<p><span> </span></p><p><span>2023</span><span>년</span><span> <span> </span>1</span><span>월</span><span> 19</span><span>일</span><span> <span> </span></span><span>마케팅뉴스클리핑</span><span> </span></p><p> </p><p><span>#0</span></p><p><span>오늘의</span><span> <span> </span></span><span>짧은</span><span> </span><span>영어명언</span><span>: </span></p><p><span>The will of man is his happiness (Friedrich von schiller)- </span><span>인간의</span><span> </span><span>의지가</span><span> </span><span>곧</span><span> </span><span>행복이다</span><span>.(</span><span>케이모스트제공</span><span>)</span></p><p> </p><p><span>오늘의</span><span> </span><span>유투브</span><span>: </span></p><p><span>🍀</span><span> </span><span>미루는</span><span> </span><span>습관</span><span> </span><span>찢어버리는</span><span> TED </span><span>역대급</span><span> </span><span>강연</span><span>! </span><span>반전주의</span><span> [</span><span>동기부여</span><span> / </span><span>동기부여영상</span><span> / </span><span>명강의</span><span> / </span><span>테드강연</span><span> / </span><span>쓴소리</span><span> </span><span>조회수</span><span>11</span><span>만회</span><span> 1</span><span>년</span><span> </span><span>전</span><span> #</span><span>자기계발</span><span> #</span><span>동기부여</span><span> / </span><span>무브마인드</span><span>, </span><span>마음을</span><span> </span><span>움직이는</span><span> </span><span>소리</span><span> 4.31</span><span>만</span><span> <span> </span><a href="https://youtu.be/_pUxb7RokP8" target="_top" class="ke-link">https://youtu.be/_pUxb7RokP8</a></span></p><p> </p><p><span>#1. </span><span>원가</span><span> </span><span>부담</span><span> </span><span>못</span><span> </span><span>참겠다</span><span>... </span><span>연초부터</span><span> </span><span>택배</span><span> </span><span>요금</span><span> </span><span>줄인상</span></p><p><span>연초부터</span><span> </span><span>택배</span><span> </span><span>업체들이</span><span> </span><span>잇달아</span><span> </span><span>택배</span><span> </span><span>요금을</span><span> </span><span>인상하고</span><span> </span><span>있다</span><span>. </span><span>유가</span><span>, </span><span>인건비</span><span> </span><span>등</span><span> </span><span>원가</span><span> </span><span>부담이</span><span> </span><span>높아져</span><span> </span><span>택배</span><span> </span><span>단가를</span><span> </span><span>현실화해</span><span>원가</span><span> </span><span>부담을</span><span> </span><span>해소하겠다는</span><span> </span><span>것이다</span><span>. </span><span>업계</span><span> 1</span><span>위</span><span> CJ</span><span>대한통운은</span><span> 1</span><span>월</span><span> 1</span><span>일부터</span><span> </span><span>기업</span><span> </span><span>고객</span><span> </span><span>대상으로</span><span> </span><span>택배</span><span> </span><span>요금을</span><span> </span><span>평균</span><span> 122</span><span>원</span><span> </span><span>인상했다</span><span>. </span><span>업계</span><span> 2</span><span>위</span><span> </span><span>한진</span><span> </span><span>역시</span><span> </span><span>기업</span><span> </span><span>고객</span><span> </span><span>대상으로</span><span> </span><span>평균</span><span> 100</span><span>원가량</span><span> </span><span>높였다</span><span>.</span></p><p><span> </span></p><p><span>#2. </span><span>카카오</span><span>, '</span><span>추모</span><span> </span><span>프로필</span><span>' </span><span>기능</span><span> </span><span>선봬</span></p><p><span>카카오가</span><span> </span><span>카카오톡</span><span> </span><span>내</span><span> '</span><span>추모</span><span> </span><span>프로필</span><span>' </span><span>기능을</span><span> </span><span>오픈했다고</span><span> </span><span>밝혔다</span><span>. </span><span>고인의</span><span> </span><span>휴대폰을</span><span> </span><span>해지하거나</span><span> </span><span>휴면</span><span> </span><span>상태가</span><span> </span><span>되더라도</span><span> </span><span>카카오톡</span><span> </span><span>프로필이</span><span> '</span><span>알</span><span> </span><span>수</span><span> </span><span>없음</span><span>'</span><span>으로</span><span> </span><span>변경되지</span><span> </span><span>않고</span><span> </span><span>프로필</span><span> </span><span>공간에서</span><span> </span><span>고인을</span><span> </span><span>추모할</span><span> </span><span>수</span><span> </span><span>있도록</span><span> </span><span>지원한다</span><span>. </span><span>기존에</span><span> </span><span>고인이</span><span> </span><span>된</span><span> </span><span>이용자가</span><span> </span><span>카카오톡을</span><span> </span><span>사용하지</span><span> </span><span>않는</span><span> </span><span>경우</span><span> 1</span><span>년</span><span> </span><span>뒤</span><span> </span><span>휴면</span><span> </span><span>탈퇴됐다</span><span>.</span></p><p><span> </span></p><p><span>#3. </span><span>라방</span><span> </span><span>플랫폼</span><span> '</span><span>보고플레이</span><span>', </span><span>회생절차</span><span> </span><span>준비</span></p><p><span>라이브커머스</span><span> </span><span>플랫폼</span><span> </span><span>보고</span><span>(VOGO)</span><span>를</span><span> </span><span>운영하는</span><span> </span><span>보고플레이가</span><span> </span><span>자금난으로</span><span> </span><span>회생절차를</span><span> </span><span>밟는다</span><span>. </span><span>이미</span><span> </span><span>회원</span><span> </span><span>수</span><span> 100</span><span>만을</span><span> </span><span>달성하고</span><span> </span><span>지난해</span><span> </span><span>말</span><span> </span><span>기준</span><span> </span><span>누적</span><span> </span><span>거래액</span><span> 2300</span><span>억</span><span> </span><span>원을</span><span> </span><span>돌파했음에도</span><span> </span><span>불구하고</span><span> </span><span>업계</span><span> </span><span>최저가</span><span> </span><span>판매</span><span> </span><span>전략으로</span><span> </span><span>인해</span><span> </span><span>쌓인</span><span> </span><span>누적</span><span> </span><span>적자로</span><span> </span><span>회사</span><span> </span><span>경영</span><span> </span><span>상황이</span><span> </span><span>한계에</span><span> </span><span>봉착하면서다</span><span>.</span></p><p><span> </span></p><p><span>#4. </span><span>국내</span><span> </span><span>틱톡</span><span> </span><span>사용자</span><span> </span><span>인기</span><span> </span><span>키워드는</span><span> '</span><span>먹방</span><span>·</span><span>스포츠</span><span>·</span><span>웹툰</span><span>·</span><span>뷰티</span><span>'</span></p><p><span>지난해</span><span> </span><span>틱톡의</span><span> </span><span>국내</span><span> </span><span>이용자들</span><span> </span><span>사이에서</span><span> </span><span>먹방</span><span>, </span><span>스포츠</span><span>, </span><span>애니</span><span>·</span><span>웹툰</span><span>, </span><span>뷰티</span><span> </span><span>등</span><span> </span><span>카테고리가</span><span> </span><span>인기를</span><span> </span><span>끈</span><span> </span><span>것으로</span><span> </span><span>나타났다</span><span>. </span><span>틱톡은</span><span>국내</span><span> </span><span>틱톡</span><span> </span><span>영상</span><span> </span><span>데이터</span><span> </span><span>분석을</span><span> </span><span>기반으로</span><span> </span><span>마케팅</span><span> </span><span>인사이트를</span><span> </span><span>담은</span><span> 2023</span><span>년</span><span> </span><span>틱톡</span><span> </span><span>트렌드</span><span> </span><span>리포트</span><span> '</span><span>왓츠</span><span> </span><span>넥스트</span><span> </span><span>트렌드</span><span> </span><span>리포트</span><span> 2023'</span><span>을</span><span> </span><span>발표했다</span><span>.</span></p><p><span> </span></p><p><span>#5. MS·</span><span>구글</span><span>·</span><span>네이버</span><span> </span><span>등</span><span> '</span><span>초거대</span><span> AI' </span><span>전쟁</span></p><p><span>국내외</span><span> </span><span>빅테크가</span><span> </span><span>방대한</span><span> </span><span>양의</span><span> </span><span>데이터를</span><span> </span><span>학습한</span><span> '</span><span>초거대</span><span> AI'</span><span>로</span><span> </span><span>글과</span><span> </span><span>이미지를</span><span> </span><span>만들어낼</span><span> </span><span>수</span><span> </span><span>있는</span><span> </span><span>서비스를</span><span> </span><span>선보이고</span><span> </span><span>있다</span><span>. </span><span>네이버의</span><span> </span><span>하이퍼클로바는</span><span> </span><span>광고</span><span> </span><span>문구</span><span> </span><span>생성</span><span>, </span><span>번역</span><span> </span><span>등에</span><span> </span><span>활용되고</span><span> </span><span>카카오의</span><span> KoGPT</span><span>는</span><span> </span><span>이용해</span><span> </span><span>시를</span><span> </span><span>쓰는</span><span> AI '</span><span>시아</span><span>'</span><span>를</span><span> </span><span>내놨다</span><span>. LG</span><span>그룹도</span><span> </span><span>초거대</span><span> AI '</span><span>엑사원</span><span>'</span><span>을</span><span> </span><span>만들어</span><span> </span><span>다양한</span><span> </span><span>용도로</span><span> </span><span>사용</span><span> </span><span>중이다</span><span>.</span></p><p><span> </span></p><p><span>#6. </span><span>웃겨야</span><span> </span><span>지갑</span><span> </span><span>열린다</span><span>... </span><span>예능</span><span> </span><span>콘텐츠</span><span> </span><span>찍는</span><span> </span><span>유통가</span></p><p><span>유통기업들이</span><span> </span><span>톡톡</span><span> </span><span>튀는</span><span> </span><span>예능</span><span> </span><span>콘텐츠로</span><span> MZ</span><span>세대</span><span> </span><span>고객</span><span> </span><span>공략에</span><span> </span><span>나섰다</span><span>. </span><span>연예인이</span><span> </span><span>등장하는</span><span> TV </span><span>광고나</span><span> </span><span>예능프로그램</span><span> </span><span>협찬</span><span>수준에</span><span> </span><span>그쳤던</span><span> </span><span>과거와</span><span> </span><span>달리</span><span>, </span><span>드라마나</span><span> </span><span>웹툰</span><span> </span><span>같은</span><span> </span><span>인기</span><span> </span><span>콘텐츠를</span><span> </span><span>기업들이</span><span> </span><span>직접</span><span> </span><span>제작해</span><span> </span><span>고객에게</span><span> </span><span>소개하는</span><span> '</span><span>콘텐츠</span><span> </span><span>커머스</span><span>' </span><span>전략이다</span><span>. </span><span>예능</span><span> </span><span>콘텐츠에</span><span> </span><span>가장</span><span> </span><span>적극적인</span><span> </span><span>곳은</span><span> </span><span>편의점이다</span><span>.</span></p><p><span> </span></p><p><span>#7. LF, </span><span>이커머스</span><span> </span><span>사업</span><span> </span><span>확대</span><span> </span><span>속도</span><span>... LF</span><span>몰</span><span> </span><span>키운다</span></p><p><span>LF</span><span>가</span><span> 'LF</span><span>몰</span><span>'</span><span>의</span><span> </span><span>덩치를</span><span> </span><span>키우면서</span><span> </span><span>이커머스</span><span> </span><span>경쟁력</span><span> </span><span>확보에</span><span> </span><span>나서고</span><span> </span><span>있다</span><span>. LF</span><span>몰은</span><span> </span><span>최근</span><span> </span><span>종합쇼핑몰을</span><span> </span><span>목표로</span><span> </span><span>패션에서</span><span> </span><span>생활</span><span>전반으로</span><span> </span><span>취급</span><span> </span><span>품목을</span><span> </span><span>넓히고</span><span> </span><span>있다</span><span>. LF</span><span>그룹이</span><span> </span><span>사업다각화를</span><span> </span><span>강도</span><span> </span><span>높게</span><span> </span><span>추진하고</span><span> </span><span>있는</span><span> </span><span>만큼</span><span>, LF</span><span>몰을</span><span> </span><span>중심으로</span><span> </span><span>한</span><span> </span><span>온라인</span><span>사업이</span><span> </span><span>꾸준히</span><span> </span><span>확대될</span><span> </span><span>전망이다</span><span>.</span></p><p> </p><p><span>출처</span><span>: Kmost company Ltd.</span></p><p><span>http://www.9mihoshop.co.kr</span></p><p> </p><p><span>www.i-boss.co.kr</span></p><p><span>온라인마케팅</span><span> </span><span>포털</span><span>, </span><span>아이보스</span></p>
<!-- -->
