상품DB/브라질 애완동물용 진단시약 시장동향(2014.12)//뒤편을 보강한 진단용ㆍ실험실용 시약과 조제된 진단용ㆍ실험실용 시약(뒤편을 보강한 것인지에 상관없

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제목	브라질 애완동물용 진단시약 시장동향(2014.12)
게시일	2016-03-22	국가	브라질	작성자	김주선(리우데자네이루무역관)
품목	뒤편을 보강한 진단용ㆍ실험실용 시약과 조제된 진단용ㆍ실험실용 시약(뒤편을 보강한 것인지에 상관없으며 제3002호ㆍ제3006호의 물품은 제외한다), 보증된 참조물질
품목코드	382200
작성일자: 2014.12.5 작성자: 리우데자네이루 무역관 채송화(amychae@kotra.or.kr) 1. Demand Trend □ General trend in Brazil  ○ Owner affection of thousands of Brazilians pets are a valuable market for several business segments: Pet Food (food), Pet Vet (veterinary medicines) Pet Serv (services and animal care), and Pet Care (equipment, accessories and products for health and beauty).  ○ The sector has grown consistently, year after year. The Brazilian Association of Pets Products (Abinpet) calculates that in 2013 the sector generated the amount of R$ 15.2 billion, an increase of 7.3% compared to 2012.  ○ Globally this industry closed 2013 with R$ 102 billion and Brazil remained in second place worldwide with 8% of the turnover, behind the United States that has 30% of the turnover.   - Pet market represents 0.31% of the Brazilian GDP.           Source: Abinpet and Euromonitor  ○ The biggest segment in Brazil is the Pet Food that represents 65,7% of the sector, The Pet Serv(services) grow 26% from 2012 to 2013 and now has 19% of the sector, Pet Care (equipment, accessories and products) has 8.1% of the sector and Pet Vet (veterinary medicinal products) 7.2%.        Source: Own development according to the data of Abinpet  ○ The number of dogs has been growing year after year and the demand of the Pet Vet segment will remain increasing. Brazil is the 4th largest nation in the world in total pet population and the 2nd in dogs and cats.  ○ In order to know more the market, we called for 2 companies that work with rapid test (ECO Diagnóstica and Novumbiotec) as a potential customer interested in the product. We asked them the importance of the product and the acceptance of this among veterinaries. They told that the diagnostic rapid test has well accepted and they highlighted the following advantages that would contribute to increase of the demand:   - Sales of puppies: Due to the test's ability to detect the phase incubating of the virus - Ag can be used as a security of the puppy health marketed   - First Consultation: Using the test on the first animal query gives unconcern to both the owner and the veterinarian that the animal recently acquired do not present virus   - Differential diagnosis: Positive results can confirm‎ the presence of the virus in the samples tested, aiming treatment. Negative results will provide the search for the correct diagnosis veterinarian through other examinations. 2. Import Trend □ Importation Index - HS Code: 382200 □ Average Price of imported - HS Code 382200 3. Competitive Trends and Retail Pricing Trends □ ECO Diagnóstica (Manufacturer and Importer, http://www.ecodiagnostica.com.br/)  ○ Products:   - CDV Ag Rapid Test   - Canine distemper Ag Teste   - Specifications:    · Sensitivity: 100%    · Specificity: 98.5%  ○ Characteristics:   - Results between 5 and 10 minutes   - Complete kit for testing   - Visual reading easy interpretation   - Does not require instrumentation   - Storage at room temperature   - Retail Price: Around R$175.00 ~ R$259.00   - Parvovirus (CPV) + Coronavirosis (CCV) Ag Rapid Test  ○ Characteristics:   - Parvovirus and Coronavirosis Ag Test is a chromatographic immunoassay for the qualitative detection of virus antigen and Coronavirosis canine parvovirus in a stool sample by the immunochromatographic method qualitative results (positive or negative) for diagnosis "in-vitro" animal.   - Samples: vomit or feces.   - Detection limit: CPV 103 TCID 50 / mL, CCV 105.2 TCID50 / mL   - Not cross-react with distemper, Rotavirus and Giardia;   - Reading time: reading the results from 5 to 10 minutes, to read after 10 minutes;  ○ Specifications:   - Sensitivity: CPV 99.3%, 94.2% CCV   - Specificity: CPV 99.4%, 98.3% CCV.   - Retail Price: Around R$ 269.00 ~ R$ 310.00  ○ We spoke with the company ECO Diagnóstica by phone. They told that their sales of test rapid products have been suspended by Ministry of Agriculture, Livestock and Supply because they do not have registration. □ Alere S.A (Manufacturer, http://www.alerebrasil.com.br/)  ○ Products:   - CDV Ag Rapid Test    · Kit Canine distemper Ag Test    · Price: R$ 274.55 ~ R$ 289.00   - CPV Ag Rapid Test    · Kit Parvoviorse Ag Test    · Price: Box with 10 test    · Price: R$265.05 ~ R$279.00   - Parvovirus (CPV) + Coronavirosis (CCV) Ag Rapid Test    · Box with 5 tests    · Price: R$228.00 ~ R$240.00    · Box with 10 tests    · Price: R$494.00 ~ R$520.00   - CHW Ag Rapid Test    · Canine Heartworm kit Test    · Price: Not found □ Novumbiotec Biotecnologia Industrial Ltd. (Manufacturer, http://www.novumbiotec.com.br/#!podutos/co90)  ○ Products:   - CDV Ag Rapid Test    · Price: Not found   - CPV Ag Rapid Test    · Price: Not found   - CCV Ag Rapid Test    · Price: Not found   - CHW Ag Rapid Test    · Price: Not found  ○ We spoke with the company Novumbiotec by phone. They told that their sales of test rapid products and production have been suspended by Ministry of Agriculture, Livestock and Supply because they do not have registration. □ Biogal Galed Laboratories (Manufacturer, http://biogal.co.il/)  ○ Agent, importer and distributor in Brazil: JMR Trading LTDA (http://jmrtrading.com.br/)  ○ Products:   - Canine Parvo (CPV) & Distemper (CDV) IgG   - Parvovirose IgG    · Specificity: CPV 100% - CDV 92%    · Sensibility: CPV 88% - CDV 100%    · Price: Not found □ MegaCor Diagnostik (Manufacturer, http://www.megacor.at/)  ○ Agent, importer and distributor in Brazil: JMR Trading LTDA (http://jmrtrading.com.br/)  ○ Products:   - FASTest? DISTEMPER Strip (CDV)    · Feature: Kit for the detection of specific antigen of canine distemper virus    · Sample: lacrimal secretions or nasal discharge from dogs    · Sensitivity 93.2%    · Specificity 90.5%    · Price: Not found □ Bio Biotechnology Systems Pvt Ltd. (Manufacturer, http://www.ubio.in/)  ○ Agent, importer and distributor in Brazil: Bio Brasil (http://www.biobrasil.com.br/)  ○ Products:   - CDV    · Feature:    · Accurate: high sensitivity and specificity.    · Quick: results in 10 minutes.    · Storage at room temperature    · Individual packages    · Low cost    · Canine Distemper   - Test: qualitative immunochromatography for rapid detection of the virus antigen Canine Distemper    · Sensitivity: 98.2%.    · Specificity: 99.1%.    · Sample: eye discharge, nasal secretion, serum and plasma.    · Price: Not found   - CPV    · Feature:    · Accurate: high sensitivity and specificity.    · Quick: results in 10 minutes.    · Storage at room temperature    · Individual packages    · Low cost    · Canine parvovirus   - Test: qualitative immunochromatography for detection of antigen Parvirose Canine    · Sensitivity: 95.1%.    · Specificity: 99.9%.    · Sample: faces    · Price: Not found 4. Distribution System  ○ The product imported gets in Brazil with a help of an agent and distributor. Veterinary clinics and veterinary carry out their purchases through agent/ distributor. The best strategy to enter in the market is to work closely with a local agent/ distributor, with market experience.  ○ Distribution Channel:   - Manufacturer/Exporter -> Importer -> Agent/Distributor -> Veterinary clinics and Veterinary -> Final consumer (dog owners)  ○ Research Sources:   - http://www.euromonitor.com/   - http://abinpet.org.br/