[Culture Headlight]
A One-man Media which Changed the World
by Kim Do-yeon, International Reporter, hana14@mju.ac.kr
Unlike in the past, each person can express their own views on web. Because memedia through Youtube and Africa TV as well as blog and facebook is appearing. The memedia is that individuals make contents personally and upload through various channels. Broadcasters talk what they want and viewers watch videos that they like through memedia.
In the past, people just received contents on the web. But now, people make contents themselves. Let's look at memedia that become common in our daily lives.
Memedia's Appearance
Appearance of memedia has a close relation with generalization of smart phone. Because we can write, flim and edit contents, if we have only smart phone.
With the beginning of Youtube, localized video platform on the web is appearing in the entire world. People don't just upload their contents but broadcast in a real-time.
In 2007, Ustream, a personal internet broadcasting platform, started in America. As Ustream is a combination of the words Ubiquitous and streaming, it means that it is streaming anywhere and at anytime. While Barack Obama used Ustream as political campaign, not only Ustream but a real-time video streaming service began to grab the attention of media market.
If there is Ustream in the United State, there is Afirica TV in korea. The Africa TV can broadcast through webcams or PC camera in real-time. Also, broadcasters can communicate with viewers actively. It is operated by the way that broadcaster initiatively decides a content that will be broadcasted. This way became framework of My Little Television on MBC.
As memedia broadcasting has been figured on the internet, domestic portals begin introducing concept of 'memedia' and 'live' itself. For example, cop. Naver launched 'V app'. It is live video that is aired by famous celebrities. Also, 'Daum pot TV' that has been ten years since it is launched, creates a boom recently.
Who is a Memedia Star?
-Banzz
Eating show is the first thing that comes to mind when you hear 'memedia.'
Banzz is popular eating show star in Afica TV. Although he has skinny body, he eats a lot of foods. Expanding range of food menu, he has gathering lots of viewers.
-Daedosoegwan
Daedosoegwan is known as 'Youtube's Yoo Jae-seok.' He has broadcasted funny theme of game playing, pets and so on. His channel has grown to have more than a million viewrs. He tells that memedia become popular because of liveliness and spontaneity. He also says that charming of memedia is not based on rigid script but immediate response with viewers.
-Ssinnim
Ssinnim is called 'Beauty entertainer' in Youtube. She is a creator who introduces her own makeup style on video. She introduces not only female but male celebrities' makeup. Informing disney's character makeup styles such as Elsa, Alice, she is expanding the range of makeup area.
Her clever talk and video's funny caption made her popular between young women.
Memedia's Merits and Limits
Thanks to advent of memedia platform, positive change is appearing in cultural and social aspect. Memedia improved interaction of users than traditional media. It has big power of influence because rates of information being spread are increasing by smartphone.
In the past, media is based upon text such as cyworld minihompage or blog. But now, memedia based on video is developing. As this memedia provides new contents that did not exist in the past, it enables broadcasters to make a profit through memedia. In the case of Africa TV, viewers present items called 'Byeolpungsun' that can be exchanged to money by broadcaster. In this way, it let them get a profit through broadcasting. It is effet on creating BJ(Broadcasting Jockey) who broadcasts as major job on the web and spreading it.
Memedia has charming point that individuals have personal space and they can communicate easily on the web. Although memedia cannot replace humman connection, it can complement relationship. Also, individuals post their idea freely in web and make public opinion space through memedia.
However, memedia has weakness that it provides false information easily. Because users sometimes accept without question, it is dangerous to get untrue information. Therefore, users need to watch memedia critically.
Also, there is mature aspect of morals. One recent example involved that KOMCA canceled contract with Africa TV last January. Because Africa TV infringed copyright in music broadcasting. We need to care about copyright when we produce memedia.
In 2004, Tim O'Reilly who is a representative of O’reilly Media, Inc. announced 'web 2.0.' This concept involves prediction about changing the Internet world. Beyond 'web 1.0' era when it just showed gathered information, now is 'web 2.0' era that users handle data directly.
From the times that media simply conveyed news, now it reaches that individuals produce and process news. Memedia continuously produces various contents that fascinate users. Why don't you produces memedia with your own subject through memedia channels?
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