<p><span>  </span></p><p><span>2023</span><span>년</span><span> <span> </span>3</span><span>월</span><span> 06</span><span>일</span><span> <span> </span></span><span>마케팅뉴스클리핑</span><span> </span></p><p> </p><p><span>#0</span></p><p><span>오늘의</span><span> <span> </span></span><span>짧은</span><span> </span><span>영어명언</span><span>: </span></p><p><span>All you need in this life is ignorance and confidence, then success is sure.-Mark Twain</span></p><p><span>삶에</span><span> </span><span>필요한</span><span> </span><span>것은</span><span> </span><span>무지와</span><span> </span><span>자신감이다</span><span>. </span><span>그렇다면</span><span> </span><span>성공은</span><span> </span><span>확실하다</span><span>.-</span><span>마크</span><span> </span><span>트웨인</span><span>(</span><span>케이모스트제공</span><span>)</span></p><p> </p><p><span>오늘의</span><span> </span><span>유투브</span><span>: </span></p><p><span>🍀</span><span> </span><span>챗</span><span> GPT</span><span>가</span><span> </span><span>바꿀</span><span> </span><span>우리</span><span> </span><span>인류의</span><span> </span><span>미래</span><span>Chat GPT </span><span>절대</span><span> </span><span>기회를</span><span> </span><span>놓치지</span><span> </span><span>마라</span><span>!"</span><span>인간을</span><span> </span><span>능가할</span><span> AI</span><span>의</span><span> </span><span>등장</span><span>, </span><span>어떻게</span><span> </span><span>기회로</span><span> </span><span>삼을</span><span> </span><span>것인가</span><span>?" </span><span>미래</span><span> </span><span>산업의</span><span> </span><span>모든</span><span> </span><span>것</span><span>, </span><span>챗</span><span>GPT</span><span>가</span><span> </span><span>바꿀</span><span> </span><span>당신의</span><span> </span><span>운명과</span><span> </span><span>우리</span><span> </span><span>인류의</span><span> </span><span>미래</span><span> I GPT </span><span>제너레이션</span><span> | </span><span>이시한</span><span> |</span><span>북모먼트</span><span>조회수</span><span> 5.9</span><span>천회</span><span> 13</span><span>시간</span><span> </span><span>전</span><span> #</span><span>챗</span><span>GPT #asmr #</span><span>잠잘때</span><span>[</span><span>책추남</span><span>TV] </span><span>책</span><span> </span><span>추천해</span><span> </span><span>주는</span><span> </span><span>남자</span><span> 28.7</span><span>만</span><span><a href="https://youtu.be/gkxEtNXG-qs" target="_top" class="ke-link">https://youtu.be/gkxEtNXG-qs</a></span></p><p> </p><p><span>#1. </span><span>성장세</span><span> </span><span>꺾인</span><span> </span><span>네이버</span><span> '</span><span>커머스광고</span><span>'... </span><span>돌파구</span><span> </span><span>찾기</span><span> </span><span>안간힘</span></p><p><span>네이버는</span><span> </span><span>최근</span><span> '</span><span>디지털</span><span>/</span><span>가전</span><span>'</span><span>의</span><span> </span><span>네이버쇼핑</span><span> </span><span>검색광고</span><span> </span><span>범위를</span><span> </span><span>기존</span><span> '</span><span>제품</span><span> </span><span>카탈로그형</span><span>'</span><span>에서</span><span> '</span><span>쇼핑몰</span><span> </span><span>상품형</span><span>'</span><span>까지</span><span> </span><span>확대한다고</span><span> </span><span>밝혔다</span><span>. </span><span>그동안</span><span> '</span><span>디지털</span><span>/</span><span>가전</span><span>' </span><span>카테고리는</span><span> </span><span>상품형</span><span> </span><span>광고에서</span><span> </span><span>취급하지</span><span> </span><span>않았다</span><span>. </span><span>네이버가</span><span> </span><span>이런</span><span> </span><span>결정을</span><span> </span><span>내린</span><span> </span><span>건</span><span> </span><span>주춤한</span><span>'</span><span>커머스광고</span><span>' </span><span>사업의</span><span> </span><span>돌파구를</span><span> </span><span>찾기</span><span> </span><span>위함으로</span><span> </span><span>분석된다</span><span>.</span></p><p><span> </span></p><p><span>#2. AI </span><span>콜센터</span><span> </span><span>확산</span><span> </span><span>급물살</span></p><p><span>AI</span><span>가</span><span> </span><span>사람의</span><span> </span><span>말을</span><span> </span><span>알아듣고</span><span> </span><span>그에</span><span> </span><span>맞는</span><span> </span><span>답을</span><span> </span><span>해주는</span><span> AI </span><span>콜센터가</span><span> </span><span>한걸음</span><span> </span><span>가까워졌다</span><span>. </span><span>오픈</span><span>AI</span><span>는</span><span> </span><span>음성</span><span>-</span><span>텍스트</span><span> </span><span>변환</span><span> </span><span>모델인</span><span>'</span><span>위스퍼</span><span>'(Whisper) API</span><span>를</span><span> </span><span>공개했다</span><span>. </span><span>이에</span><span> </span><span>따라</span><span> AI </span><span>콜센터도</span><span> </span><span>확산될</span><span> </span><span>전망이다</span><span>. </span><span>이미</span><span> </span><span>쇼피파이와</span><span> </span><span>같은</span><span> </span><span>쇼핑몰에는</span><span> </span><span>챗</span><span>GPT</span><span>를</span><span> </span><span>도입해</span><span> </span><span>사용자</span><span> </span><span>어시스턴트</span><span> </span><span>서비스를</span><span> </span><span>도입했다</span><span>.</span></p><p><span> </span></p><p><span>#3. </span><span>아이보스</span><span>, </span><span>카피라이팅</span><span> </span><span>특강</span><span> </span><span>개최</span></p><p><span>아이보스가</span><span> </span><span>오는</span><span> 3</span><span>월</span><span> 16</span><span>일</span><span>, </span><span>매출을</span><span> </span><span>끌어올리는</span><span> '</span><span>카피라이팅</span><span> </span><span>특강</span><span>' </span><span>개최한다고</span><span> </span><span>밝혔다</span><span>. </span><span>이번</span><span> </span><span>특강에서는</span><span> </span><span>삼성전자</span><span>, </span><span>신세계</span><span>, SBS </span><span>등</span><span> </span><span>주요</span><span> </span><span>기업과</span><span> </span><span>함께</span><span> </span><span>협업한</span><span> </span><span>제일기획</span><span> </span><span>출신의</span><span> 14</span><span>년</span><span> </span><span>차</span><span> </span><span>카피라이터가</span><span> </span><span>매출로</span><span> </span><span>이어지는</span><span> </span><span>카피</span><span> </span><span>노하우에</span><span> </span><span>대해</span><span> </span><span>이야기한다고</span><span> </span><span>전했다</span><span>.</span></p><p><span> </span></p><p><span>#4. CJ, </span><span>로켓배송</span><span> </span><span>대신</span><span> </span><span>도착보장하나</span></p><p><span>쿠팡과</span><span> CJ</span><span>제일제당의</span><span> </span><span>납품가</span><span> </span><span>갈등으로</span><span> </span><span>로켓배송을</span><span> </span><span>통한</span><span> </span><span>햇반</span><span>, </span><span>비비고</span><span> </span><span>등</span><span> </span><span>제품</span><span> </span><span>구매가</span><span> </span><span>어려워진</span><span> </span><span>가운데</span><span> </span><span>네이버가</span><span> </span><span>도착보장을</span><span> </span><span>내세워</span><span> </span><span>틈새</span><span> </span><span>공략에</span><span> </span><span>나서</span><span> </span><span>눈길을</span><span> </span><span>끈다</span><span>. </span><span>네이버의</span><span> </span><span>도착보장이</span><span> </span><span>아직</span><span> </span><span>유통시장에서</span><span> </span><span>성과가</span><span> </span><span>미미한</span><span> </span><span>상황에서</span><span>, CJ</span><span>가</span><span> </span><span>쿠팡</span><span> </span><span>대신</span><span> </span><span>네이버를</span><span> </span><span>손잡은</span><span> </span><span>배경에</span><span> </span><span>관심이</span><span> </span><span>모인다</span><span>.</span></p><p><span> </span></p><p><span>#5. </span><span>플레이디</span><span>, </span><span>구글</span><span> </span><span>최상위</span><span> </span><span>파트너</span><span> '</span><span>프리미어</span><span> </span><span>파트너</span><span>' </span><span>선정</span></p><p><span>플레이디가</span><span> </span><span>구글</span><span> '</span><span>프리미어</span><span> </span><span>파트너</span><span>' </span><span>자격을</span><span> </span><span>획득했다고</span><span> </span><span>밝혔다</span><span>. </span><span>구글</span><span> </span><span>프리미어</span><span> </span><span>파트너는</span><span> </span><span>국가별</span><span> </span><span>상위</span><span> 3% </span><span>기업에만</span><span> </span><span>부여하는</span><span> </span><span>파트너</span><span> </span><span>프로그램</span><span> </span><span>최상위</span><span> </span><span>등급의</span><span> </span><span>자격이다</span><span>. </span><span>구글은</span><span> </span><span>전</span><span> </span><span>세계</span><span> </span><span>디지털</span><span> </span><span>마케팅</span><span> </span><span>파트너</span><span> </span><span>중</span><span> </span><span>고객</span><span> </span><span>성장</span><span>, </span><span>고객유지</span><span>, </span><span>연간</span><span> </span><span>광고비</span><span>, </span><span>상품</span><span> </span><span>다각화</span><span> </span><span>등을</span><span> </span><span>종합적으로</span><span> </span><span>평가하여</span><span> </span><span>자격을</span><span> </span><span>수여한다</span><span>.</span></p><p><span> </span></p><p><span>#6. </span><span>카카오</span><span>, '</span><span>카톡</span><span> </span><span>선물</span><span>' </span><span>예약</span><span> </span><span>기능</span><span> </span><span>도입</span></p><p><span>카카오의</span><span> </span><span>기업</span><span>·</span><span>단체용</span><span> </span><span>대량</span><span> </span><span>선물하기</span><span> </span><span>플랫폼</span><span> '</span><span>카카오톡</span><span> </span><span>선물하기</span><span> for Biz'</span><span>가</span><span> </span><span>기념일</span><span> </span><span>예약</span><span> </span><span>선물</span><span> </span><span>기능을</span><span> </span><span>도입했다고</span><span> </span><span>밝혔다</span><span>. </span><span>최근</span><span> </span><span>복리후생으로</span><span> </span><span>임직원</span><span> </span><span>생일</span><span>, </span><span>입사</span><span>, </span><span>결혼기념일에</span><span> </span><span>선물을</span><span> </span><span>보내거나</span><span> </span><span>각</span><span> </span><span>거래처</span><span> </span><span>창립기념일</span><span> </span><span>등에</span><span> </span><span>선물을</span><span> </span><span>보내는</span><span> </span><span>기업들이</span><span> </span><span>늘어난</span><span> </span><span>데</span><span> </span><span>따라</span><span> </span><span>관련</span><span> </span><span>기능을</span><span> </span><span>업데이트한</span><span> </span><span>것이다</span><span>.</span></p><p><span> </span></p><p><span>#7. </span><span>네이버웹툰</span><span> '</span><span>베스트도전</span><span>' </span><span>작품도</span><span> </span><span>유료판매</span><span> </span><span>예정</span></p><p><span>네이버웹툰이</span><span> </span><span>아마추어</span><span> </span><span>플랫폼인</span><span> </span><span>베스트도전</span><span>·</span><span>도전만화에</span><span> </span><span>연재되는</span><span> </span><span>작품에</span><span> </span><span>유료판매</span><span> </span><span>기능을</span><span> </span><span>도입할</span><span> </span><span>예정이다</span><span>. </span><span>네이버웹툰은</span><span> </span><span>최근</span><span> </span><span>아마추어</span><span> </span><span>창작자를</span><span> </span><span>위한</span><span> </span><span>전용</span><span> </span><span>시스템인</span><span> '</span><span>웹툰</span><span> </span><span>크리에이터스</span><span>' </span><span>서비스를</span><span> </span><span>도입하고</span><span> </span><span>향후</span><span> </span><span>크리에이터스</span><span> </span><span>기능을</span><span> </span><span>확대하면서</span><span> </span><span>수익</span><span> </span><span>창출</span><span> </span><span>지원</span><span> </span><span>기능을</span><span> </span><span>추가할</span><span> </span><span>예정이다</span><span>.</span></p><p> </p><p><span>출처</span><span>: Kmost company Ltd.</span></p><p><span>http://www.9mihoshop.co.kr</span></p><p> </p><p><span>www.i-boss.co.kr</span></p><p><span>온라인마케팅</span><span> </span><span>포털</span><span>, </span><span>아이보스</span></p>
<!-- -->
