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<P><SPAN style="FONT-FAMILY: 돋움, dotum"><STRONG><FONT color=#ef007c size=2>[기획서 요약 및 포인트]</FONT></STRONG></SPAN> </P><!-- Not Allowed Attribute Filtered ( cssquery_uid="107") --><!-- Not Allowed Attribute Filtered ( cssquery_uid="107") --><!-- Not Allowed Attribute Filtered ( cssquery_uid="110") --><!-- Not Allowed Attribute Filtered ( cssquery_uid="106") --><!-- Not Allowed Attribute Filtered ( cssquery_uid="106") --><!-- Not Allowed Attribute Filtered ( cssquery_uid="106") --><!-- Not Allowed Attribute Filtered ( cssquery_uid="107") --><!-- Not Allowed Attribute Filtered ( cssquery_uid="108") --><!-- Not Allowed Attribute Filtered ( cssquery_uid="107") --><!-- Not Allowed Attribute Filtered ( cssquery_uid="86") --><!-- Not Allowed Attribute Filtered ( cssquery_uid="106") -->
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<TD>한국시장은 한국형 마케팅으로 승부하자<BR>Target Segmentation <BR>New 자신만의 것으로 소화되어 주변과<BR>조화를 이루는 개성을 중시하는 세대 <BR>Brand는 오니니언 리더를 기반으로 하는 하향정보식 컨셉과 브랜드 파워를 가지고 출발<BR><BR>my_ [mai]<BR>1 나의, 내 2 [부르는 명사에 붙여 친밀감을 나타냄] 3 [놀라움을 나타냄] <BR><BR>style_ [stail]<BR>1 물건 등의) 종류, 형, 풍채, 모양 2 (행동 등의 독특한) 방법, 스타일;(테니스·권투 등의) 하는 방법 3 생활 양식;상류 생활;우아, 사치 4 (복장 등의) 스타일, 유행(형)(fashion);고상, 품격, 품위 <BR>MY style<BR><BR>1 새로운 것을 찾아 다니는 젊은 세대의 특징.<BR>2 어른들이 생각지 못하는 다양한 방식의 `자기 색깔 찾기`<BR>3 이 세상에 하나 뿐인 나만의 스타일 추구. <BR><BR>개인맞춤 + 자기 중심 경향의 소비 트렌드<BR><BR>소비자 스스로 특별하게 취급 받기를 원하는 개인 중심 경향<BR><BR><BR>남들과 다른것 임에 대한 매력과 남들과 다른 것을 하고 있다는 표현<BR><BR>“style”<BR><BR>한국신세대의 선택 <BR>My style <BR>하나의 광고로 표현은 하기보다는 시리즈로 표현하는 것이 효과적 → 미니시리즈 세대<BR>Target의 마음으로<BR>“Target들의 보여주고 모습은?”</TD></TR></TBODY></TABLE></SPAN><SPAN style="FONT-FAMILY: 돋움,dotum; FONT-SIZE: 10pt"></SPAN><SPAN style="FONT-FAMILY: 돋움,dotum; FONT-SIZE: 10pt"></SPAN><SPAN style="FONT-FAMILY: 돋움,dotum; FONT-SIZE: 10pt"></SPAN><SPAN style="FONT-FAMILY: 돋움,dotum; FONT-SIZE: 10pt">​</SPAN><FONT face=돋움> </FONT></P>
<P><SPAN style="FONT-FAMILY: 돋움, dotum"><FONT color=#ef007c size=2><STRONG>[기획서 목차]</STRONG></FONT></SPAN></P>
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<P>치열한 초코렛 시장<BR><BR>밀려드는 해외 브랜드<BR><BR>한국시장은 한국형 마케팅으로 승부하자<BR><BR>Target<BR><BR>Target Segmentation <BR><BR>Action<BR><BR>Brand Concept<BR><BR>어떻게 표현할것인가?<BR><BR>시리즈로 표현<BR><BR>그들의 모습속에서 이야기 <BR><BR>Target의 마음으로<BR><BR>‘건강한 젊음의 MY style’의카타르 시스?<BR><BR>Target의 브랜드 spirit<BR><BR>Creative<BR><BR>Promotion Strategy<BR><BR>Point of Purchase<BR><BR>Event<BR><BR>국내 브랜드의 가장 큰 불만은 Package<BR><BR>Package Design Guideline<BR><BR><BR>PR/홍보 전략 Guideline </P></TD></TR></TBODY></TABLE></SPAN><SPAN style="FONT-FAMILY: 돋움, dotum; FONT-SIZE: 10pt"></SPAN><SPAN style="FONT-FAMILY: 돋움, dotum; FONT-SIZE: 10pt"></SPAN><SPAN style="FONT-FAMILY: 돋움, dotum; FONT-SIZE: 10pt"></SPAN><SPAN style="FONT-FAMILY: 돋움, dotum; FONT-SIZE: 10pt"></SPAN><SPAN style="FONT-FAMILY: 돋움, dotum; FONT-SIZE: 10pt"></SPAN><SPAN style="FONT-FAMILY: 돋움, dotum; FONT-SIZE: 10pt"></SPAN><SPAN style="FONT-FAMILY: 돋움, dotum; FONT-SIZE: 10pt"></SPAN><SPAN style="FONT-FAMILY: 돋움, dotum; FONT-SIZE: 10pt"></SPAN><SPAN style="FONT-FAMILY: 돋움, dotum; FONT-SIZE: 10pt"></SPAN><SPAN style="FONT-FAMILY: 돋움, dotum; FONT-SIZE: 10pt"></SPAN><SPAN style="FONT-FAMILY: 돋움, dotum; FONT-SIZE: 10pt"></SPAN><SPAN style="FONT-FAMILY: 돋움, dotum; FONT-SIZE: 10pt"></SPAN><SPAN style="FONT-FAMILY: 돋움, dotum"></SPAN><SPAN style="FONT-FAMILY: 돋움, dotum"></SPAN><SPAN style="FONT-FAMILY: 돋움, dotum">​</SPAN></P>
<P><SPAN style="FONT-FAMILY: 돋움, dotum"><FONT color=#ef007c size=2><STRONG>[기획서 미리보기]</STRONG></FONT></SPAN></P>
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<P style="TEXT-ALIGN: left"><img src="https://t1.daumcdn.net/cfile/cafe/22639945542D08AA15" class="txc-image" style="FLOAT: none; CLEAR: none" data-filename="new_chocolate_Brand_Strategy_C.jpg" exif="{}" actualwidth="480" border="0" hspace="1" vspace="1" width="480" id="A_22639945542D08AA155AB2"/></P>
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<DIV class=autosourcing-stub-saved><SPAN style="FONT-FAMILY: 돋움, dotum"><STRONG><SPAN style="COLOR: #0011f7"><FONT face="">출처 : </FONT></SPAN></STRONG><!-- Not Allowed Attribute Filtered ( cssquery_uid="60") --><!-- Not Allowed Attribute Filtered ( cssquery_uid="60") --><!-- Not Allowed Attribute Filtered ( cssquery_uid="60") --><!-- Not Allowed Attribute Filtered ( cssquery_uid="60") --><!-- Not Allowed Attribute Filtered ( cssquery_uid="60") --><!-- Not Allowed Attribute Filtered ( cssquery_uid="60") --><!-- Not Allowed Attribute Filtered ( cssquery_uid="67") --><!-- Not Allowed Attribute Filtered ( cssquery_uid="60") --><!-- Not Allowed Attribute Filtered ( cssquery_uid="60") --><!-- Not Allowed Attribute Filtered ( cssquery_uid="60") --><!-- Not Allowed Attribute Filtered ( cssquery_uid="60") --><!-- Not Allowed Attribute Filtered ( cssquery_uid="60") --><!-- Not Allowed Attribute Filtered ( cssquery_uid="60") --><!-- Not Allowed Attribute Filtered ( cssquery_uid="60") --><!-- Not 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*광고.마케팅 기획서
쵸코렛 신규 브랜드 런칭 브랜드 커뮤니케이션 전략(Brand Commutation Strategy)
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