[9주차]품목 구체화 및 브랜드 네이밍•콘셉트 설정

<p><b>품목 선정</b></p><p>들기름을 패키지 디자인 품목으로 선정하였습니다. 기존 들기름 제품은 전통적이고 단조로운 디자인이 많아, 젊은 소비자들에게도 친근하게 다가갈 수 있도록 뉴트로 감성의 패키지를 제작하고자 합니다.</p><p> </p><p><b>브랜드 네이밍 및 콘셉트</b></p><p>브랜드명은<b> **‘청년 방앗간’**</b>으로 선정하였습니다. 전통적인 방앗간의 이미지에 젊고 현대적인 감각을 더한다는 의미를 담았습니다. 옛날 목판화처럼 굵고 투박한 선으로 표현한 청년 캐릭터를 중심으로, 전통적인 분위기를 살리면서도 개성 있는 패키지 디자인으로 발전시키고자 합니다.</p><div class="imagegridblock" data-ke-type="imageGrid"><div class="image-container"><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/806f59db698a1deb69b3a79434a51743081d4a62" data-origin-width="736" data-origin-height="414" style="width:43.54%; margin-right: 10px;"><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/806f59db698a1deb69b3a79434a51743081d4a62" class="txc-image-grid"></span><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/60a6ab1092ef05c1f528fb804f98277b63244339" data-origin-width="453" data-origin-height="568" style="width:19.53%; margin-right: 10px;"><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/60a6ab1092ef05c1f528fb804f98277b63244339" class="txc-image-grid"></span><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/b79b635b14ad051ef28be48c0570b24cc1d1851d" data-origin-width="564" data-origin-height="374" style="width:36.93%; "><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/b79b635b14ad051ef28be48c0570b24cc1d1851d" class="txc-image-grid"></span></div></div><div class="imagegridblock" data-ke-type="imageGrid"><div class="image-container"><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/09d111492db68dc654184a8aff94a3da04d652cb" data-origin-width="225" data-origin-height="225" style="width:41.27%; margin-right: 10px;"><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/09d111492db68dc654184a8aff94a3da04d652cb" class="txc-image-grid"></span><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/0726debf2906d736b779897a3fcd8629e3abef76" data-origin-width="736" data-origin-height="973" style="width:31.22%; margin-right: 10px;"><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/0726debf2906d736b779897a3fcd8629e3abef76" class="txc-image-grid"></span><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/5d35373112da71874da0394604b1a814bba909a1" data-origin-width="500" data-origin-height="750" style="width:27.51%; "><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/5d35373112da71874da0394604b1a814bba909a1" class="txc-image-grid"></span></div></div><p><b>자료조사</b></p><p>들기름 패키지와 추구하는 브랜드 컨셉과 어울리는 디자인을 시중에 어떻게 풀어냈는지 조사해봤습니다.</p><div class="imagegridblock" data-ke-type="imageGrid"><div class="image-container"><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/9d6eadf0264917e8fe9767d86fe67ad08b3f1193" data-origin-width="512" data-origin-height="512" style="width:29.99%; margin-right: 10px;"><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/9d6eadf0264917e8fe9767d86fe67ad08b3f1193" class="txc-image-grid"></span><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/da376d05a44a2ed4862a81b434450139b72fd153" data-origin-width="683" data-origin-height="512" style="width:40.01%; margin-right: 10px;"><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/da376d05a44a2ed4862a81b434450139b72fd153" class="txc-image-grid"></span><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/bf6f2250b607e9083529a1501b3937d016cab529" data-origin-width="512" data-origin-height="512" style="width:30.00%; "><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/bf6f2250b607e9083529a1501b3937d016cab529" class="txc-image-grid"></span></div><div class="figcaption">들기름 패키지</div></div><div class="imagegridblock" data-ke-type="imageGrid"><div class="image-container"><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/1ab3649279a07e2ec5c7fe56e4a18e2baed5f57b" data-origin-width="2856" data-origin-height="1904" style="width:33.33%; margin-right: 10px;"><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/1ab3649279a07e2ec5c7fe56e4a18e2baed5f57b" class="txc-image-grid"></span><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/21ebae5a7e6fa5f816c8f099b2c22b3c14d129ae" data-origin-width="2856" data-origin-height="1904" style="width:33.33%; margin-right: 10px;"><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/21ebae5a7e6fa5f816c8f099b2c22b3c14d129ae" class="txc-image-grid"></span><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/b74d721fba1c2c14be7b88925705347e854eae66" data-origin-width="2856" data-origin-height="1904" style="width:33.34%; "><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/b74d721fba1c2c14be7b88925705347e854eae66" class="txc-image-grid"></span></div></div><div class="imagegridblock" data-ke-type="imageGrid"><div class="image-container"><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/f700e97a8a02b8bd4b32afa77414b708848d374a" data-origin-width="2856" data-origin-height="1904" style="width:50.00%; margin-right: 10px;"><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/f700e97a8a02b8bd4b32afa77414b708848d374a" class="txc-image-grid"></span><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/6e0661cecc25e3f6f59f449dfcf7c211d4da3f05" data-origin-width="2856" data-origin-height="1904" style="width:50.00%; "><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/6e0661cecc25e3f6f59f449dfcf7c211d4da3f05" class="txc-image-grid"></span></div></div><div class="imagegridblock" data-ke-type="imageGrid"><div class="image-container"><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/91586f1cc1289290982dd0027ff7e9072ea7cfce" data-origin-width="500" data-origin-height="423" style="width:54.81%; margin-right: 10px;"><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/91586f1cc1289290982dd0027ff7e9072ea7cfce" class="txc-image-grid"></span><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/74f8246aa333953f1bf6a01e7ae6234be9a01e3f" data-origin-width="347" data-origin-height="356" style="width:45.19%; "><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/74f8246aa333953f1bf6a01e7ae6234be9a01e3f" class="txc-image-grid"></span></div><div class="figcaption">참고할 디자인</div></div><p><b>아이디어 스케치</b></p><p><b>1안. 전통 상표형 로고 (왼쪽 상단)<br></b>옛날 식품 상표에서 볼 수 있는 곡선형 테두리와 굵은 글씨를 활용하여 뉴트로 감성을 표현하였습니다. 들깨를 형상화한 심벌을 상단에 배치하고, 브랜드명을 중심으로 구성하여 전통적이면서도 친근한 느낌을 주고자 하였습니다.<br><b><br>2안. 방앗간 맷돌형 로고 (오른쪽 상단)<br></b>전통 방앗간을 대표하는 맷돌을 활용하여 브랜드의 특징을 직관적으로 표현하였습니다. 맷돌의 형태를 단순화하고 아래에 브랜드명을 배치하여 전통적인 분위기를 살리면서도 깔끔한 로고를 제작하고자 하였습니다.<br><b><br>3안. 청년 캐릭터형 로고 (왼쪽 하단)<br></b>들깨를 들고 있는 청년의 모습을 캐릭터로 표현하여 ‘청년 방앗간’이라는 브랜드명과 연결하였습니다. 옛날 목판화처럼 투박한 선과 복고풍 인물 표현을 활용하여 정겨우면서도 개성 있는 브랜드 이미지를 만들고자 하였습니다.</p><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/c1baf7c3ff5fb594e3349f82c4bc11ed1438be89" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1Rl9Q/c1baf7c3ff5fb594e3349f82c4bc11ed1438be89" data-origin-width="2250" data-origin-height="2323"></div>