<p><span> </span></p><p><span>2023</span><span>년</span><span> <span> </span>2</span><span>월</span><span> 08</span><span>일</span><span> <span> </span></span><span>마케팅뉴스클리핑</span><span> </span></p><p> </p><p><span>#0</span></p><p><span>오늘의</span><span> <span> </span></span><span>짧은</span><span> </span><span>영어명언</span><span>: </span></p><p><span>Life is like a box of chocolates, You never know what you're gonna get.- </span><span>인생은</span><span> </span><span>마치</span><span> </span><span>초콜릿</span><span> </span><span>상자와도</span><span> </span><span>같다</span><span>, </span><span>당신이</span><span> </span><span>무엇을</span><span> </span><span>얻게</span><span> </span><span>될지</span><span> </span><span>모르기</span><span> </span><span>때문이다</span><span>.(</span><span>케이모스트제공</span><span>)</span></p><p> </p><p><span>오늘의</span><span> </span><span>유투브</span><span>: </span></p><p><span>🍀</span><span> "</span><span>마침내</span><span> </span><span>깨달았습니다</span><span>." </span><span>늙어버린</span><span> </span><span>뇌가</span><span> '</span><span>뻥</span><span>' </span><span>뚫리는</span><span> </span><span>방법</span><span> 5</span><span>가지</span><span> (</span><span>이호선</span><span> </span><span>교수</span><span> 1</span><span>부</span><span>) </span><span>조회수</span><span> 3</span><span>만회</span><span> 1</span><span>일</span><span> </span><span>전</span><span> #</span><span>뇌</span><span> #</span><span>지식인사이드</span><span> #</span><span>이호선</span><span> /</span><span>지식</span><span> </span><span>지식인사이드</span><span> 236</span><span>만</span><span> <span> </span><a href="https://youtu.be/Z4y6VVTOunQ" target="_top" class="ke-link">https://youtu.be/Z4y6VVTOunQ</a></span></p><p> </p><p><span>#1. </span><span>구글</span><span>, </span><span>챗</span><span>GPT </span><span>대항마</span><span> '</span><span>바드</span><span>' </span><span>출시</span><span>... </span><span>검색</span><span> </span><span>엔진에</span><span> </span><span>탑재</span></p><p><span>구글이</span><span> </span><span>인공지능</span><span> </span><span>챗봇</span><span> '</span><span>바드</span><span>'</span><span>를</span><span> </span><span>공개했다</span><span>. </span><span>구글은</span><span> </span><span>바드를</span><span> </span><span>몇</span><span> </span><span>주간</span><span> </span><span>테스트한</span><span> </span><span>후</span><span> </span><span>검색</span><span> </span><span>엔진에</span><span> </span><span>넣을</span><span> </span><span>방침이다</span><span>. </span><span>바드</span><span> </span><span>검색</span><span> </span><span>엔진은</span><span> </span><span>대화</span><span> </span><span>형식으로</span><span> </span><span>된</span><span> </span><span>응답을</span><span> </span><span>제공한다</span><span>. </span><span>구글은</span><span> </span><span>해당</span><span> </span><span>검색</span><span> </span><span>엔진은</span><span> </span><span>복잡하고</span><span> </span><span>창의성이</span><span> </span><span>필요한</span><span> </span><span>질문에도</span><span> </span><span>사람처럼</span><span> </span><span>똑똑하게</span><span>답할</span><span> </span><span>것이라고</span><span> </span><span>말했다</span><span>.</span></p><p><span> </span></p><p><span>#2. </span><span>통신</span><span>3</span><span>사</span><span>, </span><span>기업용</span><span> </span><span>문자메시지</span><span> </span><span>강화</span></p><p><span>통신</span><span>3</span><span>사는</span><span> </span><span>마케팅</span><span> </span><span>문자</span><span> </span><span>메시지에</span><span> </span><span>다양한</span><span> </span><span>형식의</span><span> </span><span>이미지를</span><span> </span><span>발송할</span><span> </span><span>수</span><span> </span><span>있는</span><span> 'RCS </span><span>이미지</span><span> </span><span>템플릿</span><span>' </span><span>서비스를</span><span> </span><span>선보였다</span><span>. 6</span><span>가지</span><span> </span><span>이미지</span><span> </span><span>템플릿</span><span> </span><span>유형을</span><span> </span><span>지원한다</span><span>. </span><span>이를</span><span> </span><span>바탕으로</span><span> </span><span>마케팅</span><span> </span><span>대상이나</span><span> </span><span>내용에</span><span> </span><span>맞춰서</span><span> </span><span>메시지</span><span> </span><span>유형을</span><span> </span><span>선택할</span><span> </span><span>수</span><span> </span><span>있다</span><span>. </span><span>특히</span><span>MMS</span><span>보다</span><span> 34% </span><span>저렴하다</span><span>.</span></p><p><span> </span></p><p><span>#3. '</span><span>슬램덩크</span><span>' </span><span>열풍에</span><span> 3040 </span><span>겨냥</span><span> </span><span>마케팅</span><span> </span><span>봇물</span></p><p><span>영화</span><span> '</span><span>더</span><span> </span><span>퍼스트</span><span> </span><span>슬램덩크</span><span>' </span><span>열풍이</span><span> </span><span>불자</span><span> </span><span>유통업계가</span><span> </span><span>슬램덩크</span><span> </span><span>마케팅에</span><span> </span><span>나섰다</span><span>. </span><span>특히</span><span> 1990</span><span>년대</span><span> </span><span>슬램덩크</span><span> </span><span>만화에</span><span> </span><span>향수를</span><span>가진</span><span> 3040</span><span>세대가</span><span> </span><span>탄탄한</span><span> </span><span>소비력을</span><span> </span><span>바탕으로</span><span>, </span><span>아낌없이</span><span> </span><span>관련</span><span> </span><span>상품에</span><span> </span><span>지갑을</span><span> </span><span>여는</span><span> </span><span>모습이다</span><span>. </span><span>실제</span><span> G</span><span>마켓과</span><span> </span><span>옥션에서</span><span> </span><span>슬램덩크의</span><span> </span><span>영향으로</span><span> </span><span>만화</span><span> </span><span>수요가</span><span> </span><span>크게</span><span> </span><span>오른</span><span> </span><span>것으로</span><span> </span><span>나타났다</span><span>.</span></p><p><span> </span></p><p><span>#4. 4060</span><span>세대는</span><span> </span><span>인스타그램</span><span> </span><span>가장</span><span> </span><span>많이</span><span> </span><span>이용한다</span></p><p><span>콘텐츠</span><span> </span><span>및</span><span> </span><span>댓글</span><span> </span><span>작성</span><span> </span><span>경험이</span><span> </span><span>있는</span><span> SNS</span><span>를</span><span> </span><span>묻는</span><span> </span><span>조사에서</span><span> 40</span><span>대</span><span> </span><span>이상은</span><span> </span><span>인스타그램을</span><span> </span><span>가장</span><span> </span><span>많이</span><span> </span><span>선택했다는</span><span> </span><span>조사가</span><span> </span><span>나왔다</span><span>. </span><span>인스타그램은</span><span> 55.3%</span><span>의</span><span> </span><span>응답률을</span><span> </span><span>기록하며</span><span> 1</span><span>위를</span><span> </span><span>기록했고</span><span>, </span><span>이어</span><span> </span><span>페이스북</span><span>(41.2%), </span><span>카카오스토리</span><span>(34.5%)</span><span>가</span><span> </span><span>차지했다</span><span>. </span><span>네이버밴드</span><span>(33%)</span><span>와</span><span> </span><span>유튜브</span><span>(28.4%)</span><span>가</span><span> </span><span>뒤를</span><span> </span><span>이었다</span><span>.</span></p><p><span> </span></p><p><span>#5. </span><span>카카오페이</span><span> </span><span>광고</span><span> </span><span>사업</span><span> </span><span>확대</span></p><p><span>카카오페이가</span><span> </span><span>수익성</span><span> </span><span>강화</span><span> </span><span>차원에서</span><span> </span><span>기존</span><span> </span><span>핀테크를</span><span> </span><span>넘어</span><span> </span><span>광고</span><span> </span><span>사업</span><span> </span><span>확대에</span><span> </span><span>나선다</span><span>. </span><span>카카오페이가</span><span> </span><span>진행</span><span> </span><span>중인</span><span> </span><span>광고사업은</span><span>크게</span><span> </span><span>네가지다</span><span>. </span><span>카카오페이</span><span> </span><span>비즈보드</span><span> </span><span>광고</span><span>, </span><span>자체</span><span> DA </span><span>광고</span><span>, </span><span>네이티브</span><span> </span><span>광고</span><span>, </span><span>금융상품의</span><span> </span><span>직접</span><span> </span><span>광고</span><span> </span><span>상품이다</span><span>.</span></p><p><span> </span></p><p><span>#6. </span><span>아이지에이웍스</span><span>, </span><span>마케팅클라우드</span><span>-</span><span>이커머스</span><span> </span><span>출시</span></p><p><span>빅데이터</span><span> </span><span>플랫폼</span><span> </span><span>기업</span><span> </span><span>아이지에이웍스는</span><span> </span><span>이커머스</span><span> </span><span>빅데이터를</span><span> </span><span>새롭게</span><span> </span><span>탑재한</span><span> '</span><span>마케팅클라우드</span><span>-</span><span>이커머스</span><span>' </span><span>서비스를</span><span> </span><span>출시한다고</span><span> </span><span>밝혔다</span><span>. </span><span>브랜드별</span><span> </span><span>순위</span><span>, </span><span>업종</span><span> </span><span>점유율</span><span>, </span><span>브랜드</span><span> </span><span>실구매자</span><span> </span><span>고객</span><span> </span><span>프로파일</span><span> </span><span>및</span><span> </span><span>구매</span><span> </span><span>퍼널</span><span> </span><span>등</span><span> </span><span>심층적인</span><span> </span><span>인사이트를</span><span> </span><span>한눈에</span><span> </span><span>파악할</span><span> </span><span>수</span><span> </span><span>있도록</span><span> </span><span>지원하는</span><span> </span><span>웹</span><span> </span><span>기반</span><span> </span><span>서비스다</span><span>.</span></p><p><span> </span></p><p><span>#7. </span><span>그루비</span><span>, </span><span>이미지</span><span> </span><span>기반</span><span> </span><span>상품</span><span> </span><span>추천</span><span> </span><span>서비스</span><span> </span><span>개발</span></p><p><span>'</span><span>그루비</span><span>'</span><span>가</span><span> AI</span><span>를</span><span> </span><span>활용한</span><span> </span><span>이미지</span><span> </span><span>기반</span><span> </span><span>상품</span><span> </span><span>추천</span><span> </span><span>서비스를</span><span> </span><span>선보인다고</span><span> </span><span>밝혔다</span><span>. </span><span>이미지</span><span> </span><span>기반</span><span> </span><span>상품</span><span> </span><span>추천</span><span> </span><span>서비스는</span><span> </span><span>상품</span><span> </span><span>이미지</span><span> </span><span>분석</span><span> </span><span>데이터를</span><span> </span><span>기반으로</span><span> </span><span>쇼핑몰에</span><span> </span><span>등록된</span><span> </span><span>전체</span><span> </span><span>상품</span><span> </span><span>간의</span><span> </span><span>유사도를</span><span> </span><span>계산해</span><span> </span><span>고객이</span><span> </span><span>원하는</span><span> </span><span>상품과</span><span> </span><span>유사한</span><span> </span><span>상품을</span><span> </span><span>추천한다</span><span>.</span></p><p> </p><p><span>출처</span><span>: Kmost company Ltd.</span></p><p><span>http://www.9mihoshop.co.kr</span></p><p> </p><p><span>www.i-boss.co.kr</span></p><p><span>온라인마케팅</span><span> </span><span>포털</span><span>, </span><span>아이보스</span></p>
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