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<P><SPAN style="FONT-FAMILY: 돋움, dotum"><STRONG><FONT color=#ef007c size=2>[기획서 요약 및 포인트]</FONT></STRONG></SPAN> </P><!-- Not Allowed Attribute Filtered ( cssquery_uid="99") --><!-- Not Allowed Attribute Filtered ( cssquery_uid="97") -->
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<TD>- 품질이 높고 트렌디한 상품을 매력적인 가격에 판매하는 고급 할인점<BR>- 온라인 쇼핑몰 Target.com 운영<BR>1962년<BR>George Draper Dayton<BR>Bob Ulich<BR>Gregg Steinhafel<BR>47개 주 1,418개 점(슈퍼 타겟 포함)<BR>338,000명<BR>- 평균 연령 41세<BR>- 약 58,000달러의 연소득을 가지는 중산층<BR>- 약 43%의 고객이 아이를 키우고 있음<BR>- 약 43%의 고객이 College 졸업 이상의 최종학력을 가지고 있음<BR>- 매 출 : 526억2천만 달러 (2005년 기준)<BR>- 순이익 : 24억8백만 달러 (순이익률 : 4.58%)<BR>- 2006년 미국 소매업 8위</TD></TR></TBODY></TABLE></P>
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<P><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 돋움,dotum"></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 돋움,dotum"></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 돋움,dotum"></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 돋움,dotum">​</SPAN><SPAN style="FONT-FAMILY: 돋움, dotum"><FONT color=#ef007c size=2><STRONG>[기획서 목차]</STRONG></FONT></SPAN> </P>
<P><SPAN style="FONT-FAMILY: 돋움, dotum"></SPAN><SPAN style="FONT-FAMILY: 돋움, dotum">​</SPAN><SPAN style="FONT-FAMILY: 돋움, dotum">​
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<P>개요<BR>매출실적<BR>기업연혁<BR>트레이드 마크 : 불스 아이 (bulls eye)<BR>점포수 및 물류센타 현황 (06년 1월 기준)<BR>상품전략-'Design for all' 캐치프레이즈 <BR>홍보전략<BR>Pb상품 전략<BR>Superior workers<BR>Performance monitoring<BR>Identifying its best customers<BR>E-commerce<BR>핵심 경쟁 성공전략<BR>‘A Sleeker Experience’<BR>The Mickey Mouse Club<BR>Real-time Customer Relationship Management<BR>Carding Customers</P></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE></SPAN></P>
<P><SPAN style="FONT-FAMILY: 돋움, dotum">​</SPAN><SPAN style="FONT-FAMILY: 돋움, dotum"><FONT color=#ef007c size=2><STRONG>[기획서 미리보기]</STRONG></FONT></SPAN> </P>
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<P style="TEXT-ALIGN: left"><img src="https://t1.daumcdn.net/cfile/cafe/232B083554B8CA1620" class="txc-image" style="FLOAT: none; CLEAR: none" data-filename="America_target_strategy_C.jpg" exif="{}" actualwidth="480" border="0" hspace="1" vspace="1" width="480" id="A_232B083554B8CA16200006"/></P>
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rgb(0,17,247)"><U><FONT face=굴림>www.planup.co.kr</FONT></U></SPAN></STRONG></A></SPAN></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV>
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카페 게시글
*광고.마케팅 기획서
미국 초우량 유통기업 타깃의 성공전략
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15.01.16 17:21
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