[10/1] 광고 (Advertisement)

[Ricky]

Advertisement

1. Describe an advertisement you remember very well.

    Why did the ad make such a good impression on you?

    How much does advertisement affect your usual life? Or our society

2. Some people claim that our advertiser are just copying these of advanced countries Have you seen these kinds of advertisement in
person?

3. How do advertiser try to make a product attractive to people?
What is the most important thing in advertisement to strongly appeal to customer?

4. Have you ever seen an advertisement with a famous person in it? Was it effective? Why or Why not?

5. Do you think Internet advertisement is more effective way than conventional way of advertisement such as TV, Radio, and
newspaper?

6. How will advertisement change in future?

7. Please make a simple advertisement about Traing Day.

Most of us see dozens of advertisement every single day. They are found in the newspaper and magazines that we read , the radio programs we listen to and the television programs we watch.
Advertisers, and the companies that create the advertising , are constantly looking for new ways to catch the publics attention.
One type of advertising that has been particularly successful in attracting customers uses famous rock stars to promote products.

Advertising is basically a kind of message transmission. That is designed to promote a product, service or even an idea. Advertising is a big money industry that grosses a year in the United States. Advertising reaches us in many ways.. in printed form-that is in the newspapers and Advertising has to do two things in order to be successful.

First , the advertisement must be interesting enough to attract the customers attention , Second it must convey to it’s intended audience some very convincing reasons for believing it’s message and buying the product.
The , basis of all techniques applied in advertising today is appeal. Appeal is the main selling point or the theme of most ads.

There are fundamentally two kinds of appeals
The factual appeal and the emotional appeal. Factual appeal tells how a product is made or how it works. The goal of the advertisement or to impart some useful information about the product….. What it is , how it is made. Or how it works.

An emotional appeal focuses on how a product will give us personal satisfaction. Emotional appeals try to influence us by exploiting our human needs for love and prestige, or our desires to be socially acceptable and personal attractive.

Some other techniques used in advertising are testimonials and slogans

Testimonials are advertisement that have people sometimes famous, sometimes not-tell us that they use and like a certain product and that we will like it too. Some examples of famous personalities doing testimonials are Micheal Jackson , Michael Jordan, Gloria Estefan. Slogans are short phrases that an advertiser uses over and over in it’s ads. Slogans are usually short and easily to remember. Some examples of famous slogans are “Reebooks let U.B.U” “Just Do it” by Nike.

[i am tak]

앗싸 첫번째 ^^ 수고 하셨습니다 그럼 토요일에 뵙겠습니다

[Clark]

촌놈 서울가서 지하철 타느라 어리버리 좀 하고 돌아왔습니다.ㅋ 이번주는 참석 가능할 것 같습니다. 그리고 이번주 방번호는 9번과 10번입니다!!

[칙촉남]

이번주는 마산에 있기 때문에 참석을 못할것 같네요.^^;

[Annie]

방가방가...이번주 참석...내일 봐요~~

[우민영]

오랜만이예요~ 저도 참석이요~^^

[사랑하라]

오늘 몸이 안좋아서 참석 못할거 같네요~ 다음에 뵐게요~

[도덕적 해이]

참참참