해외전문조사기관_인도/방갈로르: IMRB

<table class="tbl_vtype1" border="0" cellspacing="0" summary="글 내용을 표시"><thead><tr><th class="titf " scope="col">제목</th><th class="tsuvf lfont " colspan="5" scope="col">(해외전문조사기관_인도편) IMRB</th></tr></thead><tbody><tr><td class="titf2" scope="row">작성일</td><td class="tsuvf2">2014-12-29</td><td class="titf2" scope="row">국가</td><td class="tsuvf2">인도</td><td class="titf2" scope="row">작성자</td><td class="tsuvf2">조수정(방갈로르무역관)</td></tr><tr><td class="conview" colspan="6" scope="row"> --> --> <style>v\:* {[안내]태그제한으로등록되지않습니다-behavior:url(#default#VML);} o\:* {[안내]태그제한으로등록되지않습니다-behavior:url(#default#VML);} w\:* {[안내]태그제한으로등록되지않습니다-behavior:url(#default#VML);} </style>  해외전문조사기관_인도/방갈로르: IMRB    □ 기관 소개 <table width="597" height="190" bordercolor="#000000" bordercolorlight="#000000" bordercolordark="#ffffff" border="1" cellspacing="0" cellpadding="0"><tbody><tr height="23"><td width="295" height="23" bgcolor="#d6d6d6">로고</td><td width="302" bgcolor="#d6d6d6">기관</td></tr><tr height="167"><td width="295" height="167"><img width="202" height="59" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2014%2F12%2F29%2F151397%2FUNI00001ecc1e3a.gif" border="0" b:anchor="on" b:ra="no" b:orgtype="page"></td><td width="302"><img width="125" height="158" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.globalwindow.org%2Fimages%2Fupload%2Fborawebedit%2F2014%2F12%2F29%2F151397%2FUNI00001ecc1e3c.gif" border="0" b:anchor="on" b:ra="no" b:orgtype="page"></td></tr></tbody></table>   ㅇ 기관명(지역) : IMRB(Indian Market Research Bureau)  ㅇ 설립연도 및 규모 : 1970년 / 1,200명  ㅇ 설립형태 : 글로벌 시장조사 및 컨설팅기업  - 세부형태 : 본사(뭄바이), 지사(11개 지사, 뉴델리, 벵갈루루, 첸나이 등)  - 파키스탄, 스리랑카, 이집트, 모로코 등 12개국 26개 해외지사  ㅇ 주소:Mhatre Pen Building, A Wing, S.B. Road, Dadar-West, Mumbai-400 028 India   ㅇ 홈페이지 주소 : <a href="http://www.imrbint.com/index.php" target="_self">http://www.imrbint.com/index.php</a> (영문)  ㅇ 서비스 언어 : 영어  ㅇ 서비스 영역 : 광고 및 홍보조사, 상품조사, B2B 및 산업조사, 시장전략조사, 기업브랜드조사, 유통조사, 시장가격조사 등, 시장조사 영역(농업,소매업,금융,IT,전자정부,운송 등)  ㅇ 특징 : 본 기관은 영국시장조사국(British Market Research Bureau)과 같은 개념으로 지어진 인도 최대 시장조사국 중 한 곳으로 동남아시아 전역을 통틀어 북아프리카지역까지 서비스를 제공하고 있으며 미디어, 소비재, 각종산업, 중소도시 등지의 시장조사를 실시하고 있음. 또한 인도에서 가장 오래된 시장조사국으로 다수의 “최고 시장조사기업”상을 수상한 적이 있음. □ 조사 서비스 내역  ㅇ 조사 종류별 서비스 <table width="644" height="188" bordercolor="#000000" bordercolorlight="#000000" bordercolordark="#ffffff" border="1" cellspacing="0" cellpadding="0"><tbody><tr height="22"><td width="79" height="22" bgcolor="#d6d6d6">조사 종류</td><td width="165" bgcolor="#d6d6d6">서비스명</td><td width="400" bgcolor="#d6d6d6">서비스 소개</td></tr><tr height="62"><td width="79" height="62" bgcolor="#d6d6d6">산업별</td><td width="165"> ❶ 산업별 시장조사</td><td width="400"> 최신 국내외 산업별 시장조사(일반 소비자재, 금융업, 교육업, 관광 업 등 25개 분야)</td></tr><tr height="42"><td width="79" height="42" bgcolor="#d6d6d6">공 통</td><td width="165"> ❷ 시장 분석조사</td><td width="400"> 최근에 심층 분석적으로 조사하여 만든 보고서를 제공, PDF이외에  온라인보고서 이용가능.</td></tr><tr height="62"><td width="79" height="62" bgcolor="#d6d6d6">서비스</td><td width="165"> ❸ 고객니즈 서비스제공</td><td width="400"> 10가지 주요 비즈니스 유형별 솔루션 서비스제공 (광고/프로모션, 채용, 상품 및 포장, B2B, 고객만족도 조사, 브랜드  평가, 미스터리쇼핑 등) </td></tr></tbody></table>   ㅇ 서비스별 세부정보   1) 산업별 시장조사 <table width="649" height="2214" bordercolor="#000000" bordercolorlight="#000000" bordercolordark="#ffffff" border="1" cellspacing="0" cellpadding="0"><tbody><tr height="22"><td width="312" height="22" bgcolor="#d6d6d6">서비스 유형</td><td width="85" bgcolor="#d6d6d6">제공언어</td><td width="252" bgcolor="#d6d6d6">담당자</td></tr><tr height="122"><td width="312" height="122"> 교육 ▪ Industry overviews ▪ Demand estimation studies, Pricing research ▪ Channel and Trade research ▪ 주요 Clients : British Council, Ernst&Young,    Microsoft, NIIT, Times of India etc.</td><td width="85">영 어</td><td width="252"> Mr. George John (Group Business Director)  E-mail : george.john@imrbint.com </td></tr><tr height="142"><td width="312" height="142"> 헬스케어 ▪ The healthcare, pharmaceutical, healthcare    delivery  ▪ Marketing research, employing qualitative    & quantitative methods ▪ 주요 Clients : Abbott, GE Medical, IBM, Apollo    Hospitals, GE, Johnson & Johnson, etc.</td><td width="85">영 어</td><td width="252"> Mr. George John (Group Business Director) E-mail : george.john@imrbint.com</td></tr><tr height="142"><td width="312" height="142"> 금융/보험/뱅킹 ▪ Concept Tests ▪ Segmentation ▪ Usage, Attitude, Behaviour Studies ▪ Pricing and Demand Estimation Studies ▪ 주요 Clients: Citibank,HDFC, HSBC, GE Capital,    LIC  Housing Finance etc.</td><td width="85">영 어</td><td width="252"> Mr. Seema Kapur (Group Business Director) E-mail : seema.kapur@imrbint.com </td></tr><tr height="126"><td width="312" height="126"> IT하드웨어 및 소프트웨어 ▪ Business/Industry Overview ▪ SWOT &competition Analysis ▪ International market assessment ▪ Buying behaviour, Eval‎uation and auditing ▪ Usage and attitude, Mystery Audit</td><td width="85">영 어</td><td width="252"> Mr.Biswapriya Bhattacharjee (Group Business Director) E-mail :  biswapriya.bhattacharjee@imrbint.com</td></tr><tr height="162"><td width="312" height="162"> 통신 ▪ Areas researched: Basic, Mobile Advertising,    Mobile banking, Voice Portal, etc. ▪ Market potential & demand assessment ▪ Usage and Attitude of customers, Pricing    Studies ▪ 주요 Clients: Airtel, Idea, Reliance    Communications,Tata Indicom, Vodafone etc.</td><td width="85">영 어</td><td width="252"> Mr.Deepak Halan (Group Business Director)  E-Mail : deepak.halan@imrbint.com </td></tr><tr height="182"><td width="312" height="182"> 화학제품 및 원유 ▪ Market research/advisory studies in the field ▪ Demand estimation and market sizing ▪ Industry structure & competition mapping ▪ Feasibility studies, Usage behavior ▪ Corporate reputation & brand positioning    studies ▪ 주요 Clients: Indian Oil, Reliance Industries Ltd.,    Shell International, Tata Chemicals Ltd. etc.</td><td width="85">영 어</td><td width="252"> Mr. Seema Kapur (Group Business Director)  E-mail : seema.kapur@imrbint.com</td></tr><tr height="142"><td width="312" height="142"> 에너지 및 환경 ▪ Market Entry Strategy related studies ▪ Market future outlook studies ▪ Promotion eval‎uation studies ▪ Market share estimation studies ▪ 주요 Clients: Bureau of Energy Efficiency,  GAIL    (India) Ltd., Honeywell India, etc.</td><td width="85">영 어</td><td width="252"> Mrs. Deepak Halan (Group Business Director) E-mail : deepak.halan@imrbint.com</td></tr><tr height="162"><td width="312" height="162"> 물류 및 통운 ▪ Passenger & cargo traffic & O-D studies ▪ Airport planning & development of aerotropolis ▪ Strategy for freight forwarding business ▪ Business opportunity for chartered flights ▪ Multi-modal logistic platform development ▪ 주요 Clients: Bengal Aerotropolis, DHL, GMR    Hyderabad, KSRTC, Tata Motors, etc.</td><td width="85">영 어</td><td width="252"> Mr.Rathina Kumar (Group Business Director) E-mail : rathina.kumar@imrbint.com </td></tr><tr height="142"><td width="312" height="142"> 철강 ▪ Market Mapping, Market share Estimation ▪ Demand Estimation and Future Outlook ▪ Market Entry and Distribution Strategy ▪ Brand Positioning and Customer Satisfaction ▪ 주요 Clients: Ministry of Steel, SAIL, Tata Steel,    BlueScope Steel, JSW, Essar etc.</td><td width="85">영 어</td><td width="252"> Mr. Sugata Sarkar (Group Business Director)  E-mail : sugata.sarkar@imrbint.com</td></tr><tr height="162"><td width="312" height="162"> 자동차 ▪ Demand assessment / Market potential ▪ Market segmentation, New product development ▪ Concept testing / Product testing ▪ Branding & positioning related studies ▪ 주요 Clients: Tata Motors, Ashok Leyland, JCB,    Bosch, Ceat, SAIL, Honda, Nissan etc.</td><td width="85">영 어</td><td width="252"> Mr. Seema Kapur (Group Business Director)  E-mail : seema.kapur@imrbint.com </td></tr><tr height="182"><td width="312" height="182"> 일반 산업 및 비즈니스 ▪ Industry Overviews, Trade Audit, Marketing,    Effectiveness Audit, Market Segmentation ▪ Business Opportunity Identification, Business    Planning, Financial Feasibility ▪ Buyer Behavior Studies, Usage & Attitude    Studies  ▪ Pricing Studies, Market Feedback, Macro    Economic Studies, Sourcing Strategy</td><td width="85">영 어</td><td width="252"> Mr. J Rajaretnam  (Sr. Vice President) Board Tel.: +91-80-42640800 Fax: +91-80-42640800  E-mail: j.rajaretnam@imrbint.com</td></tr><tr height="182"><td width="312" height="182"> 건설 및 건축자재 ▪ Market viability studies for infrastructure    projects ▪ Market potential assessment & forecasting ▪ Market entry strategy and marketing mix    planning ▪ Branding & positioning related studies ▪ 주요 Clients: Cushman Wakefield, GMR, Larsen    & Toubro, Mahindra Realty, Tata Housing etc.</td><td width="85">영 어</td><td width="252"> Mr. Rathina Kumar (Group Business Director) E-mail : rathina.kumar@imrbint.com</td></tr><tr height="142"><td width="312" height="142"> 엔지니어링 ▪ Market size, brand share, buying behavior ▪ Spurious market, counterfeit presence ▪ Channel dynamics, quality of customer service  ▪ 주요 Clients: 3M, Bosch, Ceat, Doosan Infracore,    Godrej & Boyce, Kirloskar, Siemens etc.</td><td width="85">영 어</td><td width="252"> Mr. Rathina Kumar (Group Business Director)  E-mail : rathina.kumar@imrbint.com</td></tr><tr height="202"><td width="312" height="202"> 관광 및 레져 ▪ Feasibility of Setting up Luxury & Budget  ▪ Hotels/Resorts/Exhibition cum Convention    centres ▪ Eval‎uation/Potential for tourism in a    region/country ▪ Opportunity analysis for MICE segment ▪ Customer Assessment & Satisfaction ▪ 주요 Clients: Government of Orissa, IRCTC, Air    India,  Le Meridien, Lufthansa, Taj Group, etc.</td><td width="85">영 어</td><td width="252"> Mr. Sugata Sarkar (Group Business Director)  E-mail : sugata.sarkar@imrbint.com</td></tr></tbody></table>   <table width="643" height="1065" bordercolor="#000000" bordercolorlight="#000000" bordercolordark="#ffffff" border="1" cellspacing="0" cellpadding="0"><tbody><tr height="26"><td width="311" height="26" bgcolor="#d6d6d6">서비스 유형</td><td width="86" bgcolor="#d6d6d6">제공언어</td><td width="246" bgcolor="#d6d6d6">담당자</td></tr><tr height="102"><td width="311" height="102"> Abacus Business Operations: ABO ▪ The largest Custom research fieldwork and data collection capabilities ▪ 연간 직접인터뷰 4백만명, 간접인터뷰(전화) 150만 명을 통해 시장분석 </td><td width="86">영 어</td><td width="246"> Mr. Nikhil Rawal (Sr. Vice President)  Tel : +91-22-24324040 E-mail : <a href="mailto:nikhil.rawal@imrbint.com" target="_blank">nikhil.rawal@imrbint.com</a> </td></tr><tr height="122"><td width="311" height="122"> ABACUS MARKET ANALYTICS ▪ 데이터처리, 통계표작성, 통계분석, 데이터베이스 분석 및 업데이트, 소프트웨어 테스트 ▪ 세계 유관기관과 협업 시장조사 및 분석 ▪ 고급분석, 고급통계분석, 트렌드분석, 데이터베이스 생성, 데이터마이닝, 스크립팅, 데이터해석</td><td width="86">영 어</td><td width="246"> Mr. Sunil Bakshi  (Sr. Vice President)  E-mail : <a href="mailto:sunil.bakshi@imrbint.com" target="_blank">sunil.bakshi@imrbint.com</a><a href="http://www.abacusanalytics.co.in/" target="_self"> </a><a href="http://www.abacusanalytics.co.in/" target="_self">http://www.abacusanalytics.co.in/</a></td></tr><tr height="122"><td width="311" height="122"> IMRB International Divisions: BIRD ▪ 시장요구분석, 컨셉테스팅, 제품테스팅, 잠재시장 분석, 시장예측연구, 산업개요분석 ▪ 무역감사, 마케팅효율성감사, 시장세분화, 사업기회 분석 및 계획, 재정적 타당성 분석 ▪ 마케팅전략수립, 구입자행동분석, 가격연구 등</td><td width="86">영 어</td><td width="246"> Mr. J Rajaretnam (Sr. Vice President) Tel : +91 80–40140900 (Bangalore branch) E-mail : j.rajaretnam@imrbint.com</td></tr><tr height="82"><td width="311" height="82"> Brand Science Group ▪ 컨셉형 테스트, 제품사용 및 반응조사, 브랜드조사, 커뮤니케이션 등 고객 맞춤형 조사서비스</td><td width="86">영 어</td><td width="246"> Mr. Vivek Gupta (Sr.Vice President/Unit Head) E-mail : vivek.gupta@imrbint.com</td></tr><tr height="122"><td width="311" height="122"> Customer Satisfaction Management & Measurement ▪ 고객관련 서비스 분석 및 컨설팅 ▪ 고객연관 시장분석(CRA), 고객거래분석(CTA) ▪ 유통안전, 공급자관련 안전도 분석(SRR), 손실고객 평가 (LCA), 기업신뢰도평가, 미스터리쇼핑 등</td><td width="86">영 어</td><td width="246"> Mr. Gireesh Sabari (Sr. Vice President) E-mail: <a href="mailto:gireesh.sabari@imrbint.com" target="_blank">gireesh.sabari@imrbint.com</a></td></tr><tr height="102"><td width="311" height="102"> Media & Panel Group ▪ 고객(시장), 소매업, 미디어, 소프트웨어시스템에 대한 고객맞춤형 및 일반시장조사  ▪ 주요 Clients: Bajaj, BBC, Dabur, Godrej, Heinz 등</td><td width="86">영 어</td><td width="246"> Mr. Hemant Mehta (Sr. Vice President) E-mail : <a href="mailto:hemant.mehta@imrbint.com" target="_blank">hemant.mehta@imrbint.com</a></td></tr><tr height="63"><td width="311" height="63"> IMRB Consult ▪ 데이터베이스분석을 통한 시장컨설팅</td><td width="86">영 어</td><td width="246"> Mr. Hemant Mehta (Sr. Vice President) E-mail : <a href="mailto:hemant.mehta@imrbint.com" target="_blank">hemant.mehta@imrbint.com</a></td></tr><tr height="82"><td width="311" height="82"> Probe Qualitative Research ▪ 브랜드포지셔닝개발, 신제품조사개발,  ▪ 브랜드명, 로고, 포장라벨조사 ▪ 기업 이미지분석</td><td width="86">영 어</td><td width="246"> Mr. Rohini Abraham (Sr. Vice President) E-mail : <a href="mailto:rohini.abraham@imrbint.com" target="_blank">rohini.abraham@imrbint.com</a></td></tr><tr height="242"><td width="311" height="242"> IMRB International Customised Quantitative Research ▪ 인도 및 해외고객을 위한 맞춤형 시장조사  ▪ 주로 FMCG 등 기본 소비자재에 대한 조사를 실시하며, 보험, 금융, 부동산, 통신 등도 실시</td><td width="86">영 어</td><td width="246"> (North)Mr.Preety Reddy E-mail :<a href="mailto:preeti.reddy@imrbint.com" target="_blank"> </a><a href="mailto:preeti.reddy@imrbint.com" target="_blank">preeti.reddy@imrbint.com</a>  (South)Mr.Gireesh Sabari E-mail :<a href="mailto:gireesh.sabari@imrbint.com" target="_blank"> </a><a href="mailto:gireesh.sabari@imrbint.com" target="_blank">gireesh.sabari@imrbint.com</a>  (West)Mr.Hemant Mehta E-mail : <a href="mailto:hemant.mehta@imrbint.com" target="_blank">hemant.mehta@imrbint.com</a>  (East)Mr.Jasojit Mookerjea E-mail : jasojit.mookerjea@imrbint.com</td></tr></tbody></table>    2) 시장특성별 조사부서  ㅇ 매뉴얼 및 샘플보고서 : 유첨 파일 □ 무역관 조사담당자  ㅇ 담당자명 : 조수정 대리  ㅇ 이메일 주소 : <a href="mailto:sue@kotra.or.kr">sue@kotra.or.kr</a> <a href='javascript:fileFilterViewer("http://cfile285.uf.daum.net/attach/2322BD405589172B17DBF8", "/cfile285/23/22BD405589172B17DBF8", "IMRB(인도벵갈루루)_HomeMaker Bioscope(샘플보고서).pdf", "grpid%3D1PFM7%26fldid%3DczV%26dataid%3D15688%26fileid%3D1%26regdt%3D20150623172230&url=http%3A%2F%2Fcfile285.uf.daum.net%2Fattach%2F2322BD405589172B17DBF8")'><img src="https://t1.daumcdn.net/daumtop_deco/icon/icon.hanmail.net/editor/p_pdf_s.gif" border="0" alt="첨부파일" class="vam"/> IMRB(인도벵갈루루)_HomeMaker Bioscope(샘플보고서).pdf</a> <a href='javascript:fileFilterViewer("http://cfile288.uf.daum.net/attach/2706BC405589172D27F69B", "/cfile288/27/06BC405589172D27F69B", "IMRB(인도벵갈루루)_Newspapers(샘플보고서).pdf", "grpid%3D1PFM7%26fldid%3DczV%26dataid%3D15688%26fileid%3D2%26regdt%3D20150623172230&url=http%3A%2F%2Fcfile288.uf.daum.net%2Fattach%2F2706BC405589172D27F69B")'><img src="https://t1.daumcdn.net/daumtop_deco/icon/icon.hanmail.net/editor/p_pdf_s.gif" border="0" alt="첨부파일" class="vam"/> IMRB(인도벵갈루루)_Newspapers(샘플보고서).pdf</a> <a href='javascript:fileFilterViewer("http://cfile266.uf.daum.net/attach/2472D6405589172F327CF5", "/cfile266/24/72D6405589172F327CF5", "IMRB(인도벵갈루루)_Services(매뉴얼).pdf", "grpid%3D1PFM7%26fldid%3DczV%26dataid%3D15688%26fileid%3D3%26regdt%3D20150623172230&url=http%3A%2F%2Fcfile266.uf.daum.net%2Fattach%2F2472D6405589172F327CF5")'><img src="https://t1.daumcdn.net/daumtop_deco/icon/icon.hanmail.net/editor/p_pdf_s.gif" border="0" alt="첨부파일" class="vam"/> IMRB(인도벵갈루루)_Services(매뉴얼).pdf</a> <a href='javascript:fileFilterViewer("http://cfile295.uf.daum.net/attach/2102C340558917312AB23C", "/cfile295/21/02C340558917312AB23C", "IMRB(인도벵갈루루)_시장분석조사(매뉴얼).pdf", "grpid%3D1PFM7%26fldid%3DczV%26dataid%3D15688%26fileid%3D4%26regdt%3D20150623172230&url=http%3A%2F%2Fcfile295.uf.daum.net%2Fattach%2F2102C340558917312AB23C")'><img src="https://t1.daumcdn.net/daumtop_deco/icon/icon.hanmail.net/editor/p_pdf_s.gif" border="0" alt="첨부파일" class="vam"/> IMRB(인도벵갈루루)_시장분석조사(매뉴얼).pdf</a></td></tr></tbody></table>