<p><span>  </span></p><p><span>2023</span><span>년</span><span> <span> </span>2</span><span>월</span><span> 24</span><span>일</span><span> <span> </span></span><span>마케팅뉴스클리핑</span><span> </span></p><p> </p><p><span>#0</span></p><p><span>오늘의</span><span> <span> </span></span><span>짧은</span><span> </span><span>영어명언</span><span>: </span></p><p><span>This too shall pass. - Et hoc transibit</span></p><p><span>이또한</span><span> </span><span>지나가리라</span><span>. -</span><span>에트</span><span> </span><span>혹</span><span> </span><span>트란시비트</span><span>(</span><span>케이모스트제공</span><span>)</span></p><p> </p><p><span>오늘의</span><span> </span><span>유투브</span><span>: </span></p><p><span>🍀</span><span> </span><span>뇌는</span><span> 100%</span><span>속습니다</span><span>.</span><span>원하는</span><span> </span><span>걸</span><span> </span><span>이룰</span><span> </span><span>때까지</span><span> </span><span>자신을</span><span> </span><span>속여라</span><span>! '</span><span>이거</span><span>' </span><span>안</span><span> </span><span>바꾸면</span><span> </span><span>아무리</span><span> </span><span>노력해도</span><span> </span><span>인생</span><span> </span><span>안</span><span> </span><span>바뀝니다</span><span>. </span><span>조회수</span><span> 25</span><span>만회</span><span> 4</span><span>주</span><span> </span><span>전</span><span> / </span><span>북토크</span><span> 11.6</span><span>만</span><span> <a href="https://youtu.be/rNUg1-5aD48" target="_top" class="ke-link">https://youtu.be/rNUg1-5aD48</a></span></p><p> </p><p><span>#1. </span><span>네이버</span><span> </span><span>스포츠</span><span> </span><span>오픈톡</span><span>, </span><span>드라마</span><span> </span><span>등으로도</span><span> </span><span>확대</span></p><p><span>네이버가</span><span> </span><span>올</span><span> </span><span>상반기</span><span> </span><span>오픈톡</span><span> </span><span>확대에</span><span> </span><span>박차를</span><span> </span><span>가한다</span><span>. </span><span>지난해</span><span> </span><span>처음</span><span> </span><span>오픈톡을</span><span> </span><span>적용한</span><span> </span><span>스포츠</span><span> </span><span>분야는</span><span> </span><span>대형</span><span> </span><span>스포츠</span><span> </span><span>이벤트를</span><span> </span><span>토대로</span><span> </span><span>지속</span><span> </span><span>활성화에</span><span> </span><span>주력하고</span><span>, </span><span>여세를</span><span> </span><span>몰아</span><span> </span><span>드라마</span><span> </span><span>등</span><span> </span><span>다른</span><span> </span><span>카테고리</span><span> </span><span>오픈톡</span><span> </span><span>이용자들을</span><span> </span><span>늘려</span><span> </span><span>나가겠다는</span><span> </span><span>방침이다</span><span>.</span></p><p><span> </span></p><p><span>#2. </span><span>인스타그램</span><span>, </span><span>쇼핑</span><span> </span><span>빼고</span><span> </span><span>숏폼</span><span> </span><span>콘텐츠</span><span> </span><span>키운다</span></p><p><span>인스타그램이</span><span> </span><span>쇼핑</span><span> </span><span>탭을</span><span> </span><span>홈</span><span> </span><span>화면에서</span><span> </span><span>없애는</span><span> </span><span>등</span><span> </span><span>쇼핑</span><span> </span><span>기능을</span><span> </span><span>축소하고</span><span> </span><span>있다</span><span>. </span><span>미국에서는</span><span> </span><span>라이브</span><span> </span><span>스트리밍</span><span> </span><span>내</span><span> </span><span>제품</span><span> </span><span>태그</span><span>기능도</span><span> </span><span>종료하기로</span><span> </span><span>결정했다</span><span>. </span><span>쇼핑</span><span> </span><span>기능</span><span> </span><span>대신에</span><span> </span><span>숏폼</span><span> </span><span>콘텐츠</span><span> '</span><span>릴스</span><span>'</span><span>에</span><span> </span><span>집중해</span><span> </span><span>광고</span><span> </span><span>수익을</span><span> </span><span>확대할</span><span> </span><span>것이란</span><span> </span><span>전망이</span><span> </span><span>나온다</span><span>.</span></p><p><span> </span></p><p><span>#3. </span><span>네이버</span><span> </span><span>여행</span><span>, </span><span>여기어때</span><span> </span><span>추월</span><span>... </span><span>야놀자</span><span> </span><span>추격</span></p><p><span>네이버여행이</span><span> </span><span>처음으로</span><span> </span><span>여기어때를</span><span> </span><span>따라잡고</span><span> </span><span>국내</span><span> </span><span>온라인여행플랫폼</span><span> </span><span>이용경험률</span><span> 2</span><span>위</span><span> </span><span>자리에</span><span> </span><span>오른</span><span> </span><span>것으로</span><span> </span><span>나타났다</span><span>. </span><span>이용경험률</span><span> </span><span>조사에서</span><span> </span><span>야놀자는</span><span> 22.9%</span><span>의</span><span> </span><span>이용경험률로</span><span> </span><span>부동의</span><span> 1</span><span>위를</span><span> </span><span>지켰다</span><span>. </span><span>같은</span><span> </span><span>기간</span><span> </span><span>여기어때는</span><span> 18.7%, </span><span>네이버여행은</span><span>19.0%</span><span>로</span><span> </span><span>커졌다</span><span>.</span></p><p><span> </span></p><p><span>#4. AI</span><span>로</span><span> </span><span>쇼핑몰</span><span> </span><span>영상</span><span> </span><span>제작</span></p><p><span>카페</span><span>24</span><span>는</span><span> </span><span>파이온코퍼레이션과</span><span> AI </span><span>기반</span><span> </span><span>제품</span><span> </span><span>영상</span><span> </span><span>자동제작을</span><span> </span><span>위한</span><span> MOU</span><span>를</span><span> </span><span>체결했다고</span><span> </span><span>밝혔다</span><span>. </span><span>양사는</span><span> </span><span>카페</span><span>24 '</span><span>에디봇</span><span>'</span><span>과</span><span> </span><span>파이온코퍼레이션</span><span> '</span><span>브이캣</span><span>' </span><span>등</span><span> AI</span><span>를</span><span> </span><span>연동해</span><span> </span><span>온라인</span><span> </span><span>사업자</span><span> </span><span>콘텐츠</span><span> </span><span>제작을</span><span> </span><span>돕는다</span><span>. </span><span>에디봇으로</span><span> </span><span>쇼핑몰의</span><span> </span><span>상세페이지를</span><span> </span><span>클릭</span><span> </span><span>몇</span><span> </span><span>번에</span><span> </span><span>완성하며</span><span>, </span><span>브이캣으로</span><span> </span><span>제품의</span><span> </span><span>광고</span><span> </span><span>영상을</span><span> </span><span>자동</span><span> </span><span>제작한다</span><span>.</span></p><p><span> </span></p><p><span>#5. LG CNS, </span><span>어도비와</span><span> </span><span>협업</span><span>... </span><span>마케팅</span><span> </span><span>자동화</span><span> SaaS </span><span>강화</span></p><p><span>LG CNS</span><span>는</span><span> </span><span>어도비코리아와</span><span> </span><span>고객</span><span> </span><span>디지털</span><span> </span><span>경험</span><span> </span><span>혁신을</span><span> </span><span>위한</span><span> </span><span>전략적</span><span> </span><span>업무</span><span> </span><span>협약을</span><span> </span><span>체결했다고</span><span> </span><span>밝혔다</span><span>. </span><span>이를</span><span> </span><span>통해</span><span> </span><span>양사는</span><span> </span><span>쇼핑</span><span> </span><span>플랫폼</span><span>, SNS, </span><span>웹사이트</span><span> </span><span>등을</span><span> </span><span>통해</span><span> </span><span>소비자에게</span><span> </span><span>개인화된</span><span> </span><span>경험을</span><span> </span><span>제공하고</span><span>, </span><span>마케팅</span><span> </span><span>자동화를</span><span> </span><span>돕기</span><span> </span><span>위해</span><span> </span><span>협력한다</span><span>. LG CNS</span><span>는</span><span> </span><span>어도비의</span><span> </span><span>마케팅</span><span> </span><span>솔루션</span><span> 3</span><span>종을</span><span> SaaS </span><span>방식으로</span><span> </span><span>제공한다</span><span>.</span></p><p><span> </span></p><p><span>#6. </span><span>가구업계</span><span> </span><span>너도나도</span><span> </span><span>플랫폼</span><span> </span><span>사업</span><span> </span><span>뛰어든다</span></p><p><span>지난해</span><span> </span><span>부진한</span><span> </span><span>성적을</span><span> </span><span>기록한</span><span> </span><span>가구업계가</span><span> </span><span>고객</span><span> </span><span>접점</span><span> </span><span>확대에</span><span> </span><span>집중하기</span><span> </span><span>위한</span><span> </span><span>플랫폼</span><span> </span><span>강화에</span><span> </span><span>한창이다</span><span>. </span><span>한샘과</span><span> </span><span>현대리바트는</span><span> </span><span>지난해</span><span> </span><span>영업손실을</span><span> </span><span>내며</span><span> </span><span>적자로</span><span> </span><span>돌아섰다</span><span>. </span><span>영업실적이</span><span> </span><span>줄어들자</span><span> </span><span>가구업계는</span><span> </span><span>통합플랫폼</span><span> </span><span>구축</span><span>, </span><span>중고거래</span><span> </span><span>플랫폼</span><span> </span><span>진출</span><span>등을</span><span> </span><span>통해</span><span> </span><span>온라인상에서</span><span> </span><span>소비자와의</span><span> </span><span>접점을</span><span> </span><span>넓히려는</span><span> </span><span>모습이다</span><span>.</span></p><p><span> </span></p><p><span>#7. LGU+, </span><span>알파세대</span><span> </span><span>특화</span><span> </span><span>메타버스</span><span> '</span><span>키즈토피아</span><span>' </span><span>출시</span></p><p><span>LG</span><span>유플러스는</span><span> </span><span>알파세대</span><span> </span><span>특화</span><span> </span><span>메타버스</span><span> </span><span>서비스</span><span> '</span><span>키즈토피아</span><span>'</span><span>의</span><span> </span><span>오픈</span><span> </span><span>베타</span><span> </span><span>버전을</span><span> </span><span>이달</span><span> </span><span>말</span><span> </span><span>출시한다고</span><span> </span><span>밝혔다</span><span>. </span><span>나만의</span><span> </span><span>아바타를</span><span> </span><span>만들어</span><span> </span><span>주제별로</span><span> </span><span>준비된</span><span> </span><span>체험공간에서</span><span> </span><span>온라인</span><span> </span><span>친구들과</span><span> </span><span>함께</span><span> </span><span>즐기는</span><span> </span><span>것은</span><span> </span><span>물론</span><span> AI </span><span>친구들과</span><span> </span><span>대화하고</span><span> </span><span>퀴즈를</span><span> </span><span>풀며</span><span> </span><span>자연스럽게</span><span> </span><span>학습하는</span><span> </span><span>메타버스</span><span> </span><span>세상이다</span><span>.</span></p><p> </p><p><span>출처</span><span>: Kmost company Ltd.</span></p><p><span>http://www.9mihoshop.co.kr</span></p><p> </p><p><span>www.i-boss.co.kr</span></p><p><span>온라인마케팅</span><span> </span><span>포털</span><span>, </span><span>아이보스</span></p>
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