<p><span>2023</span><span>년</span><span> <span> </span>3</span><span>월</span><span> 29</span><span>일</span><span> <span> </span></span><span>마케팅뉴스클리핑</span><span> </span></p><p><span> </span></p><p><span>#0</span></p><p><span>오늘의</span><span>  </span><span>짧은</span><span> </span><span>영어명언</span><span>: </span></p><p><span>He makes no friend who never made a foe.</span></p><p><span>원수를</span><span> </span><span>만들어보지</span><span> </span><span>않은</span><span> </span><span>사람은</span><span> </span><span>친구도</span><span> </span><span>사귀지</span><span> </span><span>않는다</span><span>. - Alfred, Lord Tennyson(</span><span>알프레드</span><span> </span><span>테니슨</span><span> </span><span>경</span><span>) [</span><span>英시인</span><span>, 1809-92](</span><span>케이모스트제공</span><span>)</span></p><p><span> </span></p><p><span>오늘의</span><span> </span><span>유투브</span><span>: </span></p><p><span>🍀</span><span> "</span><span>모르면</span><span> </span><span>가난해진다</span><span>." </span><span>요즘</span><span> </span><span>시대에</span><span> </span><span>살아남기</span><span> </span><span>위해</span><span> </span><span>무조</span><span> </span><span>건</span><span> </span><span>필요한</span><span> </span><span>이</span><span> </span><span>능력</span><span>' </span><span>조회수</span><span> 27</span><span>만회</span><span> 3</span><span>일</span><span> </span><span>전</span><span> #</span><span>김민식</span><span> #</span><span>지식인사이드</span><span> #</span><span>자녀교육</span><span> / </span><span>지식인사이드</span><span> 38.4</span><span>만</span><span> <a href="https://youtu.be/ek_yX-mKT7k" target="_top" class="ke-link">https://youtu.be/ek_yX-mKT7k</a></span></p><p> </p><p><span>#1. LG AI </span><span>엑사원이</span><span> </span><span>만든</span><span> </span><span>광고</span><span> '</span><span>올해의</span><span> </span><span>광고상</span><span>' </span><span>대상</span><span> </span><span>받아</span></p><p><span>LG</span><span>는</span><span> AI '</span><span>엑사원</span><span>'</span><span>이</span><span> </span><span>그린</span><span> </span><span>봄의</span><span> </span><span>이미지를</span><span> </span><span>활용해</span><span> </span><span>제작한</span><span> </span><span>신문광고</span><span> 3</span><span>편이</span><span> </span><span>한국광고학회</span><span> '</span><span>올해의</span><span> </span><span>광고상</span><span>'</span><span>에서</span><span> </span><span>인쇄부문</span><span> </span><span>대상을</span><span> </span><span>받았다고</span><span> </span><span>밝혔다</span><span>. </span><span>생성형</span><span> AI</span><span>가</span><span> </span><span>스스로</span><span> </span><span>그린</span><span> </span><span>이미지를</span><span> </span><span>광고에</span><span> </span><span>적용한</span><span> </span><span>국내</span><span> </span><span>첫</span><span> </span><span>사례라고</span><span> LG</span><span>는</span><span> </span><span>소개했다</span><span>.</span></p><p><span> </span></p><p><span>#2. LG</span><span>그룹</span><span> </span><span>광고</span><span> 3</span><span>사</span><span> </span><span>뭉친다</span><span>... </span><span>지투알</span><span>, HS</span><span>애드</span><span>·</span><span>엘베스트</span><span> </span><span>합병</span></p><p><span>LG</span><span>그룹</span><span> </span><span>계열</span><span> </span><span>광고</span><span> 3</span><span>사가</span><span> </span><span>합병한다</span><span>. </span><span>최근</span><span> </span><span>지투알은</span><span> </span><span>자회사인</span><span> HS</span><span>애드와</span><span> </span><span>엘베스트를</span><span> </span><span>흡수합병하기로</span><span> </span><span>했다고</span><span> </span><span>공시했다</span><span>. </span><span>이번</span><span> 3</span><span>사</span><span> </span><span>합병으로</span><span> </span><span>직접</span><span> </span><span>광고</span><span> </span><span>사업을</span><span> </span><span>이끄는</span><span> </span><span>단일</span><span> </span><span>회사가</span><span> </span><span>출범하게</span><span> </span><span>된다</span><span>. </span><span>지투알은</span><span> </span><span>자회사를</span><span> </span><span>합병하면서</span><span> </span><span>사명을</span><span> HS</span><span>애드로</span><span>바꾸고</span><span> </span><span>사업</span><span> </span><span>영역도</span><span> </span><span>넓힌다</span><span>.</span></p><p><span> </span></p><p><span>#3. </span><span>소비자도</span><span> </span><span>라이더도</span><span> </span><span>등</span><span> </span><span>돌려</span><span>... </span><span>저물어</span><span> </span><span>가는</span><span> </span><span>배달</span><span> </span><span>플랫폼</span></p><p><span>코로나</span><span>19 </span><span>팬데믹</span><span> </span><span>기간</span><span> </span><span>호황을</span><span> </span><span>누렸던</span><span> </span><span>배달</span><span> </span><span>플랫폼에</span><span> </span><span>소비자와</span><span> </span><span>자영업자</span><span>, </span><span>라이더까지</span><span> </span><span>등을</span><span> </span><span>돌리고</span><span> </span><span>있다</span><span>. </span><span>배달</span><span> </span><span>플랫폼들은</span><span>최근</span><span> </span><span>수익성</span><span> </span><span>개선을</span><span> </span><span>위해</span><span> </span><span>프로모션을</span><span> </span><span>자제하고</span><span> </span><span>배달비를</span><span> </span><span>올렸다</span><span>. </span><span>하지만</span><span> </span><span>배달비가</span><span> </span><span>오르면서</span><span> </span><span>다시</span><span> </span><span>배달</span><span> </span><span>수요가</span><span> </span><span>줄어드는</span><span>악순환에</span><span> </span><span>빠져</span><span> </span><span>좀처럼</span><span> </span><span>부진에서</span><span> </span><span>벗어나지</span><span> </span><span>못하고</span><span> </span><span>있다</span><span>.</span></p><p><span> </span></p><p><span>#4. </span><span>큐텐</span><span>, </span><span>티몬</span><span>‧</span><span>인터파크</span><span> </span><span>이어</span><span> </span><span>위메프도</span><span> </span><span>품나</span></p><p><span>큐텐이</span><span> </span><span>위메프</span><span> </span><span>인수에</span><span> </span><span>관심을</span><span> </span><span>보이면서</span><span> </span><span>국내</span><span> </span><span>이커머스</span><span> </span><span>업계가</span><span> </span><span>주목하고</span><span> </span><span>있다</span><span>. </span><span>큐텐은</span><span> </span><span>지난해</span><span> 9</span><span>월</span><span> </span><span>티몬을</span><span> </span><span>인수한</span><span> </span><span>후</span><span> </span><span>인터파크</span><span> </span><span>쇼핑</span><span> </span><span>부문</span><span> </span><span>인수를</span><span> </span><span>앞두고</span><span> </span><span>있다</span><span>. </span><span>큐텐은</span><span> </span><span>지난</span><span> 1</span><span>월</span><span> </span><span>위메프에</span><span> </span><span>회사</span><span> </span><span>인수를</span><span> </span><span>타진한</span><span> </span><span>이후</span><span> </span><span>이달</span><span> </span><span>중</span><span> </span><span>인수합병</span><span> </span><span>계약</span><span> </span><span>체결을</span><span>목표로</span><span> </span><span>경영층</span><span> </span><span>간</span><span> </span><span>협상을</span><span> </span><span>진행하고</span><span> </span><span>있는</span><span> </span><span>것으로</span><span> </span><span>알려졌다</span><span>.</span></p><p><span> </span></p><p><span>#5. </span><span>한진</span><span>, C2C </span><span>해외직구</span><span> </span><span>플랫폼</span><span> '</span><span>훗타운</span><span>' </span><span>론칭</span></p><p><span>한진은</span><span> </span><span>글로벌</span><span> </span><span>이커머스</span><span> </span><span>시장</span><span> </span><span>성장에</span><span> </span><span>따라</span><span> </span><span>초국경</span><span> </span><span>택배시장을</span><span> </span><span>선점하기</span><span> </span><span>위해</span><span> '</span><span>훗타운</span><span>'</span><span>을</span><span> </span><span>론칭했다고</span><span> </span><span>밝혔다</span><span>. </span><span>훗타운은</span><span> </span><span>개인</span><span> </span><span>간</span><span> </span><span>물건</span><span> </span><span>구매대행을</span><span> </span><span>요청할</span><span> </span><span>수</span><span> </span><span>있는</span><span> '</span><span>사줘요</span><span>'</span><span>와</span><span> </span><span>상품판매를</span><span> </span><span>등록할</span><span> </span><span>수</span><span> </span><span>있는</span><span> '</span><span>팔아요</span><span>'</span><span>는</span><span> </span><span>물론</span><span>, </span><span>훗타운</span><span> </span><span>내</span><span> </span><span>실시간</span><span> </span><span>커뮤니티</span><span> </span><span>기능인</span><span> '</span><span>만나요</span><span>'</span><span>가</span><span> </span><span>있다</span><span>.</span></p><p><span> </span></p><p><span>#6. </span><span>버즈빌과</span><span> </span><span>번개장터</span><span>, </span><span>포인트로</span><span> MZ</span><span>세대</span><span> </span><span>공략</span><span> </span><span>강화</span></p><p><span>버즈빌이</span><span> </span><span>번개장터에</span><span> </span><span>리워드</span><span> </span><span>광고</span><span> </span><span>솔루션</span><span> </span><span>제휴를</span><span> </span><span>체결했다고</span><span> </span><span>밝혔다</span><span>. </span><span>버즈빌</span><span> </span><span>솔루션을</span><span> </span><span>통해</span><span> </span><span>번개장터</span><span> </span><span>이용자는</span><span> </span><span>다양한</span><span>광고에</span><span> </span><span>참여하고</span><span>, </span><span>무료로</span><span> </span><span>포인트를</span><span> </span><span>획득할</span><span> </span><span>수</span><span> </span><span>있다</span><span>. </span><span>획득한</span><span> </span><span>포인트는</span><span> </span><span>번개페이로</span><span> </span><span>결제</span><span> </span><span>시</span><span> </span><span>현금처럼</span><span> </span><span>사용될</span><span> </span><span>수</span><span> </span><span>있다</span><span>. </span><span>합리적</span><span> </span><span>소비를</span><span> </span><span>원하는</span><span> MZ</span><span>세대에</span><span> </span><span>대한</span><span> </span><span>마케팅을</span><span> </span><span>한층</span><span> </span><span>더</span><span> </span><span>강화할</span><span> </span><span>방침이다</span><span>.</span></p><p><span> </span></p><p><span>#7. </span><span>챗</span><span>GPT, </span><span>채용시장까지</span><span> </span><span>뒤흔든다</span></p><p><span>인공지능</span><span> </span><span>챗</span><span>GPT</span><span>가</span><span> </span><span>자기소개서에</span><span> </span><span>활용되면서</span><span> </span><span>변별력</span><span> </span><span>문제가</span><span> </span><span>대두되고</span><span> </span><span>있다</span><span>. AI</span><span>의</span><span> </span><span>개입으로</span><span> </span><span>신뢰도를</span><span> </span><span>잃을</span><span> </span><span>수</span><span> </span><span>있어</span><span> </span><span>채용</span><span>방식</span><span> </span><span>변화를</span><span> </span><span>불러일으킬</span><span> </span><span>수</span><span> </span><span>있다는</span><span> </span><span>것이다</span><span>. </span><span>채용</span><span> </span><span>플랫폼</span><span> </span><span>회사들도</span><span> </span><span>챗</span><span>GPT</span><span>를</span><span> </span><span>활용한</span><span> </span><span>자소서</span><span> </span><span>코칭</span><span> </span><span>서비스와</span><span> </span><span>함께</span><span> </span><span>구직자</span><span> </span><span>검증</span><span> </span><span>서비스</span><span> </span><span>출시에도</span><span> </span><span>열을</span><span> </span><span>올리고</span><span> </span><span>있다</span><span>.</span></p><p> </p><p><span>출처</span><span>: Kmost company Ltd.</span></p><p><span>http://www.9mihoshop.co.kr</span></p><p><span> </span></p><p><span>www.i-boss.co.kr</span></p><p><span>온라인마케팅</span><span> </span><span>포털</span><span>, </span><span>아이보스</span></p>
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