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<p><span> </span></p><p><span>2023</span><span>년</span><span> <span> </span>1</span><span>월</span><span> 16</span><span>일</span><span> <span> </span></span><span>마케팅뉴스클리핑</span><span> </span></p><p> </p><p><span>#0</span></p><p><span>오늘의</span><span> <span> </span></span><span>짧은</span><span> </span><span>영어명언</span><span>: </span></p><p><span>He can do, she can do, why not me?- </span><span>그도</span><span> </span><span>하고</span><span> </span><span>그녀도</span><span> </span><span>하는데</span><span> </span><span>왜</span><span> </span><span>난</span><span> </span><span>안돼</span><span>?(</span><span>케이모스트제공</span><span>)</span></p><p> </p><p><span>오늘의</span><span> </span><span>유투브</span><span>: </span></p><p><span>🍀</span><span>뇌를</span><span> </span><span>속이고</span><span> </span><span>상상을</span><span> </span><span>현실로</span><span> </span><span>끌어당긴다</span><span>. </span><span>무의식잠재의식</span><span> </span><span>바꾸기</span><span> (1</span><span>시간</span><span> </span><span>수면용</span><span>) #</span><span>끌어당김의</span><span> </span><span>법칙</span><span> <span> </span>#동기부여 #무의식 </span><span>조회수</span><span>11</span><span>만회</span><span> 2</span><span>주전</span><span> <span> </span>/</span><span>부자의</span><span> </span><span>언어</span><span> 4.81</span><span>천<a href="https://youtu.be/VXpt_7n81ks" target="_top" class="ke-link"><span>https://youtu.be/VXpt_7n81ks</span></a></span></p><p> </p><p><span>#1. </span><span>모바일쿠폰</span><span> 6</span><span>조</span><span> </span><span>급성장</span></p><p><span>코로나</span><span>19</span><span>를</span><span> </span><span>거치며</span><span> </span><span>모바일</span><span> </span><span>선물하기</span><span> </span><span>시장이</span><span> </span><span>급성장함에</span><span> </span><span>따라</span><span> </span><span>카카오톡</span><span>, </span><span>네이버</span><span>, </span><span>쿠팡</span><span>, 11</span><span>번가</span><span> </span><span>등</span><span> </span><span>이커머스</span><span> </span><span>플랫폼부터</span><span> </span><span>즐거운</span><span>, KT</span><span>알파</span><span>, </span><span>쿠프마케팅</span><span> </span><span>등</span><span> </span><span>모바일</span><span> </span><span>쿠폰</span><span> </span><span>발행</span><span> </span><span>회사까지</span><span> </span><span>관련</span><span> </span><span>업계와</span><span> </span><span>시장이</span><span> </span><span>들썩이고</span><span> </span><span>있다</span><span>. </span><span>모바일</span><span> </span><span>선물하기</span><span> </span><span>시장</span><span> </span><span>규모는</span><span> 2020</span><span>년</span><span> 3</span><span>조</span><span> </span><span>원</span><span> </span><span>수준에서</span><span> 2021</span><span>년</span><span> 5</span><span>조</span><span> 9534</span><span>억</span><span> </span><span>원으로</span><span> </span><span>불어났다</span><span>.</span></p><p><span> </span></p><p><span>#2. </span><span>네이버</span><span>·</span><span>카카오</span><span> </span><span>무료서비스도</span><span> </span><span>독과점규제</span></p><p><span>온라인</span><span> </span><span>플랫폼</span><span> </span><span>사업자가</span><span> </span><span>카카오톡이나</span><span> </span><span>네이버</span><span> </span><span>검색처럼</span><span> </span><span>무료로</span><span> </span><span>서비스를</span><span> </span><span>제공한다고</span><span> </span><span>하더라도</span><span> </span><span>이용자</span><span> </span><span>수</span><span> </span><span>등을</span><span> </span><span>고려할</span><span> </span><span>때</span><span>시장</span><span> </span><span>지배적</span><span> </span><span>지위가</span><span> </span><span>인정되면</span><span> </span><span>독과점</span><span> </span><span>규제를</span><span> </span><span>적용받는다</span><span>. </span><span>공정위는</span><span> </span><span>온라인</span><span> </span><span>플랫폼</span><span> </span><span>독과점</span><span> </span><span>심사지침이</span><span> </span><span>제정돼</span><span> </span><span>이날부터</span><span>시행된다고</span><span> </span><span>밝혔다</span><span>.</span></p><p><span> </span></p><p><span>#3. </span><span>에이블리</span><span>, </span><span>올해</span><span> </span><span>쇼핑</span><span> </span><span>키워드는</span><span> ATTENTION</span></p><p><span>에이블리가</span><span> 2023</span><span>년</span><span> </span><span>쇼핑</span><span> </span><span>트렌드로</span><span> ‘A.T.T.E.N.T.I.O.N’</span><span>을</span><span> </span><span>선정했다고</span><span> </span><span>밝혔다</span><span>. Airy style, Treat yourself, Tech Accessories, Evolution of Y2K, Neutral Fashion, TPO Makeup, Inner & Self Beauty, Outdoor Fashion, Newtro</span><span>를</span><span> </span><span>의미한다</span><span>.</span></p><p><span> </span></p><p><span>#4. MZ</span><span>가</span><span> </span><span>주목한</span><span> ‘</span><span>예약</span><span>·</span><span>줄</span><span> </span><span>서기</span><span>’ </span><span>앱은</span><span> </span><span>성장</span><span> </span><span>중</span></p><p><span>코로나</span><span>19 </span><span>엔데믹으로</span><span> </span><span>외식</span><span> </span><span>수요가</span><span> </span><span>빠르게</span><span> </span><span>증가하자</span><span> </span><span>캐치테이블</span><span>·</span><span>테이블링</span><span> </span><span>등</span><span> </span><span>식당</span><span> </span><span>예약</span><span> </span><span>앱의</span><span> </span><span>성장세도</span><span> </span><span>가팔라지는</span><span> </span><span>추세다</span><span>. </span><span>코로나</span><span>19 </span><span>대유행</span><span> </span><span>기간</span><span> </span><span>배달앱이</span><span> </span><span>강세였던</span><span> </span><span>것과</span><span> </span><span>대조적이다</span><span>. </span><span>업계에서는</span><span> </span><span>식당</span><span> </span><span>예약</span><span> </span><span>앱의</span><span> </span><span>성장이</span><span> </span><span>당분간</span><span> </span><span>지속될</span><span> </span><span>것으로</span><span>예측하고</span><span> </span><span>있다</span><span>.</span></p><p><span> </span></p><p><span>#5. </span><span>트위터</span><span>, </span><span>심각한</span><span> </span><span>경영난에</span><span> </span><span>사용자</span><span> </span><span>이름</span><span> '</span><span>유료</span><span> </span><span>판매</span><span>' </span><span>검토</span><span> </span><span>중</span></p><p><span>심각한</span><span> </span><span>경영난을</span><span> </span><span>겪고</span><span> </span><span>있는</span><span> </span><span>트위터가</span><span> </span><span>사용자</span><span> </span><span>이름을</span><span> </span><span>유료로</span><span> </span><span>판매하는</span><span> </span><span>방안을</span><span> </span><span>고려</span><span> </span><span>중이라고</span><span> </span><span>외신이</span><span> </span><span>전했다</span><span>. </span><span>현재</span><span> </span><span>트위터</span><span>규정상</span><span> </span><span>사용자</span><span> </span><span>이름을</span><span> </span><span>사고파는</span><span> </span><span>것은</span><span> </span><span>금지돼</span><span> </span><span>있다</span><span>. </span><span>하지만</span><span> </span><span>외신은</span><span> </span><span>짧은</span><span> </span><span>단어나</span><span> </span><span>숫자가</span><span> </span><span>포함된</span><span> </span><span>아이디를</span><span> </span><span>구매하는</span><span> </span><span>암시장도</span><span> </span><span>존재한다며</span><span>, </span><span>트위터</span><span> </span><span>아이디</span><span> </span><span>판매는</span><span> </span><span>수익성이</span><span> </span><span>있을</span><span> </span><span>수</span><span> </span><span>있다고</span><span> </span><span>전했다</span><span>.</span></p><p><span> </span></p><p><span>#6. 170</span><span>만이</span><span> </span><span>배달앱</span><span> </span><span>지웠다</span></p><p><span>지난해</span><span> 1</span><span>년</span><span> </span><span>동안</span><span> </span><span>배달앱</span><span> </span><span>사용자</span><span> </span><span>수가</span><span> 170</span><span>만</span><span> </span><span>명</span><span> </span><span>가까이</span><span> </span><span>감소했다</span><span>. </span><span>코로나</span><span>19</span><span>로</span><span> </span><span>증가했던</span><span> </span><span>사용자가</span><span> </span><span>점차</span><span> </span><span>빠지고</span><span> </span><span>있는데</span><span>, </span><span>치솟은</span><span> </span><span>물가까지</span><span> </span><span>배달</span><span> </span><span>시장을</span><span> </span><span>덮친</span><span> </span><span>결과다</span><span>. </span><span>오른</span><span> </span><span>음식값에</span><span> </span><span>배달비까지</span><span> </span><span>내는</span><span> </span><span>데</span><span> </span><span>부담을</span><span> </span><span>느낀</span><span> </span><span>사용자가</span><span> </span><span>많아진</span><span> </span><span>것이다</span><span>. </span><span>배달</span><span>앱</span><span> </span><span>업체들은</span><span> </span><span>사업을</span><span> </span><span>다각화하는</span><span> </span><span>등</span><span> </span><span>대책</span><span> </span><span>마련에</span><span> </span><span>나섰다</span><span>.</span></p><p><span> </span></p><p><span>#7. </span><span>프랑스</span><span>, </span><span>틱톡에</span><span> 67</span><span>억</span><span> </span><span>원</span><span> </span><span>과징금</span><span>… </span><span>홈페이지</span><span> </span><span>쿠키</span><span> </span><span>관리</span><span> </span><span>부실</span></p><p><span>프랑스</span><span> </span><span>정보자유국가위원회는</span><span> </span><span>틱톡</span><span> </span><span>홈페이지에서</span><span> </span><span>쿠키</span><span> </span><span>수집</span><span> </span><span>거부가</span><span> </span><span>수락만큼</span><span> </span><span>쉽지</span><span> </span><span>않다며</span><span> </span><span>과징금</span><span> 500</span><span>만</span><span> </span><span>유로</span><span>(</span><span>약</span><span> 67</span><span>억</span><span>원</span><span>)</span><span>를</span><span> </span><span>부과했다고</span><span> </span><span>밝혔다</span><span>. </span><span>아울러</span><span> </span><span>틱톡</span><span> </span><span>홈페이지에</span><span> </span><span>접속하면</span><span> </span><span>사용자가</span><span> </span><span>틱톡이</span><span> </span><span>쿠키를</span><span> </span><span>수집해</span><span> </span><span>어떻게</span><span> </span><span>사용하는지</span><span> </span><span>등에</span><span> </span><span>관한</span><span> </span><span>충분한</span><span> </span><span>정보를</span><span> </span><span>제공하지</span><span> </span><span>않았다고</span><span> </span><span>판단했다</span><span>.</span></p><p> </p><p><span>출처</span><span>: Kmost company Ltd.</span></p><p><span>http://www.9mihoshop.co.kr</span></p><p> </p><p><span>www.i-boss.co.kr</span></p><p><span>온라인마케팅</span><span> </span><span>포털</span><span>, </span><span>아이보스</span></p>
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2023년 1월 16일 마케팅뉴스클리핑
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23.01.16 09:10
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