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<p><span> </span></p><p><span>2023</span><span>년</span><span> <span> </span>2</span><span>월</span><span> 10</span><span>일</span><span> <span> </span></span><span>마케팅뉴스클리핑</span><span> </span></p><p> </p><p><span>#0</span></p><p><span>오늘의</span><span> <span> </span></span><span>짧은</span><span> </span><span>영어명언</span><span>: </span></p><p><span>Don't waste your youth.- </span><span>젊음을</span><span> </span><span>낭비하지</span><span> </span><span>마세요</span><span>.(</span><span>케이모스트제공</span><span>)</span></p><p> </p><p><span>오늘의</span><span> </span><span>유투브</span><span>: </span></p><p><span>🍀</span><span> ★</span><span>레전드</span><span> </span><span>아나운서의</span><span> </span><span>영업비밀</span><span>★ </span><span>이금희의</span><span> '</span><span>말</span><span> </span><span>잘하는</span><span> </span><span>꿀팁</span><span>' </span><span>모음</span><span>++(</span><span>화났을</span><span> </span><span>때</span><span>, </span><span>거절법</span><span> </span><span>등</span><span>) #highlight </span><span>조회수</span><span> 22</span><span>만회</span><span> 8</span><span>일</span><span> </span><span>전</span><span> / tvN STORY </span><span>티비엔</span><span> </span><span>스토리</span><span> 66.2</span><span>만</span><span> <a href="https://youtu.be/i8a-Bh-Uh34" target="_top" class="ke-link">https://youtu.be/i8a-Bh-Uh34</a></span></p><p> </p><p><span>#1. </span><span>구글</span><span> </span><span>대화형</span><span> AI </span><span>바드</span><span>, </span><span>공개하자마자</span><span> </span><span>오답</span></p><p><span>구글이</span><span> </span><span>챗</span><span>GPT</span><span>와</span><span> </span><span>경쟁하기</span><span> </span><span>위해</span><span> </span><span>내놓은</span><span> '</span><span>바드</span><span>'</span><span>가</span><span> </span><span>오답을</span><span> </span><span>내놓았다</span><span>. '</span><span>제임스웹</span><span> </span><span>우주망원경의</span><span> </span><span>새로운</span><span> </span><span>발견에</span><span> </span><span>대해</span><span> 9</span><span>살</span><span> </span><span>아이에게</span><span> </span><span>어떻게</span><span> </span><span>설명해</span><span> </span><span>줄</span><span> </span><span>수</span><span> </span><span>있을까</span><span>?'</span><span>라는</span><span> </span><span>질문에</span><span> </span><span>제임스웹</span><span> </span><span>우주망원경이</span><span> </span><span>최초로</span><span> </span><span>태양계</span><span> </span><span>밖</span><span> </span><span>행성의</span><span> </span><span>사진을</span><span> </span><span>찍었다고</span><span> </span><span>답했다</span><span>. </span><span>그러나</span><span> </span><span>실제로</span><span> </span><span>최초의</span><span> </span><span>사진은</span><span> </span><span>유럽</span><span> </span><span>남부천문대의</span><span> </span><span>거대망원경이었다</span><span>.</span></p><p><span> </span></p><p><span>#2. </span><span>설</span><span> </span><span>자리</span><span> </span><span>잃는</span><span> '</span><span>맞춤형</span><span> </span><span>광고</span><span>'... </span><span>메타</span><span> </span><span>수익모델</span><span> </span><span>바뀔까</span></p><p><span>개인정보보호위원회가</span><span> </span><span>메타의</span><span> </span><span>주</span><span> </span><span>수익원인</span><span> </span><span>맞춤형</span><span> </span><span>온라인</span><span> </span><span>광고</span><span> </span><span>사업에</span><span> </span><span>또</span><span> </span><span>한</span><span> </span><span>번</span><span> </span><span>제동을</span><span> </span><span>걸고</span><span> </span><span>나섰다</span><span>. </span><span>맞춤형</span><span> </span><span>광고에</span><span> </span><span>활용되는</span><span> </span><span>타사</span><span> </span><span>행태정보</span><span> </span><span>제공에</span><span> </span><span>동의하지</span><span> </span><span>않으면</span><span> </span><span>사실상</span><span> </span><span>서비스</span><span> </span><span>가입을</span><span> </span><span>제한한</span><span> </span><span>메타의</span><span> </span><span>정책을</span><span> </span><span>바꾸라고</span><span> </span><span>시정</span><span> </span><span>명령했다</span><span>.</span></p><p><span> </span></p><p><span>#3. </span><span>애플</span><span>·</span><span>현대카드</span><span>, </span><span>애플페이</span><span> </span><span>한국</span><span> </span><span>출시</span></p><p><span>애플과</span><span> </span><span>현대카드가</span><span> </span><span>애플의</span><span> </span><span>비접촉식</span><span> </span><span>간편</span><span> </span><span>결제</span><span> </span><span>시스템인</span><span> '</span><span>애플페이</span><span>'</span><span>의</span><span> </span><span>국내</span><span> </span><span>출시</span><span> </span><span>계획을</span><span> </span><span>공식적으로</span><span> </span><span>밝혔다</span><span>. </span><span>이에</span><span> </span><span>아이폰을</span><span> </span><span>가진</span><span> </span><span>현대카드</span><span> </span><span>회원은</span><span> NFC </span><span>단말기를</span><span> </span><span>보유한</span><span> </span><span>일부</span><span> </span><span>매장에서</span><span> </span><span>애플페이로</span><span> </span><span>결제가</span><span> </span><span>가능할</span><span> </span><span>예정이다</span><span>.</span></p><p><span> </span></p><p><span>#4. </span><span>줄어드는</span><span> </span><span>광고</span><span> </span><span>랩핑</span><span> </span><span>택시</span></p><p><span>지역</span><span> </span><span>택시업계에</span><span> </span><span>따르면</span><span> </span><span>지난해까지</span><span> </span><span>이어진</span><span> </span><span>승차대란의</span><span> </span><span>후유증으로</span><span> </span><span>광고</span><span> </span><span>재계약률이</span><span> </span><span>절반</span><span> </span><span>이하로</span><span> </span><span>급감했다</span><span>. </span><span>운행</span><span> </span><span>택시</span><span>수가</span><span> </span><span>감소하면서</span><span> </span><span>광고의뢰가</span><span> </span><span>줄어들었기</span><span> </span><span>때문이다</span><span>. </span><span>업계</span><span> </span><span>관계자는</span><span> </span><span>코로나</span><span>19 </span><span>이전과</span><span> </span><span>비교해</span><span> </span><span>광고</span><span> </span><span>재계약</span><span>, </span><span>신규</span><span> </span><span>의뢰</span><span> </span><span>등이</span><span>절반</span><span> </span><span>이하로</span><span> </span><span>감소했다고</span><span> </span><span>말했다</span><span>.</span></p><p><span> </span></p><p><span>#5. </span><span>넷플릭스</span><span> </span><span>잡겠다던</span><span> </span><span>디즈니</span><span>+, </span><span>사상</span><span> </span><span>첫</span><span> </span><span>구독자</span><span> </span><span>감소</span></p><p><span>월트</span><span> </span><span>디즈니의</span><span> OTT '</span><span>디즈니플러스</span><span>' </span><span>구독자</span><span> </span><span>수가</span><span> </span><span>처음으로</span><span> </span><span>줄었다</span><span>. </span><span>지난해</span><span> 4</span><span>분기</span><span> </span><span>구독자</span><span> </span><span>수는</span><span> </span><span>전</span><span> </span><span>분기보다</span><span> </span><span>약</span><span> 240</span><span>만</span><span> </span><span>명</span><span>줄었는데</span><span>, </span><span>업계는</span><span> </span><span>구독자</span><span> </span><span>수</span><span> </span><span>감소</span><span> </span><span>원인으로</span><span> </span><span>최근</span><span> </span><span>진행한</span><span> </span><span>북미</span><span> </span><span>지역</span><span> </span><span>구독료</span><span> </span><span>인상과</span><span> </span><span>인도</span><span> </span><span>구독자</span><span> </span><span>수를</span><span> </span><span>끌어모을</span><span> </span><span>크리켓</span><span> </span><span>중계권</span><span> </span><span>확보</span><span> </span><span>실패를</span><span> </span><span>꼽았다</span><span>.</span></p><p><span> </span></p><p><span>#6. </span><span>무신사</span><span>, </span><span>입점사</span><span> </span><span>실질</span><span> </span><span>수수료</span><span> </span><span>낮췄다</span></p><p><span>무신사는</span><span> </span><span>지난해</span><span> '</span><span>무신사</span><span> </span><span>스토어</span><span>'</span><span>의</span><span> </span><span>실질</span><span> </span><span>수수료율이</span><span> 12.2%</span><span>까지</span><span> </span><span>낮아졌다고</span><span> </span><span>발표했다</span><span>. </span><span>명목</span><span> </span><span>수수료는</span><span> 20%</span><span>대</span><span> </span><span>후반이지만</span><span>, </span><span>무신사가</span><span> </span><span>입점</span><span> </span><span>업체에</span><span> </span><span>지원한</span><span> </span><span>콘텐츠</span><span> </span><span>제작</span><span> </span><span>및</span><span> </span><span>마케팅</span><span> </span><span>비용을</span><span> </span><span>추가로</span><span> </span><span>고려하면</span><span> </span><span>실질</span><span> </span><span>수수료율은</span><span> 12.2%</span><span>로</span><span> </span><span>낮아진다는</span><span>게</span><span> </span><span>회사</span><span> </span><span>측</span><span> </span><span>설명이다</span><span>.</span></p><p><span> </span></p><p><span>#7. </span><span>화해</span><span>, '2023 </span><span>뷰티</span><span> </span><span>트렌드</span><span>' </span><span>발표</span></p><p><span>뷰티</span><span> </span><span>플랫폼</span><span> </span><span>화해는</span><span> </span><span>사용자</span><span> </span><span>데이터로</span><span> </span><span>살펴보는</span><span> '2023 </span><span>화해</span><span> </span><span>뷰티</span><span> </span><span>트렌드</span><span>'</span><span>를</span><span> </span><span>발표했다</span><span>. </span><span>화해가</span><span> </span><span>제시한</span><span> </span><span>올해</span><span> </span><span>뷰티</span><span> </span><span>트렌드는</span><span>Aware Beauty(</span><span>의식</span><span> </span><span>있고</span><span> </span><span>지속</span><span> </span><span>가능한</span><span> </span><span>소비</span><span>), Return of Makeup(</span><span>색조</span><span> </span><span>메이크업의</span><span> </span><span>부흥</span><span>), Snack Anti-aging(</span><span>간식처럼</span><span> </span><span>안티에이징</span><span>)</span><span>이다</span><span>.</span></p><p> </p><p><span>출처</span><span>: Kmost company Ltd.</span></p><p><span>http://www.9mihoshop.co.kr</span></p><p> </p><p><span>www.i-boss.co.kr</span></p><p><span>온라인마케팅</span><span> </span><span>포털</span><span>, </span><span>아이보스</span></p>
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2023년 2월 10일 마케팅뉴스클리핑
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23.02.10 08:38
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