동남아 스마트폰 점유율(1분기)

<p style="text-align: center;"><b><span data-ke-size="size14">*누적 점유율이 아닌 1분기 출하량 기준<br><br><u>1분기 동남아 출하량</u>: <span style="color: #EF5369;">2,160</span>만대<br>1)삼성(한국) <span style="color: #EF5369;">21</span>%<br>2)오포(중국) <span style="color: #EF5369;">20</span>%<br>3)샤오미(중국) <span style="color: #EF5369;">17</span>%<br>4)트랜션(중국) <span style="color: #EF5369;">16</span>%<br>5)비보(중국) <span style="color: #EF5369;">9</span>%<br>6)애플(미국)<br>7)아너(중국)</span></b></p><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1YmK3/7f2ebadbe8beca40caad3ec41cd0ce217646325c" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1YmK3/7f2ebadbe8beca40caad3ec41cd0ce217646325c" data-origin-width="1439" data-origin-height="599"></div><p style="text-align: center;"><b><a href="https://omdia.tech.informa.com/pr/2026/may/southeast-asia-smartphone-market-shipments-decline-9percent-in-1q26-as-vendors-prioritize-profitability-over-share" target="_blank" class="ke-link"><span data-ke-size="size14">https://omdia.tech.informa.com/pr/2026/may/southeast-asia-smartphone-market-shipments-decline-9percent-in-1q26-as-vendors-prioritize-profitability-over-share</span></a></b></p><div class="figure-open" contenteditable="false" data-ke-type="opengraph" data-ke-align="alignCenter" data-og-type="website" data-og-title="Omdia: Southeast Asia smartphone market shipments decline 9% in 1Q26, as vendors prioritize profitability over share" data-og-description="Memory cost inflation and affordability pressures are reshaping Southeast Asia's smartphone market, creating a structural repricing as vendors prioritize profitability over volume. Omdia explores how this volume-value divergence led to a 9% year-on-year sh" data-og-host="omdia.tech.informa.com" data-og-source-url="https://omdia.tech.informa.com/pr/2026/may/southeast-asia-smartphone-market-shipments-decline-9percent-in-1q26-as-vendors-prioritize-profitability-over-share" data-og-url="https://omdia.tech.informa.com/pr/2026/may/southeast-asia-smartphone-market-shipments-decline-9percent-in-1q26-as-vendors-prioritize-profitability-over-share" data-og-image="http://scrap.kakaocdn.net/dn/Z8q9r/dJMb88Gazht/4zKNtJQIn7kHAYFvObhMA0/kakaolink40_original.webp?width=2025&height=1480"><a href="https://omdia.tech.informa.com/pr/2026/may/southeast-asia-smartphone-market-shipments-decline-9percent-in-1q26-as-vendors-prioritize-profitability-over-share" target="_blank" data-source-url="https://omdia.tech.informa.com/pr/2026/may/southeast-asia-smartphone-market-shipments-decline-9percent-in-1q26-as-vendors-prioritize-profitability-over-share"><div class="og-image"><img class="thumb_img" src="http://scrap.kakaocdn.net/dn/Z8q9r/dJMb88Gazht/4zKNtJQIn7kHAYFvObhMA0/kakaolink40_original.webp?width=2025&height=1480" alt="" xxonerror="this.src="//img1.kakaocdn.net/thumb/C200x200/?fname=https%3A%2F%2Ft1.daumcdn.net%2Fcafe_image%2Fcafe_meta_image_190529.png""></div><div class="og-text"><p class="og-title">Omdia: Southeast Asia smartphone market shipments decline 9% in 1Q26, as vendors prioritize profitability over share</p><p class="og-desc">Memory cost inflation and affordability pressures are reshaping Southeast Asia's smartphone market, creating a structural repricing as vendors prioritize profitability over volume. Omdia explores how this volume-value divergence led to a 9% year-on-year sh</p><p class="og-host">omdia.tech.informa.com</p></div></a></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1YmK3/aa5725a1ef71ef517274025ce56f92a0487e6dae" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1YmK3/aa5725a1ef71ef517274025ce56f92a0487e6dae" data-origin-width="593" data-origin-height="395"></div>