<P><SPAN class=hw>Price Skimming</SPAN> </P>
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<P>A product pricing strategy by which a firm charges the highest initial price that customers will pay. As the demand of the first customers is satisfied, the firm lowers the price to attract another, more price-sensitive segment. <BR><BR>Therefore, the skimming strategy gets its name from skimming successive layers of "cream," or customer segments, as prices are lowered over time.</P>
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<P><B>Investopedia Says</B>: Firms often use this technique to recover the cost of development. <BR><BR>Skimming is a useful strategy when:</P>
<P><BR>-There are enough prospective customers willing to buy the product at the high price.<BR>-The high price does not attract competitors.<BR>-Lowering the price would have only a minor effect on increasing sales volume and reducing unit costs.<BR>-The high price is interpreted as a sign of high quality.</P>
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<P>출처 : answers.com</P>
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