companies blend their international product and promotional policies to
create five generic promotional
methods. product/communications extension(dual extension) extends the same
gome-market product
and marketing promotion into target markets. product extension/communcations
adaptation extends
the same product into new target markets but alters its promotion.
product into new target markets but
alters its promotion. product adaption/communications adaptation (dual
adaptation) adapts both the
product and its marketing communication to suit the target market. product
invention requires that an
entirely new product be developed for the target market.
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