reading list

[권혁창]

# 대표적인 학자들

• Herbert Simon → 제한된 합리성
• Daniel Kahneman → 휴리스틱·프로스펙트 이론
• Amos Tversky → 의사결정 이론
• Richard Thaler → 행동경제학·넛지
• Cass Sunstein → 행동공공정책
• Sendhil Mullainathan → 빈곤과 행동
• David Laibson → 현재편향
• Brigitte Madrian → 연금과 자동가입
• Shlomo Benartzi → Save More Tomorrow
• John Cacioppo → 사회적 고립

제1부 행동경제학의 기초

1주. 제한된 합리성과 행동경제학의 등장

Simon, H. A. (1955). A behavioral model of rational choice. Quarterly Journal of Economics, 69(1), 99–118.

Kahneman, D. (2011). Thinking, Fast and Slow. New York: Farrar, Straus and Giroux.

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2주. 휴리스틱과 인지편향

Tversky, A., & Kahneman, D. (1974). Judgment under uncertainty: Heuristics and biases. Science, 185(4157), 1124–1131.

Gigerenzer, G. (2007). Gut Feelings: The Intelligence of the Unconscious. New York: Viking.

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3주. Prospect Theory

Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), 263–291.

Kahneman, D. (2011). Thinking, Fast and Slow. Part IV.

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4주. 시간선호와 현재편향

Laibson, D. (1997). Golden eggs and hyperbolic discounting. Quarterly Journal of Economics, 112(2), 443–477.

Thaler, R. H. (2015). Misbehaving: The Making of Behavioral Economics. New York: W. W. Norton.

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제2부 행동경제학과 사회복지정책

5주. 행동경제학과 연금

Madrian, B. C., & Shea, D. F. (2001). The power of suggestion: Inertia in 401(k) participation and savings behavior. Quarterly Journal of Economics, 116(4), 1149–1187.

Thaler, R. H., & Benartzi, S. (2004). Save more tomorrow™: Using behavioral economics to increase employee saving. Journal of Political Economy, 112(S1), S164–S187.

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6주. 빈곤과 행동경제학

Mullainathan, S., & Shafir, E. (2013). Scarcity: Why Having Too Little Means So Much. New York: Times Books.

Bertrand, M., Mullainathan, S., & Shafir, E. (2004). A behavioral-economics view of poverty. American Economic Review, 94(2), 419–423.

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7주. 건강행동과 넛지

Volpp, K. G., Loewenstein, G., & Asch, D. A. (2008). Financial incentive-based approaches for weight loss: A randomized trial. JAMA, 300(22), 2631–2637.

Marteau, T. M., Ogilvie, D., Roland, M., Suhrcke, M., & Kelly, M. P. (2011). Judging nudging: Can nudging improve population health? BMJ, 342, d228.

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제3부 행동경제학과 사회서비스

8주. 행동공공정책과 사회서비스

Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving Decisions about Health, Wealth, and Happiness. New Haven: Yale University Press.

Sunstein, C. R. (2014). Why Nudge? The Politics of Libertarian Paternalism. New Haven: Yale University Press.

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9주. 선택설계(Choice Architecture)

Thaler, R. H., Sunstein, C. R., & Balz, J. P. (2013). Choice architecture. In E. Shafir (Ed.), The Behavioral Foundations of Public Policy (pp. 428–439). Princeton University Press.

Shafir, E. (Ed.). (2013). The Behavioral Foundations of Public Policy. Princeton: Princeton University Press.

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10주. 행동공공정책

OECD. (2017). Behavioural Insights and Public Policy: Lessons from Around the World. Paris: OECD Publishing.

OECD. (2019). Tools and Ethics for Applied Behavioural Insights: The BASIC Toolkit. Paris: OECD Publishing.

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제4부 행동경제학과 복지국가

11주. 사회적 고립과 행동

Cacioppo, J. T., & Patrick, W. (2008). Loneliness: Human Nature and the Need for Social Connection. New York: W. W. Norton.

Hawkley, L. C., & Cacioppo, J. T. (2010). Loneliness matters: A theoretical and empirical review of consequences and mechanisms. Annals of Behavioral Medicine, 40(2), 218–227.

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12주. 행동경제학과 정책설계

Sunstein, C. R. (2020). Too Much Information: Understanding What You Don't Want to Know. Cambridge, MA: MIT Press.

OECD. (2021). Behavioural Insights for Public Integrity. Paris: OECD Publishing.

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학생 세미나 추천 논문

Beshears, J., Choi, J. J., Laibson, D., & Madrian, B. C. (2008). The importance of default options for retirement saving outcomes. In J. Brown, J. Liebman, & D. Wise (Eds.), Social Security Policy in a Changing Environment (pp. 167–195). University of Chicago Press.

Thaler, R. H. (2016). Behavioral economics: Past, present, and future. American Economic Review, 106(7), 1577–1600.