaking techniques have the most impact on
the outcome).
This is being achieved in close collaboration with Hardys’ viticulturists,
where both the winemakers and viticulturists are identifying vineyards
and managing vineyards to achieve the best end results. (내용이 좀 기네요.
^^*)
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첫댓글 이것도 감사합니다. 언제다 읽어 보지? 휴~~
나 실은 영어 잘못하는디~ *.*;